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Latest industry, technology and marketing insights

As publishers return to apps, are audiences finally prepared to pay?

What's New in Publishing 20 Nov 2019 07:45 AM The past six weeks have seen a number of significant paid app launches, from The Atlantic to inews and The Guardian. Esther Kezia Thorpe looks at what’s behind this rush back to publisher apps, and why audiences will be willing to pay for them. The launch of the iPad was seen by many as the dawn of a new kind of digital magazine. Magazine and newspaper ‘pages’ were painstakingly reimaged until they were pixel perfect, covers would quite literally sing and dance, and issues were stuffed with all

Why the publishing industry will remain a subscription stalwart

What's New in Publishing 19 Nov 2019 07:45 AM Opinion Over the last few weeks, we’ve seen the launch of two promising entertainment options – Apple TV+ and Disney+. Conventional wisdom (and most ‘experts’) will say that Disney will win this battle, but I disagree. On the surface, Disney’s long-standing dominance in the entertainment industry and its vast library of content suggests that it will easily overcome any challenger. But, here’s the thing – while content remains important, the real measure of success in the Subscription Economy is

Instagram 'stalker' app Ghosty drops off Google Play Store

BBC Technology 19 Nov 2019 10:59 AM By Alexander Cockeram Technology reporter Image copyright Ghosty The maker of Ghosty, an app which gives users access to private profiles, has removed it from Google's Play Store.The move came after Instagram said it planned to send a cease and desist letter to Ghosty's developer.The service required each user to give it access to their own profile, as well as to invite their friends - at least one of whom also had to join.It then gives access to data in those accounts as well as any other prof

“Tech behemoths are smelling potential” as digital subscriptions grow from 10M to 20M: FIPP report

What's New in Publishing 18 Nov 2019 07:25 AM Digital only subscriptions for news and magazine media have doubled from 10M to 20M in a year and a half, according to the latest Global Digital Subscription Snapshot report from FIPP and CeleraOne. The actual figure is likely much higher as the report could not include data from “hundreds of titles with paywalls,” as they were not available. This achievement is particularly poignant in a year in which an increasing number of respected commentators have focussed their reporting on the potential

Sexist and biased? How credit firms make decisions

BBC Technology 18 Nov 2019 12:07 AM By Kevin Peachey Personal finance reporter Image copyright APple Jamie Heinemeier Hansson had a better credit score than her husband, tech entrepreneur David. They have equal shares in their property and file joint tax returns.Yet David was given permission to borrow 20 times the amount on his Apple Card than his wife was granted. The situation was far from unique. Even Apple's co-founder Steve Wozniak tweeted that the same thing happened to him and his wife despite having no separate bank acco

Firefox’s fight for the future of the web

Guardian Technology 17 Nov 2019 09:00 AM Mozilla’s Firefox logo displayed on a smartphone. Photograph: SOPA Images/LightRocket via Getty Images Why do you choose the browser you use? Maybe you think it loads pages more quickly. Maybe it’s made by the same firm as your device and you think it’s more compatible in some way. You prefer the graphics, perhaps, or it just happened to be pre-installed on your machine. Maybe you’re not even aware that there’s a choice. In reality, two-thirds of us have been funnelled into using Google’s Chrom

Spotify confirms it’s testing real-time lyrics synced to music

Tech Crunch 14 Nov 2019 10:12 PM With the launch of iOS 13, Apple added perfectly timed live lyrics to its Apple Music app. Now Spotify may do the same. Several users in international markets are now seeing a similar synced lyrics feature in their Spotify mobile app, where lyrics scroll by in time with the music. The feature is powered by Musixmatch, according to the screenshots. Spotify confirmed to TechCrunch the feature is a test in a limited number of markets. While Spotify didn’t confirm which regions have access, we’re s

The Apple Card fiasco is a brand risk – but not a very big one

Marketing Week 14 Nov 2019 05:00 PM It was meant to be the bright, transparent alternative to the murky, old-fashioned world of credit card companies. When Apple launched its much-vaunted Apple Card in America back in August there was a tremendous surge in applications for the new product. A month into its launch, Bloomberg reported that the card had already amassed some $736m in loan balances. That’s a drop in the credit ocean compared to the big banks, which all count their credit balances in the billions. But for a credit card

Disney+ lures 10m subscribers a day after launch

Telegraph 14 Nov 2019 01:09 PM

Google set to offer banking current accounts

BBC Technology 14 Nov 2019 12:11 AM Image copyright Getty Images Google has become the latest big tech firm to move into banking by offering current accounts.The firm said it plans to partner with banks and credit unions in the US to offer the "smart checking" accounts.It said the service, to be launched via Google Pay, will allow users to add Google's analytic tools to traditional banking products.The move follows offerings of credit cards, payment systems and loans by Facebook, Uber, Apple and Amazon.While the products and arra

As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

Digiday 13 Nov 2019 05:01 AM The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple’s muscular stance of ultimate user privacy by default. Industry sources have accused Apple of using publishers as collateral damage in the platform’s quest to

The Digerati discussions: Where will we see the next big wave of digital disruption?

The Drum 13 Nov 2019 12:01 AM What do top advertisers think will be disrupted next? The Drum Digerati is our celebration of the world’s top digital marketers. As part of a series of questions, we asked each of those on the list what they believe will be the next wave of digital disruption. The years of mobile are mercifully over, hopefully, but industry leaders across the globe are split on the next big wave of digital disruption. Programmatic advertising has buyers and sellers rethinking their supply chains. Television is

Disney+ has finally arrived. Here's how to watch it.

