Free trial Get in touch

Insight

Latest industry, technology and marketing insights

Apple’s grip on podcasting weakens, as YouTube and Spotify lead the way: 2021 Digital News Report

What's New in Publishing 24 Jun 2021 06:38 AM Growth in podcasts has slowed, in part due to the impact of restrictions on movement. The divide in podcast awareness between Europe and the United States is striking, according to the 2021 Digital News Report by the Reuters Institute for the Study of Journalism. A surprising 17% of Europeans claim not to know what a podcast is, compared to 9% in the US. The good news is there is room to grow. But media clearly need to do a better job explaining what podcasts are, how they serve audiences and pe

Apple’s grip on podcasting weakens, as YouTube and Spotify lead the way: 2021 Digital News Report

What's New in Publishing 24 Jun 2021 06:38 AM Growth in podcasts has slowed, in part due to the impact of restrictions on movement. The divide in podcast awareness between Europe and the United States is striking, according to the 2021 Digital News Report by the Reuters Institute for the Study of Journalism. A surprising 17% of Europeans claim not to know what a podcast is, compared to 9% in the US. The good news is there is room to grow. But media clearly need to do a better job explaining what podcasts are, how they serve audiences and pe

Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there

Digiday 22 Jun 2021 04:01 AM Member Exclusive PBS Digital is in the business of building, developing and producing medium and long-form programming across — you guessed it — PBS’s digital channels. It also oversees online content it doesn’t commission — from member stations, other partner organizations or outside producers. And then there’s the content it licenses or acquires. For a somewhat targeted audience of typically 18 to 45-year-olds, that programming spans several different “buckets of content,” for PBS Digital whi

Digiday Research: Publishers have checked out on platforms

Digiday 21 Jun 2021 04:01 AM Member Exclusive June 21, 2021 by Max Willens It seems crazy now, but there was a time when publishers imagined they would one day publish most of their content natively on different social platforms, nurturing a symbiotic relationship between old and new media companies. Things didn’t work out that way. Even as platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of re

What B2B Marketers Are Missing From Their Social Media Strategies

Gartner 16 Jun 2021 04:12 AM Typically, when marketers think about social media, the first thing that comes to mind are all the trendy B2C companies that allow customers to purchase a product directly from a visually appealing Instagram post. But, in the world of B2B marketing, social media plays a completely different role in the purchase process.One of the main reasons is because B2C and B2B audiences require very different types of information to make purchasing decisions. From speaking with B2B marketers about their soc

Why legacy publishers are focusing on growing their offerings for kids

Digiday 14 Jun 2021 04:01 AM June 14, 2021 by Kayleigh Barber Legacy publishers have survived over the decades as the love of the brand gets passed down from generation to generation. But some publishers have started to bypass that inherited brand affinity altogether by creating publications for younger generations. Publishers like America’s Test Kitchen, The New York Times, The Week and Time are finding that kids’ content verticals, magazines, books and programming are ways to indoctrinate younger readers and grow their a

Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace

Digiday 07 Jun 2021 04:01 AM Member Exclusive June 7, 2021 by Michael Bürgi The annual $20-billion dance between media agencies, on behalf of their clients, and the TV networks to negotiate huge packages of ad inventory purchased in advance of the upcoming programming year more often than not plays out to the tune of a solid rock ballad. This year, it seems the DJ threw on a two-minute blast of punk, and agencies will emerge from the mosh pit with more bruises than the networks. Media agencies say they are hot and heavy in

Crooked Media will use Team Whistle’s Snapchat Discover channel to drive viewers to its YouTube show

Digiday 04 Jun 2021 04:01 AM June 4, 2021 by Sara Guaglione Media companies often try to get audiences on one platform to check out their content on another platform. But they do not usually rely on another media company to do so. In a twist on the typical cross-platform content promotion strategy, Crooked Media will have Team Whistle distribute Crooked’s YouTube show “ALL CAPS NBA” on Snapchat and Whistle’s other social platforms. The move is meant to capitalize on Whistle’s large social footprint to funnel viewers to Cro

South China Morning Post: Video Journalism, UGC, and the importance of YouTube

What's New in Publishing 01 Jun 2021 07:15 AM The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating in a country with a history of stringent media control. Priding itself as the destination for original reporting and storytelling, SCMP has embraced eye-witness video and user-generated content as a crucial journalistic tool in providing both access to factual, trustworthy and unbiased information, as well as a unique insight into the diversi

South China Morning Post: Video Journalism, UGC, and the importance of YouTube

What's New in Publishing 01 Jun 2021 07:15 AM The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating in a country with a history of stringent media control. Priding itself as the destination for original reporting and storytelling, SCMP has embraced eye-witness video and user-generated content as a crucial journalistic tool in providing both access to factual, trustworthy and unbiased information, as well as a unique insight into the diversi

