A strong eCommerce strategy is key for Black Friday 2020

The Drum 15 Sep 2020 02:33
By Joshua Ogugua-15 September 2020 15:33pm

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Oh, 2020. What a peculiar year. One that will most probably (definitely) go down in the history books. Continuing the trend of things we’ve never seen before, the forecast for Black Friday 2020 is no different. With social distancing here to stay, having a strong eCommerce presence and strategy has never been more important for retailers.

Bearing this in mind, ​Channable​ would like to use their experience in eCommerce to help you prepare for Black Friday 2020. There will be unprecedented challenges, trends, and changes that you will have to face this holiday season. ​This whitepaper​ will help you stay ahead of your direct competition. Channable has covered specific challenges in various sectors and given tips and solutions you can apply to your business.

A Black Friday like no other

The Wells Fargo survey showed that 70% of consumers aren’t planning on returning to physical stores in the foreseeable future. This means that the increase from 25% to 30% in the eCommerce marketplace (caused by the pandemic) is here to stay.

What can you do to prepare for Black Friday 2020?

Retailers who favor promotions on the limited items they have in offline stores have to change their approach. Since the pandemic, online shopping spend has increased by 59% compared to this time last year. Consumers are now more confident and more skilled when making purchases online. This is why focusing a hefty portion of your attention on your online shop is key to creating the buzz needed to make Black Friday 2020 a success.

These are just a few of our best tips. There are many more within our Black Friday whitepaper. You can download the whitepaper by using this link:

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