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Who thought releasing the OnePlus Watch like this was a good idea?

Mashable 13 Apr 2021 11:00 AM This was a poor attempt at a smartwatch, OnePlus.Image: zlata ivleva / mashable If I took a shot for the amount of times I've wanted to throw the OnePlus Watch out the window while testing it, I'd be very drunk. I say this because my experience with this thing has been anything but pleasant. As OnePlus' first-ever smartwatch, I figured there would be some aspects of it that would need improvement — maybe its fitness tracking would be slightly off, or the battery life would be mediocre, or the

How to Create Your Buyer Blueprint

Entrepeneur 09 Apr 2021 11:30 AM Image credit: Luis Alvarez | Getty Images June 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code LEAD2021 through 4/10/21. In the end, business is all about the customer. You can break through and take your product to market, but you can’t make th

The ‘dramatic differences’ Apple’s iOS 14.5 privacy framework brings to ad measurement & targeting

The Drum 09 Apr 2021 10:00 AM The time has come. Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers. Here’s what you need to know...As promised in January, Apple is releasing AppTrackingTransparency (ATT), its latest privacy framework, this month alongside the imminent iOS 14.5 update. While the changes will give Apple users with greater agency over their own data, for

How Luxury Brands are Evolving Clienteling and Customer Service

Gartner 09 Apr 2021 01:37 AM It is no secret that the luxury sector has always focused on high-touch customer service. Given the consumer demographics and product price point, sophisticated in-store services and private appointments are the norm. However, with the mandatory closure of stores due to COVID-19, luxury brands faced a distinct dilemma. What does a digital-first customer service experience look like? How can brands elevate existing customer service features to meet the moment? How will customers expectations shif

Perseverance rover takes selfie on Mars with Ingenuity helicopter - live updates

Telegraph 08 Apr 2021 11:15 AM

Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted

Digiday 06 Apr 2021 04:01 AM April 6, 2021 by Michael Bürgi This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here. As privacy-related issues slide up into marketing conundrums across the advertising landscape, every participant in the buy-sell equation is trying to figure out how to proceed with minimal change and maximum results. At the top of the food chain are CM

Daily Crunch: Apple Arcade expands with classic games

Tech Crunch 02 Apr 2021 10:10 PM Apple adds classic titles to Apple Arcade, Microsoft experiences an outage and Coinbase is going public. This is your Daily Crunch for April 2, 2021. The big story: Apple Arcade expands with classic games Until now, Apple’s game subscription service was limited to exclusive new titles, but today it’s introducing two new categories: App Store Greats (popular iPhone games like Monument Valley+, Fruit Ninja Classic+, Cut the Rope Remastered and Badland+) and Timeless Classics (board games and puzz

Sex trafficking investigation into Matt Gaetz and friend digs up their tech fails

Mashable 02 Apr 2021 09:24 PM Matt Gaetz right about now: "Uhhhh, you mean Cash App is not encrypted?"Image: Mandel Ngan-Pool / Getty Images We now have the digital receipts and it appears Florida GOP Congressman Matt Gaetz and his former tax collector friend don't understand the concepts of "consequences," "technology," "digital paper trails," the "laws of the United States of America," or, more generally, "ethics." The Justice Department is reportedly investigating the staunch Trump ally's connections to a scheme that in

Apple expands Apple Arcade with classic App Store games

Tech Crunch 02 Apr 2021 02:48 PM Apple has announced an expansion for its subscription gaming service Apple Arcade. In addition to exclusive game releases, the company is adding two new categories — Timeless Classics and App Store Greats. In the “App Store Greats” category, you can find some well-known iPhone games that have been released over the past decade, such as Threes+, Mini Metro+, Monument Valley+, Fruit Ninja Classic+, Cut the Rope Remastered and Badland+. This is an interesting move, as Apple has focused on exclusiv

Deliveroo shares fail to rebound after disastrous first day - live updates

Telegraph 01 Apr 2021 10:37 AM

Fifty technology‘s human-first approach: A tonic for an ID-mad World?

