Free trial Get in touch

Insight

Latest industry, technology and marketing insights

India’s media and entertainment growth story: 27% rebound expected by 2022

The Drum 25 Feb 2021 06:00 AM Resurgence of the media and entertainment industry There has been a general sense of euphoria over the speed and intensity of the revival of the economic activities in the Indian media and entertainment (M&E) industry, with the shoots of recovery being seen.The growth and recovery to pre-pandemic levels of the Indian media and entertainment (M&E) industry will be a mixed bag according to an analysis done by CRISIL Ratings, part of the global analytical company CRISIL. It would include a

After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?

The Drum 18 Feb 2021 01:00 PM What if the keywords blocking scandal was just the tip of the iceberg in the brand safety debate? In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences of publishers talking about race, gender, sexuality or even coronavirus were less likely to see these ads. It emerged that over-zealous brand safety protections disproportionately restricted ads from web pages deemed risky, which also deprived marketers of historically underserved audiences. The

Why being a subscription-first business is the future for publications

What's New in Publishing 16 Feb 2021 06:41 AM While the global pandemic has forced several publications out of business, the changing consumer behavior and competitive landscape also allowed some organizations to emerge stronger thanks to the surge in digital subscriptions. Publications that bet on early on digital subscriptions are already seeing significant gains. The New York Times added 2.3 million net digital subscribers in the last year alone, a number it took four years to achieve when it first launched its digital paywall (it now ha

Media Buying Briefing: Why AI is steadily finding its place in agency land

Digiday 15 Feb 2021 05:01 AM Member Exclusive February 15, 2021 by Michael Bürgi Just over a year ago, senior marketing editor Kristina Monllos reported how artificial intelligence and machine learning in media buying had largely failed to “enable machines to tap data about specific audiences so as to create automated campaigns across different digital channels.” A year later, the industry seems to be settling into a more comfortable place applying AI and machine learning to speed up processing power, enhance data-crunchin

Cheat sheet: U.S. lawmakers propose Section 230 reforms to regulate online paid speech

Digiday 10 Feb 2021 05:01 AM February 10, 2021 by Kate Kaye One of the internet’s primary protections is on the verge of an overhaul. Section 230 — part of the Communications Decency Act — shields online companies, including tech platforms and publishers, from being liable for the content that others post to their sites. But, amid outcries over disinformation, hate speech and concerns about biased decisions to kick people off social media platforms, Democratic and Republican lawmakers alike have proposed changing Section 2

How to steer your adtech ship through the coming storm

The Drum 26 Jan 2021 12:07 PM Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. Here, she lays down how adtech firms can weather coming regulatory and cookie changes soon to rock the industry.We're all steering our programmatic ships in a time of inclemental weather. Aristotle had a line or two to say on such matters all those thousands of years ago. “We cannot direct the wind. But we can adjust the sails.”In 2021, for digital market

How do you solve a problem like... making the case for advertising during a pandemic?

The Drum 12 Jan 2021 08:30 AM How can agencies, creatives and marketers persuade brands to stick their neck out in the current climate? Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how they're persuading clients to keep communicating to consumers during the pandemic crisis.With a historic economic crisis amid the coronavirus pandemic, it’s no surprise to hear that many advertisers have

Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021

Digiday 05 Jan 2021 11:16 PM A year ago it may have been hard to imagine the ways a pandemic could impact the world of programmatic marketing. As it has turned out, of course, the coronavirus crisis has had profound implications for programmatic marketing, upending certain longstanding trends in advertising and accelerating shifts in audience behavior and developments in CTV and OTT that were already remaking the industry. The year ahead looks set to be an exciting time for programmatic marketing, with viewers and advertis

Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021

Digiday 05 Jan 2021 11:16 PM A year ago it may have been hard to imagine the ways a pandemic could impact the world of programmatic marketing. As it has turned out, of course, the coronavirus crisis has had profound implications for programmatic marketing, upending certain longstanding trends in advertising and accelerating shifts in audience behavior and developments in CTV and OTT that were already remaking the industry. The year ahead looks set to be an exciting time for programmatic marketing, with viewers and advertis

The jig is up: The end of the identity workaround

Digiday 28 Dec 2020 05:01 AM December 28, 2020 by Seb Joseph This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Endgames coverage, click here; Modern Retail’s coverage is available here. The way people are tracked online has been a cat-and-mouse game between the biggest browsers and the ad industry for years. Every time the industry found a way to claw

