Wavemaker wins Perfetti Van Melle’s $80 million global media account
Campaign
17 Dec 2020 10:11 PM
Italian confectionery and gum maker Perfetti Van Melle, which owns brands including Airheads, Chupa Chups and Fruit-tella, has selected GroupM’s Wavemaker as its global media agency of record. Wavemaker will handle all online and offline media buying for Perfetti Van Melle across 85% of its global markets, including the U.S., China, Netherlands, India, the U.K., MENA, Belgium, Turkey and Indonesia. A global account team will run the business out of Amsterdam. “As we continue to make our mark as