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What to know about storing 'verifiable' COVID vaccine records in your Apple Wallet

Mashable 16 Oct 2021 10:00 AM Call it the vaccine card shuffle. Walk up to a restaurant or prepare to enter a sports arena or concert venue, and pull out your wallet to flash your vaccine card, which gets crinklier each time. Or maybe you have your card saved as a screenshot on your phone, so you have to scroll through your photos — which keep growing — to find the picture.None of this is terribly inconvenient, but it's all a bit…haphazard. There's also a proliferation of fake vaccine cards, which makes displaying your vax c

Spotify’s free podcast hosting platform: Blessings and dangers

What's New in Publishing 13 Oct 2021 07:34 AM With Anchor, Spotify cemented its role as the dominant podcast player. That carries advantages and risks. Purists will always tell you a podcast is only a podcast if there is an RSS feed in its backbone. Without that, it’s just an “audio show on the internet”. The funny thing is, podcasts essentially are just “audio shows on the internet”. The revolutionary change, introduced twenty years ago, was that thanks to the RSS feed podcasting became an open medium. That means that, just like e-mail, it

Rumored 'Pixel Pass' combines yearly phone upgrades with an Apple One-style bundle

Mashable 10 Oct 2021 09:04 PM Assuming the rumors are true, Google's answer to Apple One bundled service subscriptions also includes annual smartphone upgrades.Get your salt shakers ready, because none of this is yet confirmed. But in the midst of the Pixel leak deluge we've watched unfold in recent weeks, This Is Tech Today's M. Brandon Lee has a detail-filled Twitter thread that runs through a number of new details, the highlight of which is Pixel Pass. Tweet may have been deleted "This appears to be a blend of the iPhone

How the iOS 14 Privacy Change Impacts Small Businesses

Entrepeneur 09 Oct 2021 10:00 PM With Apple taking a stance on privacy, small businesses may be taking the brunt of the change. By Henny Yeshanew October 9, 2021 Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United States, an international franchise of Entrepreneur Media. This past spring, Apple introduced the AppTracking Transparency framework. Now, different companies have to provide information about how their application collects and uses data from consumers. The user will then

Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty -- And Don't Make Amazon's Mistake

Entrepeneur 05 Oct 2021 01:00 PM Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it. By Marco Ludwig October 5, 2021 Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United States, an international franchise of Entrepreneur Media. In marketing, a traditional rule of thumb has been that it typically costs about five times as much to

‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time

Digiday 30 Sep 2021 04:01 AM September 30, 2021 by Kimeko McCoy For the first time in its 10-year brand history, Bespoke Post, a direct-to-consumer and subscription box company, is trying its hand at television advertising — beginning with a broadcast spot that went live on linear earlier this month to get in front of shoppers. Like other companies, the DTC brand is looking to diversify its media mix in light of Apple’s iOS 14 data privacy crackdown. While out of home advertising spiked over the summer for some advertisers

Four Industry Trends Concerning Financial Services Leaders

Gartner 29 Sep 2021 03:32 AM With the uncertain effects of COVID still persisting, you will have to balance your 2022 growth priorities while remaining prepared to respond to the pandemic. There are four major trends across the financial services industry, and you should be aware of how these potential threats and/or growth opportunities will impact your firm. Moving into 2022, make sure your new strategic plans address these major industry trends. It could be the difference between winning and losing.The four major trends

When is Platform? What is an Ecosystem? What is a Market?

Gartner 27 Sep 2021 03:52 AM Following the recent ruling on Epic versus Apple (see The Economist, Sept 18th, 2021: Apple wins a court battle with Epic Games—sort of and WSJ Sept 10th, 2021: Judge Orders Apple to Loosen App Store Restrictions in Mixed Verdict), I reckon some tea leaves need reading. These tea leaves may impact the likes of Google, Amazon, SAP, Oracle, Microsoft, and others who are grappling with competing and collaborating with each other in the cloud.Epic had licensed a software game through the Apple Sto

The best iPhone deal that nobody’s talking about

Mashable 24 Sep 2021 01:59 PM Up until now, the wireless industry has forced everyone to go on a wild scavenger hunt every few years in order to nab the best deal and upgrade their phone. And then, even if you manage to find a good deal, you’re always left with a nagging feeling that maybe you should have waited for a better one around the corner.Starting today, T-Mobile puts an end to all that by giving Apple fans a lifetime of value and peace of mind. Photo of positive excited people man and woman screaming and looking at

iPhone 13 & Apple Watch: How to buy, price, features and specs

Telegraph 24 Sep 2021 08:47 AM

iPhone 13 & Apple Watch: UK release date, price, features and specs

Telegraph 23 Sep 2021 11:12 AM

The Rundown: Facebook recommends spending your way through its measurement problems

