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Woolworths launches Christmas TV ad to show its fresh credentials

The Drum 12 Nov 2019 08:19 AM Woolworths says it has everything 'Picked for Christmas' Australian supermarket Woolworths has chosen to focus on its fresh credentials in a festive TV ad for the Christmas season.The ad plays on its claim to be ‘The Fresh Food People’ with a video that shows off its variety of products that can help customers create a Christmas feast. The ad starts by showing a busy and festive garden filled with people picking ‘carrots for reindeer’ and fresh fruit and ends in a kitchen where a lavish feast h

Australia Post encourages people to have a generous spirit over Christmas

The Drum 11 Nov 2019 02:16 AM Australia Post wants to spread the merry this Christmas Australia Post has released a touching film for its Christmas campaign, focused around the idea that being generous doesn’t have to be expensive. The campaign is themed around the call to action ‘spread the merry’ and asks Australians to be generous in their festive spirit across the Christmas holidays.Created by The Monkeys, part of Accenture Interactive, the focus of the campaign is a film that aims show that small gestures go a long way

Man pleads guilty to stalking his ex using her car's built-in tracking app

Mashable 08 Nov 2019 10:20 AM "As a professional working in the [digital technology] industry, it has shaken me to learn what the offender did to my car is even possible."Image: Getty Images An Australian man has pled guilty to stalking his ex-girlfriend, which included using an app to track her movements. The app emailed the man live updates on the victim's location without her knowledge, and also allowed him to start and stop her car. The Australian Broadcasting Corporation reports the 38-year-old man pled guilty in the M

Holiday shopping habits: Singaporeans go for deals, while Australians love festive shopping

The Drum 08 Nov 2019 02:49 AM Christmas Shopping trends in APAC Research by Rakuten Marketing has revealed that the habits around holiday shopping vary dramatically between different markets in Asia Pacific.The research revealed Australians and South Koreans categorised their shopping habits most often as ‘holiday shoppers’ (28% and 30% respectively). Holiday shoppers tend to buy all the gifts they need once November hits, with a smaller lead time on purchasing. By comparison, Chinese shoppers bought throughout the year and

Grannies and guitarists explain 5G in Optus' new campaign

The Drum 06 Nov 2019 03:24 AM [embedded content] Optus has launched a campaign in Australia that aims to tackle misconceptions about 5G to promote its new 5G network.The campaign used five different characters that begin with the letter “G” like 5Geniuses, 5Grannies, 5Guitarists and 5Game Characters that explain different aspects of the new technology in a playful way. The telco explained it is doing this to clear up the conversation around 5G, which is currently focused on the intangible future like holograms and autonomou

AXA hands majority of $161M global media account to WPP

Campaign 05 Nov 2019 10:14 PM WPP has won AXA’s global media account following a ten-month review, the holding company confirmed. The business, estimated to be worth around $161 million by COMvergence, will be handled by Wavemaker and GroupM in close to 30 markets — making WPP one of AXA’s largest marketing services partners. WPP's media business will be handled by Wavemaker in all markets bar France, where it will be handled by GroupM. The incumbent is believed to be Havas Media. Representatives have not yet responded to

Vegemite officially certified as a vegan brand

The Drum 01 Nov 2019 05:07 AM Vegemite turns an official Vegan brand with a certification Food brand Vegemite has been certified as officially vegan food product by Vegan Australia.Vegemite posted on Twitter: "Tastes like #Vegemite is certifiably Vegan-Friendly… by doing absolutely nothing to its recipe! Truth be told, it always has been, but now it has been fully certified by Vegan Australia!"Vegemite senior marketing manager Matt Gray said: "With over 10% of Australians choosing a vegan or vegetarian-based diet, it’s impo

Why OFX is investing in branded podcasts

The Drum 21 Oct 2019 05:18 AM The use of specific words through the podcast, even when not adjacent to the brand, serves to create connections with the brand Australian digital finance platform OFX believes producing branded podcasts helps it connect with its customers and prospects beyond their typical money transfer cycles.In addition, it also helps OFX to develop longer-form content, leverage talent and remain top of mind for customers, according to Lucy Allen, the head of marketing for the Asia Pacific.For example, it r

Cultural Pitfalls that Western Executives should avoid with Chinese Stakeholders (2/3)

Gartner 14 Oct 2019 09:40 AM by Daniel Sanchez Reina | October 14, 2019 | Submit a Comment This is the second one of a series of 3 posts about the cultural pitfalls between Western Executives and their Chinese stakeholders. For the purpose of this post, “Western” loosely refers to executives from the U.S., Canada, Europe, Australia and New Zealand. Enter the Personal Relationship Deal- Versus Relationship-Focused Cultures Deal-focused cultures tend to separate effective and cognitive trust at work, while relationship-fo

