How do you solve a problem like... making the case for advertising during a pandemic?
The Drum
12 Jan 2021 08:30 AM
How can agencies, creatives and marketers persuade brands to stick their neck out in the current climate? Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how they're persuading clients to keep communicating to consumers during the pandemic crisis.With a historic economic crisis amid the coronavirus pandemic, it’s no surprise to hear that many advertisers have