Digiday 23 Sep 2021 04:01 AM September 23, 2021 by Max Willens Take comfort, beleaguered advertiser: Facebook has heard your concerns about its advertising measurement challenges. It advises you to keep spending money on Facebook and to scrutinize the performance of that investment less frequently. The social platform yesterday took the unusual step of publishing a blog post acknowledging the challenges with measuring the effectiveness of ads marketers are running on Facebook. These challenges emerged after Apple rolle

‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy

Digiday 21 Sep 2021 04:01 AM September 21, 2021 by Seb Joseph Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Enjoy the relative calm in the privacy world, it may prove short-lived. Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. But uncertainty over who holds what leverage and where the upcoming blind spots will be, is keeping pru

iOS 15 is now available to download

Tech Crunch 20 Sep 2021 05:05 PM Apple has just released the final version of iOS 15, the next major version of the operating system for the iPhone. It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model (iPad users will also be able to update to iPadOS 15 and watchOS 8 today). The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from a

iOS 15 adds all the little features that were missing

Tech Crunch 20 Sep 2021 06:47 PM The release of iOS 15 should be a major event for mobile operating systems. And yet, this year, there’s no breakthrough feature or overarching theme that makes this release stand out. Apple has focused on quality-of-life updates as well as new features for its own apps. The result is a solid update that is not going to be controversial. Some people are going to take advantage of the new Focus feature. They’ll spend a lot of time customizing their phone to make it as personal as possible. Other

Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars

Digiday 20 Sep 2021 12:03 PM September 20, 2021 by Seb Joseph Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Is Apple making a land grab for media dollars? Something is clearly in the works. Apple’s plans for media dollars haven’t exactly been conspicuous — far from it. From new ad spaces in the App Store to new search tools that could one day be monetized akin to Google, Apple hasn’t tried to hide its int

Top 6 Apple updates that make trackers’ life harder. Or do they?

What's New in Publishing 20 Sep 2021 07:15 AM For years, companies, affiliate networks, and tracking services have relied on cookies, user IDs, IP addresses, and email to track orders. But along with the tightening of control over the circulation of personal data, the international market has also changed. Will the recently introduced iOS 15 have an impact on online sales? We studied the new Apple features and discuss how you can work with the new restrictions. Will it obstruct our businesses? It will, but the impact is going to be signific

Top 6 Apple updates that make trackers’ life harder. Or do they?

What's New in Publishing 20 Sep 2021 07:15 AM For years, companies, affiliate networks, and tracking services have relied on cookies, user IDs, IP addresses, and email to track orders. But along with the tightening of control over the circulation of personal data, the international market has also changed. Will the recently introduced iOS 15 have an impact on online sales? We studied the new Apple features and discuss how you can work with the new restrictions. Will it obstruct our businesses? It will, but the impact is going to be signific

iPhone 13 & Apple Watch: UK release date, price, features and specs

Telegraph 17 Sep 2021 01:12 PM

Apple’s iOS 15: ‘Enhanced user privacy to the detriment of marketers & publishers’

The Drum 17 Sep 2021 10:00 AM TRENDING TODAY The iOS 15 update is set to roll out to Apple devices beginning Monday. It will introduce a handful of new features that give users greater control of how their data is used – and will make targeted advertising trickier. The Drum talks to seven top agencies about what marketers need to know about these impending changes.At Apple’s Worldwide Developer Conference (WWDC) in June, the tech titan unveiled some of the new features built into its iOS 15 operating system update, slated t

‘Don’t freak out yet’: Publishers brace for iOS changes to their newsletter businesses

Digiday 17 Sep 2021 04:01 AM September 17, 2021 by Max Willens Publishers entered the year with big plans for how newsletters would help them continue diversifying their revenues. Big changes to Apple’s operating systems will force those same to reconsider those plans. On Monday, Sept. 20, Apple will roll out the latest versions of its desktop and mobile operating systems. Both contain a bevy of features Apple says are designed to protect user privacy, including Mail Privacy Protection, which allows users to prevent email

Tile secures $40 million to take on Apple AirTag with new products

Tech Crunch 16 Sep 2021 12:59 PM Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. The funding will be put toward investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market. The company has been a longtime leader in the

Apple poised to reshape online advertising as investment and influence grows

Digiday 16 Sep 2021 04:01 AM September 16, 2021 by Seb Joseph Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can’t be said for Apple — even though it influences how billions of dollars are spent with changes to its own ad business as well as rapid-fire decisions on tech updates that continue to reshape

News aggregator SmartNews raises $230 million, valuing its business at $2 billion

Tech Crunch 15 Sep 2021 03:34 PM SmartNews, a Tokyo-headquartered news aggregation website and app that’s grown in popularity despite hefty competition from built-in aggregators like Apple News, today announced it has closed on $230 million in Series F funding. The round brings SmartNews’ total raise to date to over $400 million and values the business at $2 billion — or as the company touts in its press release, a “double unicorn.” (Ha!) The funding included new U.S. investors Princeville Capital and Woodline Partners, as wel

Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’

