Free trial Get in touch

Insight

Latest industry, technology and marketing insights

Los Angeles Times enters crowded daily news podcast market with a West Coast twist

Digiday 15 Apr 2021 04:01 AM April 15, 2021 by Sara Guaglione When the Los Angeles Times debuts “The Times: Daily News from the L.A. Times” next month, the newspaper publisher will be far from the first outlet to put out a daily news podcast. But the L.A. Times believes that, in a market populated with shows like The New York Times’ “The Daily,” there’s an opening for a West Coast perspective. “The Times” will be hosted by L.A. Times columnist Gustavo Arellano, who hosted the Times’ first daily podcast, a limited-run, 40 e

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook

Digiday 07 Apr 2021 04:01 AM April 7, 2021 by Kimeko McCoy Clubhouse is gaining popularity among users, but brands haven’t incorporated the audio-based platform into their core social media strategies just yet. As the vaccine rollout continues and has the potential to reshape consumers’ habits, brands still consider the channel to be an experimental space. Yet, audio-based platforms are gaining traction and many brands are eager to get in on the ground floor while many of those offerings are still in beta. Earlier this yea

Video-conferencing is changing the way digital news tackles interviews

What's New in Publishing 29 Mar 2021 06:21 AM As news evolves, the rise of interdisciplinary fields, such as tech and translation, are finding their way into investigative journalism. Virtual reality has changed the industry–just look at The New York Times’ virtual reality section. Yet, there is one thing that seems to be constant now, and it’s a subtle one: video-conferencing. Now, the majority of news sources, local or international, make use of video-conferences, such as Zoom, or Google Meet, or their own video programs. How webinars evo

As COVID-19 Challenges Companies, Keep Building Your Brand

Entrepeneur 25 Mar 2021 11:30 AM Image credit: Wil R | Star Max | Getty Images March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We rang in 2020 at parties with friends, family and strangers. Crowds packed Times Square in New York City. Concerts thrilled audiences watching in-person and at home. For the next two months, we shopped at grocery stores without a second thought about how many people were in each aisle and bought household supplies as we needed them. Fast-forward to late 2020,

Advertisers: Here’s how to ethically engage kids with ads

The Drum 24 Mar 2021 04:47 PM By Itamar Benedy-24 March 2021 16:47pmThis promoted content is produced by a member of The Drum Network.The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. The pandemic created a fundamental shift in the way we go about our daily lives. With stay-at-home orders issued worldwide to stop the virus from spreading, screens have become the go-to source for connecting wi

In the future, all social networks will have built-in monetization for creators

What's New in Publishing 23 Mar 2021 09:12 AM You know the creator economy is big when Facebook has to announce a new monetization tool for creators. Facebook recently announced new tools and support for content creators — and it’s not just individuals. Your media company can apply as well if your Facebook page is eligible. These are the new monetization updates: Earn revenue from short-form video: Makes it possible to monetize all video types. Facebook is also testing sticker ads in Stories. Opening monetization to more content creators:

How eCommerce, memberships and donations are helping diversify revenues during COVID-19

What's New in Publishing 16 Mar 2021 08:20 AM If nothing else, the impact of the coronavirus has highlighted the fragility of digital publishing. There’s a certain financial irony that although online traffic is up – with many outlets enjoying record page views – for a majority of organisations, overall revenue is down. It’s a cliche to say that advertising delivers digital dimes compared to print dollars. But for evidence of the magnitude of this difference, look no further than earnings data from The New York Times. At the end of Q1 202

Why publishers should adopt Global Privacy Control, the new privacy standard

What's New in Publishing 16 Mar 2021 08:00 AM With Gartner predicting that more than 65% of the world will be covered by privacy legislation by 2035, navigating online privacy may be one of the most significant online business challenges of the next decade. Certainly, the ever-tighter regulatory environment around online privacy poses an essential question to publishers. How can users be given the opportunity to communicate complicated privacy preferences without ruining their online reading experience, and how do publishers navigate this m

A Swiss army knife for publishers: Newsletters help grow subscriptions, generate ad revenue, and gear up for a cookie-less world

What's New in Publishing 11 Mar 2021 08:15 AM The New York Times’ flagship morning newsletter The Morning, launched in May 2020, hit over 1B unique opens in January 2021. Overall, readers opened the publisher’s various newsletters (over 71) more than 3.6B times in 2020 – a 150% increase over 2019. Newsletters were already on an uptick when Covid-19 happened. The pandemic bumped both production and consumption across the industry. It helped that people stayed at home and looked for sources of information they trusted. And what could they dee

4 ways publishers are building loyalty during pandemic times

What's New in Publishing 10 Mar 2021 09:14 AM Originally published in What’s New in Publishing in Oct 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant. Loyalty is a rare, but valuable commodity for publishers. Acquiring new paying customers and members can be an expensive business. As a result, we’ve seen numerous outlets invest heavily in retention efforts in recent years, as content creators look to reduce churn and retain existing audiences. In the COVID-era, many publishers have seen