Mashable 12 Nov 2019 04:41 PM Disclosure Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Folks, the day is here. The much hyped Disney+ streaming service is out and you can watch it right now. When the servers work, anyway. Once the incredible stress of launch day wears off, streaming Disney+ and its massive catalog is easy as can be. You can choose to pay either $6.99 a month or $12.99 a month to bundle i

Disney+ marketing push goes down to the wire

The Drum 12 Nov 2019 04:22 PM Roving musicians in New York will be playing music from Star Wars to promote Disney+ Disney’s streaming service, Disney+, has officially launched today (Tuesday 12 November).The Disney+ marketing team has taken to the streets of New York City for ‘Plus Up Your Day’ as part of a continued last-minute awareness blitz. It has lined busy midtown Manhattan with a so-called streaming cube, a glass truck where passersby can demo and sign up for Disney+; a 12-foot LED truck displaying Disney+ content;

The 10 Most Valuable Global Brands

MarketingProfs 12 Nov 2019 03:00 PM The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands (i.e., at least least 30% of revenue must have come from outside of the brand’s home region). The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty (see the full method

Apple throws Instagram 'stalker' app off store

BBC Technology 11 Nov 2019 08:57 PM Apple has banned an app that let people monitor others' activity on Instagram.Like Patrol charged a fee to notify users which posts their friends had "liked" and who they had recently followed.The action comes a month after Instagram had tried to force the app to shut down after accusing it of scraping people's data without their consent.Like Patrol's Mexico-based developer insists the app merely used public data.And Sergio Luis Quintero told the BBC that he now plans to challenge Apple's ban.

Apple's 'sexist' credit card investigated by US regulator

BBC Technology 11 Nov 2019 03:22 PM Image copyright APple A US financial regulator has opened an investigation into claims Apple's credit card offered different credit limits for men and women.It follows complaints - including from Apple's co-founder Steve Wozniak - that algorithms used to set limits might be inherently biased against women.New York's Department of Financial Services (DFS) has contacted Goldman Sachs, which runs the Apple Card.Any discrimination, intentional or not, "violates New York law", the DFS said.The Bloom

15 gift ideas for your extremely online friend

Mashable 11 Nov 2019 03:51 PM Disclosure Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Image: apple / crave coffee / merchoid Your Extremely Online friend may be glued the internet, but they're always there when you need them. They're your go-to for the latest in pop culture and political news. They're on top all the latest trends. They're the meme queens of the friend group (an extremely underrated role)

BrewDog, Apple, Argos: Everything that matters this morning

Marketing Week 11 Nov 2019 07:45 AM BrewDog launches mini hotels BrewDog is launching city centre mini-hotels as it looks to expand into hospitality. The Independent Scottish craft brewer is launching the first BrewDog Kennels in its home city of Aberdeen with prices starting at £75. Guests will be treated to a welcome beer at check-in, and all the rooms will feature a beer fridge in the shower. BrewDog co-founder James Watt says: “Aberdeen is an incredible place for craft beer so we have upped the ante with our own take on accom

‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future

Digiday 11 Nov 2019 05:00 AM Magazine group Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws. Since 2017, Apple has been clamping down on persistent web tracking in the name of protecting user privacy. Immediate Media, like a lot of publishers, has seen CPMs for Apple Safari audiences sold on the open exchange decrease each time Apple reduces the a

Apple's new credit card faces sexism investigation

Telegraph 10 Nov 2019 10:56 PM

Impacts of Apple’s latest privacy update thwarting ‘link decoration’

Digiday 08 Nov 2019 05:01 AM With Safari’s anti-tracking feature, Intelligent Tracking Prevention 2.3, Apple fired a warning shot at companies using “link decoration” — a method of passing information through code added to a URL — as an alternative to third-party cookies, closing yet another loophole in its quest of killing off cross-domain tracking through third-party cookies. For years, link decoration has been used to track referrals. Apple’s concern: Companies have been using link decoration to sidestep Apple’s privacy

How big tech is dragging us towards the next financial crash

Guardian Technology 08 Nov 2019 06:00 AM Illustration: Guardian Design/Christophe Gowans/Getty Main image: Illustration: Guardian Design/Christophe Gowans/Getty ‘In every major economic downturn in US history, the ‘villains’ have been the ‘heroes’ during the preceding boom,” said the late, great management guru Peter Drucker. I cannot help but wonder if that might be the case over the next few years, as the United States (and possibly the world) heads toward its next big slowdown. Downturns historically come about once every decade, a

Where Accomplished Marketers Started Before They Became Successful

Entrepeneur 07 Nov 2019 06:30 PM In this video, Entrepreneur Network partner Eric Siu offers some tips to help you when starting a marketing career, including important habits and influential content to incorporate into your planning. Offer to work for free when you are just starting your career. Gather all the content from trustworthy leaders in the market. Siu employs specific news-gathering apps to collect content that major marketers share and produce. Go out and execute on your plan! From there, given enough time and hus

With $6.5M in funding, Aircam offers a fast, easy way to share photos at events

Tech Crunch 07 Nov 2019 02:39 PM Aircam is a new startup that allows anyone to get instant access to pictures taken by professional photographers at weddings, parties and other events. The company was founded by brothers Evan and Ryan Rifkin, who previously co-founded Burstly, the company behind mobile app-testing service TestFlight (which was acquired by Apple). In addition to officially launching Aircam today, they’re also announcing that the company has raised $6.5 million in seed funding led by Upfront Ventures, with parti

Should publishers worry about Apple News Plus?