Digiday 15 Sep 2021 04:01 AM September 15, 2021 by Kimeko McCoy At the Apple Event yesterday, the tech giant revealed its latest slew of offerings, including the iPhone 13 and new Apple Watch, slated to hit the market in coming days. Mention of iOS 15 was only a footnote, but updates like Hide My Email and other privacy related features have advertisers in a tizzy as Apple continues its crackdown on data privacy. “When it comes to email marketing, this move puts a proverbial nail in the coffin for email open rates,” said

Watch Apple unveil the new iPhone live right here

Tech Crunch 14 Sep 2021 04:59 PM Apple is set to announce new iPhone models today. The company is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live. [embedded content] Rumor has it that there will be a new generation of iPhone models. Reports suggest that the company is going to call it the iPhone 13 and that there will be four different models just like last year. Today, you can expect to learn more ab

Apple sheds value during iPhone event

Tech Crunch 14 Sep 2021 06:47 PM The TechCrunch crew is hard at work writing up the latest from Apple’s iPhone, iPad and Apple Watch event. They have good notes on the megacorp’s hardware updates. But what are the markets saying about the same array of products? For those of us more concerned with effective S&P dividend yields than screen nit levels, events like Apple’s confab are more interesting for what they might mean for the value of the hosting company than how many GPUs a particular smartphone model has. And, for on

iPhone users will receive iOS 15 update on September 20

Tech Crunch 14 Sep 2021 06:21 PM Shortly after today’s virtual conference, Apple announced that the next major version of iOS will be ready for prime time very soon: iPhone users will be able to update to iOS 15 on September 20. The company first unveiled iOS 15 earlier this year at its Worldwide Developers Conference. The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on

iPhone 13 release date: what time does Apple's 2021 event start today, and how can I watch it live?

Telegraph 14 Sep 2021 03:20 PM

iPhone 13: latest rumours on Apple's new device, including UK price, features and specs

Telegraph 14 Sep 2021 04:32 PM

The 10 Brands Americans Feel Most Intimately Connected to in 2021

MarketingProfs 14 Sep 2021 02:00 PM Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research from MBLM. The report was based on data from a survey conducted in the summer of 2021 among 3,000 US consumers. The researchers polled participants to understand their emotional connections with 100 popular brands and the strength of those bonds. Each brand was then assigned a Brand Intimacy Quotient score from 1-100 (see the full methodology here). Apple is

How iOS 15 Will Kill Email Open Rates--And How Marketers Can Prepare

MarketingProfs 14 Sep 2021 02:00 PM ListenNEW! Listen to article Picture this: Your company's email campaigns have an average open rate of around 15%. Then one day it suddenly skyrockets to 40%. Maybe it's just a fluke, you think... until it happens again. And again. Anyone with marketing chops will know it's not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out as early as mid-September. But it won't require much detective work to solve: Apple's forthcoming iOS 15 pri

Back-to-school sales are in full swing — here's our monster list of the best deals

Mashable 14 Sep 2021 03:27 PM OUR TOP PICKS:The new school year is upon us, and even though classes have already started, back-to-school sales keep rolling in. As students head back to in-person classes for the first time in over a year, this back-to-school season is expected to fuel lots of spending — and even more deals. Last fall's back-to-school season was way different than years past. There was much more emphasis on tech due to remote learning, and most physical school supplies became obsolete in the face of virtual Zo

Israeli spyware firm targeted Apple devices via iMessage, researchers say

Guardian Technology 14 Sep 2021 02:51 AM Security researchers at Citizen Lab have discovered an exploit that they believe has been used by government clients of NSO Group, the Israeli spyware company, to silently hack into iPhones and other Apple devices since February 2021.The discovery, which was made as the researchers were examining the mobile phone of a Saudi activist, was shared with Apple, which on Monday released a patch to fix the vulnerability.Researchers said the speed with which Apple was seeking to fix the vulnerability to

iPhone 13: latest rumours on Apple's new device, including UK price, features and specs

Telegraph 13 Sep 2021 09:46 PM

iPhone 13 release date: what time does Apple's 2021 event start, and how can I watch it live?

Telegraph 13 Sep 2021 04:38 PM

Epic Games appeals last week’s ruling in antitrust battle with Apple

Tech Crunch 13 Sep 2021 04:14 PM Fortnite maker Epic Games is appealing last week’s ruling in its court battle with Apple, where a federal judge said Apple would no longer be allowed to block developers from adding links to alternative payment mechanisms, but stopped short of dubbing Apple a monopolist. The latter would have allowed Epic Games to argue for alternative means of serving its iOS user base, including perhaps, through third-party app stores or even sideloading capabilities built into Apple’s mobile operating system

iPhone 13: latest rumours on Apple's new device, including UK price, features and specs

Telegraph 13 Sep 2021 12:35 AM

iPhone 13 release date: when is Apple's 2021 event, and how can I watch it live?