Media Briefing: Media companies’ diversity reports show compounding leadership gap problem

Digiday 04 Mar 2021 05:01 AM Member Exclusive March 4, 2021 by Tim Peterson The Media Briefing this week looks at why it is so urgent for media companies to address the lack of diversity within their leadership and management ranks. The problem with media companies’ lack of diversity in leadership positions Confusion around Google’s decision to not support alternate identifiers Why publishers are making it easy for people to cancel subscriptions Marty Baron’s exit interview, Thomson Reuter’s pivot from news to tech, and mo

How do you solve a problem like... gender stereotypes in advertising?

The Drum 23 Feb 2021 08:30 AM We asked the industry what they’re doing to tackle gender stereotypes Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign.Just la

How The New York Times and CafeMedia have taken divergent approaches to complying with California’s privacy law

Digiday 22 Feb 2021 05:01 AM February 22, 2021 by Kate Kaye More than a year after the California Consumer Privacy Act took effect, publishers and programmatic ad sellers are still split on how they are required to comply with California’s privacy law. Some like The New York Times have taken a strict interpretation, adopting a conservative approach in complying with the law. Others like ad management firm CafeMedia have taken a looser interpretation of the CCPA’s notoriously ambiguous definition of sale and may eventually

Why being a subscription-first business is the future for publications

What's New in Publishing 16 Feb 2021 06:41 AM While the global pandemic has forced several publications out of business, the changing consumer behavior and competitive landscape also allowed some organizations to emerge stronger thanks to the surge in digital subscriptions. Publications that bet on early on digital subscriptions are already seeing significant gains. The New York Times added 2.3 million net digital subscribers in the last year alone, a number it took four years to achieve when it first launched its digital paywall (it now ha

NYT’s next-gen focus, Google paying publishers, Facebook’s Clubhouse competitor, and more… The Media Roundup

What's New in Publishing 12 Feb 2021 08:10 AM New York Times testing a digital subscription for “NYT Kids” There have been a number of key updates from the New York Times this week, it’s been challenging to keep track! Here’s a quick round-up: The latest hot-off-the-press update is that the New York Times is in the early stages of developing a digital subscription product for families called NYT kids. The content will be aimed at kids aged 8-11, and will cover a range of topics and activities including crafts, recipes, experiments and activ

The New York Times aims to convert newsletter readers into paid subscribers as The Morning newsletter tops 1 billion opens

Digiday 10 Feb 2021 05:01 AM February 10, 2021 by Sara Guaglione The New York Times’ flagship morning newsletter The Morning hit a milestone in January 2021: over 1 billion unique opens since it launched in May 2020. The newsletter represents a direct and important relationship between the Times and its readers, and a path to converting daily newsletter subscribers into subscribers of The New York Times’ journalism, according to Adam Pasick, editorial director of newsletters at The New York Times. “Newsletters are a great

Media subscriptions predictions and the “end of history” mistake

What's New in Publishing 01 Feb 2021 09:00 AM Why so many predictions about the future of media are consistently wrong “The future equilibrium for news media seems obvious: 1. A handful of super-bundles (NYT, WaPo, WSJ) that can spread costs over a massive subscriber base. 2. A long tail of superstar individuals who monetize their audiences via Substack/Patreon/etc. The middle market is toast.” These words greeted me from a vocal tech policy specialist (whom I won’t care to name, that’s not the point of this column). It’s an increasingly co

Consumer trust: COVID-19 edition

What's New in Publishing 26 Jan 2021 07:00 AM Consumer trust. If there’s one thing that 2020 has taught this industry, marketers and publishers alike, it’s that consumer trust is the virtue we must strive for. But while we might all have different definitions of it, the underlying definition is the same. From the laws set forth to safeguard consumer privacy, to the touchpoints marketers use to target their consumers, to the very way brands speak with consumers, trust is crucial. But it’s built beyond cookies and required regulations. Instea

The New York Times’ Ben Smith saw the alt-right’s rise and sees a new era for social platforms

Digiday 26 Jan 2021 05:01 AM January 26, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Ben Smith has an enviable view of the current media landscape. Before The New York Times announced in January 2020 that the publication had hired Smith to be its media columnist, he had eight years as the editor-in-chief of BuzzFeed, a period during which the meme publisher matured into a media company that retained its social savvy while also operating a news business. And before BuzzFeed, Smith had c

The New York Times’ Ben Smith saw the alt-right’s rise and sees a new era for social platforms