Here's How Writing a Book Can Give Your Brand a Much-Needed Boost

Entrepeneur 31 May 2021 06:00 PM May 31, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. We're living in the ever-growing digital information world. Billions of consumers log onto the internet and social media daily to access business, learning and connection-building opportunities. An entire world of knowledge is in the palm of our hands if we own a smartphone; information is easier to obtain than ever before. Content keeps consumers in touch, and over the years, the means of content distributi

Why You Should Take Your YouTube Broadcasts Live

Entrepeneur 27 May 2021 10:00 AM Image credit: Maskot | Getty Images May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implie

How Facebook Can Help Promote Your YouTube Videos

Entrepeneur 26 May 2021 10:30 AM Image credit: Hero Images | Getty Images April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook ev

5G’s extra G matters after all – to gamers, at least

The Drum 26 May 2021 01:00 PM The launch and uptake of 5G has been somewhat underwhelming, but as Will Guyatt explains as part of our deep dive into all things gaming, the mobile game space could prove to be where the tech really takes hold.The Drum is a safe place, so I think it’s time to finally admit what many of us already realize – the launch of 5G networks in the UK was an absolute dog’s breakfast. For some reason, a little dribble of 5G just trickled out. Where were the hordes of punters queuing for a new device that

Is the metaverse really the new frontier for marketing?

The Drum 26 May 2021 11:00 AM Gaming is no longer all about achieving objectives. The popularity of social games and virtual landscapes have resulted the advent of the metaverse and given rise to games-as-a-platform. As part of our deep dive into all things gaming, we look at the opportunities these online social spaces present for brands wanting to reach the billions-strong gaming audience.The value of virtual items has never been higher. The rise of non-fungible tokens (NFTs) and cryptocurrencies have introduced the idea

How to Monetize Your YouTube Videos

Entrepeneur 25 May 2021 10:30 PM Image credit: Astrakan Images | Getty Images April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich's book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. As you're filming your YouTube videos, you can opt to accept money and/or products from companie

6 More Ways You Can Use YouTube to Reach Your Intended Audience

Entrepeneur 24 May 2021 03:30 PM Image credit: Nick David | Getty Images March 21, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. Take a look at the following six ideas for using YouTube as part of your overall online business and ma

As Facebook commits to independent GARM brand safety verification, getting YouTube, TikTok, Twitter and others on board is a diplomatic dance

Digiday 24 May 2021 04:01 AM May 24, 2021 by Kate Kaye For a global partnership between the top social media platforms and brands to create brand safety measurement standards to move ahead, the side holding the purse strings wants a lie detector test. Nearly two years after its formation, the World Federation of Advertisers’ Global Alliance for Responsible Media, or GARM, has made progress toward creating a standardized set of brand safety measures agreed upon by platforms and advertisers. In April, the group — whose membe

How to Determine a YouTube Strategy and Core Message

Entrepeneur 21 May 2021 10:30 AM Image credit: gorodenkoff | Getty Images March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich's book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. Before you create a YouTube channel and start producing videos for your business, take some time to rea

Snap announces Story Studio, a new standalone app to edit stories

Tech Crunch 20 May 2021 05:35 PM During Snap Partner Summit, Snap announced a brand new app focused on creators. Named Story Studio, this standalone iOS app gives you several editing tools so you can make your content look as professional as possible. Story editing tools are still in Snapchat — nothing is changing on this front. But if you’ve been creating content for Spotlight, a TikTok-like feed, or if you’re a Snap star, you may need more powerful editing tools. Many creators choose to edit their stories on a computer. But

YouTube and NHS tie up to combat vaccine hesitancy among UK youth

Campaign 17 May 2021 09:58 AM [embedded content] YouTube is launching a multimillion-pound, NHS-backed campaign encouraging 18- to 34-year-olds to get vaccinated, with the call: "Let's not go back." The campaign highlights the importance of being vaccinated, in particular how it can prevent another surge in Covid-19 cases across the country. An initial burst of out-of-home across billboard and bus stops goes live today (17 May). From 24 May, the next phase kicks off with an array of user-generated content and YouTube Shorts

‘The worlds are meshing’: How streaming is reshaping the TV advertising upfront deal

Digiday 17 May 2021 04:01 AM Image credit: Ivy Liu May 17, 2021 by Tim Peterson The annual TV upfront negotiations no longer revolve around linear TV as they once did. TV network owners and their linear TV inventory are still expected to receive a large majority of the money committed in this year’s upfront marketplace, but streaming is set to dictate the dealmaking process. As much as streaming’s viewership surge over the past year is a contributing factor, linear TV’s continued audience erosion and the corresponding tigh

YouTube Shorts Will Distribute $100 Million to Its Most Popular Content Creators

Entrepeneur 12 May 2021 04:37 PM May 12, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. It is no secret that right now, TikTok is raising the bar for other social networks. The short video platform has become so popular that other apps are doing their best to compete with it. Such is the case with YouTube Shorts, which has just announced a $100 million investment to pay influencers and content creators. This Tuesday, YouTube unveiled the creatio

YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022

Tech Crunch 11 May 2021 04:00 PM YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. Creators can’t apply for the fund to help with content production, however. Instead, YouTube will reach out to creators each month whose videos exceeded certain milestones to reward them f

Instagram for kids – the social media site no one asked for

Guardian Technology 11 May 2021 04:40 PM Name: Instagram for kids.Age: That is very much the question. How old are you? Old enough to be reading this pass notes, I hope.Appearance: Ad-free, in case we corrupt the young.What on earth are you on about? Well, it was revealed in March that Facebook was developing an Instagram service for kids. At present, under-13s are not supposed to use the photo-sharing app, although many lie about their age to do so. Now Facebook wants to create an Instagram site specially tailored for children that th

Remembering is living! The 13 best jingles of our childhood

Entrepeneur 10 May 2021 02:00 AM This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with the consumer. Many advertisements, especially those made on radio and television, have this element that helps create unique campaigns that remain engraved in the mind of the listener, im

Edgard & Cooper unleashes first UK ad campaign

The Drum 07 May 2021 09:00 AM In what represents a first ever foray into advertising in the UK, Edgard & Cooper, the home of naturally tasty pet food, has launched a new digital campaign with Guerillascope. A combination of 10- and 20-second instream video placements will run across YouTube over the coming weeks, targeting pet owners who are both conscious of good pet health and the environment. To inform the test-and-learn strategy, Guerillascope used insights gleaned from digital partner Fifty’s social mapping platfor

Influencers are creating million-dollar incomes selling their expertise via online courses

Digiday 07 May 2021 04:01 AM May 7, 2021 by Lauren Razavi Online learning has entered a new era, and it has higher production values. More and more digital creatives with large audiences — from YouTubers to bloggers to podcasters — are launching cohort-based group courses. Intensive and influencer-led, the cohorts usually last four to six weeks. A place costs between $200 and $6,000 per person, and each new edition attracts 200+ learners from all over the world. They cover subjects like writing online, research and knowled

Pandemic sees digital consumption rise 30%+, forming lasting consumer habits

What's New in Publishing 06 May 2021 07:15 AM WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer. No one doubts that the media disruption from COVID-19 was both rapid and severe, but data suggest that brands were largely able to adapt to the immediate shifts in consumer behaviour. There is a clear correlation between changes in user activity and advertising spend in 2020. While there was an uptick in consumption for many media during the initial ou

Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts

Digiday 05 May 2021 04:01 AM May 5, 2021 by Sara Guaglione After connected TV platform owners and ad-supported streamers dominated the opening day of the Interactive Advertising Bureau’s four-day NewFronts, digital video platforms, publishers and programmers took the virtual stage on May 4. Shoppable video was a common theme across the day’s presentations. Companies including Condé Nast, Verizon Media (soon to be called Yahoo) pitched their attempts to make it easier for audiences to buy products seen on screen without int

Bullet Comments: The cross-cultural trend publishers need to know

What's New in Publishing 04 May 2021 07:47 AM The first generation of internet users tended to use social platforms to exchange information. Newer generations are now using platforms intended to make that exchange more interactive and fun. Subsequently, young people are using technology more and more to show their personalities. Bullet comment culture is just one of those new and exciting mediums. Market Context With the rapid development of the Chinese short video market (the second biggest globally with expected revenue of approximately 1

How the Try Guys took their YouTube channel and turned it into a media company and a TV deal

Digiday 04 May 2021 04:01 AM May 4, 2021 by Kayleigh Barber The Try Guys brand was formed in 2014 by four BuzzFeed producers who wanted to be funny on their company’s YouTube channel. Within four years, the group — Ned Fulmer, Keith Habersburger, Zach Kornfeld and Eugene Lee Yang — realized the brand had enough of a fanbase to buy the rights from BuzzFeed and set out on their own. Now the Try Guys’ company, 2nd Try, has a staff of nearly two dozen, a YouTube channel with more than 7.5 million subscribers, numerous product

Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads

MarketingProfs 29 Apr 2021 02:00 PM "Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in the B2B world seems to be talking about demand generation, brand marketing, and storytelling. But if cold channels are dead, then all marketing channels are. Because every relationship starts "cold." When you first promote a piece of content to a new audience, it's cold. People don't expect to get content from you. They don't trust you. They are often suspicious (Is he tr

All you need to know about AI marketing

The Drum 29 Apr 2021 07:00 AM By Gez McGuire-April 29, 2021This promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage.Whether we realize it or not, artificial intelligence (AI) is now a major part of our daily experience. Internet giants such as Google, Facebook and Amazon have all embraced AI to the point that they guide what we see, wh

The Danger of Linking Yourself to Your Brand

Entrepeneur 28 Apr 2021 12:00 PM April 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever stopped and thought about how self-promotion has evolved over the years? Back when I joined the workforce decades ago, you promoted yourself via a fully-stocked resume. A college degree. An internship with a reputable company. These days, it’s just as common to see someone brand themselves as an entrepreneur and launch a startup based on their TikTok presence and facility with YouTube tutorial

Experiential marketing: how to create sensory experiences without physical contact with your customers?