Telegraph 13 Sep 2021 12:34 AM

Cressida Dick: Tech giants make it impossible to stop terrorists

BBC Technology 12 Sep 2021 07:03 PM "We already have end-to-end encryption in Apple's iMessage texting technology - it's strange that law enforcement and the government haven't hit out at Apple about that, but it's all about attacking Facebook and WhatsApp," Alec Muffett, who led the team that built end-to-end encryption technology for Facebook Messenger, told the BBC.

iPhone 13: latest rumours on Apple's new device, including UK price, features and specs

Telegraph 11 Sep 2021 01:46 PM

iPhone 13 release date: when is Apple's 2021 event, and how can I watch it live?

Telegraph 11 Sep 2021 01:46 PM

PC, internet, smartphone: what’s the next big technological epoch? | John Naughton

Guardian Technology 11 Sep 2021 03:00 PM One of the challenges of writing about technology is how to escape from what the sociologist Michael Mann memorably called “the sociology of the last five minutes”. This is especially difficult when covering the digital tech industry because one is continually deluged with ‘new’ stuff – viral memes, shiny new products or services, Facebook scandals (a weekly staple), security breaches etc. Recent weeks, for example, have brought the industry’s enthusiasm for the idea of a “metaverse” (neatly dis

What we expect from next week’s Apple event

Tech Crunch 10 Sep 2021 09:08 PM We’ve been scouring the latest rumors and leaks and playing all of The Mamas and The Papas songs forward and backward to get the best possible picture of what we’re in store for with next Tuesday’s “California Streaming’” event. The invites, which went out a week in advance, don’t appear to give the game away here. There was some extremely cool AR trickery, accessible through Safari on mobile, which could point to some fancy camera upgrades, though augmented reality has become a bit of a staple

iPhone 13 release date: when is Apple's 2021 event, and how can I watch it live?

Telegraph 09 Sep 2021 05:36 PM

iPhone 13: latest rumours on Apple's new device, including UK price, features and specs

Telegraph 09 Sep 2021 05:36 PM

Big tech spends more on lobbying than pharma, finance and chemicals firms combined: report

Campaign 07 Sep 2021 09:24 AM The amount being spent by the tech sector on lobbying the EU is far greater than that spent by the pharma, fossil fuels and finance sectors, according to the report by Corporate Europe Observatory and Lobbycontrol. Google is the single biggest spender, at €5.75m. It is closely followed by Facebook (€5.55m) and Microsoft (€5.25m). They are among 10 companies – along with Apple, Huawei, Amazon, Intel, Qualcomm, IBM and Vodafone – that account for almost one-third of the total tech sector spend on

Apple delays controversial plan to check iPhones for child exploitation images

Mashable 03 Sep 2021 05:17 PM The pushback against Apple's plan to scan iPhone photos for child exploitation images was swift and apparently effective.Apple said Friday that it is delaying the previously announced system that would scan iPhone users' photos for digital fingerprints that indicated the presence of known Child Sexual Abuse Material (CSAM). The change is in response to criticism from privacy advocates and public outcry against the idea. "Previously we announced plans for features intended to help protect childre

The new age of pharmaceutical targeting on social media

The Drum 03 Sep 2021 10:00 AM TRENDING TODAY Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their businesses. However, according to Good Apple’s associate vice-president of media Samantha Simoneaux, there are a few key factors to keep in mind when building a social media strategy – from regulatory challenges to the rise of the pharma influencer.The proliferation of social media channels and the expansive reach they enable has p

Report: India may be next in line to mandate changes to Apple’s in-app payment rules

Tech Crunch 02 Sep 2021 10:31 AM Summer is still technically in session, but a snowball is slowly developing in the world of apps, and specifically the world of in-app payments. A report in Reuters today says that the Competition Commission of India, the country’s monopoly regulator, will soon be looking at an antitrust suit filed against Apple over how it mandates that app developers use Apple’s own in-app payment system — thereby giving Apple a cut of those payments — when publishers charge users for subscriptions and other

This fall, tech companies will try to push private browsing into the mainstream

Digiday 01 Sep 2021 04:01 AM September 1, 2021 by Max Willens Back in the 2010s, protecting one’s privacy on the internet seemed like a priority for the tin foil hat set. This fall, some of the biggest tech companies in the world will be trying to push the concept further into the mainstream. In September, Apple will launch a beta version of Apple Private Relay, a privacy feature that will prevent websites (and the trackers loaded onto their pages) from identifying who is viewing them; Neeva, a private, subscriber-support

How to use AirDrop (it's really easy)

Mashable 31 Aug 2021 10:43 PM Apple's AirDrop functionality on its Mac and iOS devices can be used, for free, to share and receive photos, documents, and more with other Apple devices that are physically nearby. It's a nifty, speedy option that saves you the need to message or email content, instead sending it wirelessly with a few taps of your mobile device or a few clicks on your Mac.It's fairly straightforward to utilize. Here's a walkthrough if you're struggling to get your head around how it all works. (But also remembe

