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Food52 jumps further on the streaming bandwagon with its new OTT app

Digiday 29 Sep 2020 04:01 AM September 29, 2020 by Kayleigh Barber On Wednesday, Food52 will launch its own OTT app, two years after the food publisher first entered the streaming space. Food52’s first OTT channel premiered as part of streaming service Xumo’s platform in November 2018 and has since averaged 1.9 million views and more than 56,000 hours watched per month. Revenue from advertising on Xumo has increased by 341% since the channel’s launch, according to a company spokesperson. A year ago, a majority stake of Foo

'If you steal music, you aren't a real music fan'

BBC Technology 28 Sep 2020 11:52 PM By Nell Mackenzie Business reporter Image copyright Getty Images Wayne Evans's partner of 18 years left him the night before. His daughter was getting ready for school that morning, as he tried to pull himself together. Then, the police came knocking. "It was a bit of a shock, to say the least," says Wayne who had no prior run-ins with the law.He was an amateur DJ from Liverpool who designed and sold DJ software. He had also uploaded £22.5m worth of music illegally, according to the Performing

HOTorNOT: The forgotten website that shaped the internet

Mashable 27 Sep 2020 01:00 PM HOTorNOT shaped the social web as we know it The forgotten joke website influenced YouTube, Twitter, Tinder, and so much more by Jess Joho Before MySpace, before Facebook, before Twitter, before YouTube, before Instagram, before Tinder — there was HOTorNOT. Created on a lark in 2000, HOTorNOT became what we’d now call an overnight viral hit by letting people upload pictures of themselves to the internet so total strangers could rate their attractiveness on a scale of 1 to 10. Twenty years later

What’s the difference between remarketing and retargeting?

The Drum 25 Sep 2020 09:48 AM By Callum Coard-25 September 2020 10:48amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. A lot of PPC advertisers use the terms remarketing and retargeting interchangeably. However, these are two distinct strategies and it’s important to understand the difference if you’re going to use them both

TikTok, Instagram, YouTube: How publishers are reaching new audiences on social media

What's New in Publishing 25 Sep 2020 07:30 AM With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching new audiences on social media. However today there is more than just Facebook and Twitter publishers must develop strategies for. With this wide range of social platforms, we see some that have been overlooked by many news brands so today we’re checking in on the important questions publishers have about TikTok, YouTube and

TikTok, Instagram, YouTube: How publishers are reaching new audiences on social media

What's New in Publishing 25 Sep 2020 07:30 AM With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching new audiences on social media. However today there is more than just Facebook and Twitter publishers must develop strategies for. With this wide range of social platforms, we see some that have been overlooked by many news brands so today we’re checking in on the important questions publishers have about TikTok, YouTube and

‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans

Digiday 25 Sep 2020 04:01 AM September 25, 2020 by Seb Joseph Two decades after they first squared up to each other, Sony and Microsoft are facing off again with the PlayStation 5 and Xbox Series X, set for release this fall. And yet after all these years, both companies couldn’t have a more contrasting take on what gamers want. This is the first time the two gaming brands are coming to market with fundamentally different business models. Sony is trying to preserve and protect the traditional console gaming model, built o

Customers like ads on TikTok, but marketers prefer YouTube

The Drum 24 Sep 2020 10:30 AM Marketers and consumers are at odds about ad placement - with TikTok coming out on top for the latter Kantar has unleashed the results of its survey of 4,000 consumers and over 700 senior marketers, with social video app TikTok propelled to the inaugural top spot of its first ever Global Ad Equity rankings, closely followed by Instagram, Snapchat, Google and Twitter.The study highlights a dichotomy between marketers’ preference for established digital platforms, such as YouTube, while consumers

YouTube rolls out conspiracy debunking fact-check feature in the UK

The Drum 24 Sep 2020 10:00 AM YouTube rolls out conspiracy debunking fact-check feature in the UK YouTube is bringing its fact-check information panels to the UK and Germany as part of an international crusade against misinformation. The geographical expansion follows the success of similar panels in the US, Brazil and India. What does the fact-checking tool do?Region-specific ’information panels’ alert users when specific search terms that are ’prone to misinformation’ are used.Informed by verified third-party fact-checker

Facebook, YouTube and Twitter advance hate speech talks with brands

The Drum 22 Sep 2020 11:01 PM Facebook, YouTube and Twitter are collaborating to cut down on hate speech Facebook, YouTube and Twitter, in collaboration with the Global Alliance for Responsible Media (GARM) have agreed to adopt a common set of definitions for hate speech and other harmful content. GARM is a pan-industry digital safety alliance led by the World Federation of Advertisers (WFA) with support from trade bodies such as ANA, ISBA and the 4As as well as major brands including Unilever, Diageo and Mars. What progres

15 Tools to Boost Your YouTube Marketing

MarketingProfs 17 Sep 2020 02:00 PM 2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a valuable marketing option. It's a relatively new and dynamic marketing channel, and it's becoming essential: Nearly every major company now runs its own YouTube channel (as do many minor ones). And video content is great for user engagement; you can feature guides, tutorials, and even plain old commercia

How to measure ROI: return on influence

The Drum 16 Sep 2020 11:26 AM By Ian Randolph-16 September 2020 12:26pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Introducing part three of our three part series covering the biggest challenges marketers face in influencer marketing. If you missed parts one and two you can read them here:Challenge #1: How to find the rig