Entrepeneur 28 Apr 2021 09:26 AM Image credit: Depositphotos.com Tienda pop up en Japón April 28, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions

Cheat Sheet: Senators want more transparency into ‘addictive’ Facebook, Twitter and YouTube algorithms

Digiday 28 Apr 2021 04:01 AM April 28, 2021 by Kate Kaye A Senate Judiciary subcommittee hearing held yesterday had the opportunity to be a reprieve. In contrast to previous congressional hearings that have been little more than opportunities for legislators to verbally pummel big tech execs, this latest hearing on the impact of social media algorithms was designed to be more substantive, providing insight into how the platforms’ systems work to amplify harmful content. At least that was the aim. Instead, senators on both

Daily Crunch: iOS 14.5 brings privacy changes and more

Tech Crunch 26 Apr 2021 10:46 PM Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system today, which includes the much-discussed App Tracking Transparency feature, allowing users to control which apps are sharing their data with third parties for ad-targeting purposes. Other new f

How to use YouTube mobile app's new data-saving setting (once you have it)

Mashable 25 Apr 2021 06:02 PM It's all in the settings.Image: Florian Gaertner / getty Small tweaks sure can make big differences. The YouTube mobile app, on both iOS and Android, now makes it the tiniest bit easier — at least for some users — to keep a handle on their data use. So reports 9to5Google, which highlights a new setting buried within the YouTube app that gives people additional controls over video streaming quality. And video quality, of course, translates to data use. For those doing the majority of their You

Using Instagram to Promote Your YouTube Videos

Entrepeneur 24 Apr 2021 09:00 AM Image credit: ParkerDeen | Getty Images May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21. You may be familiar with promoting your business and your YouTube video on Twitter, and if you are, you

It’s time for Facebook and YouTube to alter their cannabis ad policies

The Drum 20 Apr 2021 10:00 AM As the legal cannabis market swells, marketing dollars are up for grabs. But the unfortunate truth is that these advertisers are hard-pressed to find platforms and partners willing to take their money. It remains a tremendous challenge for marijuana advertisers — whether recreational or medical — to promote their products and services across most major properties. Good Apple’s Emmy Clarke explains where we are and what’s next.Facebook and Google have been steadfast in upholding core ad policies

Collective brand safety progress of Facebook, YouTube and more laid bare

The Drum 19 Apr 2021 11:01 PM The combined progress made by Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat and Pinterest in tackling issues such as hate speech and explicit content has been laid bare for the first time. A fresh report from the World Federation of Advertisers (WFA) has ranked brand safety across all seven of the major social media platforms. Why? To help bring transparency to the media supply chain and helping marketers decide where to spend their precious ad dollars.Published by the Global Alliance

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases

Digiday 19 Apr 2021 04:01 AM April 19, 2021 by Tim Peterson In this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear TV and streaming viewership continue to head in opposite directions, agency executives expect advertisers to continue to move more money to streaming in this year’s upfront. A good chunk of those streami

5 Ways to Continuously Expand Your Online Following

Entrepeneur 18 Apr 2021 11:00 PM Image credit: pressureUA | Getty Images April 11, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21. There are many ways to increase viewer/subscriber loyalty on YouTube. Many of these activities will

‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration

Digiday 16 Apr 2021 04:01 AM April 16, 2021 by Kristina Monllos Media buyers say unresponsive Facebook ad reps aren’t a new problem, but some say the issue has gotten worse in recent months with the looming iOS 14 update from Apple. “Previously you could get problems resolved in a couple of weeks,” said a media buyer who asked for anonymity. “We’ve had issues going on four or five months now and still don’t have an answer. [For some clients] we’ve had to move off the platform because of it, had to move ad spend to Google a

Why converging cultures can make media houses more sustainable

What's New in Publishing 15 Apr 2021 07:35 AM Traditional media houses must adapt, innovate and converge to survive in the digital age. Until the arrival of the world wide web, the media model that worked revolved around money made from selling advertisements and from revenue from subscriptions or copy sales. But online delivery has left traditional media struggling to find new revenue sources while using web metrics to quantify audience numbers and engagement. To cope they have begun to use web metrics to inform how they sell online conten

YouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media company

Digiday 13 Apr 2021 04:01 AM April 13, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and Cruz debuted hers in 2012, they have diversified to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018. “Being en