The Drum 01 Apr 2021 12:00 PM By Robert Webster-01 April 2021 13:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. The goal of advertising is to reach people through advertisements for products or services. Ironically, the keyword there is people. Marketing and advertising have never been about cookies or identifiers, but r

Inside Facebook’s push to convince small businesses of Apple anti-tracking doom

Digiday 01 Apr 2021 04:01 AM April 1, 2021 by Kate Kaye Helen Annette Njau, Esq. knew nothing of how an update Apple will make to its mobile operating system might affect her small business until she heard about it directly from a Facebook representative back in November. “I got a message from a Facebook person saying, ‘Do you want to chat for a second?’” said Njau, co-founder of House of Takura, which makes bags from vibrantly printed fabrics sourced in Kenya and Tanzania. By December, Njau was convinced the changes would

Businesses grapple with how to avoid proximity bias when offices reopen

Digiday 31 Mar 2021 04:01 AM March 31, 2021 by Steve Hemsley As human beings, we react positively to familiar people around us physically and to those who follow our lead. This can be a dangerous habit in the workplace where there is a risk of proximity bias, often unconsciously. The issue could come to a head as employers adopt a hybrid working model and consider how to fairly balance perks between employees working remotely and in person. We all know of colleagues pre-pandemic who curried favor with the boss; or groups o

5 Amazon Ad Settings You Shouldn't Ignore

Entrepeneur 31 Mar 2021 12:00 AM Image credit: Anadolu Agency | Getty Images June 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Auditing your advertising campaigns (in other words, conducting a critical examination of y

The Digiday Privacy Glossary: What it all really means

Digiday 29 Mar 2021 04:01 AM March 29, 2021 by Seb Joseph This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here. The jargon of online advertising is its own art form in marketing circles, yet terms regarding the privacy protections that govern it are often employed imprecisely or misunderstood. But if you have a basic understanding of these terms, you can proudly sh

Why some news stories get more clicks than others: Social media study

What's New in Publishing 26 Mar 2021 08:15 AM Few industries have suffered more disruption from the internet than the news media. Over two decades or more, journalism has been hit by a “perfect storm” due to the loss of geographical monopolies that national and regional news organisations once enjoyed as well as the emergence of amateur content producers such as bloggers. Perhaps what is the most disruptive element of this assault on news organisations is the “unbundling” of content production and content aggregation – or, in layperson’s te

15 perfect Netflix soundtracks to stream right now

Mashable 25 Mar 2021 11:58 AM The Covey sisters: so fancy. You already know.Image: netflix Getting stuff done right now is a hard task, one you'd probably rather watch in an onscreen montage of your own life, a minute-and-a-half of soundtracked productivity without the IRL effort. Turning your own to-do list into an enthusiastic filmic moment is a hard ask in this uneditable reality, but I've come up with my own cinematic technique for getting shit done: Netflix soundtracks. From the John Hughes-channelling dreampop of the

Intel chief wants to make chips for Apple and other rivals

BBC Technology 24 Mar 2021 07:36 PM Intel's chief executive is setting up a new division to make chips for its rivals.Until now, the US firm's factories were focused on making chips of its own design for computers, servers and other equipment.Pat Gelsinger said he hoped Apple would be one of the new division's clients.Apple is in the process of switching away from use of Intel's own x86 chips to its own silicon, which is currently manufactured by Taiwan's TSMC.He spoke to the BBC's technology desk editor Leo Kelion.Read more

Daily Crunch: OnePlus announces its first smartwatch

Tech Crunch 23 Mar 2021 10:12 PM OnePlus unveils new hardware, Apple updates its educational offerings and Facebook reveals plans for its next developer conference. This is your Daily Crunch for March 23, 2021. The big story: OnePlus announces its first smartwatch The Chinese smartphone maker announced the OnePlus Watch today, a $159 smartwatch with a minimalist design and a new operating system. It also comes with a number of different sensors to measure things like heart rate and blood oxygen level. In addition, the company

UK spy chiefs call for ban on Chinese 'smart city' tech — live updates

Telegraph 19 Mar 2021 11:13 AM

Fleksy co-founder is suing Apple over lost revenue resulting from App Store scammers

Tech Crunch 18 Mar 2021 12:32 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers

Digiday 18 Mar 2021 04:01 AM March 18, 2021 by Seb Joseph Preparing for Apple’s crackdown on companies tracking its customers is perplexing enough, but a whole load of myths can get in the way too. Some of those myths might even seem instinctively plausible and trip up many marketers. In particular, these five common misconceptions about restrictions on tracking people on Apple devices bewilder even seasoned mobile marketers. Myth: Fingerprinting is a sustainable workaround Compared to cookies, fingerprinting is more diff

How Hello! leveraged first-party data to raise client ad brand awareness

What's New in Publishing 17 Mar 2021 07:58 AM Case Study Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and is the UK’s leading celebrity news site. Started in 2001 to complement the print magazine, the site now attracts over 40M unique users each month, with an additional 15M across its social channels such as Snapchat, Apple News and TikTok. Hello! knew that its first-party data segments had a positive impact on metrics, such as click-through-rates (CTRs) across both display and paid media — result

