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Latest industry, technology and marketing insights

4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace

Entrepeneur 04 Jan 2021 10:00 PM Image credit: F.J. Jimenez | Getty Images January 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. History has proven that pandemics and outbreaks have pushed forward the evolution of ecommerce. In 2003, Alibaba had to quarantine almost all its staff due to the positive SARS diagnosis of one staff member. This period became the incubation period where Jack Ma perfected the Taobao website and launched his first C2C eCom platform. The SARS coronavirus pandemic wa

Alibaba being investigated by China over monopoly tactics

BBC Technology 24 Dec 2020 03:06 AM Alibaba says its technology won't target Uighurs

Singles’ Day: a Chinese celebration on its way to the west?

The Drum 20 Nov 2020 11:42 AM By Ada Luo-20 November 2020 11:42amThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Singles’ Day: a Chinese celebration on its way to the west? Singles’ Day promotions have been hitting the headlines in the west for the past few days. Alibaba generated $74.1bn in Singles’ Day-related sales on its

How to Win as an Online Business During the 2020 Holiday Season

Entrepeneur 11 Nov 2020 09:00 PM Image credit: skaman306 | Getty Images November 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Many businesses in Q4 of any year will strategize how to serve as a top holiday supplier when spending trends are high. This will most likely still prove valid during the 2020 season, except consumers will further leverage ecommerce technologies to limit in-person interactions. Businesses are already preparing to support the demand. The landscape online is becoming

Alibaba CMO Chris Tung on creating the world’s biggest shopping day

The Drum 11 Nov 2020 12:01 AM Alibaba CMO Chris Tung on creating the world’s biggest shopping day Alibaba’s 11.11 (Double 11) shopping sale is now the world’s biggest shopping event, eclipsing the likes of Black Friday. But how did a day originally designed to celebrate single people become such a global phenomenon?The Drum interviewed Alibaba chief marketing officer (CMO) Chris Tung at The Drum Digital Summit, ahead of the 2020 11.11 shopping day, to understand how marketing drove the success of the day and why innovation

Ant Group: How it became a financial giant

BBC Technology 02 Nov 2020 12:22 AM Asia business correspondent Karishma Vaswani explains how China's Ant Group started life as part of the Alibaba colony and how it grew to establish its own empire as a financial technology giant.Produced and edited by Christine Hah

$59bn will be spent on e-commerce ads this year: What publishers need to know

What's New in Publishing 28 Sep 2020 10:14 AM The pivot to e-commerce: WARC Global Advertising Trends Advertising spend on e-commerce platforms is set to rise sharply this year – reaching a total of $58.5bn – as brands look to capitalise on the boom in online shopping as a result of the COVID-19 outbreak, finds WARC, the international marketing intelligence service. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as P

Alibaba tells Trump we 'support American brands'

BBC Technology 21 Aug 2020 05:29 AM Image copyright Reuters Alibaba has moved to ease tensions with Donald Trump, as the US president continues to threaten Chinese firms.Chief executive Daniel Zhang said the online retailer's policies "support American brands, retailers, small businesses and farmers".The comments came as the tech giant announced a better-than-expected jump in quarterly sales.Meanwhile Mr Trump has promised to impose tariffs on US firms that refuse to move jobs back from overseas.Earlier this month US Secretary of

The 10 Most Valuable Global Brands in 2020

MarketingProfs 19 Aug 2020 01:00 PM Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ. The Top 100 Most Valuable Global Brands 2020 ranking was based on which brands make the largest absolute contribution to the total value of their respective parent companies, considering both current and projected performance. See the full report for the complete research methodology. Amazon is the most valuable global brand, with a brand value of $416 billion (up 32% from 2019

Hong Kong launches share index of technology giants

BBC Technology 27 Jul 2020 03:48 AM Image copyright Getty Images A new share index focused on China's technology giants has been launched by Hong Kong's stock market.The Hang Seng Tech Index went live on Monday and includes internet giants such as Tencent, Alibaba and JD.com.It will feature 30 of the largest tech firms listed in Hong Kong, which are among the world's biggest companies.The new index comes as Chinese tech firms face greater scrutiny in the US, with many looking at listings in both Hong Kong and China.Jack Ma, the b

Coronavirus: How Chinese rivals are trying to take Zoom's crown

BBC Technology 25 May 2020 07:12 AM By Peter Hoskins Business reporter Image copyright Tencent Video meetings have become hugely important as the world adapts to the "new normal" of the pandemic.Even as lockdown rules ease, they're a safe, convenient and free way to stay in touch for business and socialising.Zoom has become the app of choice for millions, overshadowing rival products from much larger companies such as Microsoft and Google.But the firm is now facing major challenges from some of China's biggest technology companie

Pomelo CMO Jean Thomas on the brand’s experiments with shoppable live streaming

The Drum 20 Apr 2020 03:49 AM Pomelo CMO Jean Thomas on the brand’s experiments with shoppable live streaming Pomelo’s debut into live streaming may have come before many of its key markets went into lockdown, but chief marketing officer Jean Thomas now firmly believes it’s a channel that brands should be testing and learning on.Thomas spoke to The Drum as part of the Digital Transformation Festival, in which the full interview will be streamed on Tuesday 21 April at 4pm Singapore/9am GMT. Prior to joining Pomelo as chief m

Overcoming distance: how brands can bring us together

The Drum 01 Apr 2020 03:53 PM Overcoming distance: how brands can bring us together Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the primal desire to interact with others. Instead of guessing about what’s next, let’s look at some key learnings from China’s quarantine:- Alibaba reported over double the live-streams for the same period last year- eCommerce is up in

China’s new normal: how brands are starting to bounce back from coronavirus

The Drum 24 Mar 2020 05:48 AM China’s new normal: how brands are starting to bounce back from Coronavirus The social and economic reality of the global coronavirus (Covid-19) pandemic is only starting to really hit home for many but over the weekend China started to lift its social restrictions as the number of new locally transmitted cases slowed.It is still early days, even for China, as to whether life will be entirely back to normal, with some sceptical that a push to economic normality is hasty. Even with social distan

A blueprint for remote working: Lessons from China

McKinsey 23 Mar 2020 12:00 AM Downloadable Resources Open interactive popup Article (PDF-205KB) From Alibaba to Ping An and Google to Ford, companies around the globe are telling staff to work from home 1 1. Peter Campbell, Alice Hancock, and Daniel Thomas, “Companies from Ford to Unilever send staff to work from home,” Financial Times, ft.com. in a bid to stem the spread of COVID-19. */ ]]> Such remote working at scale is unprecedented and will leave a lasting impression on the way people live and work for many years to co

Alibaba's Tmall implements measures to help brands minimise business impact of coronavirus

The Drum 17 Feb 2020 10:46 AM Alibaba's Tmall implements measures to help brands minimise business impact of coronavirus Alibaba-owned retail platform Tmall is rolling out a series of measures designed to minimise the business impact of coronavirus for brands selling via its marketplace. The support package will see merchant operation expenses, logistics costs and agency service fees reduced or scrapped entirely for the first half of the year. In addition, the threshold for automatic settlement, low-interest loans and optim

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