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Meet The Drum Awards for Marketing jury 2021

The Drum 28 Jan 2021 07:00
Meet The Drum Awards for Marketing jury 2021

The Drum Awards for Marketing reward brands and marketing teams that truly understand their customer.

Open to teams of any size that can prove their campaigns have had a measurable effect, the awards encompass categories including FMCG, Not for Profit, Brand Development or Extension of the Year, Rising Star of the Year, Diversity and Inclusion Company of the Year and Marketing Agency of the Year.

These awards are truly global, and open to teams and companies from anywhere in Asia Pacific, Europe, the Middle East, Africa or the Americas.

Our jury also sees brands from all over the globe come together to decide who is the best in class including The Walt Disney Company, Accor Northern Europe, Bumble, UNICEF USA, TikTok, Britvic, Diageo, Hearst, Brompton, Duolingo, Aesop, Schlotzskys, General Mills, Google, Activision Blizzard Esports and hangAIR Global.

Who’s who?

Jessica Rudi
The Walt Disney Company
Jessica Rudi
digital director
Rudis is an LA-based strategist and digital director at Yellow Shoes, the in-house agency at the Walt Disney Company. She has worked agency side at Anomaly, TBWA\Chiat\Day, and CP+B on brands including Airbnb, Miller Lite, Twitch, PayPal, and UberEats. She spoke at SXSW about social marketing and often writes about emerging trends and platforms.
I’m excited to review all the work this year and to see all the creativity that thrived in a time of unprecedented change. It’s an honor to be part of this judging panel and to be able to learn from this best in class work, and I can’t wait to see entries that made an impact in a year that pushed us to innovate and find solutions like never before.
Naomi Walkland
Naomi Walkland
director of EMEA marketing
Walkland leads Bumble’s operations across Europe, overseeing the brand’s strategy and campaigns. Her career has been driven by supporting and empowering women. She is the founder of ‘The Power of Quitting’ a panel series that explores how professional women pivot to embrace change and find purpose. She is currently a board member for OK Mentor, a programme that supports female graduates into creative industries. Previous to Bumble, Walkland worked in public relations and consulted on marketing for global brands like Google, Uber, Ogilvy, Natwest and Pernod Ricard.
I am very excited to be part of the judging panel. One question I always ask myself when building campaigns is “Why would anyone care?”, and this is the framework that I will be using to evaluate entries. The winning entries will be the ones which have a strong consumer insight, creative, and the ability to build the brand. Great marketing should cut through the noise, drive cultural relevance and most importantly, inspire!
Trevor Johnson
Trevor Johnson
head of marketing, global business solutions, Europe
Johnson is the head of marketing, global business solutions for TikTok Europe. He moved to TikTok from Facebook and Instagram, which he joined in 2008 as one of Facebook’s first employees outside of the US. He most recently held the role of director of Instagram, EMEA, and prior to this held a number of senior global strategic and partnership roles during his Facebook career. Johnson plays an active role in championing diversity and inclusion within the advertising industry, holding advisory roles in a number of organisations in the D&I sector. He is also the chairman of the board of trustees of the Ideas Foundation, a UK based charity.
We have seen an acceleration of change in marketing over the past 12 months during a genuinely unprecedented time for us all. Taking a moment to recognise excellence and effectiveness in our industry, and to celebrate the brands and marketers that truly understood their customers, is vitally important to do - even at a time of immense change and uncertainty for many. As a judge, I’m looking for campaigns around the world that represent what great marketing is all about, achieving demonstrable outcomes that move an organisation forward.
Sarah Shimmons
Sarah Shimmons
global marketing director, Smirnoff
Shimmons is global marketing director, Smirnoff at Diageo- leading projects across comms and innovation, and with global responsibility for Europe and LAC markets. Originally from Northern Ireland, she has worked on a number of global brands (Coca-Cola, Bacardi, Tennent’s Lager) and in start-up companies, in a range of roles across brand, shopper marketing and innovation.
