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“Covid was a huge catalyst”: Brands look to maintain improvements in returns process

Digiday 19 Jan 2021 05:01 AM January 19, 2021 by Erika Wheless The boom in online shopping caused by the coronavirus has put the logistics of returns front and center. “There was already a trend of brands innovating here in the last 3-5 years,” says Mark Geller, co-founder of Happy Returns. “Covid was a huge catalyst for accelerating those trends.” Flexible return policies helped fuel the earlier holiday shopping season, and now consumers expect them to be the norm. A report by PwC found that 53% of consumers said return p

“Covid was a huge catalyst”: Brands look to maintain improvements in returns process

Digiday 19 Jan 2021 05:01 AM January 19, 2021 by Erika Wheless The boom in online shopping caused by the coronavirus has put the logistics of returns front and center. “There was already a trend of brands innovating here in the last 3-5 years,” says Mark Geller, co-founder of Happy Returns. “Covid was a huge catalyst for accelerating those trends.” Flexible return policies helped fuel the earlier holiday shopping season, and now consumers expect them to be the norm. A report by PwC found that 53% of consumers said return p

Combating misinformation in 2021: Insights for publishers from NiemanLab

What's New in Publishing 18 Jan 2021 08:47 AM “Americans consumed twice as much dubious news in 2020 as they did in 2019,” reports Emily Stewart, Journalist, Vox.com. It was the pandemic coupled with a presidential election that made 2020 a “boom time for homegrown disinformation agents,” says Brandy Zadrozny, Reporter, NBC News. Zadrozny has reported on online misinformation at NBC News for the last three years, and is one of several people from journalism and media that NiemanLab invited to write for their Predictions for journalism 2021

2021: the year of emotional data, belief and optimism

The Drum 18 Jan 2021 02:00 AM Emotional data Josy Paul, chairman of BBDO India shares with The Drum his views from an agency lens as also personal lens on what to expect in 2021. As the world starts taking the vaccine jab, he says (in good humour of course) that “the best vaccine could well be belief and optimism”.I am waiting for my Covid-19 test result. A friend came over during the holidays. A few days later we learned he was Covid positive. As I write this piece, I keep checking my phone to hear from the testing centre.

What Is Driving Today's OKR Renaissance?

Gartner 15 Jan 2021 10:50 AM If I were to name one big idea in business that is (A) highly impactful, (B) under the radar and (C) trending up, my first pick right now would be objectives and key results, or OKRs between friends.It is not a new idea by any means. The model’s methodological roots are in the Management by Objectives theory, which was made famous by the great Peter Drucker — and adapted at Intel for something that became to known as OKRs. Later on, Google used OKRs with evident success and inspired several of i

Masks, sanitizers, and social distancing gadgets: The COVID tech that dominated CES 2021

Mashable 15 Jan 2021 01:46 AM Some COVID tech is sexier than other COVID tech.Image: razer With virtual booths and digital portals taking the place of convention center halls and showcases, CES in the time of coronavirus looked different. So did some of the tech. COVID-oriented tech products stood out at this year’s CES. Some brands debuted new products made for the pandemic, others found that items they’d been working on all along now have newfound applications and relevance. But is “COVID tech” really necessary? After al

One third of Australian users have not updated Covidsafe app

Guardian Technology 14 Jan 2021 05:43 AM Nearly one third of the seven million Australians who downloaded the Covidsafe app have not updated to the most recent version, as new figures show the government spend on the contact tracing app has risen to $14m.The Covidsafe contact tracing app relies on as many people as possible running it, but new data reveals that more than two million users do not have the most up-to-date version.In the nine months since the federal government launched the app, it has only identified 17 close contacts th

As we dream of saying goodbye to Covid, what trends are here to stay?

The Drum 13 Jan 2021 03:38 PM 13 January 2021 15:38pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. From scientists to stock markets to politicians, there is genuine optimism that we will all enjoy more freedom from Easter 2021 onwards.As marketers, we therefore need to take stock now. We need to evaluate what trends will st

How Gymshark leveraged Pinterest to provide inspiration during lockdown

The Drum 13 Jan 2021 01:30 PM COVID-19 has seen an increase in people seeking to beat the lockdown blues by keeping active at home. Gymshark’s in-house team won the ‘Best Use of Pinterest’ category at The Drum Awards for the Digital Industries (DADIs) 2020. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.The challengeIn March 2020, Covid-19 hit and sparked a trend of the public seeking to beat the lockdown blues by keeping active at home. As a UK fitness bra

76% of publishers have “accelerated their plans for digital transition”: Here’s how (A Reuters Institute report)

What's New in Publishing 13 Jan 2021 08:00 AM Promising new revenue streams include eCommerce (spending to reach $7T in four years) and podcasts ($3.3B by 2025) Reuters Institute for the Study of Journalism has published a new report which looks into how publishers responded to Covid-19 and what that means for 2021 and beyond. “2021 will be a year of profound and rapid digital change following the shock delivered by Covid-19,” writes Nic Newman, Senior Research Associate, RISJ. “Lockdowns and other restrictions have broken old habits and

Publishing during a pandemic: Finding new revenue streams

What's New in Publishing 13 Jan 2021 07:45 AM As Covid-19 changes consumer behaviour, publishers have to go where the money is. With Covid-19 turning some revenue streams like ad sales and events into a trickle, publishers have been forced to reassess what the best ways are to fund their operations in the future. From ecommerce and paywalls to podcasts, there are several promising avenues to explore on the road to recovery. “As always, the most important thing publishers can do post-Covid is make sure they understand and serve the needs of

How Israel launched a world-leading Covid-19 vaccination campaign: lessons from the ground

The Drum 12 Jan 2021 12:33 PM By Samuel Scott-12 January 2021 12:33pmThe Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott inter

WeWork: Covid-19 is an opportunity to be 'more creative than ever'

Campaign 12 Jan 2021 10:19 AM After a disastrous 2019 when plans for an initial public offering were shelved and controversial chief executive Adam Neumann departed, WeWork may have been handed a lifeline by the changes to businesses' office requirements brought about by the coronavirus pandemic. According to Amanda Zafiris, head of regional marketing, EMEA, at the flexible workspace company, the crisis has presented an "opportunity to be more creative than ever before". "The world has been exposed to new, hybrid ways of wor

Do women and men consume news differently?

