Insight

Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Campaign 18 Feb 2021 10:55 AM Omar Oakes and Brittaney Kiefer take a closer look at two KFC brand collaborations that launched within days of each other – Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?Then Kiefer chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide How to Build It, under Stormzy’s publishing imprint #Merky Books. They get into how people s