10 Memorable Logos, and How They Became Iconic

Entrepeneur 15 Mar 2021 09:00 PM Image credit: Maximilian Bruck vía Unsplash This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A logo is the graphic image of a brand. This advertising strategy has been used for many centuries as it is a way of identifying a company or a creator. Furthermore, the importance of logos lies in the fact that they are easily recognizable, even from childhood.A logo must be able to condense, in a single image, the personality of the bran

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

Entrepeneur 11 Mar 2021 07:15 PM Image credit: dowell | Getty Images March 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, but it also shed a very bright light on the huge opportunities available to those willing to go after them. I see five important shifts that busi

Apple plans to build its own self-driving car - live updates

Telegraph 11 Mar 2021 03:58 PM

Lessons in agility from the rise and rise of fitness as a service brands

The Drum 09 Mar 2021 08:30 AM Prior to 2020, you might have known Peloton best for the ridicule it faced over a “dystopian” and “sexist” Christmas ad showing a husband giving his wife a stationary bike as a gift. Fast-forward just over a year and the high-end exercise firm has seen global membership surge to 1.63 million, with revenues forecast to hit $3.9bn in 2021.The company – which offers high-tech exercise equipment complete with a ‘connected workout’ membership system which beams live or on-demand classes right into pe

Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes

Digiday 09 Mar 2021 05:01 AM Member Exclusive March 9, 2021 by Kristina Monllos The cookie is crumbling more rapidly than ever — if you’ve somehow missed it last week, Google said it would not build an alternative identifier to replace the third-party cookie once it is phased out. The ripple effects of Google’s announcement coupled with Apple’s looming IDFA crackdown, has marketers mulling what it means to build “a privacy-first approach to marketing,” explained Jess Simpson, svp of verified tech and identity at Publicis M

GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising

Digiday 09 Mar 2021 05:01 AM March 9, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The digital advertising industry is in the midst of an identity crisis. Between the third-party cookie’s impending demise and Apple’s mobile app tracking crackdown, advertisers and agencies are having to figure the future of identity in digital advertising. Fortunately, that future has been a long time coming. “For better or worse, the crystal ball has been decently clear that this is the direction we’re

Overhaul your WFH setup with these deals on desks, monitors, keyboards and more

Mashable 06 Mar 2021 10:00 AM Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Level up your productivity with a few extra screens.Image: Mobile pixels Working from home may sound nice, but if you don't have a proper setup, it can be pretty unproductive. Luckily, it's pretty easy to transform your space into a productivity haven — you just need the right equipment. And you're just in time, too. We've found a ton of

Jack Dorsey to buy Jay-Z's Tidal in $297m deal

Telegraph 04 Mar 2021 06:14 PM

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance

Digiday 03 Mar 2021 05:01 AM March 3, 2021 by Kimeko McCoy Since the beginning of the Covid-19 pandemic, Jen DaSilva has wanted to scream. As president of the New York City-based creative agency Berlin Cameron, DaSilva works between meetings to cook meals for her family throughout the day, cleaning up messes her two kids leave behind as she goes. Throw into the mix moving across the country during a global pandemic, and it’s enough to make anyone want to scream. “In some ways, being able to be here with them full time ha

Businesses grapple to maintain company culture for their distributed workforces

Digiday 02 Mar 2021 05:01 AM March 2, 2021 by Steve Hemsley Company culture is about more than bean bags, foosball tables or poster-size inspirational quotes plastered on the office walls. It is defined by how a business and its employees are expected to behave and built around agreed and (hopefully) shared ethics and attitudes. The move to remote working has made it more difficult to promote company culture. It is harder to remind long-term workers what the organization stands for and why there are certain ways of doing

In France, Apple now shows how hard its products are to repair

Mashable 26 Feb 2021 02:50 PM Apple's products haven't typically been the easiest to repair, though the company is making progress on this front. But being able to repair a product (or at least have a third party professional do it) is an important part of the experience of owning that product, and now Apple is at least forced to acknowledge it. MacRumors (via MacGeneration) reports that Apple has started adding repairability scores to its products on its Apple Store website and app in France. The scores, ranging from 1 t

Facebook extols personalized ads with creative push ahead of Apple changes

The Drum 26 Feb 2021 08:15 AM [embedded content] You may not be anywhere near the office water cooler right now, but we still want to spotlight creative that should be on your radar. Today, we look at Facebook’s very public defense of personalized advertising ahead of a privacy update from Apple, in which the social media giant says ‘Good Ideas Deserve to be Found’.Facebook is injecting some pizazz into its online marketing business by launching a glossy, upbeat campaign designed to illustrate how it can ‘bring to life how

