Twitch, IAS, Xaxis, The Trade Desk: Meet The Drum Digital Advertising Awards USA 2020 jury

The Drum 06 May 2020 04:30
Members of this year's Digital Advertising Awards USA 2020 jury.

In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets results, which is why The Drum Digital Advertising Awards USA are back for 2020.

We want to unearth the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world.

This year's judges include industry experts from Xaxis, Watsons Advertising, Croud, Bayer, The Programmatic Advisory, MMI, The Trade Desk, Twitch, Dentsu Aegis Network, Sparrow Advisers, KO Insights, Live Ramp and Integral Ad Science.

Below is a rundown on seven of our stellar judges:

Lisa Utzschneider
Integral Ad Science
Lisa Utzschneider
chief executive officer
Utzschneider joined IAS as chief executive officer in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role. Prior to this she held the position of chief revenue officer at Yahoo, Amazon’s vice president of global advertising sales and spent 10 years at Microsoft culminating in her role as general manager of the national sales and service teams.
Sara Robertson
Sara Robertson
global vice-president, disruption
Robertston is global vice-president, disruption at Xaxis. She is responsible for the challenging the status quo through careful stewardship of ‘long-shot’ investments and experimental research and development that enhances the unique value Xaxis brings to its clients. Robertston also leads the global vision and execution of Copilot, Xaxis’ proprietary artificial intelligence technology, and advanced data science initiatives broadly.
It’s more important than ever for agencies and brands to create innovative campaigns that look beyond the traditional metrics and really drive business outcomes. As a judge, I’m looking to see how teams are harnessing the power of data and technology to impact a business or customer issue. Technology has developed to the point where creativity and customization in campaigns is limitless. It’s an honor to serve as a judge for The Drum Digital Advertising Awards and celebrate the best of our industry’s creativity and innovation.
Ana Milicevic
Sparrow Advisers
Ana Milicevic
principle and co-founder
Milicevic is an entrepreneur, media executive and digital data innovator. As principal and co-founder of Sparrow Advisers she and her team work with companies across adtech, martech, ecommerce, and media. Earlier in her career she held key leadership roles in companies like Adobe and SAS. Milicevic is a frequent speaker on topics of data management, cross-channel marketing analytics, customer experience, innovation, and emerging markets.
It’s always easy to spot examples of bad advertising and ‘what were they thinking’ campaigns; awards are a unique chance to highlight the great and the truly effective. I’ll be on the lookout for how effective entries were in driving revenue (and not just advertising KPIs) for their clients, examples of data influencing creativity, and examples of where choosing the right platform or partner can mean the difference between a ‘meh’ campaign and one worthy of being recognized as best practice.
Walker Linares
The Trade Desk
Walker Linares
director, TV
At The Trade Desk, Linares manages the relationships with broadcasters like Disney and Sling, to enable their inventory to be available programmatically to The Trade Desk clients. He has been in the programmatic space for nearly a decade, previously working at various companies such as SpotX and AudienceScience, specializing in programmatic partnerships.
In today’s environment, it’s more important than ever for marketers to truly understand customers’ needs and engage them with relevant messaging through their advertising. Our world has evolved so advertising must as well. I’m excited to be judging The Drum Digital Adverting awards this year to see how brands are implementing more relevant, data driven messaging into their campaigns to ensure that they resonate with consumers in an engaging way.

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