What's New in Publishing 12 Jan 2021 08:00 AM Key findings from a RISJ report Research has definitively shown that women have been disproportionately affected by the COVID-19 pandemic, from being more likely to lose a job to having to assume additional unpaid duties, to suffering from the surge in domestic violence. To better understand how this trend shapes the way women interact with news, it’s important to understand what are the gender differences in news consumption in the first place. The Reuters Institute for the Study of Journalism

2020 saw showdowns between platforms and governments, with publishers set to benefit

What's New in Publishing 12 Jan 2021 08:30 AM Legislative pressures around the world are set to force the platforms to play nice with publishers. Some are taking pre-emptive steps, with licensing deals putting money back in publisher’s pockets…for now. Esther Kezia Thorpe rounds up 2020 in platforms as part of our Media Moments 2020 report. We will remember 2020 as the year of Covid-19, but for platforms, it will be the year legislative pressures finally boiled over. In the US, multiple Congressional hearings have focused on antitrust, cens

8 Questions to Ask In-Store Shoppers About COVID-19

Gartner 11 Jan 2021 12:21 PM Tools, like Gartner’s Consumer COVID-19 Concerns Tracker, help marketing and customer experience leaders observe the shifting and differing concerns of consumers as they navigate the COVID-19 pandemic. One of the most consistent patterns we see is the relatively high level of concern consumers have about in-store shopping. This concern consistently ranks within the top-10 to top-15 of all consumer concerns tracked by our survey tool.Thus, retail marketing and customer experience leaders have an

2021 is the year branded content will come into its own – here’s how CMOs can embrace it

The Drum 08 Jan 2021 08:00 AM Australian mobile network Circles.Life recently paraded a 1.2m sculpture of a hand giving 2020 the middle finger around Sydney Though it got a good start in 2020, 2021 is the year branded content will truly come into its own according to Ottavio Nava, co-founder and chief executive at We Are Social Italy and Spain. To make a success of the medium, he says marketers should glean lessons from the likes of Ben & Jerry's, Lavazza and Circles.Life.Branded content reached new heights in 2020. Lon

2021: Our Mirror Year

Gartner 08 Jan 2021 04:00 AM Happy New Year everyone! I hope you all enjoyed some well-deserved down time with loved ones. A week into 2021 is a good time to take stock of the remarkable year we’ve just lived through and to plot our best course forward for 2021 and beyond. While we’re in the peak of COVID’s winter resurgence, the vaccines are coming online and, in the meantime, we’ve adapted our business and consumer behaviors to keep major parts of the economy running. In some ways, 2021 could end up looking like a mirror

How businesses stayed in contact in a touch-averse world

The Drum 08 Jan 2021 12:00 AM Navigating a touch-less world Businesses that are successful in the long term are built on the pillars of trust and one of the ways this trust historically has been built is via human interaction with the brand and its various touchpoints. Covid changed all that. How did businesses solve this mega-challenge in the new touch-averse world? By relooking at the consumer journey and create novel approaches to nurturing ‘contact-less’ relationships with them. Sapna Arora, chief marketing officer of O

Misinformation 'superspreaders': Covid vaccine falsehoods still thriving on Facebook and Instagram

Guardian Technology 06 Jan 2021 11:00 AM Conspiracy theories and misinformation about the coronavirus vaccine are still spreading on Facebook and Instagram, more than a month after Facebook pledged it would take them down.Under pressure to contain an avalanche of falsehoods, Facebook announced on 3 December that it would ban debunked claims about the safety and efficacy of vaccines now being distributed worldwide. The company said it removed more than 12m pieces of content from Facebook and Instagram between March and October, and that

‘Pivot to virtual’ divides publishers into two camps: Sink or swim for events strategies

What's New in Publishing 05 Jan 2021 08:00 AM Covid-19 decimated events revenues overnight, but many have taken the opportunity to innovate. As publishers look towards an uncertain future, we can be sure that the events industry will never look the same again. Esther Kezia Thorpe rounds up the year in events as part of our Media Moments 2020 report. No revenue stream was hit as swiftly and severely by Covid-19 as events. Multi-million pound businesses were reduced to almost nothing overnight, and as lockdown measures and restrictions have d

'We see huge benefits': firms adopt four-day week in Covid crisis

Guardian Technology 05 Jan 2021 06:00 AM The move to a four-day week brought some companies benefits when pay was cut and they were working from home in the Covid lockdown. Photograph: Maskot/Getty Images When Target Publishing cut staff pay after the first coronavirus lockdown last year, the magazine group knew it had to make a positive gesture to its employees. So it introduced a four-day week. “I felt better in myself that I was able to give something back to match the sacrifice everyone had made,” says Target’s founder and owner,

How Durex is discussing AIDS and safe sex in Singapore amid Covid-19

The Drum 04 Jan 2021 01:00 AM 2020 has also helped Durex realised that the world has never been more ready for change. As the world grappled with the Covid-19 pandemic in 2020, the topic of AIDS and HIV infections and the importance of practicing good and safe sex for all remained important for Durex. Justin Lee, the Singapore marketing director for the condom brand’s parent company Reckitt Benckiser tells The Drum how the brand approached World AIDS Day during a pandemic.In its preparation for World AIDS Day on 1 December

Covid exercise: 'I'll never go back to the gym again'

BBC Technology 04 Jan 2021 12:07 AM One of the most well-known of these digital platforms is Peloton, which makes interactive exercise bikes. Its annual revenues hit $1.8bn (£1.3bn) in the 12 months to the end of June 2020, double that of the year before. User numbers rose by the same amount to 3.1 million.