Digiday 26 Jan 2021 05:01 AM January 26, 2021 by Tim Peterson Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Ben Smith has an enviable view of the current media landscape. Before The New York Times announced in January 2020 that the publication had hired Smith to be its media columnist, he had eight years as the editor-in-chief of BuzzFeed, a period during which the meme publisher matured into a media company that retained its social savvy while also operating a news business. And before BuzzFeed, Smith had c

Turn Marketing Goals Into Wins for Your Business

Entrepeneur 12 Jan 2021 08:33 PM Image credit: Alan Thornton | Getty Images January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked to your overall business goals, all of these numbers are actually more about vanity and less a

How to Make Your Product More Accessible to Customers

Entrepeneur 12 Jan 2021 07:15 PM Image credit: Guido Mieth | Getty Images January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Some businesses want their products to appeal to a small niche; others to a large market. But no business wants customers to be unable to use their products at all. As the world’s consumer base grows, so too do the number of users who need to be considered when optimizing accessibility. Disability rights group Click-Away Pound found that 61% of users with accessib

In 2020, global protests forced media to think harder about diversity and inclusion

What's New in Publishing 07 Jan 2021 07:55 AM Besides reporting on the protests that erupted globally after the death of George Floyd, the media has also had to consider its own role in fostering positive societal change. Peter Houston rounds up the year in diversity as part of our Media Moments 2020 report. Covid-19 dominated the media agenda globally in 2020, both as the biggest story of the year and as a huge disruption across the business of media. But there has been another global phenomenon impacting media, again as a major story but

‘Pivot to virtual’ divides publishers into two camps: Sink or swim for events strategies

What's New in Publishing 05 Jan 2021 08:00 AM Covid-19 decimated events revenues overnight, but many have taken the opportunity to innovate. As publishers look towards an uncertain future, we can be sure that the events industry will never look the same again. Esther Kezia Thorpe rounds up the year in events as part of our Media Moments 2020 report. No revenue stream was hit as swiftly and severely by Covid-19 as events. Multi-million pound businesses were reduced to almost nothing overnight, and as lockdown measures and restrictions have d

“Demand for audio shows no signs of slowing down”: Strategies publishers are using to maximize its potential

What's New in Publishing 21 Dec 2020 08:52 AM The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports. “Project Songbird offers a ‘third way’ to consume BBC digital content, slotting in neatly alongside text and video news offering deepening the relationship we have with our audiences,” said Errol Baran, Global SVP for Business Development and Innovation at the BBC. We have seen through the success of our podcast business across World Service that the demand for aud

The 100k Club: Most popular subscription news websites in the world

What's New in Publishing 18 Dec 2020 08:15 AM The New York Times (6.1m), Washington Post (3m) and Wall Street Journal (2.4m) lead the way Two dozen English-language news publishers and publications have collected 100,000 or more digital-only subscriptions, new research by Press Gazette has found. Between them, the 24 news brands share more than 20m online subscriptions, a number that has been boosted significantly since the start of the Covid-19 crisis. US giants the New York Times (6.1m), Washington Post (3m) and Wall Street Journal (2.4m)

People turn to their local news sites in record numbers during pandemic

What's New in Publishing 15 Dec 2020 08:00 AM Local newspapers have seen sales of their print copies in decline for decades and, with regional newspaper groups regularly cutting staff, it has felt like UK local news journalism might be on the way out – to be replaced by WhatsApp groups or Facebook chat. But interest in news from people’s own neighbourhoods has prompted a significant digital spike this year. Hundreds of thousands of people have turned to their local newspaper websites during the pandemic for a clearer understanding of the lo

How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time

Digiday 08 Dec 2020 05:01 AM December 8, 2020 by Kayleigh Barber The New York Times’ has been in the business of selling branded merchandise for nearly two decades, but in the last three years, it has built out a modern, direct-to-consumer e-commerce operation in the form of its NYT Store. And despite the consistent profitability over the past five year and seeing consistent year-over-year growth in revenue and number of sales — during the period between Thanksgiving and Cyber Monday the site received 3.2 times the number

How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time

Digiday 08 Dec 2020 05:01 AM December 8, 2020 by Kayleigh Barber The New York Times’ has been in the business of selling branded merchandise for nearly two decades, but in the last three years, it has built out a modern, direct-to-consumer e-commerce operation in the form of its NYT Store. And despite the consistent profitability over the past five year and seeing consistent year-over-year growth in revenue and number of sales — during the period between Thanksgiving and Cyber Monday the site received 3.2 times the number

“Publishers that have served their audience well are now reaping the rewards”: Key trends in 2020 and beyond

What's New in Publishing 04 Dec 2020 09:37 AM What a year this has been. Packed with uncertainty, disruption, and innovation… a truly historic year. And how has it been for publishing? What’s New in Publishing’s latest edition of the annual Media Moments 2020 report delves into that. The report presents an overview of the key events and trends this year which have a direct impact on publishers’ businesses and strategic directions. Here are the highlights: “Stable and growing audience” “2020 was the year of the audio renaissance,” writes Ch