Paspaley goes back to its roots to celebrate 100 years of existence

The Drum 10 Oct 2019 05:28 AM Paspaley highlights its 100 years of journey to promote its latest range Australian pearl brand Paspaley is highlighting its history in a campaign to celebrate 100 years of its inception. The campaign was done in collaboration with 72andSunny and features Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance.The campaign was shot by music video director Joseph Kahn on location in Kastellorizo, with Australian singer Milan Ring recording a new version of he

Brand experience is key for APAC consumers when it comes to e-commerce

The Drum 10 Oct 2019 06:29 AM Experience is priority for APAC consumers when it comes to online brand engagement Consumers in Asia Pacific are increasingly focused on experiences when it comes to e-commerce and is willing to embrace new technologies like automation and artificial intelligence.39% of consumers said it’s important for websites to work well on smartphones and 23% feel the ease of having a dedicated app is important to their shopping experience with a brand. Consumers are also exhibiting receptivity towards pur

Goodbye to likes: What should the new engagement metric be?

The Drum 09 Oct 2019 10:30 AM By Danielle Smith-09 October 2019 11:30amThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Recently Instagram and Facebook (Australia only) have been experimenting with hiding th

KFC, Unilever, Disney: winners list of The Drum Digital Advertising Award APAC 2019

The Drum 04 Oct 2019 03:30 PM KFC, Unilever, Disney: winners list of The Drum Digital Advertising Award APAC 2019 KFC, Marina Bay Sands and Unilever are some of the innovative brands winning big at The Drum Digital Advertising Awards APAC 2019.Taking place at JW Marriott Singapore South Beach on Friday 4 October, the black-tie event saw Mindshare China take home the coveted Grand Prix, Best Mobile Campaign and Best Branding Campaign. KFC is a frequent winner of these awards so it’s no surprise they took home three awards fo

Cultural Pitfalls that Western Executives should avoid with Chinese Stakeholders (1/3)

Gartner 23 Sep 2019 03:19 PM This is the first one of a series of 3 posts about the captioned topic. Despite political and economic turbulence between the U.S. and China, Western firms’ acquisitions and company creations in China are increasing, as is the trend of high-skilled tech talent moving from China to the U.S. and Europe. Be thoughtful about some cultural pitfalls with Chinese stakeholders. For the purpose of this post, “Western” loosely refers to executives from the U.S., Canada, Europe, Australia and New Zealand.

“People click on ads without reading the content,” and other unexpected findings from PR Newswire’s APAC survey

What's New in Publishing 23 Sep 2019 08:49 AM PR Newswire’s largest survey of APAC journalists has uncovered some unusual revelations. For example, the majority of journalists in the survey said they rate content quality as their #1 key performance indicator (KPI), whereas Western publishers focus more on metrics like views, time spent, etc. The survey, published earlier this month, covers nine key APAC markets including Australia, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea and Vietnam. 1,000 journalists and media profes

The Kids' Cancer Project highlights urgent need for medical advancement

The Drum 23 Sep 2019 05:23 AM [embedded content] The Kids' Cancer Project is urging Australians to find better ways of treating the disease as part of the Childhood Cancer Awareness Month.The campaign titled 'I Don't Want To Be An Angel', created by Saatchi & Saatchi Sydney, showcases kids with cancer shouting and being defiant as they don't want to go to the hospital.The Kids' Cancer Project further highlights how every year almost a thousand children and young adolescents are diagnosed with cancer in Australia and als

How publishers get their reporters to drive subscriptions

Digiday 23 Sep 2019 04:00 AM For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success. That means thinking up new ways to steer reporters to create subscriber-worthy stories. Some, such as Business Insider, offer bonuses for reporters who hit subscription targets. Others, such as News Corp Australia, have tried to implement quotas, which have met resistance from newsroom unions. For many publishers, the answer is to simply raise awareness of what is working among reporters. Over the pa

Circles.Life boost its presence in Australia through partnership with Optus

The Drum 13 Sep 2019 07:33 AM Circle.Life partners Optus to expand its technology in Australia Digital telco Circles.Life has entered into a strategic partnership with Australian telco brand Optus to expand its digital services.According to the April to June 2019 quarterly report from the Australian Telecommunications Industry Ombudsman (TIO) and Communications Alliance, telco complaints have consistently remained at a rate of over six complaints per 10,000 services in operation (SIO).For complaints type, customer service m

