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Ad of the Day: Lil Nas X offers financial compensation to haters in Montero billboards

The Drum 17 Sep 2021 10:35

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Are you single, lonely and miserable? You may be entitled to compensation and Lil Nas X is here to help – according to several parody billboards spotted in LA yesterday. The chart-topper and king of the internet has used a mixture of traditional out-of-home (OOH) advertising methods mixed with his typical on-the-pulse social media tactics to promote his highly-anticipated debut album Montero.

The four billboards posted on Lil Nas X’s Twitter account yesterday saw the rapper take on the role of a cheesy lawyer and directed viewers to welcometomontero.com – the pre-sale site for the star’s album.

‘Do you hate Lil Nas X?’ one ad read, next to a photo of the internet sensation dressed as his lawyer persona.

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Lil NasMonteroLATwitterNike
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