YouTube launches TikTok challenger brand Shorts

Campaign 15 Sep 2020 09:37 AM YouTube has embarked on an apparent challenge to TikTok with a new feature within its main app for users to shoot and upload 15-second videos. The opportunistic new feature will be beta launched in India, which was TikTok's biggest market until the app was banned in late June. The product, called YouTube Shorts, was unveiled on Monday (14 September) and will be accessible via the "Create" icon in the YouTube mobile app, which was recently given a more prominent spot for Android users in India in

TikTok: YouTube launches rival to be tested in India

BBC Technology 15 Sep 2020 02:13 AM Image copyright Getty Images YouTube has announced it will test a beta version of its new TikTok rival in India. YouTube Shorts will limit videos to 15 seconds, and the platform will feature creator tools that are similar to Chinese-owned TikTok's.India banned TikTok and 58 other Chinese apps in June as border tensions rose between the two countries. At the time, India was TikTok's biggest foreign market, with an estimated 120 million users. YouTube will also be in competition with a number of

YouTube faces legal battle over British children's privacy

BBC Technology 13 Sep 2020 07:43 PM Image copyright Getty Images YouTube is facing a legal battle for allegedly breaching the privacy and data rights of under-13s in the UK.A claim lodged with the High Court against parent company Google accuses the firm of collecting children's data without parental consent.Privacy expert Duncan McCann, who is bringing the action, argues this is a breach of UK and European (EU) law.A YouTube spokesperson said it does not comment on pending litigation and the platform is not for use by under-13s.

How to Optimize Your Website With Video

Entrepeneur 09 Sep 2020 06:30 PM Image credit: fotostorm | Getty Images September 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Today, people spend an average of 16 hours a week watching online videos, and 84 percent of them have been convinced to buy a product or service by watching the video. YouTube says that 70 percent of video consumption is happening on mobile devices. That’s a lot of videos being consumed every day. Businesses who aren’t using video on their websites are missing out

“Growth to rebound by 44.9%”: Podcast ad spending to surpass $1 billion in the US

What's New in Publishing 07 Sep 2020 10:57 AM “Podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million,” reports eMarketer. “Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.” $1 billion worth of digital radio ads Although digital radio spending o

An open letter to the most disappointing algorithms in my life

Mashable 06 Sep 2020 02:00 PM I'm not mad at Spotify's, Netflix's, and YouTube's algorithms. I'm just disappointed.Image: Mashable Composite: Spotifly, YouTube, Netflix ICONs Mashable’s series Algorithms explores the mysterious lines of code that increasingly control our lives — and our futures. In the digital age, personalized algorithms are our constant companions. We see them, or rather, they decide what we see, more than we see our families. Loathe them or don't know much about them, they're steering your brain — from y

Check out Vivo's wild color-changing phone in new video

Mashable 04 Sep 2020 11:05 AM Now that smartphones are mostly slabs of glass on the front and uniform surfaces on the back, what do you do to stand out from the pack? If you're Vivo, you make a phone with a color-changing glass on the back. The company showed off the new technology in a video posted on Weibo (noticed by Android Authority, and uploaded on YouTube by The Verge). It's using electrochromic glass, which can change color from bluish to purplish to silverish — presumably, other colors can be done as well. Electr

Coronavirus: Facebook, Twitter and YouTube 'fail to tackle anti-vaccination posts'

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YouTube video removals doubled during lockdown

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The Stunning Amount of Data Generated Online Every Minute [Infographic]

MarketingProfs 25 Aug 2020 02:00 PM As Internet penetration increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. For example, YouTube users upload 500 hours of video and LinkedIn members apply for 69,444 jobs every minute, on average, in 2020. All this online activity generates a huge amount of revenue: Every minute people spend $1 million online, on average. A recent infographic from DOMO delves into the stunning stats, examining online u

Shorter load times, higher resolutions, faster speeds: What publishers need to know about the new streaming tech that will compress videos by 50%

What's New in Publishing 20 Aug 2020 06:45 AM Online video consumption can become cheaper and more efficient thanks to improvements in streaming technology. A new format for compressing video, called Versatile Video Coding (H.266/VVC), at first glance might not seem to be the most exciting or profound change to influence humanity. But in a world where 4.57 billion people identify as active internet users, 3.5 billion regularly use a smartphone, 80% of global internet traffic is compressed video data and 500 hours of video are uploaded to Yo

BlackBerry’s smartphone brand switches hands again, set to return as a 5G Android handset

Tech Crunch 19 Aug 2020 05:55 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy

What's New in Publishing 18 Aug 2020 07:10 AM The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and a dramatic reduction in advertising revenues. But as the newspaper prepares its push into digital and mobile, its audio and video team are already ahead of the game. At the start of the year, Chris Stone, the Evening Standard’s Executive Producer of Video and Audio challenged his team to grow the newsbrand’s YouTube channel from 6,000 subscribers to 100,0

From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy

What's New in Publishing 18 Aug 2020 07:10 AM The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and a dramatic reduction in advertising revenues. But as the newspaper prepares its push into digital and mobile, its audio and video team are already ahead of the game. At the start of the year, Chris Stone, the Evening Standard’s Executive Producer of Video and Audio challenged his team to grow the newsbrand’s YouTube channel from 6,000 subscribers to 100,0

Google deletes 2,500 China-linked YouTube channels over disinformation

Guardian Technology 06 Aug 2020 05:58 AM Google says it has deleted more than 2,500 YouTube channels tied to China as part of its effort to weed out disinformation on the video-sharing platform.The Alphabet-owned company said the channels were removed between April and June “as part of our ongoing investigation into coordinated influence operations linked to China.“The channels generally posted “spammy, non-political content,” but a small subset touched on politics, the company said in a quarterly bulletin on disinformation operations.