Why The Home Depot quietly brought live streaming to its consumers

Digiday 12 Apr 2021 04:01 AM April 12, 2021 by Erika Wheless When the pandemic hit the U.S. last spring, The Home Depot turned in-person workshops, a long-running feature of their in-store experience, into live streams. The result is shaping up to be a new customer engagement and retention channel, thanks to two Home Depot associates giving advice from their garages. Using the live streams, found on The Home Depot website, the company went from hosting around five in-store workshops per month to approximately 40 live-strea

13 Tips for Professionally Editing YouTube Videos

Entrepeneur 30 Mar 2021 12:30 PM Image credit: gorodenkoff | Getty Images March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Virtually every video you produce will require at least some level of editing and post-production, even

6 Ways You Can Use YouTube to Reach Your Intended Audience

Entrepeneur 28 Mar 2021 02:00 PM Image credit: wundervisuals | Getty Images March 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Everyone who uses YouTube to promote themselves or their company has their own goals. The following i

Get Comfortable Going Live to Market Your Business

Entrepeneur 25 Mar 2021 05:00 PM March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?" Connecting to your audience personally works for most entrepreneurs, but it is a must if you are a coach, consultant or an expert looking to monetize your expertise. Why is live streaming so valuable for your marketing? Social media and YouTube are where most people spend

How PBS NewsHour is adapting its digital video programming strategy to a quieter news cycle

Digiday 24 Mar 2021 04:01 AM March 24, 2021 by Sara Guaglione The pandemic, the racial justice protests last summer and the 2020 U.S. presidential election brought a surge of viewers to PBS NewsHour’s digital videos following nearly two years of an increase in resources and production to the online-focused side of the public broadcaster’s daily evening TV news program. However, now that the news cycle has quieted down, PBS NewsHour is faced with figuring out how to retain those audiences and attract new viewers. This year

These 3 Strategies Will Grow Your Email List for Free

Entrepeneur 22 Mar 2021 08:00 PM March 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your list. As subscribers come and go, you want to make sure your growth rate stays high and your audience is expanding. In general, businesses get more subscribers than they lose. However, there are ways to boost your opt-in rate. So let’s take a look at some of the simplest, most efficient ways to grow your email

YouTube Shorts debuts in the U.S. — but what does the future look like for the TikTok competitor?

Mashable 18 Mar 2021 11:28 PM Can YouTube Shorts take on TikTok?Image: SOPA Images/LightRocket via Gett After months of beta testing in India, YouTube Shorts has arrived in the United States. On Thursday, YouTube announced that it’s begun rolling out its shortform video TikTok competitor in the U.S. While Shorts videos could have been viewed stateside since the beta launch, the creator tools that facilitate YouTube Shorts are making their debut in the U.S. today. The YouTube Shorts section as seen on the YouTube mobile app

Daily Crunch: YouTube’s TikTok rival launches in the US

Tech Crunch 18 Mar 2021 10:14 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Future of TV Briefing: Facebook’s short-form play

Digiday 17 Mar 2021 04:01 AM Member Exclusive March 17, 2021 by Tim Peterson The Future of TV Briefing this week looks at how Facebook is changing the eligibility requirements to join its video ad revenue-sharing program and what that means for creators, publishers and advertisers. Facebook’s short-form play HBO Max’s ad-supported tier FASTs’ foray into original shows, marketers underpaying Black influencers, Netflix’s licensing talks and more Facebook’s short-form play Facebook is opening up its video monetization program

It’s not just a social media problem: How search engines spread misinformation

What's New in Publishing 11 Mar 2021 07:45 AM Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational, this dance between algorithms and human nature can foster the spread of misinformation. Search engine companies, like most online services, make money not only by selling ads, but also by tracking users

Here Are Some Quick and Easy Tips on Growing Your YouTube Channel

Entrepeneur 10 Mar 2021 07:22 AM Image credit: Depositphotos.com March 10, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. It is likely that you have been listening for a while now abouthow many professionals and companies throw the blanket over their heads and open a channel on YouTube. Why haven't you taken the step yet? If you are still curious about testing the potential of this

Detail wants to turn your phone into a software-optimized camera app for live video

Tech Crunch 09 Mar 2021 06:02 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Creator economy vs. newsroom leadership: A fight for talent

What's New in Publishing 09 Mar 2021 10:15 AM More and more journalists will be tempted by easy options to monetize their fans The last few years have seen an interesting trend: creators of various content going directly to their fans, followers, and getting paid. Nowadays it’s often referred to as the creator economy – and its a huge headache for newsroom managers struggling to retain top talent. The temptation for journalists to leave newsrooms and do their own thing has always been there. But the set of tools now available make that easi

A Quick Guide to Understanding YouTube Ads [Infographic]

MarketingProfs 04 Mar 2021 02:00 PM Continue reading "A Quick Guide to Understanding YouTube Ads [Infographic]" ... Read the full article Subscribe today...it's free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Digital creative best practices: 4 top tips