Global refining: Profiting in a downstream downturn

McKinsey 06 Sep 2019 12:00 AM Downloadable Resources Article (PDF-1MB) Refiners have been able to count on steady growth in oil demand for years—but not for much longer. Over the past decade, rising incomes in developing countries and the popularity of vehicles with high fuel consumption in developed countries have pushed up oil demand by about 1.2 percent per year. However, some oil-fueled transportation is now being displaced by improvements in fuel efficiency, the rise of alternative fuels and electric vehicles, and the

Australia’s infrastructure innovation imperative

McKinsey 05 Sep 2019 12:00 AM Downloadable Resources Full Report (PDF-2MB) Australia is among the most advanced economies globally in effective collaboration between the public and private sectors to deliver transport, energy, and social infrastructure. It has also become a leader in private infrastructure investment, as managed funds seek opportunities in a sector that makes a major contribution to the Australian economy in jobs, growth, and exports. The country spent around AU $1,177 (US $906 1 1. 2017 average conversion

The Consequence of Valuing Data

Gartner 04 Sep 2019 02:13 PM For years theorists, economists, and even tech-evangelists, have all been arguing over the value of data. Notwithstanding the hype, even the Economist in 2017 suggested in a leader article that data was the new oil. Gartner has been writing about ‘data as an asset’ for years. We even ratified calculations to help determine and quantify the value of data assets. See Applied Infonomics: Why and How to Measure the Value of Your Information Assets. And one of our number wrote a book in the topic (I

Man who claims he invented Bitcoin ordered to pay $4bn to ex-partner

Telegraph 28 Aug 2019 12:00 PM

Australia using drones to spot crocodiles near swimmers

BBC Technology 21 Aug 2019 01:02 PM Image copyright Getty Images Drones using artificial intelligence to detect crocodiles near swimmers are being used in Queensland, Australia.Developed by Little Ripper Group, and the University of Technology Sydney, they can detect up to 16 different types of marine life, including sharks, and it says the system is 93% accurate.The drones feature sirens, speaker systems and flotation devices that can be dropped to swimmers in danger.Liverpool John Moores University's Dr Serge Wich called the id

Britain's 'stockpile' of unused gadgets puts future of life-saving technologies at risk

Telegraph 21 Aug 2019 09:31 AM

Disney+ to launch internationally in Canada, Austalia, New Zealand and Netherlands

The Drum 19 Aug 2019 04:19 PM Disney has also announced global agreements with almost all major mobile and TV platforms / Marry Poppins - Disney Disney has revealed plans for the international roll-out of its streaming service, Disney+, announcing that it will launch in Canada, Australia, New Zealand and the Netherlands in November. Until now, the media giant had only given details on the US launch, which is scheduled for 12 November. It has now confirmed that its Netflix rival will land in Canada and the Netherlands on the

Israel Folau loses Asics sponsorship deal after breaching code of conduct

BBC Rugby 08 May 2019 09:44 AM Israel Folau has lost his sponsorship deal with sportswear brand Asics.Folau was found guilty of breaching Rugby Australia's (RA) player code of conduct after he said "hell awaits" gay people in a social media post.The Waratahs full-back, 30, had his four-year RA contract terminated in April but requested a hearing. "We champion inclusivity and diversity," said a statement from Asics, which is also a leading Wallabies sponsor."While Israel Folau is entitled to his personal views, some of those

Israel Folau's legal bill may be mounting by the day

ESPN Scrum 08 May 2019 09:46 AM Cassandra Hannagan/Getty Images 4:51 AM BST Israel Folau says he's at peace as he weighs up the potentially crippling cost of his bitter legal battle with Rugby Australia (RA). Folau is awaiting sanctioning after being found guilty of a "high level" breach of his contract and could have his four-year, $4 million deal terminated for his controversial social media posts. Should the three-person independent panel choose the most severe level of punishment in their power, it's expected the Wallabie

London Irish: All Blacks World Cup winner Waisake Naholo signs

BBC Rugby 08 May 2019 10:05 AM London Irish have signed World Cup-winning All Blacks winger Waisake Naholo ahead of their return to the Premiership next season.The 28-year-old, capped 26 times, has also won a Super Rugby title with the Highlanders in New Zealand.Exiles director of rugby Declan Kidney said Naholo is a "top-class player who will bring great experience with him". Naholo hopes to be selected for the 2019 World Cup in Japan and is expected to join Irish later in the year.Kidney told the club website: "We are deli

Going back for the future - England reveal choice of balls for Ashes

BBC Cricket 08 May 2019 12:32 PM One cricket ball is the same as the next one, right? Yes, they can come in different colours - red, white, pink - but two of the same shade will surely be the same? Not quite. And it is for that reason that the England and Wales Cricket Board has asked manufacturer Dukes to revert to an old model for this summer's Ashes series. The idea is that the older ball - the one used in 2017 and 2018 - will continue to produce entertaining Tests. Confused? Let's try to explain. LIVE: England v Pakistan -