Too big to fail: What the Facebook boycott means for brand safety

What's New in Publishing 29 Jul 2020 07:06 AM “It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in an unprecedented world with a pandemic surrounding us, not just as part of COVID-19, but also as part of the hate speech that keeps rising. Even at the darkest hour, we still see people all over the world coming together and protesting against hate and inequality on the streets and online. And for publishers and advertisers, understanding how to speak directly to an

‘The audience is still there’: How U.K. sports outlets pivoted to branded content, social video to keep fans engaged as seasons were delayed

Digiday 29 Jul 2020 04:02 AM July 29, 2020 by Lucinda Southern Live sport has been coming back to screens over the last two months, and like the U.K.’s Premier League, it has seen a spike in linear TV numbers due to sports-starved audiences. While that lift might be predictable, what sports franchises and publishers did during the coronavirus lockdown likely helped keep fans on their viewing rosters. The lack of live sports’ advertising opportunities on linear TV has broadened the scope of branded content partnerships — ex

Live Streaming Video: What It Is, Why It Matters and How It'll Quickly Grow Your Brand

Entrepeneur 24 Jul 2020 01:00 PM Image credit: Photographer is my life. | Getty Images July 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a time when a brand’s ability to reach its customers online has never been more important. The same is true of individual entrepreneurs, influencers and others. This is where live streaming video comes in. While the popularity of YouTube has long proven video’s importance in the online world, live video’s surge is relatively recent, and is stil

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers

Digiday 24 Jul 2020 04:01 AM July 24, 2020 by Tim Peterson Don’t be surprised if you soon start noticing publishers’ YouTube videos getting shorter. By the end of July, YouTube will reduce videos’ required length to carry mid-roll ads from 10 minutes to eight minutes, and publishers operating channels with millions of subscribers are welcoming the news as an opportunity to avoid extending the duration of their videos simply to reap the extra ad revenue. “A 20% decrease in how much content you need to create is not insigni

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse

Digiday 22 Jul 2020 04:02 AM Member Exclusive July 22, 2020 by Tim Peterson Hard as it is to break into Hollywood, it’s exponentially harder if you are not white, male and straight. An entertainment company recently surveyed the production freelancers its various groups hire to work on its shoots. For one of its groups, people of color and members of the LGBTQ community accounted for 1% of the freelancers hired in the past year. Suffice to say, improving the diversity of its productions has become “a big priority for us,”

Spotify launches video podcasts worldwide, starting with select creators

Tech Crunch 21 Jul 2020 02:13 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

Q&A: Lickd, democratizing music licensing for social content producers

What's New in Publishing 16 Jul 2020 06:48 AM Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016, before launching in 2018 with a growing team of music industry professionals, technologists and creatives. WNIP caught up with Paul Sampson, CEO & Co-founder, to find out how publishers can leverage their platform. Can you give us further background about your company? My background is in TV Production and then sync licensing

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow

Digiday 16 Jul 2020 04:01 AM July 16, 2020 by Tim Peterson This is part of a special package from Digiday about what comes next, looking to the other side of the current crisis to explore the lasting changes that are coming about. Streaming is no longer taking a backseat to traditional TV. While audiences for years have been shifting their attentions from linear TV to streaming services like Netflix and Hulu, the TV advertising business has been slow to follow suit. That is changing this year. The streaming wars and the co

Global media sector “moderately impacted” by COVID-19, potentially up to 10%: Brand Finance Media 2020 report

What's New in Publishing 10 Jul 2020 09:32 AM According to the latest Brand Finance Media 25 2020 report, the media sector is a moderately impacted industry globally and could face a potential 10% loss in brand value. Brand Finance has assessed the impact of COVID-19 based on the effect of the outbreak on enterprise value, compared to what it was on 1st January 2020. This has been classified into 3 categories – limited impact (minimal brand value loss or potential brand value growth), moderate impact (up to 10% brand value loss), and heavy

What YouTube's Famebit Failure Can Teach Us About Influencer Marketing

Entrepeneur 09 Jul 2020 05:46 PM Image credit: miodrag ignjatovic | Getty Images It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! But, as Warren Buffett said, "You can't produce a baby in one month by getting nine women pregnant." It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service influencer marketing platform, they’re shutting it down. That platf

What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?