How President Biden might change social media regulation

The Drum 11 Nov 2020 05:14 PM By Samuel Scott-11 November 2020 17:14pmThe Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Photo by Gayatri Malhotra on Unsplash The landmark US law that makes social media networks and tech platforms immune from liability for what users post on them will change under President Joe Bide

“It’s been a 10-fold growth project for us”: Publishers see business impact with Digital News Innovation projects

What's New in Publishing 11 Nov 2020 07:05 AM With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring 3 news innovation projects where publishers already reported positive business impact. Gamifying news at Russmedia brings 10x growth in registered readers In Austria, the team at Vorarlberg Online (part of Russmedia) was looking for a way to better reward their loyal readers and they looked for inspiration in the gaming industry. With the creation of “Ländlepunkte“

I am more hopeful for our literate-reading industry today than ever before: Bo Sacks

What's New in Publishing 09 Nov 2020 07:15 AM There are many assumptions in the article Preparing for the post-literate consumer that, although possibly correct, miss an obvious conclusion: that new generations, if nothing else, multi-task like no other set of generations before. The author states: “You’d be forgiven for believing that we’ve forgotten how to read. Judging by our popular culture, we’re becoming a post-literate, oral society, one whose always-dominant visual sense has overwhelmed our reasoning to the point where 72% of consum

How eCommerce, memberships and donations are helping diversify revenues during COVID-19

What's New in Publishing 30 Oct 2020 08:40 AM If nothing else, the impact of the coronavirus has highlighted the fragility of digital publishing. There’s a certain financial irony that although online traffic is up – with many outlets enjoying record page views – for a majority of organisations, overall revenue is down. It’s a cliche to say that advertising delivers digital dimes compared to print dollars. But for evidence of the magnitude of this difference, look no further than earnings data from The New York Times. At the end of Q1 202

‘A common set of interests between publishers and privacy nerds’: Why publishers are backing the sequel to ‘Do Not Track’

Digiday 09 Oct 2020 12:54 PM October 9, 2020 by Lara O'Reilly The New York Times, Washington Post and Financial Times earlier this week announced their backing of a new proposal that seeks to give consumers a simpler way to prevent their data being shared carte blanche between the websites they visit and other third-party companies. Dubbed the Global Privacy Control, the proposal sets out a way for users to signal — via a setting in their browser or in browser extension — to every website that they visit that they do not w

“The best year since the 1990s”: Swedish daily Dagens Nyheter looks at 50% increase in operating profit

What's New in Publishing 07 Oct 2020 10:29 AM Swedish daily Dagens Nyheter is on its way to increasing operating profit by about 50% to nearly SKr180M ($20M) this year. This marks the publisher’s best performance since the 1990s, the Financial Times reports. It’s an incredible feat in a year when newspapers around the world have been struggling with declining revenues. Even The New York Times which has signed up a record number of subscribers announced decline in overall revenue. “Being a digital-first organisation has helped us a lot” “F

“There is not a country on Earth where this model is not working”: How digital subscriptions are helping publishers build a stronger future

What's New in Publishing 05 Oct 2020 09:56 AM The latest edition of FIPP’s quarterly Global Digital Subscriptions Snapshot (Q3 2020) reflects the “full impact of the crisis in the figures for the first time,” says James Hewes, President and CEO, FIPP. The report indicates that subscriptions have helped many publishers temper the fallout of the COVID-19 crisis. And they continue to show promise as a sustainable source of revenue in future as ad and print revenues are predicted to decline. Amid the dark, Covid-19 clouds hanging over the medi

The 10 best news apps to stay informed without all the doomscrolling

Mashable 03 Oct 2020 12:00 PM The best news apps aggregate the news you need and filter out the noise.Image: Shutterstock / Anton Garin If you want to stay informed on current affairs, you could download every single news outlet's app. But that would be overwhelming. Instead, make it easier on yourself and find a great news aggregator. These news apps collect articles from a large pool of sources, and incorporate different types of reporting, so not everything comes from the New York Times or a local news station. If you re

Bridging the monetisation gap between ads and subscriptions

What's New in Publishing 01 Oct 2020 06:15 AM The Covid pandemic has inspired entrepreneurs around the globe to look at the world’s problems from a fresh perspective. It could be that some of the companies that dominate the coming decade have their roots in this period of uncertainty. One startup that is a child of pandemic is Singapore-based Few¢ents. It has developed an innovative solution that aims to help publishers extend their reader revenues by collecting micropayments from readers. It is not an entirely new concept, but Few¢ents is

3 Reasons Marketing Is The New Sales

Entrepeneur 22 Sep 2020 10:00 PM Image credit: Mikolette | Getty Images September 22, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cashflow… your business ceases to exist. So, it makes sense to celebrate completing monetary transactions. It’s the intrinsic sign your business is doing well. Somewhere along the line, though, the concept of sales became idealized and over c

