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YouTuber challenges scientist to create an AI version of him for $100

Mashable 19 Jan 2021 11:43 AM [embedded content] We already know deepfakes are all over the place these days, and the technology associated with them is advancing rapidly. But how easy is it to create a digital replica of somebody? And could it be done on a budget? That's the question YouTuber Tom Scott set out to find the answer to in his latest video, for which he challenged AI in neuroscience researcher Jordan Harrod to create a fake version of him for $100. "This isn't a face replacement or a body double," Scott explain

4 Ways to Transform Your Marketing With Content That Teaches Consumers

Entrepeneur 14 Jan 2021 08:07 PM Image credit: Digital Vision. | Getty Images January 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days where marketing could essentially direct a consumer through a direct message and convert an easy sale. Today's consumer is the most informed buyer that we have ever seen, with multiple resources right at their fingertips. Within seconds, a potential customer can pull up reviews, competitor products, pros and cons, and cost-efficient alter

YouTube and WhatsApp inch closer to half a billion users in India

Tech Crunch 11 Jan 2021 10:05 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing

Entrepeneur 11 Jan 2021 04:00 PM Image credit: Designer | Getty Images January 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When I was a little girl, every newspaper and TV channel sounded exactly the same. That's because they were! I was born in the USSR where the political agenda dictated not only what the media could talk about, but how it should be said. Imagine the shock when after two degrees in communication and five years as a journalist, I started noticing — once again — that in

'Four years of propaganda': Trump social media bans come too late, experts say

Guardian Technology 08 Jan 2021 06:00 AM In the 24 hours since the US Capitol in Washington was seized by a Trump-supporting mob disputing the results of the 2020 election, American social media companies have barred the president from their platforms for spreading falsehoods and inciting the crowd.Facebook, Snapchat and Twitch suspended Donald Trump indefinitely. Twitter locked his account temporarily. Multiple platforms removed his messages.Those actions, coming just days before the end of Trump’s presidency, are too little, too late

Donald Trump suspended from Facebook indefinitely, says Mark Zuckerberg

Guardian Technology 07 Jan 2021 06:59 PM Donald Trump has faced severe criticism over his support for Washington rioters. Photograph: Evan Vucci/AP Donald Trump will be suspended from Facebook and Instagram indefinitely and at least until the end of his time in office, Mark Zuckerberg has said, as a consequence of his support for the rioters who stormed the US Capitol on Wednesday. The US president was initially suspended from the social network for 24 hours, as a result of two posts shared to the platform in which he appeared to prai

Year 2020 in social media

What's New in Publishing 23 Dec 2020 07:15 AM Looking back at what happened in 2020 in the worlds of podcasting, subscriptions & memberships, newsletters and social media. This is the third and last part of the series examining the biggest news in media regarding social media, the first part of the mini-series looked at podcasting in 2020 and the second part summarized the year 2020 in subscriptions and memberships news, trends, and reports. The aim of this series is to identify the biggest trends, to separate the news from the noise. A

Five ways publishers can level-up personalization for engagement and revenue

Digiday 17 Dec 2020 02:00 AM Sponsored by PowerInbox By Jeff Kupietzky, CEO, PowerInbox For years, brand marketers have known that targeted personalization is key to driving customer engagement, which is why a growing number are investing in personalized messaging. Even something as simple as email subject line personalization can generate 26 percent higher open rates, creating a valuable opportunity for continued engagement. Publishers, however, have been a bit slower to adopt personalization strategies beyond localizatio

Marketing Strategies to Boost Your Brand's Authority Effectively and Ethically

Entrepeneur 14 Dec 2020 08:00 PM Image credit: Mykyta Dolmatov | Getty Images December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising. The intersection between ethics and business has been a space for dispute for a long time. Ethics has

What 2020 taught Joe Wicks: 'Online has brought us together, not further apart'

The Drum 14 Dec 2020 03:00 PM 2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. First in the 'What 2020 taught me' hotseat is the UK's favourite influencer and busiest PE teacher Joe Wicks, who tells us how 2020 opened his eyes to the power of building online communities. No one could have predicted what 2020 would have in store for us. I’ve been connecting with people onli

Chaos for millions of home workers as Google services crash globally

Telegraph 14 Dec 2020 12:21 PM

How to reinforce your brand image with videos on YouTube

Entrepeneur 09 Dec 2020 06:36 AM Image credit: Depositphotos.com December 9, 2020 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We live in a fast-paced world and this means that user habits are changing. In recent times, people prefer to watch a video to read a two thousand word post. And if we add to this the emotional component that video marketing has, it makes it even more striking s

How will the influencer sector change in 2021?

