Uber raids Google (again) for European marketing boss

The Drum 22 Jan 2020 01:07
Google's David Mogensen joins Uber

Uber has hired Google’s marketing boss for Northern Europe, David Mogensen, to lead its European marketing. It’s the latest major hire for the company following a round of cuts to the global marketing department last year.

Mogensen replaces Patrick Stal, who departed this company earlier this month following two years’ service. Stal, who is not thought to have another role to go to, said that the time had come to depart but he would continue “cheering [Uber] on from the sidelines […] Perhaps louder than ever.”

His successor has spent 20 years in the industry, most recently as the lead marketing for Google in Northern Europe where he’s taken charge of launching products including Google Home, Google Assistant and YouTube Kids. Before Google, Mogensen spent a decade at BMW in North America, where he oversaw the car marque’s US advertising.

The hire comes after a challenging period for the company.

At the time, boss Dara Khosrowshahi said that it while it had “grown fast, we've slowed down [...] So, put simply, we need to get our edge back.”

An early casualty was global marketing boss Rebecca Messina, who departed in June – shortly before the redundancy round was announced – along with its global director of marketing for Uber Freight and the North American head of social for Uber Eats.

In August, it hired another Google veteran in Thomas Ranese as vice-president of global marketing. Just a few months later, YouTube’s product marketing boss Lucinda Barlow was poached to lead marketing for Uber in Asia Pacific.

Chief exec Khosrowshahi reportedly met with Mike Brown, the commissioner for Transport for London, this week in an attempt resolve the issues that regulators have with the ride-hailing platform.

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