Save up to £100 with the latest batch of iPhone deals from Mobiles.co.uk

Mashable 25 Feb 2021 05:10 AM All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. Find the best iPhone deals on Mobiles.co.uk.Image: Pexels TL;DR: Mobiles.co.uk has launched a series of deals across the iPhone range, with extra data allowances and reduced upfront costs. We know exactly what you want. You want deals, and you want them across the iPhone range. Good thing we've got a wide selection for you to

No, astrology is not going anywhere soon

Mashable 24 Feb 2021 11:00 AM Image: bob al-greene / mashable Have we reached Peak Astrology? There's a myriad of astrology apps crowding Apple and Android's respective app stores. There are the apps that provide screenshot-worthy notifications, like Co—Star and The Pattern. If you want to find love, there are astrology dating apps. I've tried NUiT myself, but there's also the pastel Gen Z-branded Struck. For wisdom from prominent astrologers, try mainstay Susan Miller's Astrology Zone app or the newer CHANI App from Chani

Apple buys a company every three to four weeks

BBC Technology 24 Feb 2021 04:24 AM [unable to retrieve full-text content]The technology giant has bought around 100 companies in six years, chief executive Tim Cook has revealed.

This Week in Apps: Sneak peek at TikTok shopping, new iOS and Android betas, kids’ app Prodigy hit with FTC complaint

Tech Crunch 20 Feb 2021 03:00 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

All the best antivirus software options for your Mac

Mashable 20 Feb 2021 04:55 AM We've tracked down the best antivirus software options for protecting your beloved MacBook, including popular services like Norton and Kaspersky. All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. You've probably heard that Macs don't need antivirus software. Whoever told you that was wrong. The idea that Macs are generally more secure than PCs isn't totally off-base. Windows

Apple looks to rid App Store of ‘rip-off’ scam apps that trick users into paying large sums

Mashable 19 Feb 2021 10:14 PM Apple cracks down on App Store scammers who trick users into high-priced purchases and in-app subscriptions .Image: Silas Stein/picture alliance via Getty Images App Store developers that charge exorbitant prices for their apps or in-app purchases better have a good reason to justify it. Apple is looking to crack down on apps that's prices “do not reflect the value of the features and content offered to the user.” Basically, if Apple thinks a developer is charging too much for their app or in-a

Ad talent seeks purpose as Apple, P&G and Unilever top list of dream employers

The Drum 18 Feb 2021 12:01 AM Ad talent seeks purpose as Apple, P&G and Unilever top list of dream employers A clear sense of purpose is the greatest draw for footloose global marketing talent choosing which brands and companies to work for, according to research by the World Federation of Advertisers.A “strong/clear corporate purpose and mission” was the biggest draw for client-side marketers with “strong brands in the portfolio” placing second and “a solid track record of performance” being the third most important at

‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA

Digiday 17 Feb 2021 05:01 AM February 17, 2021 by Seb Joseph Apple’s anti-tracking feature is looming. But whether it will help or hinder ad dollars flowing into Apple depends on who you ask. There’s a general consensus that costs will go up once fewer companies are able to use Apple’s mobile Identifiers for Advertisers mobile identifier to track people. The harder it gets to track people the more it costs to see who clicks on what ad and whether doing so leads to an app being installed or some other lower-funnel action. B

‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA

Digiday 17 Feb 2021 05:01 AM February 17, 2021 by Seb Joseph Apple’s anti-tracking feature is looming. But whether it will help or hinder ad dollars flowing into Apple depends on who you ask. There’s a general consensus that costs will go up once fewer companies are able to use Apple’s mobile Identifiers for Advertisers mobile identifier to track people. The harder it gets to track people the more it costs to see who clicks on what ad and whether doing so leads to an app being installed or some other lower-funnel action. B

Bitcoin price breaks through $50,000 for the first time

Telegraph 16 Feb 2021 07:29 PM

How advertisers should prepare for the cookie-less future

The Drum 16 Feb 2021 09:00 AM MediaMath believes that all this change creates the perfect opportunity to build a new online advertising ecosystem The era of the third-party cookie is coming to an end. On line, Safari and Firefox have already started blocking them, and Chrome will finish phasing out support next year. Meanwhile, on mobile, Apple announced last year that iOS 14 would require app users to opt in to be identified to advertisers.The implications of this are huge. Advertisers will lose the ability to deliver rele

