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Latest industry, technology and marketing insights

Reddit overhauls ad sales, with a new boss from Pinterest

Digiday 15 May 2020 04:02 AM May 15, 2020 by Tim Peterson Reddit has restructured its sales team and hired a new advertising boss who previously worked at Pinterest and Google. Both moves were in process before the coronavirus crisis, said Reddit COO Jen Wong, but both are likely to help the platform to appeal to advertisers who are currently more concerned with selling products than raising awareness and have pulled back from the platform as they deal with the crisis. After previously grouping its sales team under one gen

Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?

MarketingProfs 13 May 2020 02:00 PM Visual design is having a moment of prominence—and perhaps reckoning. Companies no longer treat design like frosting for their messaging; rather, often, the design is the message. Although there are limits to how many words a person will read, let alone absorb, people's appetite for images seems to be inexhaustible (if Instagram, Pinterest, YouTube, and TikTok are any indication). But here are a couple of uncomfortable questions: Can marketers stand up for artistic design while still getting the

The future of social media at the turn of the decade

The Drum 21 Apr 2020 02:56 PM By Erika Mendes-21 April 2020 15:56pmThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. Socia

3 Common Mistakes Companies Make With Their Social Ad Strategy

Entrepeneur 09 Apr 2020 07:40 PM Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: MStudioImages | Getty Images With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on your social ad strategy. Just because everyone is jumpi

Disney, BMW Group, Pinterest, PepsiCo, HP: The Drum Marketing Awards US 2020

The Drum 17 Jan 2020 02:50 PM Disney, BMW Group, Pinterest, PepsiCo, HP: The Drum Marketing Awards US 2020 Disney, BMW Group, Pinterest, HP and PepsiCo are among the many brands set to judge The Drum Marketing Awards US 2020.This prestigious industry event awards and celebrates the most effective marketing strategies and campaigns over the past year. If you’re an agency, brand or not-for-profit organization, regardless of scale, then these awards are perfect for you.We pick stellar judges who are top of their game. To have

As Instagram growth stalls, Pinterest surges to become the 3rd biggest social media platform in the US

What's New in Publishing 17 Jan 2020 12:00 PM Research firm eMarketer reports that US user growth for Instagram fell to single-digits, for the first time ever, in 2019. eMarketer projects a continued decline for Instagram, and has revised its US growth rate projections for Instagram for the next two years downward, to 4.5% in 2020 from 5.4%, and to 3.2% in 2021 from 4.1%. The research firm said older age groups are not joining the platform as quickly as it originally anticipated, and the resurgence of alternative apps in the same space make

As Instagram growth stalls, Pinterest surges to become the 3rd biggest social media platform in the US

What's New in Publishing 17 Jan 2020 12:00 PM Research firm eMarketer reports that US user growth for Instagram fell to single-digits, for the first time ever, in 2019. eMarketer projects a continued decline for Instagram, and has revised its US growth rate projections for Instagram for the next two years downward, to 4.5% in 2020 from 5.4%, and to 3.2% in 2021 from 4.1%. The research firm said older age groups are not joining the platform as quickly as it originally anticipated, and the resurgence of alternative apps in the same space make

How Pinterest is pitching its ad business in the UK

Digiday 03 Jan 2020 05:00 AM Pinterest has been sharpening up its proposition, improving its ad business and how buyers run campaigns in order to capture more money from U.K. agency budgets. Pinterest carved out a name for itself as a destination for inspiration, placing it somewhere in between a search and a social platform. But this commingling of the two has been one of the reasons U.K. agencies haven’t invested as willingly. Now the platform is making it clearer by highlighting its search capabilities. During a visit i

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