European publishers are making paid podcasts work: Here’s how

What's New in Publishing 31 Aug 2021 07:26 AM European publishers are exploring different paid audio strategies—from paid podcasts to paid audio versions of their articles. Examples from France, Germany, UK, Sweden & Poland Reader-supported model rather than ad-supported has been winning the revenue battle for many publishers across the world. Now, publishers across Europe are testing whether paid audio is the way forward. Last week, Anchor.fm, the free podcast hosting platform owned by Spotify and probably the biggest host in the world

11 best apps for going on a road trip

Mashable 27 Aug 2021 12:00 AM Going on a road trip? There's an app for that!Planning a road trip can be stressful because there are so many moving parts, but we've collected the 11 most helpful road trip apps that address all aspects of hitting the open road. Whether you're looking to book a campsite or trying to find the cheapest gas or picking out the perfect mid-drive hike, these apps have got you covered. These apps will even help you find offbeat attractions on the road. If you're looking to plan out a family road trip,

Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales

Digiday 26 Aug 2021 04:01 AM Member Exclusive August 26, 2021 by Tim Peterson In this week’s Media Briefing, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like non-fungible tokens (NFTs), for ad sales opportunities. NFTs on the RFP Apple News continues to underwhelm 3 questions with The Hill’s James Finkelstein News organizations’ leadership diversity, Ebony’s comeback, Vox Media’s IPO plans and more NFTs on the RFP The revenue possibilities from publishers’ b

Ad tech M&A boom continues as Blackstone-backed Liftoff and Vungle merge

Digiday 24 Aug 2021 04:19 PM August 24, 2021 by Seb Joseph The blistering run of dealmaking throughout the ad tech industry is showing no signs of slowing down, with LiftOff and Vungle the latest to cut a deal. Both companies are merging into one following prior majority investments from private equity funds managed by Blackstone. It will be called Liftoff+Vungle temporarily, and it will try to consolidate in-app spending into what is being touted as one of the largest independent ad tech companies in the mobile advertisi

The ending of third-party cookies: Big tech developments

What's New in Publishing 24 Aug 2021 07:15 AM Google’s FLoC, and Apple’s walled garden FLoC takes flack Although Google claims its privacy sandbox solution, FLoC (Federated Learning of Cohorts), will produce 95% of the per-dollar conversions that third-party cookies previously achieved, so far it has met with widespread resistance. Although a number of companies are either testing the sandbox this year (AdThrive, CafeMedia), or working with Google on their proposals (PubMatic), the criticism is certainly gathering momentum. This is signific

How to buy a secondhand smartphone – and what to look out for

Guardian Technology 21 Aug 2021 06:00 AM Smartphones are a key part of modern life but with prices routinely in excess of £1,000 for the latest high-end handsets, should you be considering cheaper secondhand or refurbished models instead?These have the potential to be good for your wallet and the planet, as any device that is given a second life instead of being recycled reduces its lifetime environmental impact and, with it, your footprint.Among those likely to be mulling over their mobile phone options at the moment are many parents

SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTok stars

Tech Crunch 20 Aug 2021 05:15 PM If viral TikTok songs like Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already stuck in your head on loop, now they could be. Today SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said. SiriusXM, parent company to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers li

What data clean rooms mean for the privacy-first internet

The Drum 20 Aug 2021 10:00 AM TRENDING TODAY Data clean rooms enable marketers to access scores of valuable consumer data in order to optimize their targeting efforts — in an anonomized and secure way that speaks to growing privacy concerns. But marketers have many different types of data clean rooms to choose from and the best-fit will vary depending on a range of factors, writes Katherine Strieder, global chief product officer at programmatic marketing firm MiQ.The digital ecosystem is currently witnessing a mass expansio

How has Apple dropped so many subscription balls?: The Media Roundup

What's New in Publishing 20 Aug 2021 06:33 AM Apple’s attempt at podcast subscriptions is off to a messy start Subscriptions are difficult – doubly so when you’re selling them for a medium that traditionally has been free to access. But that doesn’t excuse the hash Apple has made of its podcast subs tools to date, as this article for The Verge makes very clear. “Worse than bugs, however, podcasters say the subscription push comes with a new labor cost that not all of them can afford to address. The promise of RSS was a centralized place to

How has Apple dropped so many subscription balls?: The Media Roundup

What's New in Publishing 20 Aug 2021 06:33 AM Apple’s attempt at podcast subscriptions is off to a messy start Subscriptions are difficult – doubly so when you’re selling them for a medium that traditionally has been free to access. But that doesn’t excuse the hash Apple has made of its podcast subs tools to date, as this article for The Verge makes very clear. “Worse than bugs, however, podcasters say the subscription push comes with a new labor cost that not all of them can afford to address. The promise of RSS was a centralized place to

