Insight

Google blocked billions of ads in 2019: How publishers can chart a revenue path forward

What's New in Publishing 28 May 2020 06:30 AM Google has built its search business model on user trust and its ability to weed out untrustworthy players who try to manipulate its ranking systems. According to Google’s VP of Ad Privacy and Safety Products, Scott Spencer, Google continued to build trust in 2019 by blocking nearly three billion ads and suspending almost one million ad accounts. They also ended their relationship with 1.2 million publisher accounts. Ads were blocked or removed from 21 million webpages as part of Google’s fight