BBC, Google, Amazon and influencers have no credibility, study finds
Campaign
13 Nov 2019 04:02 PM
Most UK consumers believe the BBC, Amazon, Google and social media influencers have zero credibility, according to Mindshare’s Power to the People report, which also found that 70% of the public believe brands should not get away with virtue-signalling unless it is backed with behaviour. The study, which is being released at the WPP agency's annual Huddle event, found that 57% of consumers believe brands that associate with good causes are doing so purely for positive publicity. However, 53% thi