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Latest industry, technology and marketing insights

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

What's New in Publishing 12 Aug 2020 07:25 AM Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF) 2.0. The TCF is designed to help publishers and advertisers work with technology vendors who provide data-driven services that support both their operations and commercial activities. It follows a 12-month review period which included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings w

Beyond the pandemic: where do brands go from here?

The Drum 12 Aug 2020 02:00 AM Regardless of which end of the spectrum your brand sits, you will need to revisit your marketing approach Brand categories are each suffering the pandemic's impact differently – and the way back to normal will be unique to each sector. GroupM’s Jon Thurlow explains his analysis of the situation.The past few weeks have demonstrated quite starkly that the impact of Covid-19 is not going to disappear quickly. From Tokyo to Beijing, Hong Kong to Melbourne, the resurgence of the virus in new waves o

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

Digiday 06 Aug 2020 04:01 AM August 6, 2020 by Tim Peterson After a tough second quarter for their advertising businesses, media companies expect to see revenue rebound in the third quarter, helped by an influx of political ad dollars ahead of this year’s U.S. presidential election in November. “Political is helping. There’s a lot of political money in the space,” said one media executive. The amount of political ad dollars up for grabs surged on Aug. 5 when the campaign for Democratic presidential nominee Joe Biden announ

‘Coming to us for ways to do more’: Advertisers look to curated marketplaces to reach underrepresented audiences

Digiday 31 Jul 2020 04:01 AM July 31, 2020 by Seb Joseph The killing of George Floyd and the subsequent racial equality protests have cast a spotlight on how advertisers can spur equality with their marketing spend and curated marketplaces are emerging as a way to make that happen with minority-focused publishers. Since the start of the month, GroupM and Havas Media have been pitching advertisers curated marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers. Advertisers buy from these marke

Hot Pod creator Nick Quah on the ‘massive gap’ between podcast monetization and engagement

Digiday 28 Jul 2020 04:01 AM July 28, 2020 by Pierre Bienaimé Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than 20 years, but remain smaller than their counterparts in media or sports. In the case of podcasts, advertising revenues grew by nearly 50% last year, to $708 million, according to an IAB/PwC report published this month. The figure is expected to grow

The ‘microaggression maze’: How minority mentorship is taking a hit during coronavirus

Digiday 21 Jul 2020 04:01 AM July 21, 2020 by Lucinda Southern Leonie Annor-Owiredu has spent the last two years interning at different agencies for up to six-month stints at a time. Coronavirus has broken her interning-cycle, she won’t be going back for anymore. Her experience as a Black woman participating in agency internal mentoring programs hasn’t been glowing. A lack of interaction with time-poor senior people — 15 minute scheduled meetings thinned down to seven — and wooly feedback snarled with unexplained industry

GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

The Drum 16 Jul 2020 12:38 AM GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.Episode two delves into the huge topic of transparency in programmatic and looks in detail at how solutions like supply path optimisation (SPO) have come about to tackle some of the issues.

With the Facebook ad boycott, the push for inclusivity arrives in ad buying

Digiday 30 Jun 2020 04:01 AM June 30, 2020 by Seb Joseph As more advertisers pull money from Facebook over its handling of hate speech, attention has turned to how their dollars are funding similar divisive content across the rest of the internet, right down to how they segment audiences. As June comes to a close, some of the world’s largest advertisers including Unilever, Verizon, Diageo, Honda and Coca-Cola have canceled ad buys with Facebook for at least until the end of July. The spark, the killing of George Floyd last

This ad spend drop won’t be as bad as the last meltdown. Here’s why.

What's New in Publishing 23 Jun 2020 07:20 AM It could be worse… That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this year from $238.8 billion in 2019, excluding political-ad outlays,” writes Suzanne Vranica in The Wall Street Journal. As recently as last December, the company was forecasting U.S. ad spending would rise by 4% in this year. As Vranica points out, advertising is often on the chopping

TV ad dollars expected to drop in 2020, while streaming’s share set to rise

Digiday 18 Jun 2020 04:05 AM Image credit: Ivy Liu June 18, 2020 by Tim Peterson In the latest example of the coronavirus crisis accelerating traditional TV advertising’s contraction, TV networks will need to count on streaming to help buoy their advertising businesses this year as the amount of ad dollars going to traditional TV is projected to fall while streaming’s share is on the rise. Advertisers will spend $61 billion on total TV advertising in the U.S. in 2020, according to estimates from GroupM. That figure—which i

‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending

Digiday 17 Jun 2020 04:06 AM June 17, 2020 by Kristina Monllos The presidential race has taken a backseat to the multiple on-going crises in the U.S. as the coronavirus, the economic fallout from the pandemic and the current social unrest across the nation, have taken center stage. That’s changed the way that both President Trump and former vice president Biden have approached advertising. In early March, following the on-set of the coronavirus in the U.S., both Biden and Trump tamped down their advertising on television,

COVID-19’s impact on the media in 8 charts

What's New in Publishing 09 Jun 2020 07:15 AM It’s too early to understand the full implications of the COVID-19 pandemic and its impact on publishers. For some, it could be an “extinction-level event” with outlets around the world being affected. Others may emerge stronger, as a result of increased digital subscriptions, revenue diversification, and reduced – or hollowed-out – competition. Whatever happens, it’s likely that the industry will look very different on the other side of this crisis. Given all of this uncertainty, what do we k

With work remote, companies consider whether they’re more productive

Digiday 08 May 2020 04:00 AM May 8, 2020 by Lucinda Southern The great work from home experiment is heading into month three for most people. As companies consider a halting return to offices, they’re also taking stock of an essential question: Is remote work more productive? Ask employees and, surprise, you’ll get mixed responses. Those who are new to remote working, rather than grizzled vets, struggle more with productivity: Nearly one-third of people who have been working remotely for a month say it has negatively affec

Digiday Guide: Everything you need to know about the end of the third-party cookie

Digiday 06 May 2020 04:01 AM Member Exclusive The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Google announced in January this year that by 2022, Chrome would no longer support the use of third-party cookies. Other browsers — Mozilla’s Firefox and Apple’s Safari — have already removed third-party cookies and national and local governments have enacted privacy laws to regulate the colle

Green shoots: Publishers see ad activity return in China

Digiday 06 Apr 2020 04:03 AM For media companies, last week was characterized by layoffs, salary cuts and print closures. But it’s also the week publishers started seeing campaigns coming back in China. Bloomberg CEO Justin Smith said it’s seeing Asia open up again and the beginnings of more activity happening there. One major international news brand is expecting to sign three contracts last week from three of the biggest countries in China and the immediate area (one has already been signed). Another major international n

WTF are post-auction discounts?

Digiday 02 Apr 2020 04:00 AM Agencies love deals whereby the more media they buy in bulk the less they pay per unit but have found those discounts scarce in programmatic. In post-auction discounts, however, agencies may have found the winning ticket as they let agencies rely more on their buying power to secure those deals just as they would for TV or radio. With these deals set to become more commonplace as agencies try to exert more control over how programmatic auctions work, here’s a primer on how they work and who sta

10 questions with... Demet İkiler, EMEA chief executive of GroupM

The Drum 27 Mar 2020 03:59 PM 10 questions with... Demet İkiler, EMEA chief executive of GroupM To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 questions are put to Demet İkiler, EMEA chief executive officer of GroupM.What was your first-ever job?Well, we need to go back to when I was 15 years ol

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