Deep Dive: How the coronavirus crisis accelerated the already cresting CTV sea change

Digiday 21 Dec 2020 05:16 PM December 21, 2020 by Jessica Rapp This year the coronavirus crisis threw TV advertisers a curveball, but ultimately 2020 proved to be a transformational year for the industry. Indeed, she pandemic accelerated many of the systemic changes that were already in motion, namely the growing transfer of audience share to streaming and CTV at the expense of linear TV. The advertisers need to follow, and that impulse demands the industry innovate to keep up, from matching audiences with relevant ads to

Deep Dive: How the coronavirus crisis accelerated the already cresting CTV sea change

Digiday 21 Dec 2020 05:16 PM December 21, 2020 by Jessica Rapp This year the coronavirus crisis threw TV advertisers a curveball, but ultimately 2020 proved to be a transformational year for the industry. Indeed, she pandemic accelerated many of the systemic changes that were already in motion, namely the growing transfer of audience share to streaming and CTV at the expense of linear TV. The advertisers need to follow, and that impulse demands the industry innovate to keep up, from matching audiences with relevant ads to

GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

Campaign 17 Dec 2020 09:06 PM E-commerce spending will skyrocket to $3.9 trillion in 2020, making up 17% of global retail sales, according to GroupM’s first-ever e-commerce forecast. By 2024, e-commerce sales will hit $7 trillion annually and contribute to 25% of retail sales, GroupM predicts. Across global markets, consumers are opting out of shopping at brick-and-mortar stores and spending online from the comfort of home, in large part thanks to the pandemic. That’s made e-commerce “the number one issue” for marketers beca

Wavemaker wins Perfetti Van Melle’s $80 million global media account

Campaign 17 Dec 2020 10:11 PM Italian confectionery and gum maker Perfetti Van Melle, which owns brands including Airheads, Chupa Chups and Fruit-tella, has selected GroupM’s Wavemaker as its global media agency of record. Wavemaker will handle all online and offline media buying for Perfetti Van Melle across 85% of its global markets, including the U.S., China, Netherlands, India, the U.K., MENA, Belgium, Turkey and Indonesia. A global account team will run the business out of Amsterdam. “As we continue to make our mark as

“Internet-related media is positioned to grow”: How digital ad revenues have softened the pandemic’s blow

What's New in Publishing 09 Dec 2020 08:30 AM “2020 will ultimately be remembered as more of a mild setback than an industry-changing economic catastrophe.” GroupM has published its This year next year: End-of-year advertising forecast reports for the US, the UK, and Global regions. Although several categories have witnessed decline due to the pandemic, things are not as bad as it was being expected earlier in the year when it began. Despite a slowdown in the second quarter, for the year, internet-related media is positioned to grow. In 20

‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers

Digiday 08 Dec 2020 05:01 AM Member Exclusive December 8, 2020 by Kristina Monllos For major advertisers, plans for the Super Bowl LV were put on the back burner earlier this year. Retooling ad budgets and managing cash flow to deal with fall out from the coronavirus crisis became the top priority, especially for companies in the hardest hit sectors like restaurants and travel. With that being the case, committing ad dollars or defining ad concepts for next year’s Big Game wasn’t top of mind for marketers. That changed in

‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers

Digiday 08 Dec 2020 05:01 AM Member Exclusive December 8, 2020 by Kristina Monllos For major advertisers, plans for the Super Bowl LV were put on the back burner earlier this year. Retooling ad budgets and managing cash flow to deal with fall out from the coronavirus crisis became the top priority, especially for companies in the hardest hit sectors like restaurants and travel. With that being the case, committing ad dollars or defining ad concepts for next year’s Big Game wasn’t top of mind for marketers. That changed in

GroupM, Magna and Zenith: Global ad spend downturn was better than feared

Campaign 07 Dec 2020 05:44 PM When advertisers around the world turned off the spigot in March as COVID-19 hit, it seemed the ad market was in for a terrible downturn. While global ad spend will shrink across the board this year, the dip was far less worse than expected in June, thanks to increased digital spend, likely by small businesses. GroupM said global ad spend will decline by 5.8% this year, less than the 12% decline it predicted in June. Magna also shifted its June forecast of a 7.2% decline to a 4.2% dip. And Zenit

Marketers, are you a gaming imposter?