Can text message-based news work? Indiana’s The New Paper thinks so

What's New in Publishing 22 Sep 2020 07:55 AM Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either the content or frequency aren’t pitched exactly right. Fast forward to 2020 and the Covid-19 pandemic has changed the zeitgeist with publishers looking to react swiftly to changing circumstances, and audiences demanding news notifications as they happen. Publishers wade into

‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world

Digiday 21 Sep 2020 04:01 AM September 21, 2020 by Kayleigh Barber When The New York Times pivoted to prioritizing its subscriptions a few years ago, eventually growing to 6.5 million paid subscribers, it gave its advertising business room to breathe, and also to change. But when the coronavirus crisis laid into the economy, the publisher saw its ad sales plunge 44%, according to the company’s second quarter earnings call in July. While from a business perspective that’s obviously not great, The Times’ svp of ad innovation

How to create content for younger audiences: 11 cues on connecting with millennials

What's New in Publishing 18 Sep 2020 07:15 AM If you’re measuring millennials’ engagement of news content by how they read the digital front page, you’re not getting an accurate picture. Numerous studies have demonstrated that millennials consume information differently, so it’s probably high time we stopped taking ‘newspaper’ (digital or print) as a byword for ‘news’. As publishers it’s important to recognise that – and seek to understand what kind of content millennials are responding to, the channels they’re using, and how your brand can

“Sales are growing and subscriptions have increased”: Insights from the humble newsstand

What's New in Publishing 15 Sep 2020 06:30 AM The corner newsstand took a series of near-fatal blows over the last several years as digital disruption upset everything from consumer reading habits to physical distribution. Yet it’s getting some much needed TLC as consumers rediscover the simple pleasure of reading in print. “Print sales are growing and subscriptions have increased for some titles, including FT Weekend, Monocle and The Spectator. With renewed interest has followed an appreciation of the newsagent,” writes Marianne Giusti in

This is the Key to Winning in the Covid Era

Entrepeneur 10 Sep 2020 05:20 PM Image credit: boonchai wedmakawand | Getty Images September 10, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Some believe that the key to a good interview is asking the right questions. But in truth, that’s only half the battle. The British TV journalist David Frost, who died in 2013, interviewed kings and queens, Hollywood royalty, presidents and prime ministers. He asked great questions, but his true talent, as a 1990 New York Times story explained, was “bein

News publishers fight tech giants for better deals

BBC Technology 21 Aug 2020 04:37 AM Image copyright Reuters Technology giants are facing calls from news publishers for a better share of revenues from Australia to America.US news outlets, including the New York Times, have asked Apple to reduce the cut it takes when subscriptions are taken out on its app store.Earlier this week Google clashed with an Australian watchdog that wants it to pay more for the news content it uses.As online firms like Apple and Google have grown, many news providers are struggling to survive.Digital C

Future of Media: American billboards, BAME ads, SVOD's next step

The Drum 20 Aug 2020 02:00 PM By John McCarthy-20 August 2020 15:00pmThe Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum's Future of Media email briefing. Sign up here. Future of Media: American billboards, BAME ads, SVOD's next step This is an extract from The Drum's Future of Media briefing. You can subscribe to it here if you'd like it your inbox once a week.John McCarthy here. First, I’ve got some goo

What Tony Haile gets wrong about zero-sum publishing

What's New in Publishing 20 Aug 2020 06:55 AM OPINION In his recent editorial for Columbia Journalism Review, Scroll CEO Tony Haile – whom I like and consider to be one of the brightest minds in entrepreneurial publishing – states that publishers are operating in a “one slot world,” where consumers are unlikely to hold more than one news subscription. He bases this on the Oxford’s Reuters Institute for the Study of Journalism’s 2019 and 2020 studies, together with internal data from Google. In the face of publications like the New York Time

‘Unstoppable innovator’: The meteoric rise of Meredith Kopit Levien, the next New York Times CEO

Digiday 19 Aug 2020 04:00 AM August 19, 2020 by Steven Perlberg On a Sunday evening about a decade ago, David Bradley took the 10 p.m. Acela train from Washington to New York, finding himself sitting across from his former employee, the ad executive Meredith Kopit Levien. The then-majority owner of the Atlantic, Bradley exchanged pleasantries with Levien, and they both got to work on their laptops as other passengers dozed off. “After a while, I began hoping Meredith would quit her work so that I’d feel I could drop my own

Over a third of publishers won’t have an identity solution that will continue to work post-cookies

Digiday 17 Aug 2020 01:22 AM Sponsored by LiveRamp A digital ecosystem that does not rely on third-party cookies is approaching — with Google’s Chrome deadline for retiring third-party cookies looming and iOS 14 on its way. Given these realities, the ability to track users will diminish unless alternative identity and authentication strategies are put in place. In a new Digiday survey, however — polling 52 global publishers, from traditional news outlets to channels focused on a variety of communities and opportunities —

