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Latest industry, technology and marketing insights

Q&A: MainAd, using machine learning to deliver dynamic ads

What's New in Publishing 11 Nov 2019 07:30 AM Founded in 2007, MainAd has grown from its HQ in Pescara, Italy, to become a globally successful ad tech company. It focuses on performance in display ads and retargeting, and partners with top-tier brands in more than 80 countries worldwide. WNIP caught up with Piero Pavone, Co-Founder and COO of MainAd, to find out more about how it combines machine learning with programmatic advertising… Can you tell us some background about your company? MainAd was founded in 2007 in Pescara, Italy, by three

Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue

What's New in Publishing 07 Nov 2019 07:00 AM Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising platform, working with over 250 of the world’s top media owners. WNIP caught up with Mark de Weerd, Country Manager – NL & UK, to find out more… Can you give us more background about your company? Headquartered in Amsterdam, and with seven other offices based across Europe, Improve Digital’s mission is to build smart, efficient, an

Q&A: Re-imagining privacy and consent with BEACON and Crownpeak

What's New in Publishing 04 Nov 2019 07:00 AM With Europe’s GDPR already in place and the California Consumer Privacy Act (CCPA) going into effect January 1, 2020, privacy and consent are very much center stage for many publishers. WNIP caught up with Crownpeak and BEACON who have jointly created the “Trust and Consent Framework”, a new data privacy compliance solution that aims to set a new global standard for end-user legal agreements (EULA’s). Can you give us some background about your partnership? Joe Toscano, Founder and CVO of BEACON:

FT Future of News Europe 2019: Tech, transparency and trust – the news industry fights back

What's New in Publishing 01 Nov 2019 07:45 AM Fake news, Facebook News, Brexit, WhatsApp hacks, and “enemy of the people”. These are just some of the fast-changing stories that journalists across Europe are striving to cover – at times finding themselves at the centre of that story. Europe’s newsrooms are facing multiple challenges as they adjust to a more populist environment, greater competition from digital rivals and continued financial constraints. For the sake of citizens, societies and world order, journalists and publishers must n

The Publisher’s Guide to eCommerce: Report Download

What's New in Publishing 30 Oct 2019 08:00 AM What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe. Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly. This report looks in-depth at those publishers harnessing eCommerce to great effect, inc

Q&A: Xandr Monetize, enabling publishers to unlock the full value of their premium content

What's New in Publishing 22 Oct 2019 06:00 AM Xandr is AT&T’s advertising company, developing solutions for advertisers and media companies, and a leader in addressable TV. The company has 30 offices around the world – including North America, Europe, Asia Pacific, and Latin America – and over 1,800 employees. Following its acquisition of AppNexus, a leading ad tech company, WNIP caught up with Jerome Underhill, SVP, Europe, Asia, and Latin America to find out more… Can you give us some further background? The goals of Xandr are all glo

Q&A: FreeWheel’s new digital integrated ad management platform

What's New in Publishing 17 Oct 2019 06:00 AM FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting edge tech, the company is empowering the way publishers (and marketers) transact across multiple screens, data types, and sales channels. With the launch of its new digital integrated ad management platform, WNIP caught up with Thomas Bremond, General Manager, International, FreeWheel, to find out more… Can you give us further background

Q&A: Pico, building publishers’ audience relationships

What's New in Publishing 07 Oct 2019 06:16 AM Pico is a Brooklyn-based startup founded in 2016. It empowers publishers to manage registrations and email signups for newsletters, build audience funnels, and charge readers for content, memberships, and newsletters. WNIP caught up with Co-founder and President Jason Bade to find out more… Can you give us some background about your company? Pico was founded in 2016 by myself and Nick Chen. In May of this year, Stripe and Precursor Ventures led a $4.5 million investment round in the company, wit

Q&A: Workbooks, cloud-based CRM and marketing automation platform

What's New in Publishing 09 Sep 2019 06:30 AM Founded in 2007, Workbooks is headquartered in the UK and delivers cloud-based CRM and business applications to growing and mid-market organisations, including publishers. Its technology platform can be found across 30 different countries globally and is available in five languages. WNIP caught up with John Cheney, Workbooks’ CEO, to find out more about how their solution helps publishers… What business problem is your company addressing? Customers, advertisers, subscribers and prospects data is

The Publisher Podcast Awards open for entries

What's New in Publishing 09 Sep 2019 06:50 AM The Publisher Podcast Awards, run by the team behind Media Voices, are now open for entries from publishers with podcasts. The awards are designed to celebrate the podcasting success of publishers and media organisations, whether they’ve been in the podcasting space a while or have just launched their first one. Categories range from best entertainment podcast to best B2B podcast, with options also available for niche topics and sponsored episodes to be recognised. The winners will be revealed a

Q&A: Quintype, a powerful CMS for publishers and an alternative to WordPress

What's New in Publishing 04 Sep 2019 06:33 AM Quintype is a private media technology company founded in 2015 and based out of California, U.S., and Bangalore, India. It has developed a cloud-hosted suite of powerful digital publishing solutions that are aimed at publishers needing a simple-to-use, low-cost way of creating, distributing and monetizing content across channels and devices. WNIP caught up with Quintype’s Head of Marketing, Anand Subramanian, to find out more… What business problem is your company addressing? Publishers face maj

Q&A: Crownpeak, the cloud-first Digital Experience Management platform

What's New in Publishing 02 Sep 2019 05:30 AM Founded in 2001, Crownpeak is a privately-owned global corporation that has evolved to provide the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform globally. For publishers who still rely heavily on programmatic and use a large volume of ad network partners, the company also provides the tools to secure sites from malicious vendors or tags. WNIP caught up with Crownpeak’s Director of Product and Digital Governance, Gabe Morazan, to find out more… Can you give u

Q&A: Admiral’s new partnership with the Local Media Consortium and what it means for U.S. publishers

What's New in Publishing 27 Aug 2019 05:15 AM With offices in NYC and Gainesville FL, Admiral is a venture-backed tech company dedicated to growing visitor relationships and revenue for online publishers. Admiral’s single tag SaaS platform offers solutions for digital subscriptions, adblock recovery, privacy consent management, email acquisition and revenue growth. Admiral’s tools have been implemented on over 16,000 websites globally, and this month the company announced its partnership with the Local Media Consortium. WNIP caught up with

The must-read publishing stories you may have missed this week

What's New in Publishing 23 Aug 2019 07:09 AM Publishers seeing results with ‘Subscribe with Google’, predictive AI driving double-digit growth for Foxtel, and more Inside ‘Subscribe with Google’ and the publishers testing the waters About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results. Fast forward to today, and publishers who have tested the technology are seeing some impressive results. In fact, Subscribe with Google d

Q&A: Applicaster, pioneering DTC media apps for publishers

What's New in Publishing 20 Aug 2019 05:30 AM Headquartered in New York, Applicaster is a venture-backed global tech company founded in 2009 by Jonathan Laor (CEO) and Neer Friedm (CTO). Its mission is to simplify the production, delivery and management of direct-to-consumer (DTC) media apps for the world’s largest media companies and premium content providers. WNIP caught up with Jonathan Laor to find out more… Can you give us further background about your company? With its open APIs and extensive partner marketplace, Zapp (our SaaS platfo

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