Entrepeneur 08 Jul 2020 04:15 PM Image credit: Frazer Harrison | Getty Images While platforms like Instagram and Facebook originally provided space for regular people to share details of their daily lives, it is no secret that these outlets have become finely-tuned marketing machines for brands. Plenty of influencers and products have risen to prominence due to tweets and posts going viral. The latest trend in social media marketing is the loop giveaway. But why has it become so popular? A loop giveaway is a marketing strategy

Why this Facebook advertising boycott is different

The Drum 08 Jul 2020 11:30 AM By Samuel Scott-08 July 2020 12:30pmThe Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Bill Bernbach once said that 'a principle isn't a principle until it costs you something.' Well, the marketing industry is finally stepping up to the challenge, writes The Drum’s Promotion Fix columni

Why Guide Dogs put the focus on video with its Blind Hacks campaign for the visually impaired

The Drum 07 Jul 2020 08:00 AM [embedded content] Zone won the Branded Content category at The Drum Marketing Awards 2020 with its Blind Hacks campaign for charity Guide Dogs. Here, the team behind the entry reveal the challenges faced ad strategies used to deliver this successful project.The challengeResearch by the charity Guide Dogs revealed that 70% of adults with sight loss receive no support within the first 12 months of diagnosis. To position the charity as an organisation that assists people at every stage of their s

Manage your kid's digital learning with this deal on the Papumba app

Mashable 01 Jul 2020 09:00 AM Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Your Papumba subscription will give you access to over 500 interactive games and activities.Image: Papumba TL;DR: Continue your kid's education even while at home with a 1-year subscription to the Papumba app for just $24.99, a 65% savings as of July 1. Parenting in the digital age is more than just plopping your kid in front of YouTube

The robots that can cook and serve your food

BBC Technology 01 Jul 2020 06:07 AM As restaurants re-open after coronavirus lockdown, measures will be in place to ensure safe distancing between customers and staff.But do we still need human beings to cook and serve our food?From vending machines that cook you croissants fresh on request to robots that can make salads, BBC Click's Spencer Kelly looks at the technology that might one day transform our eating out experience.See more at Click's website and @BBCClick

YouTube’s latest experiment is a TikTok rival focused on 15-second videos

Tech Crunch 25 Jun 2020 07:56 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

Showing them the money: Instagram’s IGTV is becoming YouTube stars’ alternative platform of choice

Digiday 25 Jun 2020 04:02 AM June 25, 2020 by Tim Peterson Instagram’s IGTV is becoming more than a hub for YouTube hand-me-downs among individual video creators. IGTV had already begun making inroads among YouTube stars, thanks to the platform’s overall popularity and the relatively light lift required to produce an IGTV video. But now there’s money to be made as Instagram begins to financially incentivize creators to upload to its long-form video service. “For some of our creators who were always YouTube-native, Instagra

Google to auto-delete users' records by default

BBC Technology 24 Jun 2020 04:01 PM By Leo Kelion Technology desk editor Image copyright Getty Images Google is changing its default settings to automatically delete some of the data it collects about users.Web and app activity, including a log of website searches and pages visited, as well as location data, will now be wiped after 18 months.YouTube histories - including which clips were watched and for how long - will be erased after 36 months.The changes apply to new accounts only but existing users will soon be shown new promp

Paid, owned, and earned media: What’s the difference and how to track them?

What's New in Publishing 22 Jun 2020 06:45 AM If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. How can you do that? Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive. The

Coca-Cola livestreams studio sessions to raise money in fight against Covid-19

The Drum 19 Jun 2020 03:01 PM The Coca-Cola Foundation has also donated over USD $14 million to individual Red Cross and Red Crescent Societies. Coca-Cola has formed a partnership with BeApp, an interactive live music streaming platform, for its Coke Studio Sessions.The soft drinks brand will collaborate with more than 100 artists across the globe, including Katy Perry, DJ Khaled, Nicky Jam and Gryffin, providing fans with virtual performances and supporting the International Red Cross and Red Crescent Movement.Throughout t

‘We’ve seen the tide turn’: Publishers benefit from revenue upticks from Facebook, YouTube and Snapchat video

Digiday 09 Jun 2020 04:02 AM June 9, 2020 by Tim Peterson A hopeful sign: Publishers have seen their video ad revenue across Facebook, YouTube and Snapchat recover since hitting bottom in early April. The uptick is driven by increased video production, higher viewership and, crucially, the resurgence of advertisers looking to reach a large audience. As quarantine restrictions loosen, advertisers are running video ads to raise product awareness, providing a much-needed boost to advertising demand. Initially, many advertiser

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube

Digiday 08 Jun 2020 04:00 AM June 8, 2020 by Tim Peterson The recovery has started. Maybe. Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad prices remain below pre-crisis levels. But the upward trajectory has given publishers hope that “the worst of the storm has passed,” as one publisher put it before adding, “Those are famou

‘Venus flytrap hand’ has gentle touch and other tech news

BBC Technology 05 Jun 2020 06:05 AM BBC Click's Paul Carter looks at some of the best of the week's technology news stories including:Facebook staff stage a “virtual walkout” after civil rights leaders warn Mark Zuckerberg is setting a "dangerous precedent" by allowing a post by Donald Trump to remain on the platform. Mr Zuckerberg has previously defended his decision to leave the post up on Facebook, saying he disagreed with Mr Trump's words but that people "should be able to see this for themselves" A picture of a lake, cloudy s

Why TikTok stars are pivoting to gaming

Digiday 02 Jun 2020 04:01 AM June 2, 2020 by James Wellemeyer Max Dressler and Jason Waud have 4.4 and 2.7 million followers on TikTok respectively. Waud, 17, who began using the app three years ago, built his platform creating dance and comedy videos. Dressler, 18, who joined TikTok last summer, made his name with reaction videos. Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus

Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

MarketingProfs 28 May 2020 02:00 PM Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these activities contribute to the business's bottom line? Without proving their marketing ROI, it's almost impossible to justify your marketing budget. Unsurprisingly, companies want hard numbers about marketing's contribution. In fact, in a survey, 93% of CMOs agreed that they're under pressure to deliv

How the 'Plandemic' conspiracy theory took hold

Guardian Technology 23 May 2020 03:00 PM Dr Judy Mikovits, who appears in Plandemic, in 2011. Photograph: David Calvert/AP To have one viral sensation, Oscar Wilde might have said, is unfortunate. But to have two smacks of carelessness. And that’s what we have. The first is Covid-19, about which much printer’s ink has already been spilled. The second is Plandemic, a 26-minute “documentary” video featuring Dr Judy Mikovits, a former research scientist and inveterate conspiracy theorist who blames the coronavirus outbreak on big pharma,

Spotify pays reported $100m to sign podcast host Joe Rogan

Telegraph 19 May 2020 11:39 PM

The generational impact of COVID-19 on media habits

What's New in Publishing 08 May 2020 08:06 AM There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and UK. “Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders,” writes Katie Jones in Visu

YouTube plans to let news publishers sell off-platform subscriptions through their channels

Digiday 05 May 2020 04:01 AM May 5, 2020 by Tim Peterson & Max Willens YouTube’s latest olive branch to news publishers extends to publishers’ own subscription businesses. YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year. A YouTu

Parasocial: Twitch and the new normal of online relationships

The Drum 04 May 2020 02:48 PM By MJ Widomska-04 May 2020 15:48pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Livestreaming platforms like Twitch offer unprecedented interaction between creator and audience. Most of the biggest livestreaming stars found success by building a direct relationship with a budding audience. Here

Coronavirus: David Icke's channel deleted by YouTube

BBC Technology 02 May 2020 07:58 PM Image copyright PA YouTube has deleted the conspiracy theorist David Icke's official channel from its platform.The Google-owned video clip service acted after repeatedly warning Mr Icke that he had violated its policies by posting misleading information about the coronavirus pandemic.However, the firm will still allow videos posted by others that feature Mr Icke to remain live, so long as their content does not break its rules.It follows a similar ban by Facebook."YouTube has clear policies pro

The best music streaming services: Apple Music, Spotify, YouTube Music and Amazon Music compared

Telegraph 30 Apr 2020 12:51 PM

“This is the podcast we never wanted to have to make”: How 3 publishers pivoted to coronavirus podcasts

What's New in Publishing 30 Apr 2020 07:00 AM It appears that even a global pandemic cannot stop the growth of podcasts. Despite the loss of commuting time, some podcasts are seeing audience numbers continue to climb as people take more time to discover new shows. That’s before we even mention the flood of new shows hitting Apple Podcasts as everyone with a microphone tries their hand at the medium. Listeners are also turning to podcasts for vital information and updates on the coronavirus crisis, and some publishers have taken this opport

YouTube’s push for TV ad dollars is hurting its business right now

Digiday 29 Apr 2020 04:03 AM Member Exclusive April 29, 2020 by Tim Peterson Advertisers have come to view YouTube as akin to traditional TV. Under normal circumstances, that is a boon to YouTube’s advertising business. But in the current ad market, it has become a liability. The advertiser shifts have already cut into YouTube’s advertising revenue. While YouTube’s advertising revenue grew by 33% over the past year to total $4.0 billion in revenue in the first quarter, the video platform’s advertising revenue growth decele

Sketchy YouTube videos will now come with fact checks

Mashable 28 Apr 2020 07:54 PM YouTube: Now with fact checks!Image: Omar Marques/SOPA Images/LightRocket via Getty Images Anyone who has ever fallen into a YouTube conspiracy theory wormhole just got thrown a lifeline. YouTube announced Tuesday that it would begin rolling out "fact check panels" in the U.S. What does that mean? The company said in a blog post that if a user searches a topic on YouTube that has been debunked by fact checkers, a shaded box will appear at the top of the query results that identifies the claim a

News publishers tap into live streaming on YouTube

Digiday 23 Apr 2020 04:00 AM April 23, 2020 by Lucinda Southern With content production curtailed, news publishers have tapped into live feeds on social platforms, especially YouTube, to fill schedules. Publishers like Sky News, The Sun, The Guardian, Euronews and The Telegraph are among those with the most amount of live-streamed minutes watched during this time. As a TV broadcaster, Sky News has broadcasted its TV channel around the clock on YouTube since November 2019. For that reason, it had 1.1 billion minutes of live

Coronavirus: YouTube bans 'medically unsubstantiated' content

BBC Technology 22 Apr 2020 04:24 PM Image copyright Getty YouTube has banned any coronavirus-related content that directly contradicts World Health Organization (WHO) advice. The Google-owned service says it will remove anything it deems "medically unsubstantiated". Chief executive Susan Wojcicki said the media giant wanted to stamp out "misinformation on the platform". The move follows YouTube banning conspiracy theories falsely linking Covid-19 to 5G networks. YouTube stars urge fans to stay at home Coronavirus: Facebook launch