How to keep reading habits when cutting print newspaper days

What's New in Publishing 14 Aug 2020 07:20 AM This week departing New York Times CEO Mark Thompson made headlines when he said he believes there will not be a print newspaper within the next 20 years. It’s not the first time that this type of comment has been made, and it won’t be the last time. One of my @WSJ bosses told me print would be gone in 10 years… 25 YEARS ago 🙂 — Joanne Lipman (@joannelipman) August 10, 2020 Still it is undeniable that we are headed to a limited print future, if not entirely print-less. In the US alone, more tha

The Drum’s Future 50 reopens for nominations – help us find the world’s best new marketers

The Drum 13 Aug 2020 01:55 PM Nominations for The Drum Future 50 have re-opened. Nominations for The Drum’s Future 50, which celebrates the world’s best new marketers, have reopened.Launched last year, the Future 50 puts the spotlight on the next generation of client-side trailblazers shaking up brands and teaching the old guard some new tricks.This year’s installment was paused in March as the impact of the coronavirus took hold on the industry. After the events of recent months, which have challenged marketers like never

iOS 14 redirects web links from News+ publishers directly to the Apple News app

Tech Crunch 10 Aug 2020 07:20 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

How to shift towards a paywall: A detailed guide

What's New in Publishing 03 Aug 2020 07:10 AM The reader revenue (or paid model) based on subscriptions is often perceived as the latest saviour of online journalism. Media are reporting that it’s working well: a few weeks ago, big news broke that The New York Times has hit four million subscribers, with three million of them registered as digital subscribers. But, with a growing number of media outlets making a shift away from an advertising model, many questions are emerging along the way. It’s not a simple case of electing to switch to a

Twitter hackers reportedly young pals with no links to state or organised crime

Telegraph 18 Jul 2020 02:10 AM

Inside The New York Times’ first-party data play

Digiday 17 Jul 2020 04:01 AM July 17, 2020 by Lucinda Southern Publishers declaring they will swear off third-party data is pretty common these days. In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. Over the last year, The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those segments are broken up into 6 categories: age

The Drum's Future 50 reopens for nominations – help us find the world's best new marketers

The Drum 16 Jul 2020 12:30 PM Nominations for The Drum Future 50 have re-opened. Nominations for The Drum's Future 50, which celebrates the world's best new marketers, have reopened today.Launched last year, the Future 50 puts the spotlight on the next generation of client-side trailblazers shaking up brands and teaching the old guard some new tricks.This year's installment was paused in March as the impact of the coronavirus took hold on the industry. After the events of recent months, which have challenged marketers like

The power of innovative longform journalism online: 5 standout examples

What's New in Publishing 10 Jul 2020 10:30 AM In the early years of online publishing, newspapers – the old guard of the journalism world – viewed digital platforms solely as a means to replicate print, which still partly explains the lagging state of the industry. However, digital has shown its vast potential, and the old belief that netizens have the attention span of a hyperactive gnat is clearly outdated when we take a look at some of the amazing longform pieces that have been created purely for digital. “I think that there is an accept

‘If your enemy has all the power, you may as well sleep with them’: Why subscription publishers can’t quit Facebook ads

Digiday 06 Jul 2020 04:01 AM July 6, 2020 by Lucinda Southern While some big brands might question Facebook’s commitment to stop funding hate and the sales volume it drives, for a few groups of marketers— like direct-to-consumer brands and subscription publishers — it’s the workhorse to which their success is hitched. Outside of publishers’ own platforms, Facebook is a top driver of subscriptions because of its unrivaled scale, ease of use and precision targeting making it ideal for direct response-driven advertising. Duri

The must-read publishing stories you may have missed this week

What's New in Publishing 03 Jul 2020 10:15 AM Revenue bumps of up to 103% coming from email newsletters, Flipboard launches new tool for publishers, and more The NYT won’t be the only Apple News exit This week, the New York Times announced that it was ending its partnership with Apple News, and that its articles would no longer appear in the curated feed. Their reasoning? “Apple News does not align with our strategy to fund quality journalism by building direct relationships with paying readers,” said a spokesperson. They also added that th

Updates on the publisher relationship with Facebook, Apple, and Google

What's New in Publishing 03 Jul 2020 07:26 AM The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the relationship with their audience directly, rather than being at the mercy of the platform. We all remember the much-hyped newsfeed changes on Facebook in 2018, which actually only cut the amount of news on its newsfeed from 5% to 4%. As we enter the 2nd half of 2020 (with the first half feeling like 5 years

