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Get ready for the 'holy grail' of computer graphics

BBC Technology 21 May 2020 11:13 PM By Padraig Belton Technology of Business reporter Image copyright Microsoft Ray tracing has always been the "holy grail" of computer graphics, says Jason Ronald, head of program management for the gaming console Xbox.The technique simulates a three-dimensional image by calculating each ray of light and promises stunning lighting effects with realistic reflections and shadows.The method finds where it bounces, collects information about what those objects are, then uses it to lay down a pixel an

Surface Go 2 review: Microsoft’s smaller, cheaper Windows 10 tablet

Guardian Technology 19 May 2020 06:00 AM The Surface Go 2 is Microsoft’s smaller, cheaper and great Windows 10 tablet. Photograph: Samuel Gibbs/The Guardian The Surface Go 2 is Microsoft’s second iteration of its low-cost, smaller tablet computer and continues to prove that cheap Windows PCs don’t have to be terrible. The Surface Go 2 starts at £399, but for that you don’t get the £100 Type Cover keyboard, which is a must-have. That places the Surface Go 2 in the low-end PC bracket and makes it Microsoft’s cheapest current PC, undercu

Xbox: Microsoft reveals first games for Series X console

BBC Technology 07 May 2020 07:13 PM Image copyright Microsoft Microsoft has revealed some of the first third-party games that will be optimised for its next-generation console, the Xbox Series X.The Xbox livestream featured previously unseen footage of the highly anticipated Assassin's Creed: Valhalla.But many viewers complained too little gameplay was displayed.Both Microsoft and PlayStation-maker Sony have promised to deliver their latest consoles in time for Christmas 2020.Typically, Microsoft holds an annual showcase of games

Assassin’s Creed Valhalla among 13 games announced for Xbox Series X

Guardian Technology 07 May 2020 03:58 PM On the horizon … Assassin’s Creed Valhalla. Photograph: Ubisoft Microsoft has revealed 13 games coming to its Xbox Series X console when the machine launches this winter. In an hour-long presentation, streamed live on Thursday, the company announced that well-known titles such as the recently announced Assassin’s Creed Valhalla, as well as Madden NFL 21 and Yakuza: Like a Dragon, will all be on Xbox Series X. Also featured was Paradox Interactive’s vampire adventure, Vampire: The Masquerade – B

Best VoIP for small business owners — whether you're WFH or not

Mashable 30 Apr 2020 05:56 PM In order to have a shot at being successful, every small business needs to be reliable. Investing in a VoIP service will go a long way to ensure this happens. Here are our top picks. All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. More than any other type of business, small businesses heavily depend on their reputation for reliability and excellent service. That's one of t

Marketing in the value exchange economy: Do brands need to think differently about brand trust?

The Drum 29 Apr 2020 07:44 PM [embedded content] Consumers don't exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond - yet there are steps brands can take to earn, maintain, and regain their audience’s trust. The Drum’s associate editor Sonoo Singh moderated a panel discussion during the Digital T

Block party: eight brilliant Minecraft models to attempt at home

Guardian Technology 20 Apr 2020 11:47 AM Have fun and experiment ... modelling with Minecraft. Photograph: Microsoft With lockdown entering its fifth week, Minecraft is proving a useful venue for friends and families to meet up, play together and work on collaborative projects. The game is widely used in schools throughout the world to teach everything from sustainable farming to the history of art, and Microsoft recently made the many lessons and exercises in its Minecraft Education programme available to everyone with an Office 365

Why trust matters most when it comes to consumer data

The Drum 15 Apr 2020 02:15 PM Join us for 'In brands we trust. Or do we?' digital panel, in partnership with Microsoft Data is changing the way we live. It enables businesses to fulfill people’s genuine needs and desires. However, a whopping 92% of consumers have concerns about the amount of data companies and brands have collected about them, according to new research from Microsoft.As part of Digital Transformation Festival, The Drum, in partnership with Microsoft, will host a digital panel to discuss how brands can use t

‘Like being in film school’: How Goodby Silverstein & Partners is still producing new ads