Covid has made 'voice notes' the perfect way to stay connected | Magdalene Abraha

Guardian Technology 03 Jan 2021 02:57 PM ‘The voice note fits seamlessly into the modern world in a way that its cousins the phone call and voicemail do not.’ Photograph: Jiangang Wang/Moment Editorial/Getty Images As the pandemic transformed the world in 2020, we leaned further into our reliance on technology, which continued to alter and tweak how we engage with each other. There were obvious winners; the Zoom app thrived; another app called Houseparty was the biggest thing for all of two weeks before it was never heard of again. Am

Texts, tweets and posts have replaced letters. Is our history becoming transitory?

Guardian Technology 30 Dec 2020 10:58 PM ‘People rarely write letters anymore. What sort of records are we creating now, in this year of 2020, the strangest one of all?’ Photograph: Westend61/Getty Images In the process of removing the final vestiges of my things from my parents’ house this year I find a letter from my nana – Big Nana (because she was tall), not Little Nana (who wasn’t) – written in her familiar curly script. “Last Sunday I went to D’s 80th birthday luncheon – an exciting collection of old has-beens! One old lady said

Don't Underestimate the Power of Public Relations Amid COVID-19

Entrepeneur 30 Dec 2020 10:03 PM Image credit: Marc Piasecki | Getty Images December 30, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. No business or industry has been left untouched by COVID-19. Some have benefitted from the increased reliance on the internet and managed to flourish; others have found it impossible to operate amid social distancing measures and strict health regulations. Whichever camp you find yourself in, improving your communications strategy and digital presence is the per

Storytelling for the vaccine: the story that can save your life

Entrepeneur 30 Dec 2020 07:41 AM Image credit: Depositphotos.com December 30, 2020 10 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The story of someone you trust can save your life or quarantine you for many months. If your friend who has already been vaccinated tells you that the medicine works, you will go for the vaccination. There are ideological currents that, out of ignorance, sland

What 2020 taught O2’s Laura Lesser: ‘Where brands spend their money matters’

The Drum 24 Dec 2020 09:00 AM 'In 2021, brands will be looking to support more under-represented voices' 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going. Over the months, Covid

The Publisher’s Guide to Navigating COVID-19: Report Download

What's New in Publishing 24 Dec 2020 06:09 AM What’s New in Publishing is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe. The report has also been made possible with the help of additional financial support for the author provided during summer 2020 by the School of Journalism and Communication at the University of Oregon. We’ve been following the pandemic’s impact on publishing closely ov

The Publisher’s Guide to Navigating COVID-19: Report Download

What's New in Publishing 24 Dec 2020 06:09 AM What’s New in Publishing is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe. The report has also been made possible with the help of additional financial support for the author provided during summer 2020 by the School of Journalism and Communication at the University of Oregon. We’ve been following the pandemic’s impact on publishing closely ov

Is It Time to Hibernate or Accelerate Your PR Efforts?

Entrepeneur 23 Dec 2020 09:40 PM Image credit: Lisa5201 | Getty Images December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies were forced to throw their 2020 plans out the window. As the first wave of lockdowns began last March, companies tended to utilize two distinct strategies—hibernate or accelerate. When I say hibernate, I’m referring to companies taking a more defensive, protective approach. Many of these companies used the strategy of hoarding their cash and reducing

I SALUTE YOU: Reflections on 2020

What's New in Publishing 23 Dec 2020 07:30 AM We are committed to pursuing new possibilities “Darkness, the truest darkness isn’t the absence of light; it is the conviction that the light will never return. But the light always returns to show us things familiar, home, family, and things entirely new or long overlooked. It shows us new possibilities and challenges us to pursue them.” So ends Lois Lane’s reporting in the 2017 movie Justice League. How pertinent is her observation for the year 2020? And how challenged and committed we have b

Tech CEOs Should Articulate the Value of Digital Initiatives

Gartner 22 Dec 2020 08:13 AM The term “digitization” has been around for more than four decades. According to Gartner’s Digital Business Survey, among enterprises that are focused on digital business, a majority (68%) are doing both digital optimization and digital transformation. According to the same survey, 18.5% are focused only on digital optimization, and 13.5% are focused only on digital transformation.COVID-19 has escalated digital initiatives into digital imperatives. Gartner inquiries and interactions show that th

Accenture Interactive returns to growth after six-month decline

Campaign 21 Dec 2020 08:20 AM Accenture Interactive, the owner of Droga5, Fjord, Karmarama and The Monkeys, moved back into revenue growth in the last quarter, after a decline in the previous six months because of Covid-19. The digital marketing services arm of consulting giant Accenture reported “building momentum, with a return to low single-digit growth” in the three months to the end of November. Accenture also disclosed for the first time that Accenture Interactive suffered a “low single-digit decline” across the previo

What 2020 taught the 4A's Marla Kaplowitz: 'There is no growth without change'

The Drum 18 Dec 2020 04:00 PM 2020 has been an education for all of us. So as we approach the end of a year like no other, we're asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A's, shares what she's learned about agency relisience.As we move into a new year, we can leverage the experiences and learnings from what was likely the most challenging year in our lifetime. Reflecting back on 2020, there’s one word that

