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People on the Move, including new hires at Hyundai, Washington Post, MediaMonks and more

The Drum 02 Mar 2021 12:00 PM Another week another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (any why it matters) below.Over the past seven days, we’ve seen hires and exits at Hyundai, Washington Post and MediaMonks. If you’re looking to make your next move, remember to subscribe to our bi-monthly newsletter, Working it Out, which gathers up the best new marketing vacancies and helps you get interview-sharp.Got a People on the Move

How The Washington Post’s new Instagram editor will try to boost its subscription business

Digiday 02 Feb 2021 05:01 AM February 2, 2021 by Sara Guaglione In a sign of the times, “Instagram editor” is now an official title at The Washington Post and a key cog in the newspaper publisher’s subscription business. The Washington Post promoted Travis Lyles to the new role to oversee its main Instagram account full-time as of Feb. 1. He will build out a team to ramp up vertical, visual storytelling on the platform and expand the Post’s identity beyond its publication. And ultimately — convert some of its Instagram fol

How The Washington Post’s Launcher covers gaming and esports inside a mainstream publication

Digiday 12 Jan 2021 05:01 AM January 12, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify For years, gaming has been categorized as a niche form of entertainment. But that’s been changing over the better part of the past decade, including within the realm of gaming journalism. In addition to longstanding gaming publications like Kotaku and IGN, mainstream outlets have invested in covering gaming and esports, as The Washington Post did in debuting Launcher in October 2019. And their coverage

How The Washington Post’s Launcher covers gaming and esports inside a mainstream publication

Digiday 12 Jan 2021 05:01 AM January 12, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify For years, gaming has been categorized as a niche form of entertainment. But that’s been changing over the better part of the past decade, including within the realm of gaming journalism. In addition to longstanding gaming publications like Kotaku and IGN, mainstream outlets have invested in covering gaming and esports, as The Washington Post did in debuting Launcher in October 2019. And their coverage

How the media industry rebuilds by becoming human again

What's New in Publishing 04 Jan 2021 10:12 AM Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would have played it safe and said that emerging platforms like TikTok and Twitch would play a role in meeting new audiences where they are, if media companies could remove the glossy veneer. Maybe I would have followed some of the early indicators and suggested we would see more industry-wide consolidation to compete with social platforms. Those assumptions might

Models for news media in 2021

What's New in Publishing 04 Jan 2021 09:22 AM Four themes from NiemanLab’s predictions 2020 has certainly been an unpredictable year. We don’t know what 2021 has in store for us, but it’s always an interesting exercise to guess what lies ahead. NiemanLab asked dozens of top thinkers in journalism and the media to try and envision what’s coming for the industry in the next year. We picked fourthemes focusing on business models for the media — traffic and readership, newsletters, podcasting, and virtual events. Traffic and readership: niches,

How Complex entered the race to earn revenue from audience insights

Digiday 23 Dec 2020 05:01 AM December 23, 2020 by Kayleigh Barber Successful media companies are ones that give readers what they want as well as anticipate their needs. That’s proven to be even more crucial this year as media companies tried to emphasize their own first-party data in anticipation of the demise of the third-party cookie and as they navigated changing consumer habits amid the pandemic. Complex Networks built its own audience insights panel, called Complex Collective, to not only bypass the guessing games bu

“Demand for audio shows no signs of slowing down”: Strategies publishers are using to maximize its potential

What's New in Publishing 21 Dec 2020 08:52 AM The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports. “Project Songbird offers a ‘third way’ to consume BBC digital content, slotting in neatly alongside text and video news offering deepening the relationship we have with our audiences,” said Errol Baran, Global SVP for Business Development and Innovation at the BBC. We have seen through the success of our podcast business across World Service that the demand for aud

The 100k Club: Most popular subscription news websites in the world

What's New in Publishing 18 Dec 2020 08:15 AM The New York Times (6.1m), Washington Post (3m) and Wall Street Journal (2.4m) lead the way Two dozen English-language news publishers and publications have collected 100,000 or more digital-only subscriptions, new research by Press Gazette has found. Between them, the 24 news brands share more than 20m online subscriptions, a number that has been boosted significantly since the start of the Covid-19 crisis. US giants the New York Times (6.1m), Washington Post (3m) and Wall Street Journal (2.4m)

