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Get your creative workplace tech up to scratch - or risk losing your best talent

The Drum 01 Jun 2021 10:30

“Can you go on mute, Paula?”

We’ve all seen the BT ad, highlighting the five words we dread being asked during our weekly team’s catch up. But while many have experienced the same frustrations as ‘Pixelated Paula’ and her broadband issues during virtual video calls, for marketers, who thrive on creative collaboration and process to get the job done, having efficient, seamless workplace technology is part and parcel of the new world of remote working.

Work management technology and collaboration tools have been a saviour for many marketers in keeping teams connected through the challenges of 2020. Satisfying the heightened expectations of B2B and B2C customers calls for large volumes of content and personalised marketing campaigns delivered at lightning speed and scale - but managing tasks and planning campaigns is all the more difficult if the technology that helps to make it happen wastes time, isn’t fit for purpose and is archaic.

At the same time, technology is becoming an essential requirement in attracting and maintaining talent across the UK, as revealed in the 7th Annual State of Work report by Workfront, an Adobe company. It found that nearly half (49%) of the UK workforce would leave their job if their workplace technology isn’t up to scratch, up from 33% prior to the pandemic. The number of people who turned down a job because the technology was out-of-date or hard to use rose by 18%, while digital workers who applied for a job because they heard a company’s employees use great technology increased by 16%, compared with pre-pandemic data.

Equipping teams and individuals within the marketing department with thoughtful integration points improves campaign delivery by making workflow processes simpler and more efficient, boosting team performance and quality, promoting innovation, increasing speed to market, at the same time providing visibility across the workforce to enhance collaboration and give businesses the ability to execute at scale.

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