The Drum 07 Dec 2020 02:43 PM By Ian Randolph-07 December 2020 14:43pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Ian Randolph discusses the next year in influence and social media 2020 has been a big year. We have not seen such change the world over in more than a generation, and we’re all searching for answers by which

Best tech of 2020: an eco vacuum, electric car and a £12 kettle

Guardian Technology 06 Dec 2020 06:01 AM Which? products of the year, clockwise from top left: Asda’s George Home Cream Kettle; the iRobot Roomba S9+ vacuum cleaner; the Halo Capsule cordless vacuum cleaner; the LG Oled 48in TV; the Hisense built-in oven; Apple AirPods Pro; the Kia Soul electric car. Photographs: Which? A robot vacuum that deals with the unpleasant job of emptying the dust bag, a swivelling selfie camera for the YouTube generation and a £12 kettle are among an eclectic list of items dubbed the best products of the yea

Video: Nike Racism Commercial Sparks Outrage and Criticism

Entrepeneur 03 Dec 2020 12:23 AM Image credit: YouTube/NikeJapan December 3, 2020 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The sports firm Nike published on its social networks a video against bullying due to racism. The commercial has obtained millions of reproductions, but also a wave of negative comments, as many consider that it is full of prejudices against Japanese society. The new Nike Japan ad is titled “Keep Moving: Yourself, the Futur

‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential

Digiday 01 Dec 2020 05:01 AM December 1, 2020 produced by Pierre Bienaimé hosted by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Despite the name, CollegeHumor isn’t a spring chicken anymore. Founded in 1999, the comedy site was acquired by IAC in 2006 and grew into one of the most successful video publishers on YouTube. It also went premium with shows for TV like Adam Ruins Everything, and launched a subscription streaming service called Dropout. But whereas CollegeHumor succeeded in terms con

‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential

Digiday 01 Dec 2020 05:01 AM December 1, 2020 produced by Pierre Bienaimé hosted by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Despite the name, CollegeHumor isn’t a spring chicken anymore. Founded in 1999, the comedy site was acquired by IAC in 2006 and grew into one of the most successful video publishers on YouTube. It also went premium with shows for TV like Adam Ruins Everything, and launched a subscription streaming service called Dropout. But whereas CollegeHumor succeeded in terms con

4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can't Ignore

Entrepeneur 30 Nov 2020 09:01 PM Image credit: Joe Scarnici | Getty Images November 30, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, one thing is for certain: Your branding must be relentless, authentic, and powerful. “It’s the only thing you’re g

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

YouTube launches audio ads, to reach music and podcast listeners

What's New in Publishing 19 Nov 2020 07:55 AM YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners. Google, on its Ads & Commerce Blog, says users are consuming more audio centric-content, and creators need to tailor their media and creative approaches to the different ways consumers are engaging with YouTube. “We’re introducing audio ads,” the company announced, “our first ad format designed to connect your brand with audiences in engage

YouTube launches audio ads, to reach music and podcast listeners

What's New in Publishing 19 Nov 2020 07:55 AM YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners. Google, on its Ads & Commerce Blog, says users are consuming more audio centric-content, and creators need to tailor their media and creative approaches to the different ways consumers are engaging with YouTube. “We’re introducing audio ads,” the company announced, “our first ad format designed to connect your brand with audiences in engage

How YouTube is working to focus advertisers’ attentions on its connected TV inventory

Digiday 19 Nov 2020 05:01 AM November 19, 2020 by Tim Peterson At present, YouTube doesn’t necessarily need to pitch advertisers on its connected TV inventory. While YouTube viewership on TV screens is growing faster than on any other type of device, mobile remains YouTube’s biggest device platform and advertisers are more than fine with CTV being part of their broader cross-platform YouTube campaigns. Still, YouTube does want advertisers to have a better understanding of how they might want to treat CTV beyond than just a

YouTube launches audio ads

Campaign 17 Nov 2020 02:06 PM YouTube has launched an audio-only ad format for brands to place against music and podcasts. In recognition of YouTube being used as platform for ambient and focused audio listening the Google-owned platform is launching the new ad format in beta, with the same measurement and brand safety features used in video campaigns. Audio ads are creatively led by the voiceover or other sounds that feature in a YouTube ad, and the visual component is typically a still image or simple animation. Similar t

‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email

Digiday 13 Nov 2020 05:01 AM November 13, 2020 by Tim Peterson BuzzFeed is building out its Black Culture brand Cocoa Butter into more of a standalone business. On Oct. 20, the publisher launched a YouTube channel for Cocoa Butter, and later this month the brand will debut its first weekly email newsletter. The launches reflect the development of Cocoa Butter from its July 2015 formation as a collection of social accounts that largely redistributed BuzzFeed content centered on Black culture into its own property producing

How advertisers are evaluating YouTube’s rising connected TV viewership

Digiday 09 Nov 2020 05:06 AM November 9, 2020 by Tim Peterson Advertisers are taking note of YouTube’s rising connected TV viewership. However, with some exceptions for CTV-oriented strategies, they continue to see the digital video platform more as a means of reaching people across various devices than specifically those tuning in to TV screens. “Generally speaking we’re buying YouTube for reach and the ability to target specific audiences, and we don’t care what screen they’re on,” said one agency executive. To an extent

Want to Learn the Music Business? This $35 Bundle Might be What You're Looking For.

