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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Digiday 29 Oct 2020 04:01
Apple News+
October 29, 2020 by Lara O'Reilly

Nordic publishing giant Schibsted became one of 20 new members of the recently formed Coalition for App Fairness earlier this month.

The group was founded in September by a group of influential app publishers including Fortnite owner Epic Games, online dating company Match Group and streaming platforms Spotify and Deezer. Its stated aim is to apply pressure on app store owners — but principally Apple — to stop what it alleges are uncompetitive practices, such as charging publishers a 30% fee for in-app purchases.

“What is really apparent now is that these gatekeepers, such as Apple, are really becoming private regulators,” said Petra Wikström, Schibsted director of public policy. 

Wikström explained why the Oslo-headquartered publisher — which owns newspapers including VG, Aftenposten, Bergens Tidende — joined the Coalition, the App Store concerns that are specific to news publishers and what Schibsted hopes can be achieved by applying pressure on Apple. This interview has been lightly edited for clarity and length.

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AppleSchibstedApp StorePetra WikstrmWikstrm
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