Apple's iMessage plans breach children's privacy rights, campaigners claim

Telegraph 19 Aug 2021 12:57 PM

How publishers are approaching addressability in 2021 and beyond

Digiday 19 Aug 2021 01:00 AM by PubMatic by Susan Wu, Senior Director, Marketing Research at PubMatic There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. To flourish during this period of uncertainty, publishers are seeking partners that can help manage the complexities of ID management plus cross-device and cross-site addressability and measurement. PubMatic recently partnered with Digiday to investigate how publishers are preparing for the shift in addres

11 best apps every college student needs to download

Mashable 16 Aug 2021 12:00 PM College is almost back in session and we want you to be prepared with the best apps out there.There is literally an app for everything which is nice, but it can be overwhelming when you're trying to choose which apps are best for your upcoming semester. There's everything from dating apps to apps that help you study to apps required by your campus, so we've sorted through all them all and picked the 11 best collegiate apps for you. Whether you are just starting college, trying to avoid the sopho

Apple’s Mail Privacy Protection will not end the newsletter boom: Here’s why

What's New in Publishing 16 Aug 2021 07:15 AM 6 metrics measuring your email performance (that might be even better than open rate) Email is an increasingly important channel for publishers. Newsletters are an integral part of brand-building, helping build personal connections with digital audiences. Perhaps more importantly, newsletters have huge potential as newsrooms’ biggest revenue driver. They are at the top of the subscriptions funnel: Newsletters are a great way to get people to log in (thus providing their email and an opportunity

Apple’s Mail Privacy Protection will not end the newsletter boom: Here’s why

What's New in Publishing 16 Aug 2021 07:15 AM 6 metrics measuring your email performance (that might be even better than open rate) Email is an increasingly important channel for publishers. Newsletters are an integral part of brand-building, helping build personal connections with digital audiences. Perhaps more importantly, newsletters have huge potential as newsrooms’ biggest revenue driver. They are at the top of the subscriptions funnel: Newsletters are a great way to get people to log in (thus providing their email and an opportunity

The Cookie is Actually Crumbling in Advertising: Here's What to Know in B2B vs. B2C

Entrepeneur 14 Aug 2021 06:00 PM August 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Cookies basically work like this: The cookie tracks the consumer, then the advertiser can better understand and target said consumer. The practice has had its place, but its time is starting to come to a close. In fact, Google and Apple recently made dramatic changes to cookies, foreshadowing a future without them. Many people have since been talking about how this will shake up the ad landscape, but ther

What iOS 15 Privacy Controls and the Loss of Open Rates Mean for Email Marketers

Gartner 13 Aug 2021 09:10 AM Disruption on the way for email marketersApple officially unveiled iOS 15 during its WWDC keynote in June 2021, highlighting a series of feature updates. Among them, changes to privacy controls will have serious implications for email marketers: Apple Mail will block tracking pixels from reporting back when an email is opened. Mail Privacy Protection will allow users to mask their IP address. This prevents marketers from seeing openers’ locations or linking online behaviour to the email. Hide My

A new Senate bill would totally upend Apple and Google’s app store dominance

Tech Crunch 12 Aug 2021 05:31 PM With two giants calling the shots and collecting whatever tolls they see fit, mobile software makers have long complained that app stores take an unfair cut of the cash that should be flowing directly to developers. Hearing those concerns, a group of senators introduced a new bill this week that, if passed, would greatly diminish Apple and Google’s ability to control app purchases in their operating systems and completely shake up the way that mobile software gets distributed. The new bill, cal

Media Briefing: Following Google’s cookie-killing extension, publishers focus on confronting Apple’s Safari problem

Digiday 12 Aug 2021 04:01 AM Member Exclusive August 12, 2021 by Tim Peterson This week’s Media Briefing looks at how publishers are hoping that Google’s third-party cookie postponement creates a window of opportunity for the digital advertising industry to deal with the limitations of Apple’s Safari browser. Publishers look to pounce on Safari Will returning to the office impair productivity? 3 questions with Atlas Obscura’s Warren Webster The 19th marks its first anniversary, Stacy-Marie Ishmael speaks out, fake news sit

Samsung's Galaxy Watch 4 Series aims for that seamless Apple Watch feel

Mashable 11 Aug 2021 02:00 PM New smartwatch, who dis?Samsung isn't just bringing a suite of new features to the Galaxy Watch 4 Series... it's also bringing new names to the equation. Previously, the company's smartwatch line had been divided into two camps: The regular Galaxy Watch and the more fitness-oriented Galaxy Watch Active. That's been thrown on its head, though, as now the fitness watch is called Galaxy Watch 4 and the traditional model is the Galaxy Watch 4 Classic. Both will be available on Aug. 27, with the form

Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

MarketingProfs 10 Aug 2021 02:00 PM Lead-generation forms and promotional email signups are a value exchange between B2B marketers and their intended audiences. In exchange for research and other content, B2B brands hope to... Improve how form-completers think of their brand, hopefully nudging them toward an eventual conversion Identify the form-completers and the companies they represent, and then connect that form completion to other actions taken by those people to understand their level of interest through lead scoring Form an

Apple defends new photo scanning child protection tech

BBC Technology 09 Aug 2021 03:43 PM [unable to retrieve full-text content]The tech giant has insisted that its new technology will not be used to spy on its users.