“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out

What's New in Publishing 30 Jun 2020 11:30 AM “It’s time to re-examine all of our relationships with the big platforms.” Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may have breathed new life into the service, are yet to see the light of day outside Apple Park. The free version of Apple News offers a much larger array of news, of course, and

The New York Times, Vice Media and PopSugar are Digiday Media Awards winners

Digiday 25 Jun 2020 07:30 PM June 25, 2020 by Digiday Awards In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies. Brands, publishers and creators alike spearheaded customized experiences and reached their audiences on the channels and in the environments where they work, live and play. Winners leaned in with deeply-humanized storytelling, coupled with innovative dis

What's on your bookshelf? Shanice Mears on Rupi Kaur poetry and reading with narcolepsy

The Drum 24 Jun 2020 04:00 PM What's on your bookshelf? Shanice Mears on Rupi Kaur poetry and the difficulties of reading with narcolepsy The Drum’s What’s On Your Bookshelf series asks industry luminaries to share their essential reading lists. Here we delve into the page-turners helping Shanice Mears, co-founder of The Elephant Room, understand the world and her place in the ad industry.Shanice Mears, co-founder and head of talent at creative company, The Elephant Room, recently put her head above the parapet to give the

Engagement over revenue: How The New York Times has reoriented its events internationally

Digiday 18 Jun 2020 04:02 AM June 18, 2020 by Lucinda Southern Facing the new reality that in-person events will be a nonstarter for a very long time, The New York Times is starting to deploy its coronavirus era digital events strategy with a distinctly international focus. For example, On April 9, two weeks after rescheduling the 20 live events planned for this year, The New York Times international events team based in London launched its first digital event, “The Greenhouse.” The five-part series focused on climate chan

Email newsletters are resurging, says Reuters Institute

What's New in Publishing 16 Jun 2020 07:15 AM Email newsletters, once thought of as low-tech and unfashionable, are proving increasingly valuable to publishers looking to build strong direct relationships with audiences, says this year’s Reuters Institute Digital News Report. This is because email helps build habit and loyalty, which is particularly important for new business models such as subscription and membership. Noting “the resurgence and importance of email newsletters,” the research highlights a sharp increase in their productio

Publishers are tying virtual events to subscriptions

Digiday 01 Jun 2020 04:02 AM June 1, 2020 by Lucinda Southern As publisher events have been forced online, they are becoming more entrenched with other parts of the business, particularly subscriptions. Over the last few months, virtual events have been used as an incentive for people to subscribe to publisher paid-for programs. Since launch in April, Verizon-owned TechCrunch has hosted 10 members-only investor Q&A series events, Extra Crunch Live, via its subscription tier, Extra Crunch. Most of its 2020 events are fo

So far, publishers are keeping subscribers gained during the coronavirus crisis

Digiday 26 May 2020 04:01 AM May 26, 2020 by Lucinda Southern New subscribers, the small bright spot for ravaged publishing, are not churning at the same rate as other subscribers, according to early data from subscription platforms. The curve in subscription growth is starting to flatten for some but still remains higher than before coronavirus. Still, publishers including Bloomberg, The New York Times and The Guardian anecdotally say they are seeing signs of stronger retention rates from subscribers who have signed up s

How the 'Plandemic' conspiracy theory took hold

Guardian Technology 23 May 2020 03:00 PM Dr Judy Mikovits, who appears in Plandemic, in 2011. Photograph: David Calvert/AP To have one viral sensation, Oscar Wilde might have said, is unfortunate. But to have two smacks of carelessness. And that’s what we have. The first is Covid-19, about which much printer’s ink has already been spilled. The second is Plandemic, a 26-minute “documentary” video featuring Dr Judy Mikovits, a former research scientist and inveterate conspiracy theorist who blames the coronavirus outbreak on big pharma,

How COVID-19 is accelerating innovation in publishing: Insights from FIPP

What's New in Publishing 19 May 2020 07:15 AM COVID-19 has affected the world in an extraordinary manner, and many of its after-effects are going to be permanent. According to FIPP President and CEO James Hewes, it “represents the biggest opportunity – and biggest challenge – for our industry in 75 years.” The rapid changes that we’re seeing in the way that consumers access our content is accelerating many of the trends that we had been seeing for many years. Our response will determine the shape of the industry for decades to come. James

Digital Publishing in 2020: Navigating COVID-19 and coming out stronger than ever

What's New in Publishing 19 May 2020 06:50 AM OPINION The business world is a very different place compared to just six months ago. Perhaps no more so than in publishing, where we’ve seen the distribution and printing of newspapers, magazines and books all but stop in some markets, while at the same time the audience for news, entertainment – and let’s face it, escapism – has exploded. In many media industries, the digital channel has become the most important (if not only) means of reaching your consumers and firms have seen record growth