The Drum 02 Mar 2021 05:00 PM By Sarah Tenakoon-02 March 2021 17:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Social media advertising can be a tough nut to crack, as it’s not easy to know exactly what your audience reacts best to when it comes to creating engaging ads.There are many elements to consider, from nailing

Bleacher Report’s House of Highlights wants its creator-led challenges to rival live sports

Digiday 01 Mar 2021 05:01 AM March 1, 2021 by Kayleigh Barber Bleacher Report believes it cracked the code for figuring out how to get the elusive age group of 18-35-year-olds interested in live sports in a way that is as monetizable as live linear sports broadcasts. Bleacher Report’s House of Highlights has created a new online competition series called The Showdown, which features some of its audience’s favorite social media figures as they go head-to-head in sports challenges during a livestream. The competitions are ti

There is no such thing as digital marketing

The Drum 25 Feb 2021 01:06 PM By Mark Bower-25 February 2021 13:06pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. What has been the single best implementation of digital advertising I’ve seen? There are loads of nice ads and implementations out there (and loads of humdrum stuff, too).The Discovery Channel’s pioneering 360°

YouTube launches supervised accounts for tweens and teens

Mashable 24 Feb 2021 11:15 PM Image: youtube Follow @https://twitter.com/PCMag PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. YouTube has realized that YouTube Kids is too limiting for older kids while at the same time full-blown YouTube access is too much for young teenagers to handle, so it's introducing a third option for

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Entrepeneur 22 Feb 2021 11:30 AM Image credit: vitranc | Getty Images February 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago. Perhaps the most important stat for marketers, though, is that

How TheSoul Publishing grew revenue via platforms with viral social media life hacks

Digiday 12 Feb 2021 05:01 AM February 12, 2021 by Kayleigh Barber Anyone who has spent time watching videos on Facebook in the past couple of years has likely come across an overly enthusiastic actor solving a mundane, everyday problem with an odd, or even counterintuitive, “life hack,” while jazzy music plays in the background. These life hacks range from turning an old pair of jeans into a messenger bag to making fake freckles with eyeshadow to turning a pair of wide-legged pants into a body-con dress. And while these co

Why Consumers Care About Influencers, and Why You Should Too

Entrepeneur 10 Feb 2021 04:15 PM Image credit: MStudioImages | Getty Images February 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls' Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. What do you think of when you hear the word “pudding”? For most people, it probably brings up some childhood memory o

‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling

Digiday 02 Feb 2021 05:01 AM February 2, 2021 by Kayleigh Barber By March 16, theater doors around the country shut their doors. The Pop-Up Magazine touring production, which had just completed its first (and only) national tour of 2020, had to figure out where to go from there. The publisher, known for its on-stage renditions of original magazine stories that rethought the performance of storytelling, had not previously filmed its shows. But the pandemic forced the publisher to experiment with a virtual format like many o

‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling

Digiday 02 Feb 2021 05:01 AM February 2, 2021 by Kayleigh Barber By March 16, theater doors around the country shut their doors. The Pop-Up Magazine touring production, which had just completed its first (and only) national tour of 2020, had to figure out where to go from there. The publisher, known for its on-stage renditions of original magazine stories that rethought the performance of storytelling, had not previously filmed its shows. But the pandemic forced the publisher to experiment with a virtual format like many o

Chromecast with Google TV review: full smart TV upgrade with voice remote

Guardian Technology 29 Jan 2021 07:00 AM Google’s new good-value Android TV streaming stick has new slick-looking Google TV interface alongside the usual Chromecast features. Photograph: Samuel Gibbs/The Guardian Google’s latest Chromecast streaming media dongle is a bit different. Instead of just streaming or “casting” content from your mobile or computer like its predecessors, the new device acts more like a modern smart TV. With a full interface and a remote, the new Chromecast with Google TV costs £59.99 and sits above the basic £

How NBC News is making ‘many millions’ of dollars on YouTube after adjusting its strategy

Digiday 26 Jan 2021 05:01 AM January 26, 2021 by Tim Peterson In the past, TV networks’ news organizations like NBC News have used YouTube as a side hustle. They would cut clips from their linear TV programming to put on the digital video platform, where they could generate a small amount of incremental ad revenue and potentially convince some viewers to tune in on traditional TV or the networks’ owned-and-operated digital properties. But over the past few years — and especially in 2020 — YouTube has switched from being su

YouTuber challenges scientist to create an AI version of him for $100

Mashable 19 Jan 2021 11:43 AM [embedded content] We already know deepfakes are all over the place these days, and the technology associated with them is advancing rapidly. But how easy is it to create a digital replica of somebody? And could it be done on a budget? That's the question YouTuber Tom Scott set out to find the answer to in his latest video, for which he challenged AI in neuroscience researcher Jordan Harrod to create a fake version of him for $100. "This isn't a face replacement or a body double," Scott explain