How to Use Buyer Personas to Understand Your Customers in a Post-COVID World

MarketingProfs 17 Dec 2020 03:00 PM Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there is no generic "customer." There is Michelle, the CFO with three kids, who enjoys attending industry seminars and networking events. There is Greg, the managing director, who has a golfing obsession and who dreams of one day attending the Masters Tournament. There is Natalie, the CTO, who comes from

Healthtech Is the New Healthcare

Entrepeneur 17 Dec 2020 03:52 PM Image credit: RichLegg | Getty Images November 26, 2020 15 min read Opinions expressed by Entrepreneur contributors are their own. One out of every seven men tends to wait as long as possible to see their doctor. Don’t worry guys, you’re in good company. Women, conversely, are more health-conscious. They’re 33% more likely to visit a doctor when they have a health issue or injury. Last year was my first experience with telehealth, after about a year of putting off visiting a doctor. I rarely g

4 things you need to know about WPP’s growth strategy for a post-Covid world

The Drum 17 Dec 2020 12:00 PM 4 things you need to know about WPP’s growth strategy for a post-Covid world WPP boss Mark Read has unveiled a twin-pronged strategy to recruit 10,000 additional staff and trim £600m from costs in a mission to outperform its rivals by 2022.The aggressive blueprint follows on from Read’s crusade to turn the business around by refocusing energies on digital transformation, creativity and consolidation.Here, we outline the gist of WPP’s new strategy in four key areas.1. WPP expects its net sales t

Covid-19 has boosted reader revenues and reminded us why they matter

What's New in Publishing 17 Dec 2020 08:00 AM Already trending upwards for many publishers, reader revenue growth has been spurred on by lockdown audiences desperate for news and with lots of time on their hands. Peter Houston rounds up the year in reader revenue as part of our Media Moments 2020 report. The pivot to reader revenue began way before 2020’s pandemic, but coronavirus lockdowns have proved to be a significant boost to subscriber-based business models. And the collapse of almost every other publishing income stream – newsstand,

How Covid-19 has pushed transformation into the fast lane

What's New in Publishing 17 Dec 2020 07:00 AM Written by Piet van Niekerk and Pierre de Villiers. Covid has accelerated many industry trends resulting in some growing pains and golden opportunities. The media is no stranger to disruption, but nothing could prepare it for the huge impact of Covid-19. While the pandemic has not changed where the industry was heading, it has cut the time to get there from years to months, with the virus rapidly accelerating trends like a move to digital and working from home. And even though such quick transfo

Covid-19 has boosted reader revenues and reminded us why they matter

What's New in Publishing 17 Dec 2020 08:00 AM Already trending upwards for many publishers, reader revenue growth has been spurred on by lockdown audiences desperate for news and with lots of time on their hands. Peter Houston rounds up the year in reader revenue as part of our Media Moments 2020 report. The pivot to reader revenue began way before 2020’s pandemic, but coronavirus lockdowns have proved to be a significant boost to subscriber-based business models. And the collapse of almost every other publishing income stream – newsstand,

How Covid-19 has pushed transformation into the fast lane

What's New in Publishing 17 Dec 2020 07:00 AM Written by Piet van Niekerk and Pierre de Villiers. Covid has accelerated many industry trends resulting in some growing pains and golden opportunities. The media is no stranger to disruption, but nothing could prepare it for the huge impact of Covid-19. While the pandemic has not changed where the industry was heading, it has cut the time to get there from years to months, with the virus rapidly accelerating trends like a move to digital and working from home. And even though such quick transfo

Shifting Consumer Values Drive Digital Commerce Trends

Gartner 17 Dec 2020 01:45 AM November’s disappointing retail sales follow a month’s worth of Black Friday and Cyber Monday promotions that brands hoped would boost consumer spending as 2020 comes to a close. Despite attractive deals, consumer uncertainty continues due to the dual concerns of illness and financial instability (see Gartner’s Consumer COVID-19 Concerns Tracker). With a COVID-19 vaccine and the potential for another round of stimulus checks on the horizon consumers may have a brighter outlook in the New Year, b

NHS Covid-19 app: how does track and trace work, and what does the 'possible exposure' message mean?

Telegraph 16 Dec 2020 10:51 AM

How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

Entrepeneur 15 Dec 2020 06:22 PM Image credit: krisanapong detraphiphat | Getty Images December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations. And this is where innovation comes into play. The innovation in technology has disrupted marketing in mor

The trends that will dominate the social space in 2021

The Drum 15 Dec 2020 02:00 PM By Ellie Owen-15 December 2020 14:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Trends 2021 Saying that 2020 has been a tough one is stating the obvious. It’s a year we will most definitely tell the kids about when we are grey and old. What has been most interesting, however, is the shift i

Publishers prepare for triple threat to ad revenues: Platforms, keyword blocking and Covid-19

What's New in Publishing 15 Dec 2020 08:30 AM Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads as a primary revenue stream. Esther Kezia Thorpe rounds up the year in data and advertising as part of our Media Moments 2020 report. The conversation around data and advertising has grown even more complex this year, intertwined with wider issues of governance, regulation, and platforms. Some of these key events are addressed in our dedicat

Publishers prepare for triple threat to ad revenues: Platforms, keyword blocking and Covid-19

What's New in Publishing 15 Dec 2020 08:30 AM Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads as a primary revenue stream. Esther Kezia Thorpe rounds up the year in data and advertising as part of our Media Moments 2020 report. The conversation around data and advertising has grown even more complex this year, intertwined with wider issues of governance, regulation, and platforms. Some of these key events are addressed in our dedicat

Covidsafe app identified close contacts in just 20 NSW cases in six months, researchers say

