Marketers, agency execs expect deal making to continue at CES, despite the virtual venue
Digiday
08 Jan 2021 05:01 AM
January 8, 2021 by Kimeko McCoy Any other year, more than 100,000 people migrate to Las Vegas for the annual Consumer Electronics Show. But in 2021, another year of a global pandemic, mask mandates and lockdowns, CES will move to a virtual setting from January 11 – 14. The first conference of the year for many, industry folks typically flock to the Vegas strip to be inspired by new gadgets and ad formats, network, schmooze and ink deals. Without in-person wining and dining and on-going Zoom fa