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Mortons Media Group launch The Classic Bike Hub app and website using Better than Paper’s publishing platform  

News and Insights 01 Jul 2020 11:05
  • The Classic Bike Hub app and website is easy-to-use for both its readers and Mortons Media Group team
  • Provides access to real-time news and interactive content on-the-go, on any device
  • Enables users to personalise and refine content to their own topics of interest

Mortons Media Group, a long-established independent UK based publishing and events company, have launched their second app and website with Better than Paper, the Classic Bike Hub. In 2019, The Railway Hub app and website was launched.

The Classic Bike Hub is a central point for all motorcycle enthusiasts collating an array of news articles, views, features, photography, videos, and reviews from the UK’s biggest, classic motorcycle magazines. These include Classic Bike Guide, The Classic Motorcycle, Old Bike Mart, Classic Racer, RealClassic and Classic Dirt Bike.

Mortons have published a collection of motorcycle titles over the years, which meant their archive content was not being utilised in the best way for an engaging and informative experience online. With Better than Paper’s publishing platform, the Classic Bike Hub distributes past and present content with ease across mobile, tablet and desktop. From the sump to the handlebars, the app and website covers everything from pre-war and off-road machines to modern classics – making the Classic Bike Hub an essential place for any motorcycle lover.

Darren Hendley, Digital Media Manager, Mortons Media Group, commented “Based on our previous experience when developing The Railway Hub, we decided to use Better than Paper again for our Classic Bike Hub website and app. We had thousands of archive articles that were imported into the new website and integrated with our other sites.

Britain’s leading motorcycle magazine publisher now has the go-to digital destination for thousands of classic motorcycle related images, articles and guides”

Ashwin Saddul, Managing Director, Better than Paper, said “I’m delighted to be building on our partnership with one of the longest standing, independent publishers in the UK. Our real-time publishing solution has allowed Mortons to unlock the huge value of their previously inaccessible archived content for their Classic Bike Hub app and website.”

Mortons Media Group was established in the 19th Century and produces a range of magazine titles in classic and modern motorcycle areas, scootering, heritage railways and lifestyle. Being publishers of 12 motorcycle titles: Classic Bike Guide, Classic Dirt Bike, Classic Motorcycle Mechanics, The Classic Motorcycle, Classic Racer, Old Bike Mart, Back Street Heros, Scootering, Fast Bikes, Motorcycle Sport & Leisure, MoreBikes and RealClassic. They have used their expertise in the motorcycle industry to create a central hub of interesting snippets, historical facts, and depth articles for all motorcycle news.

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Mortons Media Group
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