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Latest industry, technology and marketing insights

Pinterest is mulling a ‘big dollars’ brand campaign to win users

The Drum 01 Nov 2019 01:12 PM Pinterest is mulling a ‘big dollars’ brand campaign to win users Pinterest has said it may soon launch a marketing campaign to bring in new users after its performance for the third quarter fell below estimates.The social network reported revenue of $279.7m for the period but it fell shy of the $280.6m that had been forecast by Refinitiv. Monthly active users were up on expectations, with Pinterest reporting 322 million versus 311.8 million forecast by FactSet. However, the expected average rev

How marketers can use social and e-commerce during the holiday period

The Drum 11 Oct 2019 09:07 AM By Kieley Taylor-11 October 2019 10:07am Kieley Taylor is the global head of social for [m]PLATFORM (part of GroupM). Her focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients.In her current role she evangelizes an audience first approach to integrated planning and buying. How marketers can use social and e-c

Goodbye to likes: What should the new engagement metric be?

The Drum 09 Oct 2019 10:30 AM By Danielle Smith-09 October 2019 11:30amThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Recently Instagram and Facebook (Australia only) have been experimenting with hiding th

How to Create and Use Infographics for Your Content Marketing

MarketingProfs 26 Sep 2019 02:00 PM If you're not taking advantage of infographics in your marketing strategy, you could well be missing out. Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. This article will explain... How to prepare high-quality, attractive, useful infographics in several simple steps The benefits of harnessing infographics as a helpful marketing tool in your marketing strategy The difference between useful and bad infogr

Phones Are Friends, Not Foes

Gartner 24 Sep 2019 04:20 PM Mobile tools are a dominant force in consumers’ path to purchase, from beginning to end. Consumers rely heavily on their devices from early moments of inspiration through to conversion; more than half of Gen X, Gen Z and Millennials have researched and purchased a product via their smartphones in the last 30 days. For more on this data, Gartner clients should see Elevate Marketing Impact by Accounting for Consumers’ Mobile Shopping Acumen.Mobile optimization continues to challenge marketers, and

Pinterest's Judy Lee: ‘Marketers can seize the moment to drive more positive conversations’

The Drum 23 Sep 2019 05:09 PM ‘Marketers can seize the moment to drive more positive conversations’ says Pinterest's Judy Lee. The current trend towards positive action and social good being seen across the world is an opportunity for marketers to seize the conversations and turn them away from the traditional negative brand messages around self-improvement, agreed a panel of media and marketing experts from Pinterest, The Atlantic, Deloitte Digital and Salesforce.Speaking at Advertising Week New York, the session around be

Airbnb becomes latest tech 'unicorn' to plan US stock market listing

Telegraph 19 Sep 2019 05:50 PM

Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

MarketingProfs 17 Sep 2019 02:00 PM Social media has been a key communication channel for as long as digital marketing has been around—but social media use is declining. Most marketers never believed they'd see the day. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest. But the day has come. Social Media Usage Is Down Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly repor

WTF is multi-touch attribution?

Digiday 30 Aug 2019 04:01 AM Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad is responsible for convincing the customer to buy the product. But what about all those other ads that led to the final click? What is multi-touch attribution?Last-click attribution gives credit for the sale to the last ad that the customer last clicked. But, as brands spend more on traditional platforms like audio, TV, and out-of-home, it creates two problems f

Luxury fitness company Peloton warns of accounting weakness as it prepares for $10bn flotation

Telegraph 29 Aug 2019 07:17 PM

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost

Digiday 23 Aug 2019 04:00 AM For direct-to-consumer brands, born online and reliant on social media marketing, rising customer acquisition costs, especially on Facebook and Google, is one of the biggest issues they face today.Early DTC brands like Warby Parker and Bombas found success in scaling very quickly by acquiring customers through digital advertisements. As a result, Facebook and Google have become the first stop for almost any young DTC brand as soon as they have money to spend on advertising. The more brands that

How YouTube, Facebook and other platforms count video views

Digiday 16 Aug 2019 04:01 AM Not all video views are created equal. A YouTube view is not a Facebook view is not a Twitter view is not a Snapchat view. In addition to having different contexts in which a video may be viewed, each of these platforms counts views differently, and newer video platforms like Instagram’s IGTV, LinkedIn, Pinterest and Reddit also vary in how they count views for organic videos, as broken down below. Generally, platforms count a view within the first few seconds of a video beginning to play. Howe

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