I decided to be a judge because there is so much great marketing talent out there, and the work that’s been produced, across the board in the UK in 2020, has been phenomenal. I’m excited to be involved and be inspired. I am looking forward to seeing entries that have broken through and made a cultural impact in 2020, and those that have been thoughtful of the shifts we have seen this year in consumer behaviour.
Christina Lindquist
Christina Lindquist
global head of marketing
Lindquist has led the marketing and creative teams of Brompton through a period of transformation over the last two years. In response to the COVID-19 pandemic, Brompton made 800 bikes for NHS staff to travel safely to work, crowdfunded through the Wheels for Heroes campaign, which was her proudest moment of 2020. Before joining Brompton, Christina held various marketing roles in sport and healthcare, working on brands such as Lucozade Sport, Wiggle, Nytol and Jungle Formula.
2020 was a year like no other! For most businesses, the plan was thrown out the window which meant we all had to get creative. I’m looking forward to judging the awards and seeing the role that creativity played in a time of crisis – I’m hoping to see bold, brave work that was grounded in insight and had a positive impact on society.
Adam Kakembo
Adam Kakembo
chief marketing officer
Kakembo has played a defining role in the transformation of global marketing at Aesop since joining the company in January 2019. He responsible for maintaining the unique ways in which Aesop has connected with its customer for over 30 years and reimagining this experience for abrand that now has a presence in over 23 markets worldwide. Through his creative and strategic leadership, Kakembo unites a global team based out of London and Melbourne. Before joining Aesop he was chief marketing officer at Scotch & Soda, prior to which he was at VF Corporation working on Wrangler, as the vice president of design, product and marketing. Previous brands include Levi Strauss & Co., Timberland and Loewe.
In these times of social distancing, with isolation more prevalent than ever before, marketeers have had to evolve at pace in order to connect with the consumer in a meaningful and empathetic way. Crisis fuels creativity, and it has been fascinating to observe how various industries have continued to innovate and move from survive to thrive. I am particularly interested in entries that demonstrate a clear pivot and an evolution in their understanding of their customer.
Leanne Marshall
hangAIR Global
Leanne Marshall
chief marketing officer
Marshall has 20 years experience in marketing, strategy and business transformation that has seen her work across both large enterprises and start/scale ups. These include Yoti, a digital identity platform with over 9m app downloads, EE, Sky and Royal London. One of her proudest achievements is being a founding member of the women in business initiative at EE/BT, and she continues to strive for diversity, inclusivity and women in business.
I’ve been an avid fan of The Drum since starting my career in Edinburgh many moons ago. Over the years they’ve gone all ‘Madonna’ on us, constantly evolving and changing. I love being a judge and watching the entries evolve and innovate year on year. It’s been a very different world we’ve lived in since the start of 2020. I’m keen to see how the entries have tackled this new world creatively and with clear strategic thinking.
Alicia Grimes-Gibson
Shiseido Group UK & Ireland
Alicia Grimes-Gibson
marketing director Dolce & Gabbana beauty
Grimes-Gibson is marketing director, fragrance for the Shiseido Group UK. Her responsibilities cover Dolce & Gabbana Beauty, Issey Miyake, Narciso Rodriguez and Elie Saab fragrances. She has spent the last 15 years of her career working across different marketing roles in premium beauty, retail, corporate gifting, hotel amenities and spas; including a stint as a freelance beauty writer for her local newspaper.
I am very honoured to join The Drum Award judging panel again. I love marketing and brands, and always relish the opportunity to review the exciting campaigns. Some I instantly recognise and recall their impact at the time. For others, it will be my first chance to review their work, which I find equally exciting. As usual, this year I will be looking for innovation, but more so an ability to adapt, standout and engage during the challenges of COVID-19.

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Tags

Accor Northern EuropeUNICEF USATikTokBritvicDuolingo
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