Why news publishers are eagerly bundling their subscriptions with brands

Digiday 16 Dec 2020 05:01 AM December 16, 2020 by Kayleigh Barber It’s a new era of subscription bundling and it’s a lot more sophisticated than selling readers on a two-for-one deal. Publishers including Business Insider, the Wall Street Journal and the Washington Post are turning to financial and educational institutions and non-publisher brands to tap into the consumer base traditionally associated with those partners on subscription drives. The goal is to bring in subscribers that publications have identified as crosso

Why news publishers are eagerly bundling their subscriptions with brands

Digiday 16 Dec 2020 05:01 AM December 16, 2020 by Kayleigh Barber It’s a new era of subscription bundling and it’s a lot more sophisticated than selling readers on a two-for-one deal. Publishers including Business Insider, the Wall Street Journal and the Washington Post are turning to financial and educational institutions and non-publisher brands to tap into the consumer base traditionally associated with those partners on subscription drives. The goal is to bring in subscribers that publications have identified as crosso

9 highlights from Media Moments 2020

What's New in Publishing 08 Dec 2020 07:45 AM What’s New in Publishing’s annual Media Moments report, sponsored by Permutive and written by the Media Voices team, rounds up all the key events and trends that have shaped the publishing and media landscape this year. It delves into how data and advertising, trust, reader revenue, print, diversity and more have changed the industry, and how organisations have responded. The report’s nine chapters each give an overview of the moments which have defined the past year, along with a look at where

‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations

Digiday 24 Nov 2020 05:01 AM November 24, 2020 by Max Willens The Washington Post’s Arc publishing platform won business early by offering clients lots of homegrown capabilities out of the box and, more recently, by promising to help get paywalls up and running quickly for them. More recently, it has focused on partnerships and integrations with third-party vendors as it hunts for a wider variety of clients and as subscriptions and first-party user data grow into a bigger priority across the internet. On Monday, the Post a

What newspapers can learn from Amazon

What's New in Publishing 03 Nov 2020 09:06 AM With news that Jeff Bezos is allegedly in talks to buy CNN, after buying The Washington Post in 2013, it seems the Amazon founder is expanding his media empire. What lessons does the Amazon story have for newspapers, as they adapt to digital disruptors as well? Today we’re digging into what Jeff Bezos can teach legacy news organisations. Becoming digital-first through organisational transformation When it was first suggested to Jeff Bezos to buy The Washington Post, he replied he had no knowledg

How the Washington Post is expanding its global subscriber base

Digiday 30 Oct 2020 04:01 AM October 30, 2020 by Kayleigh Barber The subscriptions boom came for the Washington Post in March and April, as it did for many other publishers who lifted their paywall on coronavirus-related content. But the success the Jeff Bezos-owned news publisher saw in growing its global subscriptions business came from tactics that were deployed well before the pandemic took hold. And while lifting the paywall certainly helped fuel that growth, the Post’s chief marketing officer Miki King said during th

3 ways publishers are experimenting with hyperlocal news

What's New in Publishing 15 Oct 2020 06:30 AM Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. This is true in the case of the US, where The New York Times and The Washington Post account for more than half of all online news subscriptions. Some local and regional publishers worry readers will reach subscription fatigue before they are ever willing to pay for local news. However, we have seen success stories in local media, with a just-released report from Reuters hi

Facebook removes hundreds of fake profiles tied to pro-Trump group

Guardian Technology 08 Oct 2020 10:19 PM Charlie Kirk, founder of Turning Point USA, speaks at the Republican national convention. Photograph: Republican National Convention/Reuters Facebook has removed hundreds of fake profiles it has linked to the conservative group Turning Point USA for carrying out organized attacks on the site, including attempts to influence public conversations by flooding news articles with pro-Trump comments and misinformation. The move was prompted by reporting last month in the Washington Post that found Tu

‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness

Digiday 06 Oct 2020 04:01 AM October 6, 2020 by Lucinda Southern Reddit has both baffled and bemused publishers over the years, but growing evidence shows that the two parties are working together more closely. Last week, Reddit announced a partnership with social media analytics firm NewsWhip so publisher content teams can uncover comments, stories and trends quicker, driving more media companies towards the platform. Indeed, Reddit has steadily accelerated its shift away from being thought of as “anti-publisher” over the

3 Qualities Your Content Needs to Earn Media Coverage

Entrepeneur 04 Oct 2020 06:15 PM Image credit: Morsa Images | Getty Images October 4, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Pitching content to the media (also known as digital public relations) is an excellent way to build authoritative links and brand authority. But competition out there is rough, and journalists are looking for the best, most relevant content in their inboxes. So how can you create something writers will be excited to publish? Consider these three qualities. 1. Data-