Apple's iPhone 13 might have an always-on display with 120Hz refresh rate

Mashable 15 Feb 2021 02:41 PM Apple's iPhone 13 will be a little more Apple Watch-like.Image: everythingapplepro/youtube Apple's next iPhone might have a feature many Android smartphone users have had for years: an always-on display. This is according to leaker Max Weinbach (via EverythingApplePro) whose report outlines a number of new features, both big and small, the iPhone 13 will supposedly have. Yes, it's still early for iPhone 13 rumors, but with so many people working from home, EverythingApplePro claims that Apple

Bitcoin pulls back after nearing record $50,000 - live updates

Telegraph 15 Feb 2021 10:52 AM

Presidents Day sale: 21 wireless chargers for up to 65% off

Mashable 15 Feb 2021 10:00 AM Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Charge your devices and keep your workspace neat.Image: Omnia Opting for a wireless charger can clear up some major space on your desk. Some can even charge multiple devices at once. As of Feb. 15, you can snag one of these wireless charging docks, pads, or stations for up to 65% off. Just add the promo code PREZ2021 at checkout to score

This Week in Apps: Bumble’s IPO, Google’s missing privacy labels, a developer crusades against scams

Tech Crunch 13 Feb 2021 05:06 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Even with expansion into other categories, Crooked plans to keep things political

Digiday 12 Feb 2021 05:01 AM February 12, 2021 by Max Willens After Joe Biden’s presidential inauguration came and went without incident on Jan. 20, people began making jokes about finally being able to go back to brunch. Crooked Media wants to go the other way, hoping a politically charged slate of shows, focused on topics not known for being political, will help the podcast startup that defined itself in opposition to President Donald Trump’s administration build out a bigger brand with an engaged, quasi-activist communi

Refurbished smartphones are widely available – so should you buy one?

Guardian Technology 08 Feb 2021 04:30 PM There’s no standardised grading system for refurbished phones in Australia, so read the fine print. Photograph: Chayapon Bootboonneam/Getty Images/EyeEm Buying new smartphones gets worse for the wallet every year. Back in 2008, the first generation iPhone cost about $700. The tenth generation started at $1,549. Today, the top-shelf iPhone 12 Pro Max with more than 500gb of storage is an uncomfortable $2,369 – about a third more than the cheapest Apple laptop. On top of that, e-waste is the worl

British bid to produce Apple cars 'no-brainer' say MPs – live updates

Telegraph 08 Feb 2021 11:08 AM

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data

Digiday 05 Feb 2021 05:01 AM Photo Credit: Ivy Liu February 5, 2021 by Seb Joseph Less is more when it comes to the attempt from fast food franchise Subway to reshape media spending around the contours of privacy. Its marketers are trying to build an addressable media strategy using non-addressable data. It’s the path of least resistance against the likes of Apple and Google, which are cracking down on the amount of personal information companies profit from without obtaining an individual’s consent. So rather than relying

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data

Digiday 05 Feb 2021 05:01 AM Photo Credit: Ivy Liu February 5, 2021 by Seb Joseph Less is more when it comes to the attempt from fast food franchise Subway to reshape media spending around the contours of privacy. Its marketers are trying to build an addressable media strategy using non-addressable data. It’s the path of least resistance against the likes of Apple and Google, which are cracking down on the amount of personal information companies profit from without obtaining an individual’s consent. So rather than relying

‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update

Digiday 04 Feb 2021 05:01 AM February 4, 2021 by Seb Joseph There was a look of silent resignation in the senior marketer’s eyes. They had just been asked to explain how prepared the team was to lose the ability to track many of the people who use some of the world’s most ubiquitous technologies — Apple’s mobile devices. Their answer was unsurprisingly vague. “We’re a lot more focused on using first-party data around our mobile activity,” said the marketer on condition of anonymity. Apple’s crackdown on companies tracking

Apple Music, Books, iTunes, App Store and more are experiencing outages

Tech Crunch 03 Feb 2021 04:23 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

The new media surveillance wars of 2021

What's New in Publishing 02 Feb 2021 08:40 AM Back in the last decade circa 2018, I started to incorporate in my lectures about the media industry the growing crisis of surveillance capitalism. Now things are taking a turn, and the surveillance players are beginning to eat each other. Of course, I’m talking about the current and growing war between Apple and Facebook. One of the problems of living through any revolution is that it is almost impossible to take a long view of what’s happening. Hindsight is the only exact science at play. So,

Know your consumer’s diaper brand and sports club, with permission

The Drum 02 Feb 2021 05:00 AM Resolving the privacy debate Gowthaman Ragothaman delves deeper into the ongoing privacy issue that is raging across the globe and its implications on the ecosystem. Gowthaman, spent 25 years in WPP, before joining Aqilliz, a marketing technology company as its chief executive officer. He makes a case for a creative solution beyond the age-old advertising vs subscription model.Privacy. Compliance. Personalisation. The three most talked-about words in the marketing industry today. Each of these

Mask-wearers will be able to unlock their iPhone with the Apple Watch

Tech Crunch 01 Feb 2021 06:45 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Ready for a new gadget? Three different iPad models are on sale.