Global stocks slip, bonds rally as U.S.-China trade fears grow

Reuters Business 08 May 2019 12:38 AM TOKYO (Reuters) - Asian equities tracked Wall Street’s slide on Wednesday as the latest developments in the U.S.-China trade conflict fanned fresh fears about global growth, driving support for safe-haven government bonds. FILE PHOTO: A man walks in front of a screen showing today's movements of Nikkei share average outside a brokerage in Tokyo, Japan, June 2, 2016. REUTERS/Issei Kato/File PhotoMSCI’s broadest index of Asia-Pacific shares outside Japan fell 0.3 percent, stooping to its lowest le

Israel Folau found guilty of high-level breach of Code of Conduct

ESPN Scrum 07 May 2019 02:48 PM 'Feel for anyone in a difficult patch' (0:36) Quade Cooper says he feels for Israel Folau as the superstar's future hangs by a thread, but isn't sure whether his NSW teammates would welcome him back. (0:36) May 7, 2019 Israel Folau's epic hearing is finally over, with the three-person independent panel finding him guilty of a high-level breach of the Code of Conduct. Folau's lawyers debated for almost 22 hours over three days with the governing body's legal team, after Rugby Australia issued th

Purplebricks shares slide as founder Michael Bruce quits

BBC Business 07 May 2019 10:42 AM By Ian Westbrook BBC Business reporter Image copyright Purplebricks Shares in online estate agent Purplebricks have dropped more than 5%, after founder and chief executive Michael Bruce left the company.Vic Darvey, who had been the firm's chief operating officer, will succeed Mr Bruce as chief executive.Purplebricks also said it was pulling out of Australia and placing its US business under review.Chairman Paul Pindar apologised to shareholders for its recent "disappointing" performance. "With

Folau found guilty of breaking code of conduct over anti-gay post

BBC Rugby 07 May 2019 08:49 AM Israel Folau has been found guilty of a "high level breach" of Rugby Australia's player code of conduct after he said "hell awaits" gay people in a social media post.A three-person panel who presided over his hearing will now consider what punishment the 30-year-old will face.His RA contract was terminated in April but he requested a hearing. The Waratahs full-back, contracted with RA until 2022, escaped punishment for similar comments last year.The panel will take written submissions from both

77-cap England flanker Haskell to retire at end of season

BBC Rugby 07 May 2019 08:20 AM England back row James Haskell is to retire at the end of the season.The 34-year-old, who has won 77 caps and played in the past two World Cups, has struggled with ankle and toe problems with Northampton this season.He joined Wasps in 2002 and spent seven years with the club before moving to Stade Francais, the Ricoh Black Rams in Japan and Super Rugby's Highlanders. Haskell returned to Wasps in 2013 and moved to Saints last summer, but has only played four times this season."I have loved every

Smith & Warner return to Australia colours after ball-tampering bans

BBC Cricket 06 May 2019 10:10 AM David Warner impressed with the bat and Steve Smith took a fine catch on their first outings in Australia colours since a ball-tampering scandal.Former captain Smith, 29, and vice-captain Warner, 32, were given 12-month bans and fined for their roles in the ball tampering incident in March 2018.They returned in a World Cup warm-up against a New Zealand XI on Monday. Warner scored 39 off 43 balls while Smith took a one-handed diving catch as the Australia XI won by one wicket.The match was an un

Formula 1 race calendar 2019: When is the Spanish Grand Prix? Valtteri Bottas leads Lewis Hamilton in F1 Standings

Talksport F1 05 May 2019 02:25 PM Mercedes stars Lewis Hamilton and Valtteri Bottas have won a race each to kick off the new Formula 1 season.Hamilton stormed to the F1 crown last season, beating Ferrari’s Sebsatian Vettel by 88 points to win his fifth Championship. Formula One race calendar 2019 The British superstar won 11 races, including six out of seven between race weekends 11 and 17 in a stunning year for the 34-year-old. Hamilton and team-mate Bottas have started Mercedes’ title charge in fine form yet again this season

Olympics: Raelene Boyle calls for reassessment of dope-tainted golds

Guardian Olympics News 04 May 2019 07:11 AM Olympian Raelene Boyle speaks during the Australian Olympic Committee agm in Sydney. Photograph: Hanna Lassen/Getty Images Australian Sports Hall of Fame sprinter Raelene Boyle called on Saturday for a reassessment of Olympic medals won by East German athletes in the decades when the country was operating a systematic state-sponsored doping program. Boyle won three silver medals behind Eastern Bloc athletes over two Olympics, the last two coming in the 100 and 200 metres at the 1972 Munich Game

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