Guardian Technology 15 Dec 2020 07:01 AM The number of downloads of the Covidsafe app does not reveal how many Australians continue to use it. Photograph: Dave Hunt/AAP Just 21% of Covid-19 patients reported in New South Wales between May and October had been using the Covidsafe app, and close contacts were identified through the app in just 20 cases, new data reveals. A Senate committee led by Labor has this month recommended an independent review be commissioned into the $5.24m spent so far on the development and rollout of the app,

Duopoly vs. The Future of the Open Web

What's New in Publishing 15 Dec 2020 08:10 AM The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of. Combined with today’s societal and economic realities, consumers have placed increasing emphasis on selecting trusted environments who support purposeful advertising. As many approach the ninth month of quarantine, the way we consume media continues to shift, with users growing tired of being inundated with excessive content. For those of us focused o

Covid-19 will have a “lasting effect on the way consumers behave, work, relax and buy.” Here’s how it impacts publishers

What's New in Publishing 14 Dec 2020 09:06 AM “There’s no doubt that the lockdown measures introduced to combat the spread of COVID-19 have had a demonstrable and lasting effect on consumers,” according to a new whitepaper by programmatic media specialist MiQ. The whitepaper, How Covid-19 changed the UK consumers, looks into how the pandemic has altered content consumption and the changes that will have a lasting impact on consumer behaviour. The findings can help publishers formulate more effective content, distribution, advertising and e

Covid-19 will have a “lasting effect on the way consumers behave, work, relax and buy.” Here’s how it impacts publishers

What's New in Publishing 14 Dec 2020 09:06 AM “There’s no doubt that the lockdown measures introduced to combat the spread of COVID-19 have had a demonstrable and lasting effect on consumers,” according to a new whitepaper by programmatic media specialist MiQ. The whitepaper, How Covid-19 changed the UK consumers, looks into how the pandemic has altered content consumption and the changes that will have a lasting impact on consumer behaviour. The findings can help publishers formulate more effective content, distribution, advertising and e

The Impact of the COVID-19 Vaccine on Your Strategy - Webinar December 18th, 2020

Gartner 14 Dec 2020 08:13 AM Our coverage in the area of vaccine management and its impact on your organization is ramping up. Below is a link to webinar this week on the topic, and some new research.Webinar: The Impact of the COVID-19 Vaccine on Your Strategy, December 18th 11am eastern. Here is some recent related research: COVID-19 Vaccines: Employment Lawyers on Shot Mandates, Liability Risks and On-site Work Concerns. “Workforce issues surrounding the COVID-19 vaccines are more complicated than employer efforts to enc

The global response to Covid-19: lessons from Asia

The Drum 14 Dec 2020 07:42 AM The global response to Covid-19: lessons from Asia Almost every industry has been affected by the COVID-19 pandemic in both expected and unexpected ways. 2020 has been a tough year, and business leaders everywhere are preparing for an uncertain 2021.The Asia-Pacific region was the first to be affected by the virus and has therefore been the first to start operating in a ‘new normal’. Brands in Asia were among the first to get creative with customer support and engagement as they adjusted to the

Touchless bathrooms, desk-booking tools, cleaning rotas: Agencies outline the future of the office

Digiday 14 Dec 2020 05:01 AM December 14, 2020 by Suzanne Bearne This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. It’s your worst nightmare. Imagine throwing a serious amount of money at your new 32,000–square-foot office in Baltimore and then Covid-19 happens. Only a small proportion of staff can come in when it opens and then another spanner is thrown in the works. “It was open for two weeks

Touchless bathrooms, desk-booking tools, cleaning rotas: Agencies outline the future of the office

Digiday 14 Dec 2020 05:01 AM December 14, 2020 by Suzanne Bearne This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. It’s your worst nightmare. Imagine throwing a serious amount of money at your new 32,000–square-foot office in Baltimore and then Covid-19 happens. Only a small proportion of staff can come in when it opens and then another spanner is thrown in the works. “It was open for two weeks

COVID-19 Vaccine illustrates the transformational power of information

Gartner 12 Dec 2020 05:43 AM The development of vaccines for the COVID-19 virus is the latest example of the power of information. What you know and learn combined with the ability to put it to work are central to the development of this vaccines. They illustrate their potential in every business.The article “How Pfizer Delivered a Covid Vaccine in Record Time: Crazy Deadlines, a Pushy CEO” highlights personal, organizational and scientific leaders at their best. Jared Hopkins does a great job describing the major event

The must-read publishing stories you may have missed this week

What's New in Publishing 11 Dec 2020 07:31 AM The state of podcasting in 9 charts, a cloudy future for print, and more Podcasts prove to be pandemic-proof Despite the loss of the commute for many people and routines being completely upturned, podcast listening is one habit which hasn’t changed for many people this year. The format has remained resilient – yes with slowed growth, but double-digit gains in ad revenues and listenership nonetheless. This week, Damian Radcliffe has pulled together 9 charts on the state of podcasting. The number

How to minimize the impact of Covid-19 on your media business

What's New in Publishing 09 Dec 2020 07:45 AM In March 2020, we published a list of recommendations to help media limit the adverse impact of the impending coronavirus crisis on their businesses. Now, eight months later and with the media industry globally still overwhelmed by an economic tsunami, we are sharing a follow-up set of recommendations. This time the list is entirely based on lessons learned by our independent media clients as they navigate the crisis in countries like Ecuador, South Africa and India. It draws on their experience

How to minimize the impact of Covid-19 on your media business

What's New in Publishing 09 Dec 2020 07:45 AM In March 2020, we published a list of recommendations to help media limit the adverse impact of the impending coronavirus crisis on their businesses. Now, eight months later and with the media industry globally still overwhelmed by an economic tsunami, we are sharing a follow-up set of recommendations. This time the list is entirely based on lessons learned by our independent media clients as they navigate the crisis in countries like Ecuador, South Africa and India. It draws on their experience

There may be silver linings, but print’s long-term future still looks distinctly cloudy

What's New in Publishing 09 Dec 2020 08:01 AM Certain corners of the print market have had a better pandemic than anyone would have predicted, but for every story of screen-weary readers picking up a print subscription, there’s at least one more of a print closure. Peter Houston rounds up the year as part of our Media Moments 2020 report. Print, the publishing platform that will not die. Not even a global pandemic can finish it off. Covid-19 restrictions chased more than a few titles out of print in 2020, some into a digital only future, ot

How do you convince the nation to take the Covid-19 vaccine?