4 Ways to Transform Your Marketing With Content That Teaches Consumers

Entrepeneur 14 Jan 2021 08:07 PM Image credit: Digital Vision. | Getty Images January 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today's consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alter

YouTube and WhatsApp inch closer to half a billion users in India

Tech Crunch 11 Jan 2021 10:05 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing

Entrepeneur 11 Jan 2021 04:00 PM Image credit: Designer | Getty Images January 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When I was a little girl, every newspaper and TV channel sounded exactly the same. That's because they were! I was born in the USSR where the political agenda dictated not only what the media could talk about, but how it should be said. Imagine the shock when after two degrees in communication and five years as a journalist, I started noticing — once again — that in

'Four years of propaganda': Trump social media bans come too late, experts say

Guardian Technology 08 Jan 2021 06:00 AM In the 24 hours since the US Capitol in Washington was seized by a Trump-supporting mob disputing the results of the 2020 election, American social media companies have barred the president from their platforms for spreading falsehoods and inciting the crowd.Facebook, Snapchat and Twitch suspended Donald Trump indefinitely. Twitter locked his account temporarily. Multiple platforms removed his messages.Those actions, coming just days before the end of Trump’s presidency, are too little, too late

Donald Trump suspended from Facebook indefinitely, says Mark Zuckerberg

Guardian Technology 07 Jan 2021 06:59 PM Donald Trump has faced severe criticism over his support for Washington rioters. Photograph: Evan Vucci/AP Donald Trump will be suspended from Facebook and Instagram indefinitely and at least until the end of his time in office, Mark Zuckerberg has said, as a consequence of his support for the rioters who stormed the US Capitol on Wednesday. The US president was initially suspended from the social network for 24 hours, as a result of two posts shared to the platform in which he appeared to prai

Year 2020 in social media

What's New in Publishing 23 Dec 2020 07:15 AM Looking back at what happened in 2020 in the worlds of podcasting, subscriptions & memberships, newsletters and social media. This is the third and last part of the series examining the biggest news in media regarding social media, the first part of the mini-series looked at podcasting in 2020 and the second part summarized the year 2020 in subscriptions and memberships news, trends, and reports. The aim of this series is to identify the biggest trends, to separate the news from the noise. A

Five ways publishers can level-up personalization for engagement and revenue

Digiday 17 Dec 2020 02:00 AM Sponsored by PowerInbox By Jeff Kupietzky, CEO, PowerInbox For years, brand marketers have known that targeted personalization is key to driving customer engagement, which is why a growing number are investing in personalized messaging. Even something as simple as email subject line personalization can generate 26 percent higher open rates, creating a valuable opportunity for continued engagement. Publishers, however, have been a bit slower to adopt personalization strategies beyond localizatio

Marketing Strategies to Boost Your Brand's Authority Effectively and Ethically

Entrepeneur 14 Dec 2020 08:00 PM Image credit: Mykyta Dolmatov | Getty Images December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising. The intersection between ethics and business has been a space for dispute for a long time. Ethics has

What 2020 taught Joe Wicks: 'Online has brought us together, not further apart'

The Drum 14 Dec 2020 03:00 PM 2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. First in the 'What 2020 taught me' hotseat is the UK's favourite influencer and busiest PE teacher Joe Wicks, who tells us how 2020 opened his eyes to the power of building online communities. No one could have predicted what 2020 would have in store for us. I’ve been connecting with people onli

Chaos for millions of home workers as Google services crash globally

Telegraph 14 Dec 2020 12:21 PM

How to reinforce your brand image with videos on YouTube

Entrepeneur 09 Dec 2020 06:36 AM Image credit: Depositphotos.com December 9, 2020 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We live in a fast-paced world and this means that user habits are changing. In recent times, people prefer to watch a video to read a two thousand word post. And if we add to this the emotional component that video marketing has, it makes it even more striking s

How will the influencer sector change in 2021?

The Drum 07 Dec 2020 02:43 PM By Ian Randolph-07 December 2020 14:43pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Ian Randolph discusses the next year in influence and social media 2020 has been a big year. We have not seen such change the world over in more than a generation, and we’re all searching for answers by which

Best tech of 2020: an eco vacuum, electric car and a £12 kettle

Guardian Technology 06 Dec 2020 06:01 AM Which? products of the year, clockwise from top left: Asda’s George Home Cream Kettle; the iRobot Roomba S9+ vacuum cleaner; the Halo Capsule cordless vacuum cleaner; the LG Oled 48in TV; the Hisense built-in oven; Apple AirPods Pro; the Kia Soul electric car. Photographs: Which? A robot vacuum that deals with the unpleasant job of emptying the dust bag, a swivelling selfie camera for the YouTube generation and a £12 kettle are among an eclectic list of items dubbed the best products of the yea