Entrepeneur 06 Nov 2020 12:30 PM Image credit: Will Francis November 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you love to make music, there are dozens of avenues to get your art to the world. From Soundcloud to YouTube, anyone who makes music can make it publicly available. But getting eyes and ears on that music is far from eas

YouTube creators are seeing connected TV’s viewership share increase

Digiday 06 Nov 2020 05:01 AM November 6, 2020 by Tim Peterson Many YouTube viewers consider the digital video platform to be akin to TV, and they are increasingly watching its content on TV screens. In the third quarter of 2020, connected TV represented 34% of the time people spent watching YouTube videos across digital talent network and entertainment studio Collab’s network of more than 300 YouTube channels, up from 27% in the fourth quarter of 2019. Contributing to the CTV share increase is the fact that people spend mo

The Anatomy of a Popular YouTube Thumbnail Image

MarketingProfs 03 Nov 2020 03:00 PM Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of the thumbnails for the 740 most popular YouTube videos to date in 2020. Nearly three-quarters (72%) of the thumbnails examined featured a human face, and 88% were colorful. Some 70% of the thumbnails contained a title or explanatory text. Category insights Thumbnails for the most popular news-rela

How to watch and listen to Election Day results online

Mashable 02 Nov 2020 11:24 PM Watch the results come in on your smartphone or streaming stick.Image: CHINE NOUVELLE / SIPA / Shutterstock While it's likely we won't know the results of the presidential election until after Election Day, as soon as the polls close Tuesday evening, we'll at least start getting some preliminary info. You can blame the pandemic for the probable delay, since a lot of voting was done through mail-in ballots. You can still turn to the more "traditional" Election Day viewing option: Turn a TV on to

T-Mobile TVision review: Still waiting for the perfect replacement for cable

Mashable 01 Nov 2020 02:00 PM T-Mobile is taking on YouTube TV, Sling, and other cable alternatives.Image: alex perry / mashable As if there weren't already enough ways to pay for linear television, T-Mobile is busting through the wall to join the party. The latest service offering from the so-called "Un-Carrier" is TVision, a streaming linear TV alternative along the lines of YouTube TV, Hulu with Live TV, and Fubo. While those other services have arguably gone astray with incessant price hikes after lofty early promises,

Alphabet profit skyrockets as advertisers flock to YouTube

Campaign 30 Oct 2020 09:23 AM The parent company of Google has posted a mammoth 59% annual jump in net income to $11.25bn (£8.69bn) in the third-quarter of 2020, owing to sudden rebound in advertising revenue. Alphabet posted total revenue of $46.17bn in the three months ended September 30, or $38.01bn after removing traffic-acquisition costs (payments to affiliates and online firms that direct traffic to Google). Google revenues were $46.02bn, up 14% year-on-year. 'Other bets' revenues in the third quarter were $178m, up 15

‘CTV took from everybody’: How connected TV won this year’s upfront

Digiday 28 Oct 2020 04:01 AM Photo credit: Ivy Liu October 28, 2020 by Tim Peterson This is a sample of the Digiday Future of TV Briefing, a Digiday+ member exclusive feature where each week, senior media editor Tim Peterson explores the news and trends that matter in the business of TV and video. To get it every week, subscribe here and use promo code FOTV for 20% off. Traditional TV may still receive the bulk of advertisers’ upfront budgets, but connected TV continues to steal away share, especially in this year’s upfron

Tech companies are removing ‘harmful’ content – but who decides what that means?

What's New in Publishing 27 Oct 2020 07:00 AM Despite being designed to reduce harm, these systems can be gamed by savvy users to generate publicity and distrust. The “infodemic” of misinformation about coronavirus has made it difficult to distinguish accurate information from false and misleading advice. The major technology companies have responded to this challenge by taking the unprecedented move of working together to combat misinformation about COVID-19. Part of this initiative involves promoting content from government healthcare ag

Making ‘Harris & the Robots’: Sky’s in-house agency launches its biggest push to date

The Drum 23 Oct 2020 09:00 AM Sky’s in-house agency has just debuted its biggest campaign to date to push the broadcaster’s Sky Q box. As it kicks off with an ad featuring a robot-obsessed little boy, The Drum goes behind the scenes of the project with Sky and Sky Creative Agency.Sky Creative Agency (SCA) is quite possibly the largest in-house advertising and creative shop in Europe. Housing 200 staff across seven departments, it was formed some 30 years ago to deliver work for the business which has since ranged from rebran

Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows

Digiday 23 Oct 2020 04:01 AM October 23, 2020 by Tim Peterson Quibi’s demise is not the death knell for premium short-form video. But it does show the challenge of building a business around TV-quality, YouTube-length shows. Leading up to Quibi’s April 2020 launch, some media executives had hoped the mobile video platform’s debut would herald a resurgent appetite for short-form programming with high production values (and budgets). That hasn’t happened. Instead, Quibi — which said on Oct. 21 that it is shutting down — mark

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

Digiday 22 Oct 2020 04:01 AM October 22, 2020 by Seb Joseph Marketers are notoriously wary over where their ads appear online. But the ongoing pandemic and societal upheaval have brought those issues into sharp focus. At the same time, those same marketers are increasingly expected to take a stand on potentially brand-busting landmines like politics and civil unrest. Being a progressive safety first marketer shouldn’t be an oxymoron in the current climate — but it is. While there’s an abundance of automated ways to keep a