The must-read publishing stories you may have missed this week

What's New in Publishing 02 Oct 2020 07:00 AM How local news publishers can thrive, Bloomberg relaunching QuickTake, and more The dawn of the solo journalist The past few weeks and months have seen a number of high-profile journalists take the plunge and go solo with their own media ventures. The latest of these is Casey Newton, The Verge’s longtime Silicon Valley editor and creator of The Interface newsletter. “You might follow a publication,” he told NYTimes’ Marc Tracy, “but it’s more likely you care about an individual reporter or write

“TikTok is journalism in every sense”: How The Washington Post raked in 647,700 followers since its launch last year

What's New in Publishing 21 Sep 2020 07:30 AM When you say the name The Washington Post you don’t automatically think of 15-second viral dance videos and haiku challenges. Yet, thanks to the passion and vision of one man the venerable newspaper now has a hugely popular TikTok account, which has raked in 647,700 followers since its launch last year. At FIPP’s World Media Congress 2020, Dave Jorgenson, Producer and Writer, Creative Video at The Washington Post, revealed how publishers can use the video-sharing social networking service with i

“TikTok is journalism in every sense”: How The Washington Post raked in 647,700 followers since its launch last year

What's New in Publishing 21 Sep 2020 07:30 AM When you say the name The Washington Post you don’t automatically think of 15-second viral dance videos and haiku challenges. Yet, thanks to the passion and vision of one man the venerable newspaper now has a hugely popular TikTok account, which has raked in 647,700 followers since its launch last year. At FIPP’s World Media Congress 2020, Dave Jorgenson, Producer and Writer, Creative Video at The Washington Post, revealed how publishers can use the video-sharing social networking service with i

The billionaire boondoggle no one is talking about

What's New in Publishing 10 Sep 2020 07:15 AM OPINION The trend of major media outlets marketing their in-house software to other news organizations is bad for the news industry When it comes to news media’s declining health, technology has been viewed as both the cause and the cure. When the Internet upended traditional news organizations’ business model in the mid-1990s, later technologies – from social media to micropayments – formed the foundations of a new model. Today, however, innovation is again threatening journalism’s health – and

How the Washington Post is creating impact through socially minded branded content

Digiday 26 Aug 2020 04:01 AM Member Exclusive Branded content studios felt the effects of brands slashing their marketing budgets as the pandemic grew in severity in second quarter. But during that time, those teams learned what brands will still spend on: quick-turn solutions and socially minded messaging. Knowing this, studios have radically change their operations to create content remotely. It has also required added flexibility as brands want to get messages out to audiences faster than ever and the tried and true med

The must-read publishing stories you may have missed this week

What's New in Publishing 21 Aug 2020 07:00 AM Using audio stories to fuel engagement, News+ heading for a bundling, and more Listen up! The rise in popularity of podcasts over the last few years has given rise to a more surprising trend: audio articles. As publishers find ways to adapt to their readers’ busy lives, having audio versions of content means that audiences can stay informed while cooking dinner, running errands or exercising. The benefits go beyond just short-term convenience. In the long run, the feature can help publishers bui

“Once you come to rely on it, you won’t unsubscribe”: How publishers are using audio stories to fuel engagement and generate revenue

What's New in Publishing 17 Aug 2020 10:12 AM The increasing popularity of podcasts has encouraged publishers to expand their audio offerings. Many have introduced audio versions of articles. These are generally embedded above the text and allow readers the flexibility to consume articles by reading or listening. The goal is to give busy readers an easier way to keep themselves updated – they can consume audio articles while doing daily chores. “We conducted user research and learned that users want to stay informed but are busy,” Emily Ch

The power of innovative longform journalism online: 5 standout examples

What's New in Publishing 10 Jul 2020 10:30 AM In the early years of online publishing, newspapers – the old guard of the journalism world – viewed digital platforms solely as a means to replicate print, which still partly explains the lagging state of the industry. However, digital has shown its vast potential, and the old belief that netizens have the attention span of a hyperactive gnat is clearly outdated when we take a look at some of the amazing longform pieces that have been created purely for digital. “I think that there is an accept

Are you ready for California’s big new privacy law? Enforcement starts today.