What's New in Publishing 07 Nov 2019 07:30 AM Apple has been in the news aggregation business for quite some time now, but never as committed as today. Earlier this year, the tech giant from Cupertino decided to double-down on their Apple News investment and grab a bigger piece of the digital publishing pie by launching a new subscription service called simply Apple News Plus. The main idea behind this new product is to bring together all sorts of digital publishers into a well-designed platform within the Apple News app. Currently, as var

Should publishers worry about Apple News Plus?

What's New in Publishing 07 Nov 2019 07:30 AM Apple has been in the news aggregation business for quite some time now, but never as committed as today. Earlier this year, the tech giant from Cupertino decided to double-down on their Apple News investment and grab a bigger piece of the digital publishing pie by launching a new subscription service called simply Apple News Plus. The main idea behind this new product is to bring together all sorts of digital publishers into a well-designed platform within the Apple News app. Currently, as var

Target just dropped its 54-page 2019 Black Friday ad: Save on iPhone 11, gaming bundles, Instant Pot, and more

Mashable 06 Nov 2019 06:13 PM Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It's heeere.Image: Target Brace yourself for the most epic Target run of the year. The retailer has released its 2019 Black Friday ad scan, announcing exclusive deals on gaming bundles, smart home devices, Dyson vacuums, an Instant Pot, and even the newest iPhone and Samsung Galaxy models. It is, as the kids say, extremely lit. All of Target's Black Friday deals will be available Thanksgiving

“5G is the next battleground”: Worldwide demand for smartphones surge

What's New in Publishing 06 Nov 2019 10:35 AM The smartphone is back on the growth path, and how! In India, Diwali (the festival of lights) came early this year for smartphone makers, with the mobile category seeing the biggest festive season till date, and they raked in millions on both online and offline platforms. The smartphone category witnessed 15 times growth, led by brands like Samsung, OnePlus, Apple, Xiaomi and Vivo. “The India smartphone market grew in double-digits reaching a record of 49 million units in third quarter 2019,”

How American Express is preparing for a world without cookies

Digiday 06 Nov 2019 05:01 AM American Express is preparing for a world without cookies by developing more identity-based media buying strategies. Advertisers like the financial firm are increasingly searching for alternatives to third-party cookies as the impact of stricter data privacy regulation makes it harder to target people in certain environments like Apple’s Safari and in-app inventory. If necessity is the mother of invention, the prospect of ID solutions across a large swathe of the ad ecosystem should spur a jump

How to create audio visual content on a budget

The Drum 05 Nov 2019 04:46 PM By Aoife Daly-05 November 2019 16:46pmThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Zazzle Media discuss the rise of podcasts and audio, with tips on how marketers can make t

British health-tech firm raises $25m in push to use AI to treat diseases

Telegraph 05 Nov 2019 08:00 AM

TikTok and Apple decline to testify over China

BBC Technology 04 Nov 2019 10:56 AM Image copyright Getty Images Both TikTok and Apple have declined to testify to US Congress in a hearing, about their ties to ChinaTuesday's hearing is designed to explore the relationships the US-based technology industry has with China and whether there are national security issues as a result. TikTok said it was unable to send a suitable delegate "on short notice" but was committed to "working productively" with Congress.Apple said it had no comment.Police-tracking app"I've invited Apple and

Digiday Research: Publisher satisfaction with platforms plummets in 2019

Digiday 04 Nov 2019 05:01 AM For years, digital platforms like Google and Facebook delivered the majority of publishers’ online traffic for free and asked for little in return. But when platforms started tweaking their algorithms, many publishers suffered and some disappeared entirely. Publishers may no longer trust platforms, but they still need them — because despite their excitement about alternate revenue streams, most publishers still rely on traditional models. According to Digiday Research, publishers say that ad sa

The Drum Digerati 2019: the world's top 100 digital marketers (part 1)

The Drum 04 Nov 2019 12:01 AM The Drum Digerati 2019 Starting today, we can reveal who has made it into The Drum Digerati – our celebration of the world’s top digital marketers.From brand bosses to media mavericks, corporate kingmakers to industry innovators, The Digerati shines a spotlight on 100 outstanding individuals shaping the digital industry today.Spanning Silicon Valley to Singapore, the list includes considerable representation from natural digital hotbeds like agencies, new media publishers and social media platf

Here's how you can get an Apple iPhone X for under £400

Mashable 01 Nov 2019 12:58 PM Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The refurbished market offers great chances to save.Image: Apple TL;DR: A refurbished Apple iPhone X is available for £399 on O2, without a contract. We don't need to tell you much about the impressive Apple iPhone X, because at this point there are no secrets. The trendy phone offers a 12MP camera, up to 21 hours of battery, a 5.8-inch screen, and so much more. It's great. Affordability is th

How Apple TV+ fits in to an increasingly crowded ad-free video streaming market

The Drum 01 Nov 2019 11:57 AM Apple+TV: is there enough room for yet another ad-free service to 'demand money'? Apple has made a concerted global push into original TV with the launch of its ad-free streaming service today (Friday 1 November). So how does the tech giant barging into an increasingly fierce market alter the future of streaming?Apple TV+ launches at an aggressively inexpensive $4.99 a month, which chief executive Tim Cook has described as “a gift to our users”. In addition to a seven-day trial, it is free for

Costco Black Friday 2019: Save on TVs, Laptops, Apple Devices, More

Mashable 31 Oct 2019 03:21 PM Disclosure Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Costco is already advertising Black Friday deals. Follow @https://twitter.com/PCMag PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from