Pharma going virtual due to Covid-19

The Drum 19 Oct 2020 11:00 AM By Jenny Stanley-19 October 2020 12:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Appetite Creative consider the digitalisation of the pharmaceutical sector because of Covid The majority of industries in the world have been affected by the pandemic, including the pharmaceutical sector. As c

How publishers can get started with an omnichannel content strategy

What's New in Publishing 19 Oct 2020 07:30 AM While the average reader casually switches from paper, to app, to Facebook, to website throughout the day, many publishers still approach these channels as different silos. But a well-wrought omnichannel content strategy relies not only on the strengths of each separate channel, it also seeks to create maximal synergy between them. This will allow you to serve and reach your audience in the best possible way and create richer experiences and bigger impact. Mapping and learning An omnichannel str

Campaign podcast: reshaping of the UK's creative map, plus YouTube on the future of TV

Campaign 16 Oct 2020 12:04 PM The topics under discussion by Campaign trio Gideon Spanier, Jeremy Lee and Omar Oakes, in the latest Campaign Podcast, include how the pandemic and Brexit are reshaping the UK's creative map, along with Bartle Bogle Hegarty, MediaCom and Tesco's IPA Effectiveness Awards triumph This week’s show also features an interview with YouTube's UK managing director Ben McOwen Wilson, who discusses the platform's new ad-buying tool Select, brand safety, the rise of competitors, such as TikTok, and YouTub

How to stream the Biden and Trump town halls

Mashable 15 Oct 2020 03:47 PM Instead of a virtual debate between the presidential candidates as originally planned, Joe Biden and Donald Trump are holding dueling town hall events Thursday. Biden's town hall will air live on ABC at 8 p.m. ET, while Trump's is scheduled at the same time on NBC. Trump refused to attend the Commission on Presidential Debates' second debate, which was moved to an online format after he was hospitalized with coronavirus. For those trying to watch without traditional TV access, Biden's 90-minute

YouTube and Facebook crack down on vaccine misinformation

Telegraph 14 Oct 2020 08:43 AM

Learn YouTube Video Marketing Across 50 Hours of Training

Entrepeneur 13 Oct 2020 11:30 AM Image credit: Kon Karampelas October 13, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. YouTube reaches 1.3 billion people. More than 30 million people log in every day to watch videos on the world's largest video sharing platform, which is why marketers are leveraging YouTube as an important channel. If you

Your B2B Influencer Strategy: How to Get it Right

MarketingProfs 13 Oct 2020 02:00 PM We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. Understanding the Meaning of Influence The first step in building a successful B2B influencer strategy is defining what an influencer really is. For some, that will mean rethinking how they approach influencing. It's all about passion: Passion creates energy, and

Manage your kid's digital learning with this interactive app

Mashable 10 Oct 2020 04:00 AM Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. A lifetime subscription to Papumba Fun Learning App for Kids is on sale.Image: pexels TL;DR: A lifetime subscription to Papumba Fun Learning App for Kids is on sale for £38.67 as of Oct. 10, saving you 86% on list price. Parenting in the digital age is more than just plopping your kid in front of YouTube for hours while you go about your

YouTube Premium subscribers get a new perk with launch of testing program

Tech Crunch 07 Oct 2020 07:06 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

‘Sleeping giant’: How Google stands to shake up the connected TV platform war

Digiday 07 Oct 2020 04:01 AM October 7, 2020 by Tim Peterson Streaming app makers received an early holiday gift on Sept. 30 when Google announced an update to its Chromecast connected TV device. The announcement not only introduced a new user interface called Google TV to make the Chromecast a more fully functional CTV device, but it also reintroduced Google as a legitimate threat to Amazon and Roku in the CTV market — and the heightened competition among streaming app distributors could benefit streaming app makers. The

EU's Court is Clear: U.S. Offers Insufficient Data Protection. Now What?

Gartner 05 Oct 2020 08:43 AM Hopefully the last post on this topic, but in privacy-land the Schrems II ruling is simply still hot news. For legal professionals, privacy and security leaders, but also for CIOs who are concerned about their international architecture and cloud movements. So, what do we know so far, and how to cope…81 days ago: The Privacy Shield is considered invalid to cover transfers of personal data from the EU to the U.S. Technically, SCCs and BCRs remain valid. But. The original SCCs are older than compa

Food52 jumps further on the streaming bandwagon with its new OTT app

Digiday 29 Sep 2020 04:01 AM September 29, 2020 by Kayleigh Barber On Wednesday, Food52 will launch its own OTT app, two years after the food publisher first entered the streaming space. Food52’s first OTT channel premiered as part of streaming service Xumo’s platform in November 2018 and has since averaged 1.9 million views and more than 56,000 hours watched per month. Revenue from advertising on Xumo has increased by 341% since the channel’s launch, according to a company spokesperson. A year ago, a majority stake of Foo

'If you steal music, you aren't a real music fan'

BBC Technology 28 Sep 2020 11:52 PM By Nell Mackenzie Business reporter Image copyright Getty Images Wayne Evans's partner of 18 years left him the night before. His daughter was getting ready for school that morning, as he tried to pull himself together. Then, the police came knocking. "It was a bit of a shock, to say the least," says Wayne who had no prior run-ins with the law.He was an amateur DJ from Liverpool who designed and sold DJ software. He had also uploaded £22.5m worth of music illegally, according to the Performing