Campaign 08 Dec 2020 05:17 PM This is a momentous week. On Tuesday, at University Hospital in Coventry, 90-year old Margaret Keenan became the first person in the world to receive the Pfizer vaccine against Covid-19 as part of a mass vaccination programme. It marked the start of a campaign that will continue for months, in an attempt to end or control the global pandemic that has plagued us for most of 2020. The vaccine has been created and approved in less than a year. This is a staggering achievement by scientists who, aft

Breaking the bonds of the traditional career

The Drum 08 Dec 2020 11:56 AM By Maygen Jacques-08 December 2020 11:56amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Too often career paths are rigid and inflexible, forcing us to adhere to outdated methods and traditions. Code Enigma’s Maygen Jacques is hopeful that, by 2025, we will have outgrown that reliance on the met

California launches COVID contact tracing app for iPhone and Android

Mashable 07 Dec 2020 08:58 PM There's another tool in the toolbox available to fight the spread of COVID-19. Just don't rely on it completely to stay safe. California Governor Gavin Newsom announced Monday that California's COVID contact-tracing and notification app, CA Notify, would be available and begin functioning on Dec. 10 for everyone in the state with an iPhone or Android device. People who opt in to the system will be able to receive a smartphone notification if they have been exposed to someone who has tested posi

Trends in the world of content licensing: Insights from Meredith International

What's New in Publishing 07 Dec 2020 08:15 AM Licensing content has been an important revenue source for many media brands for decades. Yet the shift to digital content, which has been accelerated by the Covid-19 pandemic, has created both new opportunities and new challenges in this industry sector. One company at the forefront of licensing content is Meredith International. Its Executive Director, Licensing Operations, Paul Ordoñez, is charged with finding new markets for the company’s massive portfolio of content. Paul Ordoñez As he expl

Why Covid may mean more facial recognition tech

BBC Technology 04 Dec 2020 12:02 AM More Technology of Business

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

Entrepeneur 02 Dec 2020 04:15 PM Image credit: PeopleImages | Getty Images November 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play. In the pa

“Growth is expected in most corners of the industry”: WARC Global Advertising Trends report

What's New in Publishing 02 Dec 2020 12:02 PM While global advertising spend is on course to fall by 10.2% this year as a result of the COVID-19 outbreak, there are strong signs of recovery, finds WARC, the global marketing intelligence service. Key takeaways from WARC’s Global Ad Trends 2020/21 report include: Ad spend is expected to fully recover by 2022, after the events of this year cut $63bn from the global advertising economy. All product categories are set to increase spend next year. Ad investment is forecast to rise by 6.7% next y

Battling misinformation: The rise of science journalism during Covid-19

What's New in Publishing 02 Dec 2020 09:04 AM “The pandemic is a wake-up call that expertise in the newsroom still matters.” The Covid pandemic has highlighted the value of skilled science writers like never before. The avalanche of scientific data surrounding Covid-19 has seen science journalists thrust from the fringes to the frontline. With the pandemic spreading across the globe at frightening speed, writers have had to quickly distinguish fact from fake news and pass on crucial information to the public in a clear and concise way. It’s

Battling misinformation: The rise of science journalism during Covid-19

What's New in Publishing 02 Dec 2020 09:04 AM “The pandemic is a wake-up call that expertise in the newsroom still matters.” The Covid pandemic has highlighted the value of skilled science writers like never before. The avalanche of scientific data surrounding Covid-19 has seen science journalists thrust from the fringes to the frontline. With the pandemic spreading across the globe at frightening speed, writers have had to quickly distinguish fact from fake news and pass on crucial information to the public in a clear and concise way. It’s

Older Workers Face a Post-Covid Slump

Gartner 02 Dec 2020 06:31 AM Covid-19 will rob the labor force of older workers. Organizations who benefit from the experience of their longtime employees will find it harder to bring them back. And organizations who rely on older workers for their strengths (like emotional equilibrium and reliability) will find them harder to get.I’m reading news about analysis of worker behavior in light of the pandemic. One compelling study lays out why older workers face a serious crisis. The Schwartz Center describes how older workers

Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

MarketingProfs 01 Dec 2020 03:00 PM For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread closures across the global economy, organizations have switched to virtual formats to keep their events alive. But the landscape is beginning to shift: Small and manageable live gatherings have occasionally taken

How a niche B2B title navigated COVID-19 and hauled itself into the modern era

What's New in Publishing 01 Dec 2020 08:45 AM For all publishers, 2020 has been a difficult year with more turns and twists than a Moto GP track. But for some publishers, this year’s COVID-19 pandemic has also directly impacted them in terms of their editorial specialty and focus. Nowhere has this been more true than for B2B titles covering the care home industry, a sector facing an almost existential crisis due to the severity of the pandemic for its elderly care home residents. Amidst this backdrop of widespread tragedy and profound disru

Real-time COVID-19 visualization for publishers, from Editor & Publisher and Infragistics

