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Ad of the Day: The National Lottery reminds UK how to support Olympic athletes

The Drum 08 Jul 2021 12:00

The National Lottery is gambling on its biggest ever brand campaign to show that even if you fail to hit the jackpot, it is Team GB and ParalympicsGB who are the real winners.

Featuring a bonanza of Team GB and ParalympicsGB personalities, The National Lottery has showcased its summer-long Olympics campaign, which reminds the UK how it can support athletes at the games in Tokyo this summer.

A succession of top athletes including discus thrower Dan Greave, wheelchair tennis player Jordanne Whiley MBE and taekwondo star Lutalo Muhammad are shown receiving a helping hand from the great British public, who attempt to motivate and support their idols.

These include a cup of tea for a grateful runner, a portrait of an ex-partner doubling as a taekwondo target, and a lampshade avenue lighting the way for an athlete. The voice of Dermot O’Leary informs us that there is an easier way to support Britain’s athletes – by simply buying a lottery ticket.

Devised by adam&eveDDB, the comical commercial will span TV, radio, digital, and high-impact OOH sites up and down the country, taking its message to high-profile events such as the Euros as well as Love Island and Coronation Street.

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Dan GreaveJordanne WhileyLutalo MuhammadDermot OLearyadameveDDB
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