The Drum 07 Dec 2020 01:00 AM Ultimately the lesson for brands is to think about ads that fit well within the gaming environment When you see the amount of people playing mobile games or see brands like Louis Vuitton invest in esport, it’s about time brands started understanding what strategy they have for gaming.But are most marketers currently gaming imposters? Inspired by the viral game hit of 2020, Among Us, The Drum sought to get under the hood of the trends driving this shift to gaming. During a session at The Drum Di

Future of Media: Havas MG boss reflects, media trends aplenty and change at Snap/BuzzFeed

The Drum 03 Dec 2020 04:13 PM By John McCarthy-03 December 2020 16:13pmThe Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum's Future of Media email briefing. Sign up here. This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.The media trends reports are coming in thick and fast, particularly thick. So my last few weeks of this hel

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

Digiday 25 Nov 2020 05:01 AM Member Exclusive November 25, 2020 by Tim Peterson The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and an obstacle as well. Gauging an ad’s effectiveness according to how many people in a given demo

What Ozone Project's threefold expansion means for advertisers

The Drum 12 Nov 2020 12:00 PM Damon Reeve, chief executive of The Ozone Project explains what its expansion means for advertisers. Damon Reeve, chief executive of The Ozone Project, explains why it has attracted the backing of the UK's top publishers for a major expansion project.The Ozone Project, the open programmatic marketplace for premium news media, has received a chunky investment; it plans to triple its staff to 90 in the next year. First, there’s an air of legitimacy around the alliance – Reach, News UK, Guardian M

‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty

Digiday 05 Nov 2020 05:01 AM November 5, 2020 by Seb Joseph Marketer fears have come true. Coronavirus economic stimulus in the U.S. now hangs in the balance as the presidential election drags on. In Europe, the situation isn’t much better. France, Germany, and now the U.K., are shutting down large parts of their economies to curb a resurgence of the virus. Cue the contingency plans. Plans that take a more pragmatic view of the upcoming disruptions to the economy than the panicked responses in the first half of the year.

‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now

Digiday 04 Nov 2020 05:01 AM November 4, 2020 by Tim Peterson After plummeting in late March and April at the outset of the coronavirus crisis, media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October. One media executive said their company’s October revenue was up by double-digit percentage points over last October. A second media executive said their company was set to rake in nearly as much revenue in October as it did in the entire second qu

GroupM elevates Kieley Taylor, Amanda Grant to global platform oversight roles

Campaign 03 Nov 2020 03:12 PM Once upon a time, media agencies saw tech platforms as competition. Today, they simply cannot do their jobs without deep expertise and partnerships across a range of platforms, from social media companies like Facebook and Twitter to marketing clouds like Adobe and Salesforce and, of course, Google, which dominates the digital ad ecosystem. GroupM and parent WPP have been talking about strengthening their expertise in and around platforms since CEO Mark Read came on board in 2018. GroupM is dou

GroupM partners with SpotX for premium video supply

Campaign 23 Oct 2020 01:50 PM Why you should care: For a while, media agencies lost their key value add - negotiating tactics - to automation in the programmatic supply chain. By partnering with select programmatic supply partners, they’re able to regain that leverage by negotiating fees and add value by ensuring transparency to their clients. WPP’s GroupM has appointed video supply-side platform SpotX as its preferred partner for programmatic video inventory, both digital and over the top TV. The partnership is not exclusi

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

Digiday 22 Oct 2020 04:01 AM October 22, 2020 by Seb Joseph Marketers are notoriously wary over where their ads appear online. But the ongoing pandemic and societal upheaval have brought those issues into sharp focus. At the same time, those same marketers are increasingly expected to take a stand on potentially brand-busting landmines like politics and civil unrest. Being a progressive safety first marketer shouldn’t be an oxymoron in the current climate — but it is. While there’s an abundance of automated ways to keep a

COVID-19’s impact on the media, in 10 charts

What's New in Publishing 13 Oct 2020 09:30 AM It’s too early to understand the full implications of the COVID-19 pandemic and its impact on publishers. For some, it could be an “extinction-level event” with outlets around the world being affected. Others may emerge stronger, as a result of increased digital subscriptions, revenue diversification, and reduced – or hollowed-out – competition. Whatever happens, it’s likely that the industry will look very different on the other side of this crisis. Given all of this uncertainty, what do we k

The evolution of the virtual influencer: no longer just a trend

The Drum 01 Oct 2020 10:45 AM Apart from the novelty, what else allures brands to the virtual influencer? As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive for APAC at GroupM's Inca, says the industry can expect the available categories and sizes of virtual influencers to diversify.It-girl Lil Miquela, or Miquela Sousa, has changed the game. Entering the scene in 2016, Miquela has since amassed over 2.5 million Instagram followers and released 15 Spotify sin

Indian Premier League 2020: what’s in store for the brand?

