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The must-read publishing stories you may have missed this week

What's New in Publishing 05 Jun 2020 06:00 AM Apple leak reveals audio stories for News+, low rates of churn for new pandemic subscribers, and more… Best practice in eCommerce for publishers A lot has changed in the seven months since we published our 50+ page report on The Publisher’s Guide to eCommerce. The COVID-19 pandemic has dramatically affected most industries, with the advertising downturn making it clearer than ever that companies need to diversify their revenue streams. Some publishers may now be taking another look at eCommerce

The must-read publishing stories you may have missed this week

What's New in Publishing 29 May 2020 06:30 AM What’s ‘up’ for publishers? Traffic, subscriptions and commerce revenue A light at the end of the tunnel Even as the industry has taken a massive hit due to coronavirus, it’s heartening to know that almost half of publishers either exceeded their forecasts, or managed to hit their Q1 numbers. But even amongst publishers who took a hit in the first quarter, the largest subgroup missed their estimates by single-digit percentages. That’s not to diminish the impact of the virus on businesses, as we’

The must-read publishing stories you may have missed this week

What's New in Publishing 22 May 2020 07:00 AM Using data for more effective subscription marketing, how COVID-19 is accelerating innovation, and more Charting a path to subscription success As more publishers turn to reader revenue and subscription options, many of you will be having conversations internally about how and what data to use to optimise for success. This week, we joined a brilliant FIPP Insider webinar looking at how data-driven pricing strategies can grow subscription revenue. One of the speakers was The Atlantic’s SVP of Gro

The must-read publishing stories you may have missed this week

What's New in Publishing 15 May 2020 06:50 AM How publishers are rising to the challenge of COVID-19, IAB Europe’s post third party cookie guide, and more Rising to the challenge As layoffs and furloughs dominate industry headlines, it can be easy to get sucked into an incredibly bleak outlook of what publishing will look like post-pandemic for those that survive. Although it’s true that many businesses are struggling, and that we may not all emerge out the other side of this, that’s not the whole picture. There is a growing list of publish

The must-read publishing stories you may have missed this week

What's New in Publishing 03 Apr 2020 06:30 AM Inside Trusted Media Brands’ turnaround to profitability, local news traffic surges 89%, and more… Hear ye, hear ye! The rise in podcasts is well-documented, but a more surprising trend has been creeping up recently: audio articles. In a world where hundreds of thousands of shows are available on podcast apps, it seems improbable that consumers would really want to listen to someone simply read out an article. But publishers who have experimented in this space have been surprised by how quickly

The must-read publishing stories you may have missed this week

What's New in Publishing 20 Mar 2020 07:45 AM Coronavirus leads to traffic surge for publishers, how to set up remote working practices, and more… Trust is more vital than ever As the world wrestles to contain the outbreak of coronavirus, many of you will now be reading this from your homes. So much has been said by people far more qualified than us, that we won’t add to the noise. Instead, we want to highlight a few stories that show how vital you as publishers are in a landscape where access to information is now a matter of life and deat

The Publisher’s Guide to eCommerce: Report Download

What's New in Publishing 20 Dec 2019 08:30 AM What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe. Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly. This report looks in-depth at those publishers harnessing eCommerce to great effect, inc

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