HOTorNOT: The forgotten website that shaped the internet

Mashable 27 Sep 2020 01:00 PM HOTorNOT shaped the social web as we know it The forgotten joke website influenced YouTube, Twitter, Tinder, and so much more by Jess Joho Before MySpace, before Facebook, before Twitter, before YouTube, before Instagram, before Tinder — there was HOTorNOT. Created on a lark in 2000, HOTorNOT became what we’d now call an overnight viral hit by letting people upload pictures of themselves to the internet so total strangers could rate their attractiveness on a scale of 1 to 10. Twenty years later

TikTok, Instagram, YouTube: How publishers are reaching new audiences on social media

What's New in Publishing 25 Sep 2020 07:30 AM With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching new audiences on social media. However today there is more than just Facebook and Twitter publishers must develop strategies for. With this wide range of social platforms, we see some that have been overlooked by many news brands so today we’re checking in on the important questions publishers have about TikTok, YouTube and

TikTok, Instagram, YouTube: How publishers are reaching new audiences on social media

What's New in Publishing 25 Sep 2020 07:30 AM With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching new audiences on social media. However today there is more than just Facebook and Twitter publishers must develop strategies for. With this wide range of social platforms, we see some that have been overlooked by many news brands so today we’re checking in on the important questions publishers have about TikTok, YouTube and

What’s the difference between remarketing and retargeting?

The Drum 25 Sep 2020 09:48 AM By Callum Coard-25 September 2020 10:48amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. A lot of PPC advertisers use the terms remarketing and retargeting interchangeably. However, these are two distinct strategies and it’s important to understand the difference if you’re going to use them both

‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans

Digiday 25 Sep 2020 04:01 AM September 25, 2020 by Seb Joseph Two decades after they first squared up to each other, Sony and Microsoft are facing off again with the PlayStation 5 and Xbox Series X, set for release this fall. And yet after all these years, both companies couldn’t have a more contrasting take on what gamers want. This is the first time the two gaming brands are coming to market with fundamentally different business models. Sony is trying to preserve and protect the traditional console gaming model, built o

Customers like ads on TikTok, but marketers prefer YouTube

The Drum 24 Sep 2020 10:30 AM Marketers and consumers are at odds about ad placement - with TikTok coming out on top for the latter Kantar has unleashed the results of its survey of 4,000 consumers and over 700 senior marketers, with social video app TikTok propelled to the inaugural top spot of its first ever Global Ad Equity rankings, closely followed by Instagram, Snapchat, Google and Twitter.The study highlights a dichotomy between marketers’ preference for established digital platforms, such as YouTube, while consumers

YouTube rolls out conspiracy debunking fact-check feature in the UK

The Drum 24 Sep 2020 10:00 AM YouTube rolls out conspiracy debunking fact-check feature in the UK YouTube is bringing its fact-check information panels to the UK and Germany as part of an international crusade against misinformation. The geographical expansion follows the success of similar panels in the US, Brazil and India. What does the fact-checking tool do?Region-specific ’information panels’ alert users when specific search terms that are ’prone to misinformation’ are used.Informed by verified third-party fact-checker

Facebook, YouTube and Twitter advance hate speech talks with brands

The Drum 22 Sep 2020 11:01 PM Facebook, YouTube and Twitter are collaborating to cut down on hate speech Facebook, YouTube and Twitter, in collaboration with the Global Alliance for Responsible Media (GARM) have agreed to adopt a common set of definitions for hate speech and other harmful content. GARM is a pan-industry digital safety alliance led by the World Federation of Advertisers (WFA) with support from trade bodies such as ANA, ISBA and the 4As as well as major brands including Unilever, Diageo and Mars. What progres

15 Tools to Boost Your YouTube Marketing

MarketingProfs 17 Sep 2020 02:00 PM 2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a valuable marketing option. It's a relatively new and dynamic marketing channel, and it's becoming essential: Nearly every major company now runs its own YouTube channel (as do many minor ones). And video content is great for user engagement; you can feature guides, tutorials, and even plain old commercia

How to measure ROI: return on influence

The Drum 16 Sep 2020 11:26 AM By Ian Randolph-16 September 2020 12:26pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Introducing part three of our three part series covering the biggest challenges marketers face in influencer marketing. If you missed parts one and two you can read them here:Challenge #1: How to find the rig

YouTube launches TikTok challenger brand Shorts

Campaign 15 Sep 2020 09:37 AM YouTube has embarked on an apparent challenge to TikTok with a new feature within its main app for users to shoot and upload 15-second videos. The opportunistic new feature will be beta launched in India, which was TikTok's biggest market until the app was banned in late June. The product, called YouTube Shorts, was unveiled on Monday (14 September) and will be accessible via the "Create" icon in the YouTube mobile app, which was recently given a more prominent spot for Android users in India in