Digiday 14 Apr 2020 04:01 AM Over the course of the last two weeks, Goodby Silverstein & Partners has made more than 20 new ads for its clients. With its staff working from home due to coronavirus, the agency has turned to at-home shoots. The agency now relies heavily on its in-house production capabilities as well as its post-production division, Elevel, to be able to continue to make new ads. “The kind of ads we’re creating hasn’t changed as much as how we’re making them,” said Margaret Brett-Kearns, co-director of

Microsoft patent details folding phone with 3 displays

Mashable 07 Apr 2020 02:08 PM Image: Microsoft / screengrab Follow @https://twitter.com/PCMag PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. Microsoft's Surface Duo is a folding phone, but it relies on two displays rather than one that folds. However, a new patent suggests Microsoft's future folding phones may end up using th

How COVID-19 has impacted search results and how to develop an action plan to thrive

The Drum 31 Mar 2020 02:15 PM By Nemash Patel-31 March 2020 15:15pmThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Push Group look at how companies and brands can adapt during the pandemic. COVID-19 is impa

‘You have to be constantly available’: Confessions of a copywriter on managing anxiety and burnout

Digiday 30 Mar 2020 04:01 AM As millions of people stay trapped indoors and in industries like advertising, working remotely, the threat of overwork and burnout has become even more prevalent. Adjusting to working in isolation amid a period of heightened anxiety can be tough. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a copywriter about how the coronavirus has affected her job, made balancing work and life more difficult and how she fears burnout. This interview has

How to Strategically Generate Search Engine Traffic

Entrepeneur 26 Mar 2020 04:00 PM Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: marchmeena29 | Getty Images It's easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and sh

Microsoft Surface Pro 7 review: the best Windows 10 tablet PC you can buy

Guardian Technology 23 Mar 2020 07:00 AM Microsoft’s top detachable PC finally gets the USB-C port it should have had three years ago, making the Surface Pro 7 the new king of Windows 10 tablets. Photograph: Samuel Gibbs/The Guardian The Surface Pro 7 is an update of the excellent Surface Pro 6 with new processors and, finally, a USB-C port. That means the design of the new Surface Pro 7 hasn’t changed since the 2017 Surface Pro 5, with Microsoft taking an “if it ain’t broke” approach. It’s competitively priced at £699 and up – but yo

How to approach new business during the coronavirus shutdown

The Drum 19 Mar 2020 01:30 PM By Cat Davis-19 March 2020 13:30pmThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. On this, the first week of the Covid-19 shut down, we agencies are caught between a rock and a

What do I need to work from home due to coronavirus?

Guardian Technology 19 Mar 2020 08:00 AM Working from home will likely be a necessity over the next few months at least, so FranklySwiss wants to know what they need to get work done remotely. Photograph: Neil Hall/EPA What do I need to work at home during the coronavirus outbreak? At this rate, we might all be working from home for a year! How will the broadband providers cope? Do we need a plan B? FranklySwiss Everyone will need their own customised solution, but there are two things to think about. First, will you be working at hom

Microsoft Surface Pro X review: not yet ready for prime time

Guardian Technology 12 Mar 2020 07:00 AM Microsoft’s Surface Pro X is a cutting-edge Windows 10 tablet, but lack of developer support will be a problem for a while. Photograph: Samuel Gibbs/The Guardian The Surface Pro X is a glimpse of an ARM-powered Windows future, combining the best bits of phones and computers, but while that future is closer than ever, it isn’t quite ready yet. The new £999 Surface Pro X might look like the rest of Microsoft’s Surface tablets on the outside, but it is fundamentally a different beast on the inside

Microsoft becomes the latest corporate victim of coronavirus chaos

Telegraph 27 Feb 2020 02:58 AM

Microsoft's unified Office app launches on iOS and yes, it has dark mode

Mashable 19 Feb 2020 04:00 PM Microsoft's new Office app is now available on both major mobile platforms.Image: Microsoft In November 2019, Microsoft previewed a new version of its Office app for Android and iOS, combining Word, Excel and PowerPoint into a single application. The Android version of the app was made available on Google Play on Monday, but it is now officially available on Apple's iOS as well. [embedded content] Some of the advantages of this unified approach include, according to Microsoft, a simplified us

