Digital Transformation Festival: 8 things we learned from week 1

The Drum 20 Mar 2020 05:00
8 things we learned from week one of the Digital Transformation Festival

As the curtain falls on the first week of The Drum’s Digital Transformation Festival, here are some of the most interesting and insightful things we have learned so far.

1. Brands and broadcasters will need to embrace digital in "all its glory" as the coronavirus crisis progresses.

Unit 9’s head of client partnerships, Tariq Duff, said that “lots of brands speak a lot about digital transformation and embracing all these different kinds of technology", but wondered whether they are practising what they preach. "I question whether that’s true as the coronavirus has shown how so many businesses have struggled just with the idea of working from home. There is an opportunity here."

Hear more from Duff and others on our panel, Digital Transformation - no longer a buzzword.

2. Media will have to act responsibly as engagement increases due to quarantines and social distancing.

Find out how the BBC is responding to the global pandemic here.

As most of us retreat into our homes to work remotely for the foreseeable future, technology will be more important than ever in opening up new avenues for us to work, interact and stay safe as we distance. It'll also be essential for keeping teams functioning.

You can watch our panel on the future of remote working here.

“I’ve always seen technology as an enabler rather than the answer,” ex-Grey chairman and co-founder at Been There Done That, David Alberts told The Drum.

Listen to the full conversation here.

Businesses large and small are grappling with how to navigate the coming months as the impact of the coronavirus is felt globally.

Find out more on the subject here.

Chief digital officer for L'Oréal, Lubomira Rochet, spoke to The Drum about how "digital itself keeps evolving" within the beauty giant.

Read the full interview here.

Accenture Interactive is planning to gradually pivot its business to work predominantly with clients aligned to a wider social purpose.

Listen to the full conversation here.

Former England star Eniola Aluko told us: "Women's clubs must start using data to identify who their fans are and creating content that brings the fandom along, we need to get people who are used to watching their local men's team every week to support the women's game too, there's a great power in bringing both sides together."

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Tariq DuffBeta Media groupRobin GadsbyDavid AlbertsDuff
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