The Drum 23 Sep 2020 12:45 AM Indian Premier League 2020: What’s in store for the brand? As the Indian Premier League (IPL) gets ready to take over the world of cricket for the next few weeks, The Drum does a reality check on the brand IPL. A peep into what makes this edition so unique and different from the previous editions as it plays out during troubled Covid-19 times.One of the biggest sporting events is ready to be played out, for the next seven weeks or so, keeping cricket fans across the globe hooked. The 13th editi

“Elevated levels of growth…likely to persist beyond the duration of the pandemic”: Why betting on eCommerce is a good idea for publishers

What's New in Publishing 26 Aug 2020 09:19 AM eCommerce continues to expand rapidly. It rose by 54% in the UK in July and accounted for 28% of sales, according to a recent GroupM report. “Growth was similar to the 55% pace of growth observed during the entire second quarter, suggesting that elevated levels of growth for eCommerce are likely to persist beyond the duration of the pandemic,” says Brian Wieser, Global President, Business Intelligence, GroupM. In the US, eCommerce rose by 47% on a comparable basis to data tracked in the UK. Thi

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

What's New in Publishing 12 Aug 2020 07:25 AM Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF) 2.0. The TCF is designed to help publishers and advertisers work with technology vendors who provide data-driven services that support both their operations and commercial activities. It follows a 12-month review period which included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings w

Beyond the pandemic: where do brands go from here?

The Drum 12 Aug 2020 02:00 AM Regardless of which end of the spectrum your brand sits, you will need to revisit your marketing approach Brand categories are each suffering the pandemic's impact differently – and the way back to normal will be unique to each sector. GroupM’s Jon Thurlow explains his analysis of the situation.The past few weeks have demonstrated quite starkly that the impact of Covid-19 is not going to disappear quickly. From Tokyo to Beijing, Hong Kong to Melbourne, the resurgence of the virus in new waves o

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

Digiday 06 Aug 2020 04:01 AM August 6, 2020 by Tim Peterson After a tough second quarter for their advertising businesses, media companies expect to see revenue rebound in the third quarter, helped by an influx of political ad dollars ahead of this year’s U.S. presidential election in November. “Political is helping. There’s a lot of political money in the space,” said one media executive. The amount of political ad dollars up for grabs surged on Aug. 5 when the campaign for Democratic presidential nominee Joe Biden announ

‘Coming to us for ways to do more’: Advertisers look to curated marketplaces to reach underrepresented audiences

Digiday 31 Jul 2020 04:01 AM July 31, 2020 by Seb Joseph The killing of George Floyd and the subsequent racial equality protests have cast a spotlight on how advertisers can spur equality with their marketing spend and curated marketplaces are emerging as a way to make that happen with minority-focused publishers. Since the start of the month, GroupM and Havas Media have been pitching advertisers curated marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers. Advertisers buy from these marke

Hot Pod creator Nick Quah on the ‘massive gap’ between podcast monetization and engagement

Digiday 28 Jul 2020 04:01 AM July 28, 2020 by Pierre Bienaimé Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than 20 years, but remain smaller than their counterparts in media or sports. In the case of podcasts, advertising revenues grew by nearly 50% last year, to $708 million, according to an IAB/PwC report published this month. The figure is expected to grow

The ‘microaggression maze’: How minority mentorship is taking a hit during coronavirus

Digiday 21 Jul 2020 04:01 AM July 21, 2020 by Lucinda Southern Leonie Annor-Owiredu has spent the last two years interning at different agencies for up to six-month stints at a time. Coronavirus has broken her interning-cycle, she won’t be going back for anymore. Her experience as a Black woman participating in agency internal mentoring programs hasn’t been glowing. A lack of interaction with time-poor senior people — 15 minute scheduled meetings thinned down to seven — and wooly feedback snarled with unexplained industry

GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

The Drum 16 Jul 2020 12:38 AM GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.Episode two delves into the huge topic of transparency in programmatic and looks in detail at how solutions like supply path optimisation (SPO) have come about to tackle some of the issues.

