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Latest industry, technology and marketing insights

How Google’s new-found love of privacy impacts adtech, media buyers and publishers

The Drum 04 Mar 2021 04:00 PM On Wednesday (March 3), Google laid out its plans for a ‘privacy-first web’, confirming that it won’t operate third-party tracking cookies or “alternate identifiers that track individuals” in the Chrome web browser. The message was to quell expectations it would be launching a ‘cookies 2.0‘. The Drum touches base with adtech vendors, media buyers and publishers for their immediate reactions.Citing research that claims 72% of people feel tracked by advertisers online, David Temkin, the director

Study: Many publishers still looking for solutions to cover the loss of third-party tracking

What's New in Publishing 22 Feb 2021 08:25 AM Lotame, a global provider of data enrichment solutions for addressable advertising, has announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. The report’s main finding reveals that the vast majority (68%) of UK marketers believe the future of advertising in a cookieless ecosystem relies on multiple interoperable ID solutions. In tandem with the above finding, the report identified that, for both marketers and publishers, a “context alo

Lotame Panorama ID earns industry support as third-party cookie deadline looms

What's New in Publishing 19 Jan 2021 10:41 AM Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest independent sell-side advertising platform, will support its Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless web. Lotame Panorama ID claims to be the “only enriched global identity solution” at a time when the entire advertising ecosystem is fract

Lotame Panorama ID earns industry support as third-party cookie deadline looms

What's New in Publishing 19 Jan 2021 10:41 AM Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest independent sell-side advertising platform, will support its Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless web. Lotame Panorama ID claims to be the “only enriched global identity solution” at a time when the entire advertising ecosystem is fract

4 trends that will mark digital marketing in 2021

Entrepeneur 15 Jan 2021 03:29 PM Image credit: Depositphotos.com January 15, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 and will be linked to identity solutions that embrace data minimization, pu

Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic

What's New in Publishing 21 Dec 2020 08:11 AM On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of people are accessing news about the pandemic at least once a day, and traditional sources such as broadcasters, newspapers and radio remain the most-used sources of information among adult internet users. The situation has showcased the high-quality environment of local regional news media and emphasised its incredible social benefit. But in r

Value of the open internet to advertisers: A conversation

What's New in Publishing 18 Nov 2020 06:56 AM Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this rediscovered strength – but instead of building up walls, many are doubling down on collaboration within the industry. Rather than simply hoarding that data, publishers are looking for ways to work with marketers to enhance their understanding of the consumer. This special Conversations episode of Media Voi

IPA Bellwether Q3: Budget pressures continue, but recovery predicted for 2021

What's New in Publishing 23 Oct 2020 01:10 PM The ongoing dip in business revenue continued to impact marketing budgets in Q3 2020, according to the latest IPA Bellwether report. The marketing sector is still feeling the consequences of the pandemic with budget allocations remaining on the decline, placing pressure on publishers and advertisers alike, but the downturn appears to be slowing. As a result, forecasts predict spend to bounce back in 2021. WNIP touched base with ten industry experts, to gain insight into how heightened consumer u

Q&A: Lotame’s Panorama, a mission control center for data optimization

What's New in Publishing 02 Jul 2020 06:26 AM Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a solution that gives publishers and advertisers the ability to leverage data from multiple sources and create a unified, actionable view of consumers. WNIP caught up with Chris Hogg, Lotame’s Managing Director EMEA to find out more… What business problem is your company addressing? It’s widely accepted t

Q&A: Lotame’s Panorama, a mission control center for data optimization

What's New in Publishing 02 Jul 2020 06:26 AM Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a solution that gives publishers and advertisers the ability to leverage data from multiple sources and create a unified, actionable view of consumers. WNIP caught up with Chris Hogg, Lotame’s Managing Director EMEA to find out more… What business problem is your company addressing? It’s widely accepted t

Lotame on how its Panorama suite can give marketers an edge in a cookie-challenged world

The Drum 27 May 2020 05:38 PM Lotame launches suite of solutions, Panorama, to give marketers an edge in a cookie-challenged world With marketers adapting to a cookie-challenged internet and trying to target consumers in an effective way that builds upon the power of first-party data to embrace all dimensions of customers, Lotame says it has found the solution to their problems with its Panorama data solutions.Panorama is a suite of data enrichment tools for marketers, publishers and media companies that doesn’t require coo

Marketers: use first party data or die

The Drum 14 May 2020 03:48 PM By Kevin Joyner-14 May 2020 16:48pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing.Lotame says first-party data is “the most valuable

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