YouTube’s latest brand suitability targeting updates could cost content creators

Digiday 21 Apr 2020 04:00 AM YouTube is making it easier for advertisers to block videos that are risky to their reputations, but in doing so could inadvertently push targeting without any proper context. The video site announced yesterday that it’s working with several ad tech vendors including Integral Ad Science, DoubleVerify and VuePlanner to let advertisers preemptively block “unsuitable” videos on YouTube through either keyword or contextual targeting. Previously, advertisers avoided content they felt wasn’t suitable

Facebook rushes out new video game streaming app to rival Twitch and YouTube

Telegraph 20 Apr 2020 06:00 AM

Facebook to launch gaming app as amateur-friendly Twitch competitor

Mashable 19 Apr 2020 08:23 PM The biggest thing in FB gaming since... FarmVille?Image: Shutterstock / Preechar Bowonkitwanchai Facebook is getting serious about gaming. On Sunday, The New York Times reported the social networking service would launch Facebook Gaming — a new mobile app dedicated to livestreaming video game content — via the Google Play store on April 20. (Yes, tomorrow.) The app will be free to download, devoid of ads for now, and only compatible with Android. An iOS rollout is expected soon, pending Apple's

Michelle Obama will entertain your kids for you

Mashable 17 Apr 2020 09:43 PM Former First Lady Michelle Obama reads to students at Para Los Niños on November 15, 2018 in Los Angeles, California.Image: Sarah morris / Getty Images Attention overworked, stressed-out parents: Michelle Obama has got your kids covered. At least for the next four Mondays. Starting April 20 at noon EDT, the former first lady will be reading children's books live in a weekly event dubbed "Mondays with Michelle." Obama will read a different beloved children's book for four consecutive Mondays, th

‘We’re creating inventory faster than they can fill it’: Publishers see YouTube ad prices drop 20%

Digiday 16 Apr 2020 04:00 AM YouTube has seen coronavirus news videos soar in popularity over the past month. But — surprise, surprise — ad revenue hasn’t keep up for the publishers producing the videos.Sources at two different publishers said YouTube CPMs had fallen more than 20% from highs recorded earlier in 2020, and they were bracing for the possibility that declines could deepen as the year wears on. A source at a third publisher said that while CPMs had dropped, low ad fill rates on their coronavirus content presente

Coronavirus: Call for apps to get fake Covid-19 news button

BBC Technology 08 Apr 2020 11:00 PM By David Molloy & Leo Kelion Technology reporters Image copyright Getty Images Social networks need a dedicated button to flag up bogus coronavirus-related posts, an advocacy group has said.The Center for Countering Digital Hate (CCDH) said the apps had "missed a trick" in combating the problem.The call coincides with a study that indicates 46% of internet-using adults in the UK saw false or misleading information about the virus in the first week of the country's lockdown.Ofcom said the fi

Coronavirus: YouTube tightens rules after David Icke 5G interview

BBC Technology 07 Apr 2020 11:34 AM By Leo Kelion Technology desk editor Image copyright YouTube YouTube has banned all conspiracy theory videos falsely linking coronavirus symptoms to 5G networks.The Google-owned service will now delete videos violating the policy. It had previously limited itself to reducing the frequency it recommended them in its Up Next section.The move follows a live-streamed interview with conspiracy theorist David Icke on Monday, in which he had linked the technology to the pandemic.YouTube said the video

‘There’s a tremendous amount of uncertainty’: Confessions of a chief media officer

Digiday 07 Apr 2020 04:00 AM The pressure to cut costs often starts in marketing. This truism is playing out yet again. This has left the chief media officer at a global consumer goods manufacturer without the autonomy to make decisions. In the latest Digiday Confessions, in which we exchange anonymity for candor, the marketer discussed what happens to a chief media officer when media investments suddenly shrink. This conversation has been edited for length and clarity. How was the pandemic changed your role? Procurement

YouTube moves to limit spread of false coronavirus 5G theory

Guardian Technology 05 Apr 2020 02:57 PM Play Video 1:03 Gove warns 5G-coronavirus conspiracy theory is 'dangerous nonsense' – video YouTube will reduce the amount of content spreading conspiracy theories about links between 5G technology and coronavirus that it recommends to users, it has said, as four more attacks were recorded on phone masts within 24 hours. The online video company will actively remove videos that breach its policies, it said. But content that is simply conspiratorial about 5G mobile communications networks, witho

YouTube profits from videos promoting unproven Covid-19 treatments

Guardian Technology 03 Apr 2020 10:00 AM YouTube is profiting from videos promoting unproven coronavirus treatments, a new report has found, as the company struggles to crack down on misinformation.The Google-owned tech company is running advertisements with videos pushing herbs, meditative music, and potentially unsafe over-the-counter supplements as cures for Covid-19, according to a report published on Friday by the Tech Transparency Project, a not-for-profit watchdog organization.The report found at least seven videos hawking such

With ad prices declining, creators increase their production volume

Digiday 03 Apr 2020 04:01 AM The coronavirus outbreak has been a mixed bag for individual video creators. View counts and watch time for their videos have increased as people stay in their homes. But with many advertisers pulling back budgets, those viewership increases have primarily served to offset declines in branded content deals and platform ad prices. To deal with this dynamic in which viewership is up but advertising is down, creators are using this time to post more videos, including live videos on YouTube and Inst

YouTube is working on a TikTok competitor called 'Shorts'