With the Facebook ad boycott, the push for inclusivity arrives in ad buying

Digiday 30 Jun 2020 04:01 AM June 30, 2020 by Seb Joseph As more advertisers pull money from Facebook over its handling of hate speech, attention has turned to how their dollars are funding similar divisive content across the rest of the internet, right down to how they segment audiences. As June comes to a close, some of the world’s largest advertisers including Unilever, Verizon, Diageo, Honda and Coca-Cola have canceled ad buys with Facebook for at least until the end of July. The spark, the killing of George Floyd last

This ad spend drop won’t be as bad as the last meltdown. Here’s why.

What's New in Publishing 23 Jun 2020 07:20 AM It could be worse… That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this year from $238.8 billion in 2019, excluding political-ad outlays,” writes Suzanne Vranica in The Wall Street Journal. As recently as last December, the company was forecasting U.S. ad spending would rise by 4% in this year. As Vranica points out, advertising is often on the chopping

TV ad dollars expected to drop in 2020, while streaming’s share set to rise

Digiday 18 Jun 2020 04:05 AM Image credit: Ivy Liu June 18, 2020 by Tim Peterson In the latest example of the coronavirus crisis accelerating traditional TV advertising’s contraction, TV networks will need to count on streaming to help buoy their advertising businesses this year as the amount of ad dollars going to traditional TV is projected to fall while streaming’s share is on the rise. Advertisers will spend $61 billion on total TV advertising in the U.S. in 2020, according to estimates from GroupM. That figure—which i

‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending

Digiday 17 Jun 2020 04:06 AM June 17, 2020 by Kristina Monllos The presidential race has taken a backseat to the multiple on-going crises in the U.S. as the coronavirus, the economic fallout from the pandemic and the current social unrest across the nation, have taken center stage. That’s changed the way that both President Trump and former vice president Biden have approached advertising. In early March, following the on-set of the coronavirus in the U.S., both Biden and Trump tamped down their advertising on television,

COVID-19’s impact on the media in 8 charts

What's New in Publishing 09 Jun 2020 07:15 AM It’s too early to understand the full implications of the COVID-19 pandemic and its impact on publishers. For some, it could be an “extinction-level event” with outlets around the world being affected. Others may emerge stronger, as a result of increased digital subscriptions, revenue diversification, and reduced – or hollowed-out – competition. Whatever happens, it’s likely that the industry will look very different on the other side of this crisis. Given all of this uncertainty, what do we k

With work remote, companies consider whether they’re more productive

Digiday 08 May 2020 04:00 AM May 8, 2020 by Lucinda Southern The great work from home experiment is heading into month three for most people. As companies consider a halting return to offices, they’re also taking stock of an essential question: Is remote work more productive? Ask employees and, surprise, you’ll get mixed responses. Those who are new to remote working, rather than grizzled vets, struggle more with productivity: Nearly one-third of people who have been working remotely for a month say it has negatively affec

Digiday Guide: Everything you need to know about the end of the third-party cookie

Digiday 06 May 2020 04:01 AM Member Exclusive The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Google announced in January this year that by 2022, Chrome would no longer support the use of third-party cookies. Other browsers — Mozilla’s Firefox and Apple’s Safari — have already removed third-party cookies and national and local governments have enacted privacy laws to regulate the colle

Green shoots: Publishers see ad activity return in China

Digiday 06 Apr 2020 04:03 AM For media companies, last week was characterized by layoffs, salary cuts and print closures. But it’s also the week publishers started seeing campaigns coming back in China. Bloomberg CEO Justin Smith said it’s seeing Asia open up again and the beginnings of more activity happening there. One major international news brand is expecting to sign three contracts last week from three of the biggest countries in China and the immediate area (one has already been signed). Another major international n

WTF are post-auction discounts?

Digiday 02 Apr 2020 04:00 AM Agencies love deals whereby the more media they buy in bulk the less they pay per unit but have found those discounts scarce in programmatic. In post-auction discounts, however, agencies may have found the winning ticket as they let agencies rely more on their buying power to secure those deals just as they would for TV or radio. With these deals set to become more commonplace as agencies try to exert more control over how programmatic auctions work, here’s a primer on how they work and who sta

10 questions with... Demet İkiler, EMEA chief executive of GroupM

The Drum 27 Mar 2020 03:59 PM 10 questions with... Demet İkiler, EMEA chief executive of GroupM To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 questions are put to Demet İkiler, EMEA chief executive officer of GroupM.What was your first-ever job?Well, we need to go back to when I was 15 years ol

How to find us|Contact us