The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists

Digiday 21 May 2020 01:49
May 21, 2020 by Digiday Awards

A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. These media brands also explored vital issues, from elections to equality in sports, while engaging with younger audiences attuned to narratives of social and political awareness. 

In their pursuit of brand partnerships, these companies additionally sought out innovative formats and techniques. Across the board, our shortlist of honorees engaged new audiences and elevated their content to new heights of format and differentiation. 

The Telegraph launched a dynamic tourism partnership and a new cause-focused vertical

The Telegraph has been clicking along since the mid-1800s, but its 2019 efforts crystallized the publisher’s approach to engaging with digital audiences. Partnering with the Australian Tourist Board, The Telegraph built an innovative digital campaign around that country’s culture and locales. The company produced 11 vertical videos detailing key reasons to head Down Under, along with 80 other pieces of content related to local Australian passions. It tied all the content to an interactive online map. For those efforts, The Telegraph is up for both Best Branded Content Program and Partnership of the Year.

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