TikTok: YouTube launches rival to be tested in India

BBC Technology 15 Sep 2020 02:13 AM Image copyright Getty Images YouTube has announced it will test a beta version of its new TikTok rival in India. YouTube Shorts will limit videos to 15 seconds, and the platform will feature creator tools that are similar to Chinese-owned TikTok's.India banned TikTok and 58 other Chinese apps in June as border tensions rose between the two countries. At the time, India was TikTok's biggest foreign market, with an estimated 120 million users. YouTube will also be in competition with a number of

YouTube faces legal battle over British children's privacy

BBC Technology 13 Sep 2020 07:43 PM Image copyright Getty Images YouTube is facing a legal battle for allegedly breaching the privacy and data rights of under-13s in the UK.A claim lodged with the High Court against parent company Google accuses the firm of collecting children's data without parental consent.Privacy expert Duncan McCann, who is bringing the action, argues this is a breach of UK and European (EU) law.A YouTube spokesperson said it does not comment on pending litigation and the platform is not for use by under-13s.

How to Optimize Your Website With Video

Entrepeneur 09 Sep 2020 06:30 PM Image credit: fotostorm | Getty Images September 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Today, people spend an average of 16 hours a week watching online videos, and 84 percent of them have been convinced to buy a product or service by watching the video. YouTube says that 70 percent of video consumption is happening on mobile devices. That’s a lot of videos being consumed every day. Businesses who aren’t using video on their websites are missing out

“Growth to rebound by 44.9%”: Podcast ad spending to surpass $1 billion in the US

What's New in Publishing 07 Sep 2020 10:57 AM “Podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million,” reports eMarketer. “Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.” $1 billion worth of digital radio ads Although digital radio spending o

An open letter to the most disappointing algorithms in my life

Mashable 06 Sep 2020 02:00 PM I'm not mad at Spotify's, Netflix's, and YouTube's algorithms. I'm just disappointed.Image: Mashable Composite: Spotifly, YouTube, Netflix ICONs Mashable’s series Algorithms explores the mysterious lines of code that increasingly control our lives — and our futures. In the digital age, personalized algorithms are our constant companions. We see them, or rather, they decide what we see, more than we see our families. Loathe them or don't know much about them, they're steering your brain — from y

Check out Vivo's wild color-changing phone in new video

Mashable 04 Sep 2020 11:05 AM Now that smartphones are mostly slabs of glass on the front and uniform surfaces on the back, what do you do to stand out from the pack? If you're Vivo, you make a phone with a color-changing glass on the back. The company showed off the new technology in a video posted on Weibo (noticed by Android Authority, and uploaded on YouTube by The Verge). It's using electrochromic glass, which can change color from bluish to purplish to silverish — presumably, other colors can be done as well. Electr

Coronavirus: Facebook, Twitter and YouTube 'fail to tackle anti-vaccination posts'

BBC Technology 02 Sep 2020 11:02 PM *:not([hidden]):not(style) ~ *:not([hidden]):not(style){margin-top:1rem;}]]>By Leo KelionTechnology desk editor img{overflow:hidden;position:absolute;top:0;right:0;bottom:0;left:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;height:100%;object-fit:cover;}]]>image cop

YouTube video removals doubled during lockdown

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The Stunning Amount of Data Generated Online Every Minute [Infographic]

MarketingProfs 25 Aug 2020 02:00 PM As Internet penetration increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. For example, YouTube users upload 500 hours of video and LinkedIn members apply for 69,444 jobs every minute, on average, in 2020. All this online activity generates a huge amount of revenue: Every minute people spend $1 million online, on average. A recent infographic from DOMO delves into the stunning stats, examining online u

Shorter load times, higher resolutions, faster speeds: What publishers need to know about the new streaming tech that will compress videos by 50%

What's New in Publishing 20 Aug 2020 06:45 AM Online video consumption can become cheaper and more efficient thanks to improvements in streaming technology. A new format for compressing video, called Versatile Video Coding (H.266/VVC), at first glance might not seem to be the most exciting or profound change to influence humanity. But in a world where 4.57 billion people identify as active internet users, 3.5 billion regularly use a smartphone, 80% of global internet traffic is compressed video data and 500 hours of video are uploaded to Yo

BlackBerry’s smartphone brand switches hands again, set to return as a 5G Android handset

Tech Crunch 19 Aug 2020 05:55 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy

What's New in Publishing 18 Aug 2020 07:10 AM The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and a dramatic reduction in advertising revenues. But as the newspaper prepares its push into digital and mobile, its audio and video team are already ahead of the game. At the start of the year, Chris Stone, the Evening Standard’s Executive Producer of Video and Audio challenged his team to grow the newsbrand’s YouTube channel from 6,000 subscribers to 100,0

From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy

What's New in Publishing 18 Aug 2020 07:10 AM The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and a dramatic reduction in advertising revenues. But as the newspaper prepares its push into digital and mobile, its audio and video team are already ahead of the game. At the start of the year, Chris Stone, the Evening Standard’s Executive Producer of Video and Audio challenged his team to grow the newsbrand’s YouTube channel from 6,000 subscribers to 100,0

Google deletes 2,500 China-linked YouTube channels over disinformation

Guardian Technology 06 Aug 2020 05:58 AM Google says it has deleted more than 2,500 YouTube channels tied to China as part of its effort to weed out disinformation on the video-sharing platform.The Alphabet-owned company said the channels were removed between April and June “as part of our ongoing investigation into coordinated influence operations linked to China.“The channels generally posted “spammy, non-political content,” but a small subset touched on politics, the company said in a quarterly bulletin on disinformation operations.