Mashable 01 Feb 2021 04:08 PM All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. Get Apple Pencil functionality to write notes, doodle, and create art.Image: Mashable Photo Composite Here are the best deals on iPads as of Feb. 1: Whether it's finally time to start your digital illustration business or you just want a tablet to keep in touch with the family, there's an iPad model that best suits your need

The old news business model is broken: Making Google and Facebook pay won’t save journalism

What's New in Publishing 01 Feb 2021 08:30 AM The federal government is talking tough about making Google and Facebook pay Australian news businesses for linking to, or featuring, these publishers’ content. The digital platforms have been talking equally tough. Facebook is threatening to remove Australian news stories and Google says it will shut off search to Australia if the government pushes ahead with its “mandatory bargaining code”. The code is meant to help alleviate the revenue crisis facing news publishers. Over the past two decades

Platform Wars Rest with Data

Gartner 31 Jan 2021 03:41 AM There was news this week (see Apple, Facebook Trade Barbs Over Privacy-Focused Business Models) that Facebooks’ advertising business will be put at risk when Apple changes its privacy settings. In my mind this is a sign that that despite the power and dominant of multi-sided platforms and business models, it is the data that counts for more.Apple is apparently improving its consumer support for data privacy. New features, apparently rolling out this quarter, will (more easily?) give consumers t

This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn

Tech Crunch 30 Jan 2021 04:08 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know

Digiday 29 Jan 2021 05:01 AM January 29, 2021 by Seb Joseph Ready or not, mobile advertising is about to be upended. Apple’s long-awaited privacy control that will require developers to ask permission from users before tracking them will arrive early this spring. While the company has not given a specific date, the vague outline it has given means the update could arrive either in late March or some point in April. And when it does arrive, app owners could see waves of people decide they don’t want to be tracked after they

Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know

Digiday 29 Jan 2021 05:01 AM January 29, 2021 by Seb Joseph Ready or not, mobile advertising is about to be upended. Apple’s long-awaited privacy control that will require developers to ask permission from users before tracking them will arrive early this spring. While the company has not given a specific date, the vague outline it has given means the update could arrive either in late March or some point in April. And when it does arrive, app owners could see waves of people decide they don’t want to be tracked after they

Smartphone sales decline in Q4, with a big assist from Apple

Tech Crunch 28 Jan 2021 04:27 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Dogecoin surges as Reddit madness engulfs cryptocurrencies

Telegraph 28 Jan 2021 06:01 PM

CDPs are vital and come in many different flavours; Why there is something for everyone

The Drum 28 Jan 2021 08:00 AM By Robert Webster-28 January 2021 08:00amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Canton on the rewards available for marketers investing in customer data and communications. With the turn of the year, marketers are aspiring to reach even bigger heights in 2021 to keep up with the demand t

Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

Tech Crunch 28 Jan 2021 05:00 AM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Apple Christmas sales surge to $111bn amid pandemic

BBC Technology 27 Jan 2021 11:29 PM [unable to retrieve full-text content]Families loaded up on the latest technology and sales increased in China.

Facebook CEO Mark Zuckerberg says platform will halt political suggestions

Guardian Technology 27 Jan 2021 10:12 PM Facebook will halt algorithm-driven recommendations of political Facebook groups around the world and is looking into reducing political content in its News Feed, according to chief executive officer Mark Zuckerberg.“People don’t want politics and fighting to take over their experience on the platform,” Zuckerberg told investors. “We’re going to focus even more on being a force for bringing people closer together,” he added.Zuckerberg’s remarks came on the quarterly earnings call for the platfor

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

Digiday 27 Jan 2021 05:01 AM Member Exclusive January 27, 2021 by Tim Peterson Last year’s streaming and digital video viewership surge was a boon for media companies across the board. However, some video publishers are bumping against a challenge in fully capitalizing on that growth: They are having a hard time selling advertisers on the videos they distribute on third-party platforms like YouTube and Facebook as well as streaming and connected TV platforms like ViacomCBS’s Pluto TV and Roku. “Almost all of our video [vi