This Week in Apps: In-app events hit the App Store, TikTok tries Stories, Apple reveals new child safety plan

Tech Crunch 07 Aug 2021 07:30 PM Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of liv

Winning Over Next-Gen Talent Requires a ‘We Before Me’ Approach

Gartner 06 Aug 2021 08:00 AM As human beings, we differentiate ourselves from other species in our “we before me” inclination. We hunted and gathered together because we were more likely to survive. We recognized the importance of teaching younger generations our group’s conventions and creating space for cultural evolution. Millennials and Gen Z (and what we might call “next-gen talent”) are those subsequent generations that will allow our supply chain organization to navigate future challenges. But if CSCOs hope to attrac

Brands Turn to Digital Advertising To Realize Their Marketing Goals

Gartner 05 Aug 2021 01:04 AM Ask any digital marketer what their channel of choice is for achieving their marketing goals, and they’ll likely tell you digital advertising. A mainstay among many digital marketing teams’ toolbox, digital advertising elevated its status throughout the course of the pandemic as people spent more time indoors and online. B2B and B2C marketers alike defended channel investments in digital advertising in order to reach homebound audiences at scale across platforms and devices.This sentiment is ech

Privacy killed the marketing star... or not

The Drum 04 Aug 2021 09:00 AM By Kier Humphreys - August 4, 2021 This promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. “They’ve killed marketing. They’ve actually killed marketing.”This is a genuine quote, uttered to me by someone who probably should’ve known better when talking about the impending doom of third-party cookies.Horre

This Week in Apps: Instagram restricts teens’ accounts, Elon Musk criticizes App Store fees, Google Play’s new policies

Tech Crunch 31 Jul 2021 02:40 PM Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of liv

Google unveils its proposed ‘safety section’ for apps on Google Play

Tech Crunch 28 Jul 2021 03:09 PM In the wake of Apple’s advances into consumer privacy with initiatives like App Tracking Transparency and App Store privacy labels, Google recently announced its own plans to introduce a new “safety section” on Google Play that offers more information about the data apps collect and share, and other security and privacy details. Today, the company is sharing for the first time what the new section’s user interface will look like, along with other requirements for developers. In May, Google expl

Ad revenues surge at Alphabet, Apple and Microsoft

The Drum 28 Jul 2021 10:08 AM Silicon Valley is reaping the benefits of a resurgent advertising market with revenues up across the board as brands clamor for a slice of the digital pie.Alphabet, Apple and Microsoft have all posted record-breaking quarters, highlighting the gains made by a technology sector that has become the lifeblood of the economy during repeated lockdowns.Leading the charge is Alphabet, buoyed by resurgent Google ad revenues smashing analyst expectations after increasing 69% from the same pandemic-depre

Google, Apple and Microsoft report record-breaking profits

Guardian Technology 27 Jul 2021 08:54 PM Google, Apple and Microsoft reported record-breaking quarterly sales and profits on Tuesday night as the firms continue to benefit from a pandemic that has created a “perfect positive storm” for big tech.Sign up to Alex Hern’s weekly technology newsletter, TechScape.Apple made a $21.7bn (£15.6bn) profit for the three-month period that ended in June, its best fiscal third quarter in its 45-year history, boosted by strong sales of the iPhone 12 and growth in its services business.Alphabet, Google’

Publisher strategies to grow 1st party data

What's New in Publishing 23 Jul 2021 07:26 AM The value to publishers of growing first-party data increases with each new disruptive technology or regulatory trend.For years, digital marketers and publishers have relied on 3rd party data as a way to track and target consumers. As they say, the times they are a-changin’. Besides Apple’s recent privacy push which blocks identifying email open rates and IP addresses, significant changes are happening in the digital space, including: Google’s ad targeting changes Chrome dropping 3rd party coo

How to connect an Xbox controller to your iPhone

Mashable 22 Jul 2021 11:44 PM Since it's always in your pocket, purse, or hand, there's no question that an iPhone is a much more convenient gaming platform than any PlayStation or Xbox could ever be. But that convenience comes at a price, especially for those of us too old to have grown up using touchscreens.Simply put, some games are just plain better with a controller. You can play Fortnite with a touchscreen, and many people do, but come on. That can never be as precise as aiming with analog sticks, which itself is admit

3 Ways to Stand Out from Competitors

Entrepeneur 22 Jul 2021 06:15 PM July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We all know that to build a successful business, we have to stand out so people will choose us over our competitors. But there’s a right way and a wrong way to do that, and unfortunately, most entrepreneurs approach this critical task in the wrong way. Doing it the right way results in lower marketing costs, a shorter sales cycle and dominance in your market. Doing it the wrong way results in the opposite. O

