JCDecaux launches support messages for Covid-19 frontline workers & mental health awareness

The Drum 01 Apr 2020 05:40
JCDecaux commits space to support messages for Covid-19 frontline workers and mental health awareness

JCDecaux in Australia has launched a campaign across its network to thank essential workers who are supporting Covid-19, as well as campaigns supporting local business and building awareness of mental health issues.

The out-of-home (OOH) media specialist used its own in-house creative team to launch a series of ads that thank the key workers, such as doctors, nurses, pharmacists, teachers, aged care workers, childcare workers, farmers, supermarket and warehouse workers in Australia.

JCDecaux ANZ CEO, Steve O’Connor, said: “In a time of tremendous upheaval and uncertainty for us all, there are many Australians working night and day to keep us cared for and making sure we have access to necessary services, and of course our medical professionals – true heroes, facing great challenges and potential threats to their own health to keep us safe. Our hope is they see this campaign on their way into work and home again, and they know that we recognise and applaud their contributions.”

Broadsheet publisher, Nick Shelton, said: “We wanted to work with JCDecaux to help support Australia’s local restaurant and café sector during this tough time, so we have created a ‘Live List’ for each capital city detailing how our beloved cafes and restaurants are pivoting towards takeout and ready to eat meals. Our goal is to create a centralised point where audiences can go to learn how they can support their favourite local businesses.”

The campaign urges Australians to ‘stay connected’ even if they are separated from friends and families, educating around the mental health benefits to speaking to people over digital platforms and the phone.

JCDecaux chief marketing officer, Essie Wake, said: “JCDecaux connects organisations with communities, whether they are in the hearts of cities or deep in the suburbs. In these uncertain times, our ability to be a platform for good is at its most powerful – which is why we are carrying a number of important government health messages as well. Our role right now is to help connect, support and educate communities.”

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JCDecauxJCDecaux ANZSteve OConnorAustraliaNick Shelton
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