How to Make 7 Figures as a Marketer

Entrepeneur 31 Oct 2019 05:30 PM In this video, Entrepreneur Network partner Eric Siu discusses how to make seven figures as a marketer. Siu points out that although he loves teaching marketing and spreading his skills with others, he has learned the importance of delegation over the years. If you've gained a certain about expertise, you are probably in a place of leadership. Good leaders know how to get people to rally around a certain cause, keep them happy, lead them and then elevate them to the next level. Being a good mar

Apple Card users can now finance iPhone purchases for 24 months, interest-free

Tech Crunch 31 Oct 2019 01:57 PM It’s not quite an “Apple Prime” subscription, but it’s compelling. Apple on Wednesday introduced a new program that will allow Apple Card users to finance their iPhone purchases for 24 months, without paying interest. The program aims to appeal to consumers who frequently upgrade their iPhone to the latest model, but often turn to their carrier to finance those purchases. With the Goldman Sachs Apple Card, those iPhone users will have another option — and one without the associated interest and

9 creepy tech gadgets and features spookier than a Halloween movie

Mashable 31 Oct 2019 02:20 PM A mysterious voice coming from inside the house. A watchful eye you never knew was there. These scenarios may sound spooooooky, but they aren't paranormal. These days, the plots of horror flicks can sound a lot like modern technology. We don't have to look to ghost stories or scary movies for tales of shadowy characters or the past never really dying. Tech products and hackers are our modern day Freddy Kruegers. Minus the, ya know, murder. In honor of Halloween (and cybersecurity knowledge!),

For the first time in two years, the smartphone market shows signs of life

Tech Crunch 31 Oct 2019 02:15 PM All is not lost for smartphone manufacturers. On the heels of two years’ of global stagnation, the category is finally showing some signs of life. Much of the bounce back comes as manufacturers are working to correct for dulled consumer interest. I wouldn’t put too much weight in the numbers right now, as they’re little more than an uptick. Numbers from Canalys put shipment growth at 1% from Q3 2018 to Q3 2019. In most cases, that would be a modest gain, at best, but this is notably the first t

Google Pixel 4 review: a good phone ruined by poor battery life

Guardian Technology 31 Oct 2019 07:00 AM Easy to hold, great to use, until it runs out of juice, the Google Pixel 4 is a missed opportunity. Photograph: Samuel Gibbs/The Guardian Google is one of only a handful of smartphone manufacturers still making flagship phones that aren’t ginormous beasts, with the new Pixel 4 the cheapest in a while that significantly undercuts the competition. Priced at £669, the Pixel 4 is £70 cheaper than last year’s Pixel 3 and £60 cheaper than Apple’s iPhone 11. It’s also cheaper than its bigger sibling t

Disney+ leads US brand awareness and subscriber race for new video streaming services

The Drum 30 Oct 2019 10:13 AM Disney+ leads incoming video streaming services for brand awareness and purchase intent Disney+ is leading subscription intent and brand awareness in the US, when compared to rival, soon-to-launch services from Apple, WarnerMedia and NBC, according to recently released research from Hub.The firm polled 2,016 US consumers in August 2019 about their likelihood to subscribe to some of the incoming TV streaming offerings, and it is clear that Disney currently stands head and shoulders above others.

Period emoji arrives on iPhones in bid to 'break the taboo' over menstruation

Telegraph 29 Oct 2019 02:57 PM

Google Pixel 4 XL review: not quite ready for primetime

Guardian Technology 29 Oct 2019 07:00 AM With an interesting design, some Google software and hardware magic, the Pixel 4 XL is full of potential that hasn’t quite been realised yet. Photograph: Samuel Gibbs/The Guardian Google’s latest Pixel 4 XL smartphone is its bravest yet, throwing out the conventions of old, integrating cutting-edge technology and attempting to round it all out with a special mix of software direct from the Android-maker. By now you probably know the drill. The Pixel 4 XL is a metal and glass sandwich like pract

Apple releases iOS 13.2 with Deep Fusion

Tech Crunch 28 Oct 2019 05:19 PM Apple has released iOS 13.2 and iPadOS 13.2 for the iPhone and iPad. This update features the usual bug fixes and security improvements. But Apple is also adding a handful of new features to its operating system. First, iOS 13.2 brings a ton of new emojis. The company now officially supports Unicode 12.0. You can now create all possible combinations of handholding-couple emojis regardless of gender or skin tone. There are new accessibility-focused emojis, such as a service dog, people using whe

Fitbit shares jump 25pc on report of Google takeover

Telegraph 28 Oct 2019 05:15 PM

More Spotify subscribers is music to investors' ears

Telegraph 28 Oct 2019 04:26 PM

iPhone 5 users risk losing internet access

BBC Technology 28 Oct 2019 12:26 PM Image copyright Getty Images Apple iPhone 5 users have been warned to update their software before the weekend or face losing access to the internet.The technology giant said users who did not download iOS 10.3.4 by 3 November would be locked out of features that rely on the correct time and date.This includes the App Store, email, web browsing and storage service iCloud.While it is not the latest version of the operating system, it is the most up-to-date available for the model.Users of older

The Financial Times is rolling out subscriber-only podcasts

Digiday 28 Oct 2019 04:01 AM The Financial Times has expanded its audio strategy to include subscriber-only podcasts, a first for the publisher. The FT has hired its first global head of audio Cheryl Brumley, who will beef up the team of dedicated audio staff in the coming months to eight people, split across the New York and London offices, according to Renée Kaplan, FT head of audience and new content strategies. Brumley, who comes to The FT from The Economist, is charged with striking the balance between ad-supported po