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

Digiday 27 Jan 2021 05:01 AM Member Exclusive January 27, 2021 by Tim Peterson Last year’s streaming and digital video viewership surge was a boon for media companies across the board. However, some video publishers are bumping against a challenge in fully capitalizing on that growth: They are having a hard time selling advertisers on the videos they distribute on third-party platforms like YouTube and Facebook as well as streaming and connected TV platforms like ViacomCBS’s Pluto TV and Roku. “Almost all of our video [vi

Apple just had its best quarter in India

Tech Crunch 26 Jan 2021 11:00 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’

Digiday 26 Jan 2021 05:01 AM Member Exclusive January 26, 2021 by Kristina Monllos The digital advertising landscape is changing — whether or not marketers or media buyers are ready for it. Over the last few weeks, anytime I’ve asked media buyers what they’re focused on I’ve heard that the impending changes from Apple’s iOS 14 update are top of mind. To refresh: As Apple rolls out its latest iOS update, iOS 14, two privacy changes — developers will need a “nutrition label” on data collection and users will need to opt-in

Marketing Briefing: As Apple and Google privacy updates near, marketers, media buyers see ‘adverse impact on advertisers’

Digiday 26 Jan 2021 05:01 AM Member Exclusive January 26, 2021 by Kristina Monllos The digital advertising landscape is changing — whether or not marketers or media buyers are ready for it. Over the last few weeks, anytime I’ve asked media buyers what they’re focused on I’ve heard that the impending changes from Apple’s iOS 14 update are top of mind. To refresh: As Apple rolls out its latest iOS update, iOS 14, two privacy changes — developers will need a “nutrition label” on data collection and users will need to opt-in

Apple tipped to surpass $3 trillion in market value - live updates

Telegraph 25 Jan 2021 05:18 PM

Take notes and create art digitally in 2021 with a new iPad

Mashable 25 Jan 2021 04:11 PM All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. Take your notes, create drawings, and more on iPad.Image: Mashable Photo Composite Here are the top deals on iPads as of Jan. 25: If it's time to stop buying so many notebooks, swap over to digital notes, drawings, and more with a new iPad. It'll be your new favorite companion, from movie time to school time, and will help yo

Apple hit with another European class action over throttled iPhones

Tech Crunch 25 Jan 2021 01:53 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

How a budget sex toy company fixed some of sextech's biggest problems

Mashable 22 Jan 2021 10:15 PM Pandemic horniness, meet the Satisfyer app.Image: satisfyer All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. Sex toy company Satisfyer didn't invent any new concepts when it released its line of internet-connected, app-enabled pleasure devices last month. Since the early 2010s, an increasing number of sextech companies like We-Vibe, Ohmibod, and Lovense have been flooding t

Apple’s new editorial franchise, Apple Podcasts Spotlight, to highlight interesting creators

Tech Crunch 19 Jan 2021 04:41 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

6 investors on 2021’s mobile gaming trends and opportunities

Tech Crunch 19 Jan 2021 06:01 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

Daily Crunch: WhatsApp responds to privacy backlash

Tech Crunch 15 Jan 2021 11:07 PM TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet connection, including your IP address Browsing and search activity while using Verizon Media websites and apps Precise location Find out more a

This time it’s personal: why advertising has to change

The Drum 15 Jan 2021 04:01 PM By Amy Fox-15 January 2021 16:01pmThis promoted content is produced by a publishing partner of Open Mic.Open Mic is a paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com. Find out more on the Open Mic homepage. For the past decade, marketers have been fixated on delivering one-to-one marketing solutions heavily relying on cookies and personal identifiers to retarget and, ultimately, drive strong performance. This modern take has

One third of Australian users have not updated Covidsafe app

Guardian Technology 14 Jan 2021 05:43 AM Nearly one third of the seven million Australians who downloaded the Covidsafe app have not updated to the most recent version, as new figures show the government spend on the contact tracing app has risen to $14m.The Covidsafe contact tracing app relies on as many people as possible running it, but new data reveals that more than two million users do not have the most up-to-date version.In the nine months since the federal government launched the app, it has only identified 17 close contacts th

‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry

Digiday 13 Jan 2021 05:01 AM January 13, 2021 by Kimeko McCoy Marc Phillips was exhausted from being extremely online. The former social media manager worked for award-winning global brands. But by 2017, he had had enough. Political tensions were high, Twitter bots were multiplying and school shootings were happening more frequently, Phillips said. What was once his dream job quickly became draining. So he left, pursuing a job as a director-level staff member at a Fortune 50 B2B tech company, which he declined to name. “I

‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry

Digiday 13 Jan 2021 05:01 AM January 13, 2021 by Kimeko McCoy Marc Phillips was exhausted from being extremely online. The former social media manager worked for award-winning global brands. But by 2017, he had had enough. Political tensions were high, Twitter bots were multiplying and school shootings were happening more frequently, Phillips said. What was once his dream job quickly became draining. So he left, pursuing a job as a director-level staff member at a Fortune 50 B2B tech company, which he declined to name. “I

2020 saw showdowns between platforms and governments, with publishers set to benefit

What's New in Publishing 12 Jan 2021 08:30 AM Legislative pressures around the world are set to force the platforms to play nice with publishers. Some are taking pre-emptive steps, with licensing deals putting money back in publisher’s pockets…for now. Esther Kezia Thorpe rounds up 2020 in platforms as part of our Media Moments 2020 report. We will remember 2020 as the year of Covid-19, but for platforms, it will be the year legislative pressures finally boiled over. In the US, multiple Congressional hearings have focused on antitrust, cens

Bo’s Totally Random and Unresearched Predictions for media in 2021 and beyond

What's New in Publishing 05 Jan 2021 07:46 AM At this time of a new year I’m usually asked for my predictions of the incoming year. My usual glib answer is something like, “Next year will be like this year only more so.” As I look back on 2020 and then forward into 2021, I am starting to think my comedic answer was more prescient then humorous. I’m afraid that a good deal of 2021, which we all looked forward to with relish, will be exactly like the tail end of 2020. There is no permanent new normal until the covid plague is defeated, and th

Samsung's Galaxy S21 could beat Apple to the punch with one small feature

Mashable 02 Jan 2021 04:05 PM Samsung might have a way to keep track of your Samsung devices soon.Image: Maciej Luczniewski / NurPhoto via Getty Images We've been waiting patiently for Apple to drop its device tracking hardware for nearly two years, but Samsung might win the race as a late entrant. A plethora of leaks from the past few months suggest Samsung will launch something called the Galaxy SmartTag in the near future. Most recently and perhaps most convincingly, 91mobiles published some leaked images of the product

Am I the asshole for ignoring group texts?

Mashable 29 Dec 2020 09:00 PM You can let those texts go unanswered, but tell people you're bowing out.Image: Vicky Leta / Mashable We’ve all been there. You’re in the middle of a work meeting and — ding! — a text from Jen about the stimulus bill that just passed. Or maybe you finally get around to watching The Queen’s Gambit and — ding! — Kyle weighs in on what he thinks about it. And then so does Sheena and Rita and Layla. Yep, it looks like you’re trapped in yet another group text. Your friends are blasting your phone e

The jig is up: The end of the identity workaround

Digiday 28 Dec 2020 05:01 AM December 28, 2020 by Seb Joseph This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Endgames coverage, click here; Modern Retail’s coverage is available here. The way people are tracked online has been a cat-and-mouse game between the biggest browsers and the ad industry for years. Every time the industry found a way to claw

Do you know how ITP is affecting your Google Analytics data?

The Drum 22 Dec 2020 05:00 PM By Pete Whitmarsh-22 December 2020 17:00pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. ITP, Apple’s Intelligent Tracking Prevention, is a feature in Safari that prevents a website from tracking itsvisitors around the web. Cookies can now be deleted in as little as one day, which makes it impos

iPhones vulnerable to hacking tool for months, researchers say

Guardian Technology 20 Dec 2020 08:05 PM For almost a year, spyware sold by Israel’s NSO Group was allegedly armed with a computer security super-weapon: a zero-footprint, zero-click, zero-day exploit that used a vulnerability in iMessage to seize control of an iPhone at the push of a button.That means it would have left no visible trace of being placed on target’s phones, could be installed by simply sending a message that the victim didn’t even need to click on, and worked even on phones that were running the then-latest version of i

10 gadgets that kept us from losing our minds in 2020

Mashable 20 Dec 2020 01:00 PM This was certainly a very busy year for tech.Image: Mashable / Ian Moore Apart from the virus that shall not be named, I'll forever remember 2020 as the year when new product releases never stopped coming. In these past 12 months, we've seen a flurry of new smartphones, tablets, smart speakers, headphones, laptops, earbuds, VR headsets, video game consoles, smartwatches, streaming sticks, TVs, and... the list goes on and on. While it's been super fun to watch and experience all the ways in whic

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