5 critical questions for publishers to ask identity solution partners

What's New in Publishing 22 Jul 2021 07:00 AM Many in the industry believe Google’s delay in suspending third-party cookies until 2023 was inevitable with the testing opportunities that have currently been available. But, with 53% of publishers still looking for a solution to address the loss of third-party cookies, it would be naive to take the foot off the pedal. If anything, the delay gives businesses more time to learn, test, and determine the best suite of solutions to improve monetization, prospecting and performance. Identity is quic

Why Apple’s walled garden is no match for Pegasus spyware

Guardian Technology 21 Jul 2021 10:50 AM You will, by now, have heard about Pegasus. It’s the brand name for a family of spyware tools sold by the NSO Group, an Israeli outfit of hackers-for-hire who sell their wares to intelligence agencies, law enforcement, and militaries around the world. Sign up to Alex Hern’s weekly technology newsletter, TechScape.An investigation by the Guardian and 16 other media organisations around the world into a massive data leak suggests widespread abuse of NSO Group’s hacking software by government custo

How does Apple technology hold up against NSO spyware?

Guardian Technology 19 Jul 2021 11:00 AM It is one of the technological battles of the 21st century – in which every mobile phone user has a stake.In one corner, Apple, which has more than a billion active iPhones being used across the world. In the other, companies such as Israel’s NSO Group, developing spyware designed to defeat the most sophisticated security and privacy measures.And while Apple says it is keeping pace with surveillance tools that are used to attack its phones – it boasts of creating “the most secure consumer platfo

Xiaomi global shipments push past Apple for No. 2 spot

Tech Crunch 15 Jul 2021 07:10 PM A banner quarter for Xiaomi helped the Chinese mobile company snag the No. 2 spot in global smartphone shipments, according to newly posted Q2 numbers from research firm Canalys. It’s pretty stunning growth for the company, up 83% year-over-year for the quarter and capturing 17% of the global market. The surge puts Xiaomi at No. 2, globally, behind only Samsung’s 19% by a relatively small margin. Apple is at third with 14% (after its own solid growth has slowed), while fellow Chinese manufactur

The 10 best news apps to stay informed without all the doomscrolling

Mashable 14 Jul 2021 07:20 PM If you want to stay informed on current affairs, you could download every single news app out there. But that would be overwhelming. Instead, make it easier on yourself and find a great news aggregator.These news apps collect articles from a large pool of sources, and incorporate different types of reporting, so instead of getting stories just from the New York Times or a local news station, you'll get a good mix. If you really only want updates from your regional newspaper, go ahead and downloa

How publishers can address the identity crisis

What's New in Publishing 13 Jul 2021 07:45 AM Google may have given them a stay of execution until 2023 – but third-party cookies are still facing the chop. Cookie deprecation, privacy regulation and Apple’s decision to make its iOS ad identifier opt-in, creates one of the biggest disruptions to publishers’ advertising models in a generation. For a long time, third-party cookies and device identifiers have been the foundation of people-based marketing, enabling granular targeting and precise measurement on cross-site, cross-channel advertis

Fading footsteps: the online tracking crackdown and its hidden opportunity

The Drum 12 Jul 2021 10:30 AM By Henri Lawrance-July 12, 2021This promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage.Silicon Valley has recently cracked down on online tracking, causing a furor in the advertising industry. Apple will soon require users to opt in to tracking for each of their apps and Google has shelved a replacement t

7 ways Apple’s privacy change impacts email marketing for publishers

What's New in Publishing 12 Jul 2021 07:00 AM In email newsletter marketing, it is common to insert a single image pixel into an email, to tell whether the email has been opened. Apple’s new email privacy policy is interrupting that decades-old practice.Readers can’t see the 1-pixel image embedded in their content, but when their email client executes the HTML code it tells the original server to send the image. The sender, or email service provider, can then record that the image was called, and assume it was likely because the email was o

7 ways Apple’s privacy change impacts email marketing for publishers

What's New in Publishing 12 Jul 2021 07:00 AM In email newsletter marketing, it is common to insert a single image pixel into an email, to tell whether the email has been opened. Apple’s new email privacy policy is interrupting that decades-old practice.Readers can’t see the 1-pixel image embedded in their content, but when their email client executes the HTML code it tells the original server to send the image. The sender, or email service provider, can then record that the image was called, and assume it was likely because the email was o

The anonymous web: How publishers can identify anonymous website visitors

What's New in Publishing 09 Jul 2021 07:15 AM Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without being able to verify visitors on the anonymous web, publishers will lose an important source of audience data that allows them to programmatically sell hyper-relevant advertising inventory to brands. This “horror show” has come about in part because of the phase-out of third-party cookies (recently delayed). Privacy regulations such as GDPR and CC

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