Getting started with podcasting: Tip sheet

What's New in Publishing 28 Oct 2019 06:00 AM There’s plenty of interest in getting started with podcasting. The tools and workflow may seem daunting, but everything’s a little easier when you have a community of generous podcasters to lean on for advice. These tips were shared on one of our chat groups, lightly edited for this tip sheet. Niki TorresChief Best FriendsSingapore Definitely invest in a good mic. I recommend the mic that I currently use, which is in the medium range. It’s the Audio-Technica ATR2100. It’s good in that it only pi

How to snag iPads, MacBooks, and more Apple products for super cheap before Black Friday

Mashable 26 Oct 2019 09:00 AM Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Want a new (to you) MacBook or iPad but don't want to spend a lot of money. We get it. That's what certified refurbished is for.Image: ZLATA IVLEVA / MASHABLE If you haven't noticed, Apple products just keep getting more expensive. Not only are they outpacing inflation, but also most other gadget makers. Let's be real though: we're all still going to buy them anyway. (Ohh, so shiny.) The thing

How to avoid butt dialing like Rudy Giuliani

Mashable 25 Oct 2019 08:16 PM Rudy Giuliani using something other than his butt to make a call.Image: Steven Ryan / getty Lock your smartphone screen. If you don't, you might end up accidentally butt dialing an NBC reporter and be overheard saying, "The problem is we need some money." You might even end up butt dialing the same reporter more than once, as Giuliani reportedly did. Now that you've taken the elaborate security step of locking your cell before placing it in your pocket, take some time to enjoy these photos of

Digiday Publishing Summit Event Briefing: Why publishers need to think like gyms to retain subscribers

Digiday 25 Oct 2019 04:00 AM October 25, 2019by Lara O'Reilly With print ad revenue fading and digital ad spending on course for its first decline in a decade, almost every publisher is looking to a future where readers, rather than marketers, are their core customers. At this week’s Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. What we learned When it comes to subscriber rete

GameClub offers mobile gaming’s greatest hits for $5 per month

Tech Crunch 24 Oct 2019 08:40 PM Apple Arcade introduced the idea of all-you-can-eat subscription-based mobile gaming to the mainstream. Google Play Pass soon followed as a way to subscribe to a sizable collection of both apps and games on Android devices. Today, a startup called GameClub is launching in the U.S. to offer an alternative. For $4.99 per month, mobile consumers will be able to access a library that includes some of the best games to have ever hit the App Store. To be clear, GameClub is not a cloud gaming platform

The Secret to Getting a Job That Pays 6 Figures

Entrepeneur 24 Oct 2019 05:30 PM In this video, Entrepreneur Network partner Eric Siu discusses how he landed a six-figure marketing job. Siu talks about how the first marketing job he landed, which he eventually turned into a six-figure job, began as a freelance gig. Over time, with relentless commitment and engagement as a freelancer with the company, he secured the full-time position. However, that meant he needed to move to the company's location in Philadelphia. Though the opportunity seemed tempting, especially from a

What if scale breaks community? How 3 news organisations are rebooting audience engagement to fight online toxicity

What's New in Publishing 24 Oct 2019 06:25 AM Digital-born news organisations in the Global South are retreating from engaging audiences at-scale through open social media channels, and they are focusing instead on building “narrower, stronger, and deeper” relationships with their audiences. This shift comes in response to mounting political pressures —including targeted, orchestrated attacks on their operations and journalists— and rising audience toxicity. As a result, they’re emphasising acts of civic engagement designed to prompt commun

Which is best: iPad Air or iPad Pro 11?

Guardian Technology 24 Oct 2019 07:01 AM Which iPad is best? Should Len buy an 11in iPad Pro or the new iPad Air with extra storage? Photograph: Apple I use a 9.7in Samsung Galaxy Tab S2 tablet for general browsing, emails, reading digital magazines and some very basic photo editing. It only has 32GB of storage so some apps are installed on its 128GB SD card. However, the battery is no longer what it was, and Samsung has not updated its version of Android, so it is still running Android 7. I am thinking of getting a new iPad because A

Xiaomi: The Chinese brand dominating India's smartphone market

BBC Technology 22 Oct 2019 06:55 AM Image copyright Getty Images Chinese tech company Xiaomi has come to dominate India's massive low-cost smartphone market in a few short years. The BBC's Krutika Pathi talks to tech experts to understand just how that happened.Fifteen minutes - that's how long it took for Xiaomi's latest smartphone, Redmi Note 8, to sell out once it went on a "flash sale" online on Monday.But this isn't unusual among the company's products, and is a key part of its India strategy."You've got to register online f

OnePlus 7T Pro review: the best kind of deja vu

Guardian Technology 22 Oct 2019 06:01 AM The OnePlus 7T Pro is a six-month refresh to an outstanding phone that adds slightly faster performance, longer battery life and a new macro mode. Photograph: Samuel Gibbs/The Guardian The OnePlus 7T Pro is an update to the best phone of the first half of 2019 and the good news is that they haven’t messed up, with tweaks that make it just as good, if not better, than the model it replaces. The bad news is that the updated phone starts at £50 more than its predecessor, at £699, although as it al

3 Popular Business-Naming Habits Worth Breaking

Entrepeneur 21 Oct 2019 08:30 PM Image credit: scyther5 | Getty Images So it’s time to create a name for your new brand, business, product or app. You’ve read all the articles and guides, and now you're even more confused than before. The biggest problem is that most naming experts have a specific clientele, as well as a branding and marketing philosophy. A bootstrapped tech startup, international rollout from P&G and small bakery in Maine will all need take very different approaches. With this in mind, here are three comm