Video: Nike Racism Commercial Sparks Outrage and Criticism

Entrepeneur 03 Dec 2020 12:23 AM Image credit: YouTube/NikeJapan December 3, 2020 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The sports firm Nike published on its social networks a video against bullying due to racism. The commercial has obtained millions of reproductions, but also a wave of negative comments, as many consider that it is full of prejudices against Japanese society. The new Nike Japan ad is titled “Keep Moving: Yourself, the Futur

‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential

Digiday 01 Dec 2020 05:01 AM December 1, 2020 produced by Pierre Bienaimé hosted by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Despite the name, CollegeHumor isn’t a spring chicken anymore. Founded in 1999, the comedy site was acquired by IAC in 2006 and grew into one of the most successful video publishers on YouTube. It also went premium with shows for TV like Adam Ruins Everything, and launched a subscription streaming service called Dropout. But whereas CollegeHumor succeeded in terms con

‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential

Digiday 01 Dec 2020 05:01 AM December 1, 2020 produced by Pierre Bienaimé hosted by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Despite the name, CollegeHumor isn’t a spring chicken anymore. Founded in 1999, the comedy site was acquired by IAC in 2006 and grew into one of the most successful video publishers on YouTube. It also went premium with shows for TV like Adam Ruins Everything, and launched a subscription streaming service called Dropout. But whereas CollegeHumor succeeded in terms con

4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can't Ignore

Entrepeneur 30 Nov 2020 09:01 PM Image credit: Joe Scarnici | Getty Images November 30, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, one thing is for certain: Your branding must be relentless, authentic, and powerful. “It’s the only thing you’re g

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

YouTube launches audio ads, to reach music and podcast listeners

What's New in Publishing 19 Nov 2020 07:55 AM YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners. Google, on its Ads & Commerce Blog, says users are consuming more audio centric-content, and creators need to tailor their media and creative approaches to the different ways consumers are engaging with YouTube. “We’re introducing audio ads,” the company announced, “our first ad format designed to connect your brand with audiences in engage

YouTube launches audio ads, to reach music and podcast listeners

What's New in Publishing 19 Nov 2020 07:55 AM YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners. Google, on its Ads & Commerce Blog, says users are consuming more audio centric-content, and creators need to tailor their media and creative approaches to the different ways consumers are engaging with YouTube. “We’re introducing audio ads,” the company announced, “our first ad format designed to connect your brand with audiences in engage

How YouTube is working to focus advertisers’ attentions on its connected TV inventory

Digiday 19 Nov 2020 05:01 AM November 19, 2020 by Tim Peterson At present, YouTube doesn’t necessarily need to pitch advertisers on its connected TV inventory. While YouTube viewership on TV screens is growing faster than on any other type of device, mobile remains YouTube’s biggest device platform and advertisers are more than fine with CTV being part of their broader cross-platform YouTube campaigns. Still, YouTube does want advertisers to have a better understanding of how they might want to treat CTV beyond than just a

YouTube launches audio ads

Campaign 17 Nov 2020 02:06 PM YouTube has launched an audio-only ad format for brands to place against music and podcasts. In recognition of YouTube being used as platform for ambient and focused audio listening the Google-owned platform is launching the new ad format in beta, with the same measurement and brand safety features used in video campaigns. Audio ads are creatively led by the voiceover or other sounds that feature in a YouTube ad, and the visual component is typically a still image or simple animation. Similar t

‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email

Digiday 13 Nov 2020 05:01 AM November 13, 2020 by Tim Peterson BuzzFeed is building out its Black Culture brand Cocoa Butter into more of a standalone business. On Oct. 20, the publisher launched a YouTube channel for Cocoa Butter, and later this month the brand will debut its first weekly email newsletter. The launches reflect the development of Cocoa Butter from its July 2015 formation as a collection of social accounts that largely redistributed BuzzFeed content centered on Black culture into its own property producing

How advertisers are evaluating YouTube’s rising connected TV viewership

Digiday 09 Nov 2020 05:06 AM November 9, 2020 by Tim Peterson Advertisers are taking note of YouTube’s rising connected TV viewership. However, with some exceptions for CTV-oriented strategies, they continue to see the digital video platform more as a means of reaching people across various devices than specifically those tuning in to TV screens. “Generally speaking we’re buying YouTube for reach and the ability to target specific audiences, and we don’t care what screen they’re on,” said one agency executive. To an extent

Want to Learn the Music Business? This $35 Bundle Might be What You're Looking For.

Entrepeneur 06 Nov 2020 12:30 PM Image credit: Will Francis November 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you love to make music, there are dozens of avenues to get your art to the world. From Soundcloud to YouTube, anyone who makes music can make it publicly available. But getting eyes and ears on that music is far from eas

How to find us|Contact us