The publisher subscription ‘corona bump’ is flattening

Digiday 15 May 2020 04:00 AM May 15, 2020 by Lucinda Southern Bloomberg Media, The New York Times, The Wall Street Journal and The Guardian, among others, have all had a boost in new paying subscriptions since the coronavirus. Two months later and aggregate data from subscription technology platforms shows that growth is tapering. News publishers experienced their subscriptions peak during mid-March, according to subscription platform Piano’s customers, coinciding when most companies mandated remote working. Two months lat

Hearst reports significant ecommerce upturn during Covid-19 lockdown

What's New in Publishing 14 May 2020 07:30 AM In the wider publishing world, there is a growing sense that global lockdown measures are actually having a positive impact on readership. Hearst has seen triple-digit ecommerce growth across Men’s Health, Good Housekeeping, and Cosmo. The news comes as publishers around the world report positive digital trends in response to the stay-at-home measures imposed by the global coronavirus pandemic. Hearst’s portfolio of titles is experiencing significant gains across ecommerce, the Media Post has r

World Media Group editors’ perspectives: How global leaders are responding to Covid-19

What's New in Publishing 13 May 2020 07:00 AM Five months after the first cases of Covid-19 were reported, there is hope that much of Europe, along with Asia, has passed the peak of infections. But with global leaders responding differently to the crisis, there are discrepancies about what’s being measured, whether we can compare countries, and what we should to do next. The World Media Group invited a panel of journalists, reporters and analysts from six leading international news outlets to shed some light based on their own experiences o

Quibi founder Jeffrey Katzenberg blames coronavirus for the streaming app’s challenges

Tech Crunch 12 May 2020 04:04 PM TechCrunch is part of Verizon Media. Click 'I agree' to allow Verizon Media and our partners to use cookies and similar technologies to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. We will also provide you with personalised ads on partner products. Learn more about how we use your data in our Privacy Centre. Once you confirm your privacy choices here, you can make changes at any time by visiting your Privacy Das

Like it or not, Google and Facebook are becoming the leading patrons of the news industry

Digiday 11 May 2020 04:00 AM May 11, 2020 by Max Willens For years, Google and Facebook wanted to have it both ways. They wanted publishers’ content to attract and retain users, but they didn’t want to pay for it. They wanted to publishers to create content and test new products they were trying, but they didn’t want them to build businesses that relied on those products. At one point early last year, Facebook’s point person on the news industry, Campbell Brown, gave publishers some tough talk: “Facebook cannot be the enti

How the New York Times Live is adapting its events plans

Digiday 05 May 2020 04:01 AM May 5, 2020 by Kayleigh Barber Going into 2020, Jessica Flood, managing director of The New York Times’ events division, NYT Live, and Elizabeth Weinstein, its senior director of programming, had created a calendar filled with 40 events aimed at building communities around franchises including Dealbook and NYT Cooking, according to Flood. The week of March 9, they realized that those plans would have to be almost entirely scrapped, and the events team, consisting of 23 staffers, began figuring

“Unexpected winner in the race for new eyeballs”: Local news publishers see up to 150% spike in traffic

What's New in Publishing 01 May 2020 08:15 AM FIPP’s latest Global Digital Subscription Snapshot (2020 Q2) report presents an encouraging picture for publishers in a world shaken by the COVID-19 pandemic. Amidst all the challenges this crisis has created for publishers, including declining ad revenues, campaign and event postponements and cancellations, traffic and subscriptions have shown remarkable growth. Digital revenue playing an increasingly larger role Major publishers like The New York Times and The Washington Post have seen more th

‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise

Digiday 28 Apr 2020 04:01 AM Member Exclusive April 28, 2020 by Lara O'Reilly In 1996, Tracy De Groose became brand director for Stella Artois in the U.K. She inherited the lager’s long-running “Reassuringly Expensive” campaign, inspired by the French period movie “Jean de Florette” and starring a flower seller named Jacques as the central protagonist. Such was the cinematic nature of the creative, De Groose decided it didn’t make sense for the ads to appear in football games and the “News at 10” ad breaks — then the go-t

Facebook rushes out new video game streaming app to rival Twitch and YouTube

Telegraph 20 Apr 2020 06:00 AM

Facebook to launch gaming app as amateur-friendly Twitch competitor

Mashable 19 Apr 2020 08:23 PM The biggest thing in FB gaming since... FarmVille?Image: Shutterstock / Preechar Bowonkitwanchai Facebook is getting serious about gaming. On Sunday, The New York Times reported the social networking service would launch Facebook Gaming — a new mobile app dedicated to livestreaming video game content — via the Google Play store on April 20. (Yes, tomorrow.) The app will be free to download, devoid of ads for now, and only compatible with Android. An iOS rollout is expected soon, pending Apple's

Trump tax returns from 1985 to 1994 show $1 billion in losses, according to NY Times

Telegraph News 08 May 2019 03:24 AM

How to find us|Contact us