Apple’s control over the App Store is no longer sustainable

Tech Crunch 21 Oct 2019 03:53 PM Last week, Apple caved to the Chinese government and pulled an app called HKmap.live that was being used by Hong Kong protestors to crowdsource the location of police forces. While Apple CEO Tim Cook defended Apple’s stance, the move is a reminder that Apple is the only judge and jury regarding what’s acceptable in the App Store — but as mobile devices are integrated into more aspects of our lives, it’s getting harder to justify such tight control over their software. The current state of the A

The new iPhone is ugly

Tech Crunch 19 Oct 2019 04:45 PM I’ll be the first to admit that I’m a bit old-fashioned when it comes to phones. Everyone scoffs at my iPhone SE, but the truth is it’s the best phone Apple ever made — a beautiful, well designed object in just about every way. But damn is the iPhone 11 Pro ugly. And so are the newest phones from Samsung and Google, while we’re at it. Let’s just get right to why the new iPhones are ugly, front and back. And sideways. We can start with the notch. Obviously it’s not new, but I thought maybe this

Fintech brand Curve launches first campaign

Campaign 18 Oct 2019 03:36 PM Curve, a payment platform that allows users to pay from any account or credit or debit card through a single card, has launched its first brand campaign. Following a visual revamp, the ads, which were created in-house, are running across 200 London Underground stations and 4,000 Tube carriages for a month from today (18 September). They are expected to reach four to five million commuters and aim to grow awareness and add to the 650,000-strong customer base. Curve provides an app, in which users

Google Pixel 4 Face Unlock works if eyes are shut

BBC Technology 17 Oct 2019 03:35 PM By Chris Fox Technology reporter Google has confirmed the Pixel 4 smartphone's Face Unlock system can allow access to a person's device even if they have their eyes closed.One security expert said it was a significant problem that could allow unauthorised access to the device.By comparison, Apple's Face ID system checks the user is "alert" and looking at the phone before unlocking.Google said in a statement: "Pixel 4 Face Unlock meets the security requirements as a strong biometric."Speaking be

Diageo’s playbook for global marketers

Marketing Week 17 Oct 2019 02:30 PM If you speak to brand consultants or listen to commentators, you might be forgiven for thinking the global brand is dead. The perceived threat of small, local brands is palpable in those conversations. The promise of a borderless world seems to have failed, with seemingly irreconcilable differences flaring up in divided societies from east to west. It now seems an impossible conundrum for marketers of global brands to know how to connect to such disparate audiences. And yet if you look at eviden

Netflix to boost marketing and content spend as it prepares for the ‘noisy’ streaming wars

The Drum 16 Oct 2019 11:19 PM Netflix's Stranger Things 3 push was one of its biggest Netflix plans to increase its marketing and content spend in the final quarter of the financial year, despite appearing unperturbed by the upcoming launch of competitor platforms Disney+ and Apple TV+ in the same period.Netflix shares surged 8% today (16 October) as it reported third quarter revenues of $5.24bn – a figure up 31% from Q3 2018’s $4.00bn. Operating margin was up on expectations at 18.7%, which the company partially attributed

Netflix warns that new services from Disney and Apple will hit growth

Telegraph 16 Oct 2019 08:34 PM

Relevancy and responsiveness: The secrets to successful brand growth

Marketing Week 16 Oct 2019 11:01 PM Relevancy and responsiveness are key traits shared by the brands that have retained their place on Interbrand’s list of the top 10 most valuable brands 20 years after the ranking made its debut. Coca-Cola (1) topped the Best Global Brands valuation list two decades ago, followed by Microsoft (2), IBM (3), Intel (4) and Nokia (5). The ranking back in 2000 was rounded off by General Electric (6), Ford (7), Disney (8), McDonald’s (9) and AT&T (10). Taking into account changes to the ways we co

OnePlus 7T review: the new cut-price flagship king

Guardian Technology 16 Oct 2019 06:00 AM If you want a large, silky-smooth screen but in a manageable package that beats the competition on price, experience and specs, the OnePlus 7T is it. Photograph: Samuel Gibbs/The Guardian The OnePlus 7T takes the best bits of the brilliant OnePlus 7 Pro and condenses them into a smaller, cheaper package. Released less than four months after the last version hit the shelves, the new £500 7T doesn’t mess much with the winning formula, simply adding a better camera and market-leading 90Hz screen t

Google reveals motion-sensing Pixel 4 phone as it challenges Apple on price

Telegraph 15 Oct 2019 04:17 PM

Google launches cheaper Pixel 4 to undercut Apple's iPhone

Guardian Technology 15 Oct 2019 03:36 PM The Google Pixel 4 aims to beat Apple’s iPhone on camera and price. Photograph: Google Google has launched its latest iPhone-competitor, the Pixel 4 and 4 XL, with new radar technology, dual-camera and a lower price. Google’s consumer hardware division unveiled a series of new devices in New York, led by the Pixel 4 smartphone and including an updated Nest Mini smart speaker and Nest Wifi system, among other products. The Pixel 4 and 4 XL are two new Google-made smartphones that are designed to

Safari’s new private browsing mode provides a new path around publisher paywalls

Digiday 15 Oct 2019 04:01 AM Publishers have discovered a new, Apple-shaped hole in their metered paywalls. The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser’s private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed,