Mashable 01 Jul 2020 05:19 PM It’s July 1. We are now officially halfway through 2020. That also means the six-month grace period for California’s major new privacy law is over. The law will now be enforced. Is your business ready? The California Consumer Protection Act, or CCPA, is a robust set of digital privacy laws, akin to the EU’s GDPR privacy laws. The law officially went into effect on January 1 of this year. Businesses were provided, however, with an additional six months to comply with the law without facing any

Email newsletters are resurging, says Reuters Institute

What's New in Publishing 16 Jun 2020 07:15 AM Email newsletters, once thought of as low-tech and unfashionable, are proving increasingly valuable to publishers looking to build strong direct relationships with audiences, says this year’s Reuters Institute Digital News Report. This is because email helps build habit and loyalty, which is particularly important for new business models such as subscription and membership. Noting “the resurgence and importance of email newsletters,” the research highlights a sharp increase in their productio

How publishers are changing branded content operations to remotely produce high-res campaigns

Digiday 05 Jun 2020 04:00 AM June 5, 2020 by Kayleigh Barber When the New York Times’ branded content division T Brand went remote, Kaie Wiggin, director of video at T Brand, said that several of the projects that they had in production had to pivot their methods of production. Some projects, like animated campaigns, were able to still go smoothly. Others, however, required interviews and live action portions of the campaigns to be self recorded using smartphones or conferencing platforms like Zoom in order to ensure that

In two months, The Washington Post’s coronavirus newsletter is its most popular

Digiday 15 May 2020 04:01 AM May 15, 2020 by Max Willens Like many publishers, The Washington Post put together a special email newsletter that carries the latest coronavirus coverage. In the span of just two months, the newsletter, which combines a reported top story with curated Post pieces about the pandemic, has become by far the most popular of the more than 60 email newsletters it offers — in fact, the Coronavirus Updates Newsletter is twice as popular as the No. 2 newsletter the Post offers. The Post would not say h

Q&A: Branded Editions empowering publishers to deliver content in new and innovative ways

What's New in Publishing 13 May 2020 06:30 AM Branded Editions, a division of PressReader, creates privately-labeled digital editions for publishers including The New York Times, Washington Post, Guardian, The National, and El Pais to name a few. With non-essential print restrictions globally due to COVID-19, Branded Editions has seen a significant increase in publishers wishing to create digital versions of their content. WNIP caught up with PressReader’s Vice President of Content Partnerships, Steve Chapman, to find out more… Can you give

How the Washington Post is preparing for the end of the third-party cookie

Digiday 13 May 2020 04:04 AM Member Exclusive The Washington Post is planning what comes after the third-party cookie — and looking at the demise of the digital tracking workhorse as an opportunity. For publishers, the impending death of the cookie is an opportunity to reset, and the time to plan alternatives, define audiences and get a content strategy in order is now. “I don’t think there are many who believe that the way that things work today are ideal,” said Jarrod Dicker, vp of commercial at The Washington Post. Thir

In showing altruism, publishers can also secure their futures

What's New in Publishing 24 Apr 2020 07:00 AM OPINION During these uncertain times when the public is searching for answers, readers and advertisers alike are reminded of the true value of honest journalism. Legitimate publishers who have invested so much in talent and infrastructure can do original and researched reporting. They are enjoying the spotlight, as opposed to aggregating other news sites or relying on unreliable user-generated content. Publishers are seeing a marked increase in engagement with their readers, because readers are

Advertising and the COVID-19 pandemic: Insights from the World Media Group

What's New in Publishing 08 Apr 2020 07:15 AM With the COVID-19 Pandemic changing the world as we know it, advertisers need to look at brand safety in a new light. How can they work with media to advertise safely? Is it even appropriate to advertise in a time of crisis? These were some the questions posed to a panel of 11 industry experts last week during a webinar hosted by the World Media Group. The discussion, chaired by Alex Altman, Global Client President at Wavemaker, was surprisingly upbeat, with a sense that our learnings from the c

How The Washington Post’s homepage redesign is designed to fight subscriber churn

Digiday 10 Mar 2020 04:01 AM The Washington Post knows that people who visit its site homepage are more likely to become subscribers, and that subscribers who visit the homepage are less likely to churn, so it overhauled the homepage in an attempt to lure more readers to it. On Mar. 9, the Post began testing a new design for its homepage that shows off more kinds of the paper’s content. Instead of lists of articles published in different sections of the site, each section now gets its own bucket of stories selected by edit

Broken news: why culture change and accessible technology are key to solving publishing’s disruption dilemma

News and Insights 28 Aug 2018 04:53 PM Change is never easy, but for the publishing industry it’s proving tougher than most. Ironically, it’s not news that publishing is facing disruption. From the invention of the printing press, through the development of global communications and the rise of television, this venerable institution has traditionally found ways to leverage new technology to its advantage. There has always been room for media outlets of all sizes, each offering their own take on the world to loyal audiences.

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