Too big to fail: What the Facebook boycott means for brand safety

What's New in Publishing 29 Jul 2020 07:06 AM “It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in an unprecedented world with a pandemic surrounding us, not just as part of COVID-19, but also as part of the hate speech that keeps rising. Even at the darkest hour, we still see people all over the world coming together and protesting against hate and inequality on the streets and online. And for publishers and advertisers, understanding how to speak directly to an

‘The audience is still there’: How U.K. sports outlets pivoted to branded content, social video to keep fans engaged as seasons were delayed

Digiday 29 Jul 2020 04:02 AM July 29, 2020 by Lucinda Southern Live sport has been coming back to screens over the last two months, and like the U.K.’s Premier League, it has seen a spike in linear TV numbers due to sports-starved audiences. While that lift might be predictable, what sports franchises and publishers did during the coronavirus lockdown likely helped keep fans on their viewing rosters. The lack of live sports’ advertising opportunities on linear TV has broadened the scope of branded content partnerships — ex

Live Streaming Video: What It Is, Why It Matters and How It'll Quickly Grow Your Brand

Entrepeneur 24 Jul 2020 01:00 PM Image credit: Photographer is my life. | Getty Images July 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a time when a brand’s ability to reach its customers online has never been more important. The same is true of individual entrepreneurs, influencers and others. This is where live streaming video comes in. While the popularity of YouTube has long proven video’s importance in the online world, live video’s surge is relatively recent, and is stil

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers

Digiday 24 Jul 2020 04:01 AM July 24, 2020 by Tim Peterson Don’t be surprised if you soon start noticing publishers’ YouTube videos getting shorter. By the end of July, YouTube will reduce videos’ required length to carry mid-roll ads from 10 minutes to eight minutes, and publishers operating channels with millions of subscribers are welcoming the news as an opportunity to avoid extending the duration of their videos simply to reap the extra ad revenue. “A 20% decrease in how much content you need to create is not insigni

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse

Digiday 22 Jul 2020 04:02 AM Member Exclusive July 22, 2020 by Tim Peterson Hard as it is to break into Hollywood, it’s exponentially harder if you are not white, male and straight. An entertainment company recently surveyed the production freelancers its various groups hire to work on its shoots. For one of its groups, people of color and members of the LGBTQ community accounted for 1% of the freelancers hired in the past year. Suffice to say, improving the diversity of its productions has become “a big priority for us,”

Spotify launches video podcasts worldwide, starting with select creators

Tech Crunch 21 Jul 2020 02:13 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

Q&A: Lickd, democratizing music licensing for social content producers

What's New in Publishing 16 Jul 2020 06:48 AM Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016, before launching in 2018 with a growing team of music industry professionals, technologists and creatives. WNIP caught up with Paul Sampson, CEO & Co-founder, to find out how publishers can leverage their platform. Can you give us further background about your company? My background is in TV Production and then sync licensing

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow

Digiday 16 Jul 2020 04:01 AM July 16, 2020 by Tim Peterson This is part of a special package from Digiday about what comes next, looking to the other side of the current crisis to explore the lasting changes that are coming about. Streaming is no longer taking a backseat to traditional TV. While audiences for years have been shifting their attentions from linear TV to streaming services like Netflix and Hulu, the TV advertising business has been slow to follow suit. That is changing this year. The streaming wars and the co

Global media sector “moderately impacted” by COVID-19, potentially up to 10%: Brand Finance Media 2020 report

What's New in Publishing 10 Jul 2020 09:32 AM According to the latest Brand Finance Media 25 2020 report, the media sector is a moderately impacted industry globally and could face a potential 10% loss in brand value. Brand Finance has assessed the impact of COVID-19 based on the effect of the outbreak on enterprise value, compared to what it was on 1st January 2020. This has been classified into 3 categories – limited impact (minimal brand value loss or potential brand value growth), moderate impact (up to 10% brand value loss), and heavy

What YouTube's Famebit Failure Can Teach Us About Influencer Marketing

Entrepeneur 09 Jul 2020 05:46 PM Image credit: miodrag ignjatovic | Getty Images It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! But, as Warren Buffett said, "You can't produce a baby in one month by getting nine women pregnant." It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service influencer marketing platform, they’re shutting it down. That platf

What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?