The publisher’s guide to repurposing content, from podcasts

What's New in Publishing 14 Oct 2019 09:00 AM Once you’ve spent all that time and money creating a great podcast you want to maximise your return. This is why we now turn our attention to repurposing your audio content, to help you squeeze every last drop of value out of each episode. Podcast statistics are at an all time high – 51 per cent of the US population have listened to a podcast, while around six million British adults tune in each week. While these figures are impressive, there is still a huge, untapped market. Repurposing your

Short sellers pile on Netflix as Disney and Apple competition looms

Telegraph 14 Oct 2019 05:30 AM

Facebook paid just £28m tax after record £1.6bn revenues in UK

Guardian Technology 11 Oct 2019 01:53 PM Facebook’s latest UK accounts show that gross income from advertisers rose almost 30% last year Photograph: Dominic Lipinski/PA Facebook’s UK operations paid £28m in corporation tax last year despite achieving a record £1.6bn in British sales. The social media company’s latest UK accounts show that gross income from advertisers rose almost 30% last year to £1.65bn, and pretax profits surged by more than 50% from £63m to £97m. Steve Hatch, the Facebook vice-president for Northern Europe, said: “

Fury as Apple pulls US news app Quartz from China 'over Hong Kong coverage'

Telegraph 10 Oct 2019 11:25 PM

Few convinced by Apple's case for Hong Kong app removal

BBC Technology 11 Oct 2019 02:06 AM By Dave Lee North America technology reporter Image copyright Getty Images As if piling up sandbags before a flood, Apple was well prepared to face a backlash over its decision to remove an app used by Hong Kong protesters.But the firm’s carefully-worded statement offering its reasoning has left China watchers, politicians - and some famed Apple supporters - wholly unconvinced.“Apple’s decision to cave to Communist China’s demands is unacceptable,” tweeted Rick Scott, a Republican senator for F

Daily Crunch: Apple pulls Hong Kong app

Tech Crunch 10 Oct 2019 06:53 PM The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Apple pulls HKmap from App Store, the day after Chinese state media criticized its ‘unwise and reckless decision’ to approve it Less than a day after Apple was criticized by Chinese state media for allowing HKmap in the App Store, the crowdsourced map app said it had been delisted. This is Apple’s second

Apple drops Hong Kong police-tracking app used by protesters

BBC Technology 10 Oct 2019 05:52 AM Image copyright Getty Images Apple has removed an app that protesters in Hong Kong have used to track police movements and tear gas use, saying the app violated its rules. The company said the app, HKmap.live, had "been used in ways that endanger law enforcement and residents". Apple initially rejected the app - which uses data from protesters on the ground - from its store.When it later appeared on the App Store, there was a sharply-worded response in official Chinese media. The removal then c

The Rundown: Media consolidation wave is an effort to outlast, not outrun the industry

Digiday 10 Oct 2019 04:01 AM In this week’s Rundown: Digital media’s consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they’re just like them. Digital mediapalooza: It’s always better when we’re togetherThe recent wave of digital media consolidation continued apace this week, advancing into the business

Q&A: LeKiosk, pioneer of the information streaming industry

What's New in Publishing 10 Oct 2019 06:30 AM From independent beginnings in France in 2006, LeKiosk has evolved into an information streaming platform that now delivers more than 1,600 magazines, from over 450 publishers, for readers to enjoy whenever they want and on the device of their choice. With new developments in the offing, and as Apple News + muscles its way into publishing streaming, we caught up with Ari Assuied, CEO and Co-Founder of LeKiosk, to find out more… Can you give us further background about LeKiosk? LeKiosk is a pione

Why your next transformation should be ‘all in’

McKinsey 10 Oct 2019 12:00 AM Downloadable Resources Open interactive popup Article (PDF-848KB) Business transformation programs have long focused on productivity improvement—taking a “better, faster, cheaper” approach to how the company works. And for good reason: disciplined efforts can boost productivity as well as accountability, transparency, execution, and the pace of decision making. When it comes to delivering fast results to the bottom line, it’s a proven recipe that works.The problem is, it’s no longer enough. Dig

Daily Crunch: China pressures Apple

Tech Crunch 09 Oct 2019 05:05 PM The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. China attacks Apple for allowing Hong Kong crowdsourced police activity app Apple’s decision to greenlight an app called HKmaps, which is being used by pro-democracy protestors in Hong Kong to crowdsource information about street closures and police presence, is attracting the ire of the Chinese governme

How to move addressable TV from a buzzword to an industry staple

Digiday 09 Oct 2019 04:03 AM By Jamie Power, COO of addressable and head of analytics, Cadent The concept of addressable TV is easy to understand: identify the right households, send messages only those high-value audiences and have the ability to measure the impact of every campaign against a brand’s KPIs. Set-top-box addressable television, via cable and satellite providers, rolled out over 10 years ago, hitting real scale — 70 million households, in the last couple of years. As traditional TV audiences continue to fragm

iPhone 11 Pro Max review: salvaged by epic battery life

Guardian Technology 09 Oct 2019 06:00 AM If you buy the iPhone 11 Pro Max, be prepared for serious hand gymnastics and the constant fear of dropping it like a slippery bar of soap. Photograph: Samuel Gibbs/The Guardian The biggest, most expensive new smartphone from Apple is the iPhone 11 Pro Max, and you’ll need a small fortune to buy it. The new 6.5in iPhone 11 Pro Max costs from £1,149 and is in effect its smaller 5.8in iPhone 11 Pro sibling put in a photocopier with a 12% magnification applied. It has the exact same aluminium and

What’s next for semiconductor profits and value creation?