What's New in Publishing 01 Dec 2020 07:24 AM Media Virus Watch initiative now lets media outlets and their audiences track daily infection and death rates across 223 countries Infragistics, a leader in UI/UX and business intelligence solutions powering the world’s largest enterprise software applications, has partnered with Editor & Publisher magazine, the authoritative voice of news publishing, to bring a real-time view of daily COVID-19 death and infection rates across 223 countries to news publishers. Infragistics’ animated COVID-19

How a niche B2B title navigated COVID-19 and hauled itself into the modern era

What's New in Publishing 01 Dec 2020 08:45 AM For all publishers, 2020 has been a difficult year with more turns and twists than a Moto GP track. But for some publishers, this year’s COVID-19 pandemic has also directly impacted them in terms of their editorial specialty and focus. Nowhere has this been more true than for B2B titles covering the care home industry, a sector facing an almost existential crisis due to the severity of the pandemic for its elderly care home residents. Amidst this backdrop of widespread tragedy and profound disru

Real-time COVID-19 visualization for publishers, from Editor & Publisher and Infragistics

What's New in Publishing 01 Dec 2020 07:24 AM Media Virus Watch initiative now lets media outlets and their audiences track daily infection and death rates across 223 countries Infragistics, a leader in UI/UX and business intelligence solutions powering the world’s largest enterprise software applications, has partnered with Editor & Publisher magazine, the authoritative voice of news publishing, to bring a real-time view of daily COVID-19 death and infection rates across 223 countries to news publishers. Infragistics’ animated COVID-19

How the Covid-19 related challenges of 2020 can actually help retailers

The Drum 30 Nov 2020 03:30 PM Specsavers radically altered the services during the pandemic and launched an e-commerce journey within the first few weeks The disruption of the Covid-19 epidemic could actually present retailers with long-term opportunities, as it has forced them to hasten their journey towards a genuine omni-channel approach and speed up the personalisation of their digital channels.Those are the main conclusions of Retail Rebound - a panel sponsored by Criteo - at The Drum’s Digital Summit and involving liv

Gartner: Q3 smartphone sales down 5.7% to 366M, slicing Covid-19 declines in Q1, Q2

Tech Crunch 30 Nov 2020 07:59 AM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Morrison government’s updated Covidsafe app unlikely to improve results, experts say

Guardian Technology 30 Nov 2020 08:49 AM Technology experts have criticised the federal government for not using Apple and Google’s contact-tracing system in an overhaul of the Covidsafe app it announced on Monday, with one cryptographer saying they would be “astounded” if the upgrade performs as well as the framework being used in other countries.Experts have also criticised the government for not engaging with the tech community before announcing the app’s central change – which largely focuses on using a new Bluetooth protocol – giv

Local advertising – from bottom of the barrel to community hero

The Drum 27 Nov 2020 02:08 PM As the coronavirus continues to reshape our home lives, Nextdoor's Paps Shaikh says it's time for marketers to reappraise the power of local advertising.It has never been more critical to connect with customers right where they are. We are now all living more locally as consumer behaviour and mood has shifted so dramatically and so quickly. So how do advertisers and media planners successfully respond to this change?Media planning is out of step and out of time. Often denigrated as the bottom o

How Covid-19 will reshape peak shopping in Asia this golden quarter

The Drum 26 Nov 2020 03:00 PM With many retailers have had to close their physical shops and rely only on online for a significant portion of 2020, the fourth, and so-called ‘golden’, the quarter will be more important than ever to recoup lost sales, says Stuart McLennan, the senior vice president of Asia Pacific at Rakuten Advertising.Upcoming peak dates such as Black Friday, Cyber Monday and Boxing Day will be critical to help brands on the road to recovery.The good news is that indications suggest consumers still plan to

Subscription strategies in the age of COVID: 7 developments for publishers

What's New in Publishing 26 Nov 2020 08:15 AM A version of this article was published earlier, and is now updated. Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ), found that 50% of digital leaders identified reader revenue as their major income focus for 2020. “Reader revenue specifically, has very positive prospects,” Jon Slade, the FT’s Chief Commercial Officer, told RISJ, as part of their annual predictions report.

Subscription strategies in the age of COVID: 7 developments for publishers

What's New in Publishing 26 Nov 2020 08:15 AM A version of this article was published earlier, and is now updated. Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ), found that 50% of digital leaders identified reader revenue as their major income focus for 2020. “Reader revenue specifically, has very positive prospects,” Jon Slade, the FT’s Chief Commercial Officer, told RISJ, as part of their annual predictions report.

Older Workers Are Affected By Covid-19 Pandemic More, but IT Can Help

Gartner 25 Nov 2020 11:31 AM Older workers affected by the Covid-19 pandemic face damage that will take years to recover from, and will not occur in time for many to get back to work.They’re the most likely to want to work all their time in the office. They’re modest about their digital skills. And so the pandemic is making it harder for them to stay at work. IT leaders can educate themselves about this. In fact many such leaders are themselves examples of middle- or late-career experts in digital technology who do say they

You’ve made the e-commerce pivot – now what?