Entrepeneur 08 Jul 2020 04:15 PM Image credit: Frazer Harrison | Getty Images While platforms like Instagram and Facebook originally provided space for regular people to share details of their daily lives, it is no secret that these outlets have become finely-tuned marketing machines for brands. Plenty of influencers and products have risen to prominence due to tweets and posts going viral. The latest trend in social media marketing is the loop giveaway. But why has it become so popular? A loop giveaway is a marketing strategy

Why this Facebook advertising boycott is different

The Drum 08 Jul 2020 11:30 AM By Samuel Scott-08 July 2020 12:30pmThe Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Bill Bernbach once said that 'a principle isn't a principle until it costs you something.' Well, the marketing industry is finally stepping up to the challenge, writes The Drum’s Promotion Fix columni

Why Guide Dogs put the focus on video with its Blind Hacks campaign for the visually impaired

The Drum 07 Jul 2020 08:00 AM [embedded content] Zone won the Branded Content category at The Drum Marketing Awards 2020 with its Blind Hacks campaign for charity Guide Dogs. Here, the team behind the entry reveal the challenges faced ad strategies used to deliver this successful project.The challengeResearch by the charity Guide Dogs revealed that 70% of adults with sight loss receive no support within the first 12 months of diagnosis. To position the charity as an organisation that assists people at every stage of their s

Manage your kid's digital learning with this deal on the Papumba app

Mashable 01 Jul 2020 09:00 AM Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Your Papumba subscription will give you access to over 500 interactive games and activities.Image: Papumba TL;DR: Continue your kid's education even while at home with a 1-year subscription to the Papumba app for just $24.99, a 65% savings as of July 1. Parenting in the digital age is more than just plopping your kid in front of YouTube

The robots that can cook and serve your food

BBC Technology 01 Jul 2020 06:07 AM As restaurants re-open after coronavirus lockdown, measures will be in place to ensure safe distancing between customers and staff.But do we still need human beings to cook and serve our food?From vending machines that cook you croissants fresh on request to robots that can make salads, BBC Click's Spencer Kelly looks at the technology that might one day transform our eating out experience.See more at Click's website and @BBCClick

YouTube’s latest experiment is a TikTok rival focused on 15-second videos

Tech Crunch 25 Jun 2020 07:56 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

Showing them the money: Instagram’s IGTV is becoming YouTube stars’ alternative platform of choice

Digiday 25 Jun 2020 04:02 AM June 25, 2020 by Tim Peterson Instagram’s IGTV is becoming more than a hub for YouTube hand-me-downs among individual video creators. IGTV had already begun making inroads among YouTube stars, thanks to the platform’s overall popularity and the relatively light lift required to produce an IGTV video. But now there’s money to be made as Instagram begins to financially incentivize creators to upload to its long-form video service. “For some of our creators who were always YouTube-native, Instagra

Google to auto-delete users' records by default

BBC Technology 24 Jun 2020 04:01 PM By Leo Kelion Technology desk editor Image copyright Getty Images Google is changing its default settings to automatically delete some of the data it collects about users.Web and app activity, including a log of website searches and pages visited, as well as location data, will now be wiped after 18 months.YouTube histories - including which clips were watched and for how long - will be erased after 36 months.The changes apply to new accounts only but existing users will soon be shown new promp

Paid, owned, and earned media: What’s the difference and how to track them?

What's New in Publishing 22 Jun 2020 06:45 AM If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. How can you do that? Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive. The

Coca-Cola livestreams studio sessions to raise money in fight against Covid-19

The Drum 19 Jun 2020 03:01 PM The Coca-Cola Foundation has also donated over USD $14 million to individual Red Cross and Red Crescent Societies. Coca-Cola has formed a partnership with BeApp, an interactive live music streaming platform, for its Coke Studio Sessions.The soft drinks brand will collaborate with more than 100 artists across the globe, including Katy Perry, DJ Khaled, Nicky Jam and Gryffin, providing fans with virtual performances and supporting the International Red Cross and Red Crescent Movement.Throughout t

‘We’ve seen the tide turn’: Publishers benefit from revenue upticks from Facebook, YouTube and Snapchat video

Digiday 09 Jun 2020 04:02 AM June 9, 2020 by Tim Peterson A hopeful sign: Publishers have seen their video ad revenue across Facebook, YouTube and Snapchat recover since hitting bottom in early April. The uptick is driven by increased video production, higher viewership and, crucially, the resurgence of advertisers looking to reach a large audience. As quarantine restrictions loosen, advertisers are running video ads to raise product awareness, providing a much-needed boost to advertising demand. Initially, many advertiser

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube

Digiday 08 Jun 2020 04:00 AM June 8, 2020 by Tim Peterson The recovery has started. Maybe. Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad prices remain below pre-crisis levels. But the upward trajectory has given publishers hope that “the worst of the storm has passed,” as one publisher put it before adding, “Those are famou

‘Venus flytrap hand’ has gentle touch and other tech news

BBC Technology 05 Jun 2020 06:05 AM BBC Click's Paul Carter looks at some of the best of the week's technology news stories including:Facebook staff stage a “virtual walkout” after civil rights leaders warn Mark Zuckerberg is setting a "dangerous precedent" by allowing a post by Donald Trump to remain on the platform. Mr Zuckerberg has previously defended his decision to leave the post up on Facebook, saying he disagreed with Mr Trump's words but that people "should be able to see this for themselves" A picture of a lake, cloudy s

Why TikTok stars are pivoting to gaming

Digiday 02 Jun 2020 04:01 AM June 2, 2020 by James Wellemeyer Max Dressler and Jason Waud have 4.4 and 2.7 million followers on TikTok respectively. Waud, 17, who began using the app three years ago, built his platform creating dance and comedy videos. Dressler, 18, who joined TikTok last summer, made his name with reaction videos. Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus

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