Mashable 01 Apr 2020 09:46 PM YouTube will launch a new feature to take on TikTok by the end of the year according to a new report.Image: Mustafa Murat Kaynak / Anadolu Agency TikTok, which recently hit 41 million daily active users outside of China, may soon have some real competition on its hands. YouTube is currently working on a new feature called Shorts, which aims to rival TikTok, according to The Information. Shorts will exist inside the YouTube mobile app as a feature, states the report, and not as a stand-alone pro

8 Technologies and How You Should Be Marketing With Them in 2020

Entrepeneur 30 Mar 2020 02:30 PM Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Photothek | Getty Images Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing and online sales funnels have created low-cost alternatives to effectively market a brand using advantages in technology. As cu

Coronavirus: The school of Mum and Dad

BBC Technology 21 Mar 2020 01:10 AM By Jane Wakefield Technology reporter Image copyright Getty Images All schools in the UK closed their doors on Friday, and there's no timetable for when they might re-open.Parents, who may need to work and juggle childcare, will have to fill the gap.While no-one expects them to replicate school, there is plenty of online help to stave off boredom.Will schools provide the resources?If your school already puts work online, using Google Classroom or similar software, it is likely that this will co

The times they are a-changin’: YouTube’s monopoly over kids content is finished

The Drum 19 Mar 2020 10:30 AM By Ramsey Marwan-19 March 2020 10:30amThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. FX Digital question whether YouTube's time creating content for children is over. In early

Workout apps and YouTube channels for when you can't leave the house

Mashable 17 Mar 2020 01:52 PM Small space? No problem.Image: Getty Images The world of online fitness is so vast it can be intimidating. Which app or YouTube video will serve your personal fitness goals the best? Which has moves you can safely do on your own? What if you don’t have any weights or equipment? Which of these exercise gurus is actually legit? In times when you can’t attend a gym or IRL workout class, digital fitness doesn’t have to be stressful. "Not every workout has to be vigorous or an hour long to reap the

Chrome & YouTube will block intrusive ads in short videos

What's New in Publishing 09 Mar 2020 10:30 AM Google has an interest in keeping ads effective and unblocked by users. In order to keep the internet a free market supported by ads, the company has decided to crack down on video ads playing in Chrome and YouTube content. Chrome will start blocking ads that are in videos under 8 minutes long, while YouTube will never show the ads at all. The response of Google comes as an effort to keep users from getting annoyed on key platforms. Opinions collected from 45,000 users showed consumers found non

Chrome & YouTube will block intrusive ads in short videos

What's New in Publishing 09 Mar 2020 10:30 AM Google has an interest in keeping ads effective and unblocked by users. In order to keep the internet a free market supported by ads, the company has decided to crack down on video ads playing in Chrome and YouTube content. Chrome will start blocking ads that are in videos under 8 minutes long, while YouTube will never show the ads at all. The response of Google comes as an effort to keep users from getting annoyed on key platforms. Opinions collected from 45,000 users showed consumers found non

Three steps for driving performance with YouTube

The Drum 05 Mar 2020 03:00 PM By Matthew Hill-05 March 2020 15:00pmThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Precis Digital on how marketeers can make the most of YouTube. It’s easy to assume that You

BBC Sport creates football-rivalry YouTube series with Yung Filly and Chunkz

Campaign 05 Mar 2020 12:09 PM BBC Sport has developed a four-part YouTube series focused on the passion and rivalry of football. The films were created by Rapp, with the first episode launching ahead of the Mancheseter derby on Sunday. It aired on Match of the Day’s spin-off show MOTDx last night (Thursday) and will go live on the BBC Sport YouTube channel today. [embedded content] The episode sees two rival fan groups – Manchester United and Manchester City – pitted against each other in a penalty shoot-out hosted by soci

Two billion users and counting: How to successfully advertise on YouTube

The Drum 04 Mar 2020 11:00 AM By Sean Williams-04 March 2020 11:00amThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Push Group on how to advertise successfully on YouTube. Ahhh, YouTube. The one place we ca

YouTube accused of being 'organ of radicalisation'

Guardian Technology 02 Mar 2020 11:59 AM Yvette Cooper said YouTube had offered viewers neo-Nazi videos when she looked up a far-right group named in the report. Photograph: Sean Gallup/Getty Images Social media companies have been heavily criticised at the launch of a major report on the far right, with YouTube being labelled an “organ of radicalisation”. The State of Hate 2020 report, by Hope Not Hate, also found the Conservative party had suspended more than 20 officials and activists, including six sitting councillors, who had pos

‘We’re all against the algorithm’: YouTube, Facebook creators gravitate to group chats for support

Digiday 20 Feb 2020 05:01 AM There was a slight panic among the Facebook creator community earlier this month after news broke that Facebook plans to shut down its Audience Network ad network’s mobile web arm. These creators wondered — wrongly — if this meant that the social network was shutting down its video monetization program. But instead of contacting their partner managers at Facebook, who serve as the company’s creator liaisons, the creators turned to various Facebook Groups dedicated to creators for answers. “When

“Buy applause and show support”: YouTube rolls out a new monetization tool for creators

What's New in Publishing 14 Feb 2020 09:50 AM Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the platform. Content creators on YouTube can now get paid directly from their viewers, in just a couple of clicks. This feature, “Viewer applause”, is a new way for fans to donate to their favorite creators, expanding on the video platform’s Super Chat donation system. “You may be able to buy Viewer applause on participating creator