McKinsey 09 Oct 2019 12:00 AM Downloadable Resources Open interactive popup Article (PDF-508KB) Outside Silicon Valley, the semiconductor industry’s recent profitability seems unsurprising. The general assumption is that these players, like other tech companies, have long benefited from the rise of PCs, smartphones, and other devices. But insiders know that the industry’s good fortune is a relatively recent phenomenon. While software players were achieving record gains for most of the past two decades, most semiconductor co

Microsoft adds per-app time limits to its parental controls

Tech Crunch 08 Oct 2019 04:59 PM Microsoft is following Apple and Google’s lead with today’s launch of per-app and per-game time limits in its parental control software. Already, the company allows parents to limit screen time across Windows 10, Xbox One and Android via the Microsoft Launcher. However, it hadn’t yet allowed parents to limit the amount of time a child could spend in a specific app or game, as its competitors do. Instead, its existing controls allowed parents only to dole out a set amount of hours of screen time

Spotify gains Siri support on iOS 13, arrives on Apple TV

Tech Crunch 07 Oct 2019 03:16 PM In a long-awaited move, Spotify announced this morning its iOS 13 app would now offer Siri support and its streaming music service would also become available on Apple TV. That means you can now request your favorite music or podcasts using Siri voice commands, by preferencing the command with “Hey Siri, play…,” followed by the audio you want and concluding the command with “on Spotify.” The Siri support had been spotted earlier while in beta testing, but the company hadn’t confirmed when it wo

iPhone 11 Pro review: the best small phone available

Guardian Technology 07 Oct 2019 06:00 AM The iPhone 11 Pro will handle everything you need now, and will likely be a top performer for years to come. Photograph: Samuel Gibbs/The Guardian Apple’s iPhone has gone “pro” for its 11th iteration, with dramatically improved cameras and longer battery life, which make the smaller iPhone 11 Pro the king of more manageable phones. Costing from £1,049 the iPhone 11 Pro is one of a rare breed: a premium flagship smartphone that doesn’t have a ginormous screen and is therefore small by today’s st

Apple reverses App Store ban on Hong Kong protest map app

Telegraph 04 Oct 2019 06:43 PM

Amazon’s Prime Video app disappears from the App Store [Updated]

Tech Crunch 04 Oct 2019 04:16 PM In what we understand was a “technical issue”, the Amazon Prime Video app disappeared from the Apple App Store, making it unavailable for new downloads or updates to users both on iOS and Apple TV. Twitter users began to tweet to Amazon for help about the problem on Friday morning, to which Amazon’s support channels have yet to reply. [Update: we’ve learned the issue is technical in nature, but we have no further information as to the details of the problem. The app should be back shortly.] [Up

The must-read publishing stories you may have missed this week

What's New in Publishing 04 Oct 2019 06:30 AM Google excluding French publishers from search results, why publishers need to commit more to subscription initiatives, and more… There’s no happy ending for French publishers’ war with Google Earlier this year, the European Parliament passed a law called the European Union Copyright Directive. One of the most controversial parts, Article 11, states that search engines and news aggregator platforms will have to pay to use third-party content, widely known as a ‘link tax’. The past few weeks have

Ally Financial CMO Andrea Brimmer: Bringing programmatic in-house has saved us a lot of money

Digiday 04 Oct 2019 04:01 AM On Thursday, Ally Financial’s chief marketing and PR officer Andrea Brimmer pitched the 3,000 attendees of the Association of National Advertiser’s Annual Masters of Marketing in Orlando, Florida on cultivating a deeper relationship with consumers rather than constantly pitching products at them. “If you believe in your brand as a weapon it’s easy to take half a million dollars and say do what you want with it,” Brimmer told ANA attendees. Ahead of her presentation to marketers, Digiday spoke w

Brands and agencies celebrate Black History Month 2019

Campaign 03 Oct 2019 02:23 PM October marks the beginning of Black History Month in the UK, with brands and celebrities alike paying tribute to the achievements and contributions of black people across Britain. Diversity remains a critical issue in the ad industry, with business coach Lydia Amoah urging brands to champion BAME talent in the industry. From Instagram to Apple to Nike, Campaign rounds up the campaigns, activations and ads celebrating UK Black History Month. Instagram enlists celebs to #ShareBlackStories Instag

How Insider Inc is preparing for life after third-party cookies

Digiday 03 Oct 2019 04:01 AM Update: An earlier version of this article stated it was Business Insider, instead of BI parent Insider Inc. With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors. The publisher, parent to Business Insider, has created hundreds of millions of reader IDs, against which it maps first-party data that isn’t personally identifiable but provides in-depth insights into reader behaviors,

The Rundown: What publishers think of the demise of the third-party cookie

Digiday 03 Oct 2019 04:00 AM In today’s Rundown: Publishers aren’t exactly known for keeping ahead with privacy or regulation changes. But the demise of the third-party cookie seems to have spurred them into action. At the same time, change is not as welcomed at the industry’s biggest marketer conference, where small brands are conspicuous by their absence. Publishers, take noteThe third-party cookie’s demise needn’t be all doom and gloom. At least, not for publishers. While the shock of anti-tracking browser changes from

Samsung pulls the plug on Chinese smartphone production

Tech Crunch 02 Oct 2019 11:37 PM Samsung this morning confirmed with Reuters that it has shuttered handset production in China. The move comes as the company continues to struggle in the world’s No. 1 smartphone market. As we noted in a deeper dive into China’s smartphone sales back in August, the Korean hardware giant has struggled to maintain a market share in the low single digits. It’s not alone, of course; Apple, too, has faced an uphill effort to crack the market, which is dominated by homegrown names, including Huawei,

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