‘Workcation Retreats’: Tourist destinations offer remote-working packages including personal assistants, to attract visitors

Digiday 11 Jun 2021 04:01
June 11, 2021 by MaryLou Costa

The remote-working trend triggered by the pandemic is paving the way for more professionals to mix business and pleasure from exciting, exotic destinations.

With international border restrictions starting to loosen, tourism operators are seizing the chance to attract visitors by marketing themselves as remote-working hot spots, rather than vacation destinations. 

And being able to work from anywhere is one of the top benefits of remote working that 32% of the 8,000 respondents in Kaspersky’s Securing the Future of Work study say they want to keep post-pandemic. 

Online travel agency Loveholidays has created a ranking of top working vacation destinations, scoring countries on average temperature and rainfall, as well as the number of beaches, restaurants and shopping malls. But it is now also showcasing accommodation, activities and discounts for remote workers along with information on how long they can stay without a visa.

Its Maldives destination promotes a “Work Effectively” package which promotes the pairing of work and wellness and offers an “oceanfront workstation” with a strong WiFi connection. It will even provide a personal assistant to help with day-to-day duties like checking flight information, organizing work and social schedules, printing and admin. 

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