The Drum 25 Nov 2020 01:49 PM View ‘So, you’ve made the e-commerce pivot, now what?' fireside chat on demand Watch 'Taking a streaming first approach' panel on demand.Covid-19 has forced many businesses to pivot to e-commerce in order to survive. But as we face the prospect of 2021 still under the shadow of the pandemic, what comes next? Where do we find opportunities to grow? How can we plan for growth in the context of such an uncertain future?As part of The Drum’s recent Digital Summit, and in partnership with WP Engine,

Emerging Trends: 4 IRM Market Insights to Aid COVID-19 Business Recovery

Gartner 25 Nov 2020 03:01 AM Integrated risk management (IRM) technology is uniquely suited to address the myriad of risks arising from the current crisis and future COVID-19 recovery. IRM technology product leaders will need to develop IRM capabilities that are capable of addressing the IRM market insights outlined in this blog post.Key Findings The shift in the IRM buyers from IT leaders to business leaders is being driven by an increasing need to better understand the tactical view of technology risks in a strategic busi

Proxyclick visitor management system adapts to COVID as employee check-in platform

Tech Crunch 24 Nov 2020 03:18 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

“Publishers are innovating in a way that we haven’t seen”: The State of Digital Publishing in 2020 report

What's New in Publishing 20 Nov 2020 08:14 AM Even before the arrival of the global Covid-19 pandemic, the magazine publishing world was in a period of transition. The shift from digital advertising to reader revenue as a prime monetisation source, as well as the growing adoption of technologies like Artificial Intelligence in content creation and distribution, had already spurred many publishers around the world into reassessing their core business models. One company that has been tracking all these changes is Kaldor, the owner of the Pug

How publishers can navigate the COVID-era vendor market

Digiday 18 Nov 2020 07:53 PM Sponsored by Revcontent In the age of COVID, vendors put favorable terms on hold Over the fall and summer of 2020, as an unprecedented global pandemic created revenue woes across all parts of the digital ad industry, many publishers struggled to maintain favorable deal terms with their ad vendors. Content recommendation giants worldwide — and particularly in Europe — were forced to address thorny questions surrounding up-front revenue guarantees. Some vendors — temporarily, at least — abandone

How to Make the Most of Influencer Marketing During COVID-19

MarketingProfs 18 Nov 2020 03:00 PM All people hunger for interpersonal contact. If they can't get it in person, they'll go to the next best thing—which, in the current pandemic, means social media. Businesspeople, along with the general population, are using social media more than ever: 40% of the US is spending more time on social media than before the COVID-19 outbreak, according to the latest GlobalWebIndex data. A shift has also occurred among influencers and their impact—including those in the B2B arena. At first, some infl

Innovations in print, advertising, events and more… How Covid-19 is generating new opportunities for media

What's New in Publishing 18 Nov 2020 07:15 AM With every crisis comes opportunity, and that has certainly been the case for many publishers in 2020. As a member organisation, at FIPP we’ve heard from dozens of media companies large and small about how the pandemic has impacted them – for the worse, but also for the better. Back in August, longtime partner and sponsor UPM Communication Papers spoke to James Hewes, FIPP CEO and President, to hear his insights on the situation during this unprecedented time. From capitalising on increased publ

Digital publishers find solace in subscriptions through Covid amid ad revenue slump

Campaign 18 Nov 2020 09:31 AM Digital publishers will need to find resilience through subscription revenues, rather than advertising income, in the coming months as market uncertainty continues with the coronavirus pandemic. Consulting giant Deloitte’s conclusion came alongside the publication of its latest Digital Publishers Revenue Index report, produced with the Association of Online Publishers. The survey reported a lower-than-expected quarterly drop in UK digital publishing revenues between April and June this year to £

Innovations in print, advertising, events and more… How Covid-19 is generating new opportunities for media

What's New in Publishing 18 Nov 2020 07:15 AM With every crisis comes opportunity, and that has certainly been the case for many publishers in 2020. As a member organisation, at FIPP we’ve heard from dozens of media companies large and small about how the pandemic has impacted them – for the worse, but also for the better. Back in August, longtime partner and sponsor UPM Communication Papers spoke to James Hewes, FIPP CEO and President, to hear his insights on the situation during this unprecedented time. From capitalising on increased publ

With stores and salons closed, Coty puts a new face on innovation

The Drum 18 Nov 2020 08:00 AM AR is undoubtedly driving results for Coty, says senior vice-president of digital transformation Chris Chesebro From playing with augmented reality (AR) to increasing investment in direct-to-consumer, Covid-19 has done more to accelerate Coty’s digital strategy than any chief marketing officer or chief digital officer ever could, says its senior vice-president of digital transformation. When Covid-19 struck, hundreds of thousands of brands – from Heinz to Ford – clamoured to create digital expe

Five marketing and sales skills every affiliate manager should nurture

The Drum 17 Nov 2020 02:00 PM By Lee-Ann Johnstone-17 November 2020 14:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Affiliate Insider share top tips for streamlining affiliate management. Affiliate program management - as a career choice is still not that widely promoted in mainstream digital agencies. Many people stil

How new approaches in training can empower media sales teams

What's New in Publishing 17 Nov 2020 08:00 AM Even before the disruption of the Covid-19 pandemic the media sales industry was having to respond to unprecedented levels of change. Legislation, such as GDPR, meant that the framework in which they operated had shifted, while some media sales teams were having to contend with a shift in emphasis from digital display advertising to other types of sales and revenue generation. Raoul Monks, Founder and Director of Flume Training, believes that in order to keep up sales, training has to evolve too

McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”

Campaign 16 Nov 2020 04:05 PM Harris Diamond is leaving IPG in a very different world than when he joined. Diamond, most recently chairman and CEO of McCann Worldgroup, is retiring amid a global pandemic that’s causing tectonic shifts in how we live, work and spend our time. It’s also having lasting impacts on agencies, both in terms of how they work and the work that they make. “We've learned from this, and I think we'll be better because of this,” Diamond said, “but the business will also change. We’ll have much more oppo

Impression enlists marketing support for survey looking at challenges brought on by Covid

The Drum 13 Nov 2020 10:45 AM 13 November 2020 10:45amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Impression ask marketing professionals to share their experience of Covid-19 Impression has launched a survey to assess key challenges businesses across different industries have faced in 2020 and the ways in which they are p

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