Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts

Digiday 04 May 2021 04:01
May 4, 2021 by Sara Guaglione

More people between the ages of 18 and 34 are watching streaming than linear TV. Streaming TV reaches an audience that is not tuning into linear TV, which is declining. Cord cutting is accelerating. That was the argument from most of the companies trying to lure ad buyers to spend money on their connected TV platforms and ad-supported streaming services on the first of the four-day Interactive Advertising Bureau’s 2021 NewFronts event, which kicked off yesterday.

The key details:

  • Connected TV platform owners Amazon, Roku, Samsung and Vizio touted the number of people their platforms reach.
  • Ad-supported streaming service providers Crackle and Fox’s Tubi announced original programming line-ups.
  • Presenters also pitched advanced advertising products, including a tool to manage how many times someone is exposed to a campaign and a method to retarget CTV viewers on other devices.


Roku’s NewFronts message: “start with streaming.” In other words, put your money into the streamers before traditional buys in linear TV. 

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