“Buy applause and show support”: YouTube rolls out a new monetization tool for creators

What's New in Publishing 14 Feb 2020 09:50 AM Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the platform. Content creators on YouTube can now get paid directly from their viewers, in just a couple of clicks. This feature, “Viewer applause”, is a new way for fans to donate to their favorite creators, expanding on the video platform’s Super Chat donation system. “You may be able to buy Viewer applause on participating creator

Alphabet’s YouTube revenue disclosure could pressure Instagram to share some money with creators, publishers

Digiday 06 Feb 2020 05:01 AM If Instagram decides to finally start sharing its advertising revenue with media companies and individual video creators, they may have YouTube to thank. On Feb. 3, Alphabet finally shed some light on the size of YouTube’s advertising business. The holding company reported that the video platform company generated $15.1 billion in advertising revenue in 2019. A day after Alphabet’s disclosure, Bloomberg reported that Facebook-owned Instagram realized $20 billion in advertising revenue last year

How to Boost Your YouTube Strategy With Bumper Ads [Infographic]

MarketingProfs 04 Feb 2020 03:00 PM Video is more popular than ever, and YouTube remains the unchallenged leader in video content. Just about any topic you can imagine for work or play has related video content on YouTube. Which would explain why the Google-owned property has itself become a massive, indispensable search engine, accounting for the second highest volume of searches after Google itself. So, chances are, your customers—and potential customers—are conducting searches on YouTube associated with the products or services

As TikTok looms, YouTube plans to remain the 'clear founding ground' of British talent

The Drum 30 Jan 2020 12:00 PM YouTube: the cast of People Just Do Nothing. YouTube’s UK boss says its role as the launchpad for the careers of successful British musicians, actors, comedians and producers is finally being recognised. Now, in the face of rising competition from the likes of TikTok, its 2020 mission is to attract and develop more creators.“We sometimes talk down our potential,” says Ben McOwen Wilson, who is returning to focus on YouTube’s UK business as managing director after a nine-year stint overseeing it

‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube

Digiday 28 Jan 2020 05:01 AM Markian Benhamou is a 22-year-old Facebook creator who specializes in producing comedy skits geared to Generation Z. He started creating content for YouTube in 2014 when he was 16. But after one of his videos went viral on Facebook in 2018, he retooled his approach: Now his videos appear first on Facebook. To date, he has 7 million followers on Facebook and 400,000 subscribers on YouTube. “You’re able to grow audiences much faster on Facebook,” Benhamou said. “It’s all about shareability [there

ESPN is rolling out 500 live shows across YouTube, Facebook and other platforms

Digiday 27 Jan 2020 05:01 AM With a new social media star and a fresh studio dedicated to its digital programming, ESPN is upgrading online game viewing. The TV network opened 2020 by announcing that it had hired House of Highlights founder Omar Raja. The company has also renovated the studio previously used by one of its most popular TV shows, “First Take,” to give ESPN’s digital programming its own, 2,750-square-foot home. This year ESPN plans to air more than 500 live original shows across its own digital properties and

YouTube moderators must sign contract acknowledging job could cause PTSD – report

Guardian Technology 24 Jan 2020 10:06 PM YouTube is not the only platform facing workplace hazards. Many of the workers who moderate content for Facebook have reported harmful psychological effects. Photograph: Igor Stevanovic/Alamy Content moderators for YouTube have received legal warnings the job may negatively affect their mental health and cause post-traumatic stress disorder (PTSD), a new report from the Verge found. Social media sites are increasingly informing employees of the negative effects of moderation jobs following seve

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

Digiday 20 Jan 2020 05:01 AM The Clorox Company is building an influencer advisory council. The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they bel

Samsung and L'Oreal ads found on climate change denial YouTube videos

Campaign 16 Jan 2020 12:14 PM Samsung and L’Oréal are among a number of global brands that have unwittingly been advertising against climate-misinformation videos on YouTube. A new investigation by activist group Avaaz discovered that YouTube has been driving millions of viewers to climate-denial videos with its recommendation algorithm. It found that people who search "global warming" or "climate change" are given recommendations for climate-denial films via its "Up Next" feature and in the suggestions bar (which is found

YouTube signs three top gamers away from rival Twitch

BBC Technology 14 Jan 2020 10:44 AM By Zoe Thomas Technology reporter Image copyright YouTube/Getty YouTube has signed deals with three of the biggest gaming stars in an effort to boost its presence in the live-streaming space.Rachell "Valkyrae" Hofstetter, Elliott "Muselk" Watkins and Lannan "LazarBeam" Eacott will exclusively screen their games on the Google-owned platform. They were all previously active on Amazon's rival service, Twitch. YouTube said more than 200 million users watched video-game-themed content on its platfor

Robert Downey Jr launches YouTube doc featuring AI baby

BBC Technology 19 Dec 2019 03:40 PM Image copyright YouTube YouTube has premiered a Robert Downey Jr-fronted series that seeks to demystify artificial intelligence.The documentary - produced by the actor in partnership with his wife Susan - is one of the platform's highest profile and biggest-budgeted factual commissions to date.The Avengers star is expected to give the Age of AI mass appeal.One AI expert said there was "lots of eye candy for viewers with short attention spans".Calum Chace, author of four books on the subject, ad

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