‘There’s a lot of posturing’: Microsoft Windows exec on the browser-privacy wars

Digiday 07 Feb 2020 05:00 AM Microsoft became the latest in a long line of tech companies to ramp up its attack on ad trackers last month when it rolled out the latest version of its Microsoft Edge browser. Built on the same open source code as Google’s Chrome, the new version of Microsoft Edge has an enhanced tracker-prevention feature that is turned on by default. Microsoft has claimed this feature blocks 25% more trackers than its prior version of the component. Digiday spoke with Aaron Woodman, Microsoft’s general mana

Google, Microsoft, GoCompare, Linkedin, Deliveroo: Meet The Drum Search Awards 2020 jury

The Drum 29 Jan 2020 07:00 AM Microsoft, GoCompare, Linkedin, Delete, Google: Meet The Drum Search Awards 2020 jury The Drum Search Awards returns for 2020, celebrating the most effective search strategies and campaigns over the past 12 months. Microsoft, GoCompare, Trainline, Yotel, Linkedin, Google, Vaunt, Deliveroo, MediaCom, Amara, Delete Agency and Foxtons are set to judge this year's crop of entries. The jury will come together with their knowledge and expertise to asses the most innovative, creative and effective sea

Data privacy is a ‘human right’ says Microsoft’s Satya Nadella

Telegraph 23 Jan 2020 02:15 PM

Microsoft Could Revitalize Knowledge Management With Project Cortex

Gartner 22 Jan 2020 04:22 AM by Darin Stewart | January 22, 2020 | Submit a Comment Everybody wants effective knowledge management in their enterprise. Nobody wants to exert the effort or commit the resources necessary to make KM happen. Creating and capturing knowledge is a pain and the effort is rarely recognized or rewarded. Once expertise is pulled out of someone’s head and deposited in a knowledgebase, it is usually out of date before anyone consumes it. Besides, who has the time to curate content when there are re

Can Microsoft's 'moonshot' carbon goal succeed?

BBC Technology 17 Jan 2020 06:39 PM By Zoe Kleinman Technology reporter, BBC News Image copyright Getty Images Tech giant Microsoft has announced two bold ambitions: firstly, to become carbon negative by the year 2030 - meaning it will be removing more carbon from the air than it emits - and secondly, to have removed more carbon by 2050 than it has emitted, in total, in its entire history.In an interview with the BBC's Chris Fox, Microsoft president Brad Smith admitted that the plan was a "moonshot" - a very big idea with no guar

Microsoft vows to be 'carbon negative' in 10 years and remove all historic emissions by 2050

Telegraph 16 Jan 2020 06:43 PM

Amazon to block Microsoft from working on $10bn 'war cloud' contract

Telegraph 14 Jan 2020 10:48 AM

CAA: Microsoft boss calls India's new citizenship law 'sad'

BBC Technology 14 Jan 2020 06:52 AM Image copyright Getty Images Microsoft boss Satya Nadella has spoken out about India's controversial new citizenship law.The India-born executive said what is happening is "sad" and he would love to see a Bangladeshi immigrant succeed in the country's technology industry.His comments come amid ongoing, sometimes violent, protests against the law.The Citizenship Amendment Act (CAA) has been criticised as it is seen as discriminating against Muslims.Speaking at a Microsoft event for editors in Ne

Microsoft ends Windows 7 support: What should you do?

BBC Technology 13 Jan 2020 03:14 PM By Sam Shead Technology reporter Image copyright Oli Scarff Cyber-security experts are urging Windows 7 users to upgrade their operating system. Microsoft is going to stop supporting Windows 7 from Tuesday so that it can focus on "newer technologies". As a result, Windows 7 users will no longer receive the all-important security updates and patches that keep their machines safe. One in four Windows users is running Windows 7, according to statistics website StatCounter.What does this all mean?I

Microsoft hits $1 trillion market valuation

BBC Business 25 Apr 2019 02:49 PM Image copyright Getty Images Microsoft has seen its stock market value top $1 trillion (£774bn) after reporting better-than-expected sales and profits. The US software giant passed the mark briefly on Thursday, before its share price fell back. It makes it one of only three public firms to have hit the $1tn mark, the others being Apple and Amazon.Microsoft's stock has climbed by about a third in the past year, helped by the growth of its cloud business.On Wednesday, the firm said revenue rose 1

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