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How to Make Your Marketing Emails More Effective

Entrepeneur 23 Jun 2020 03:00
How to Make Your Marketing Emails More Effective
Image credit: Nipitphon Na Chiangmai | EyeEm | Getty Images

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This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.

How many promotional emails do you read every day? If you're like most people, it’s probably only a few if any, plucked out from the 50 you receive just within the early morning hours. This is the reality many brands face with email marketing: the challenge of standing out among the many emails their subscribers are inundated with daily. As a brand owner or marketer, the challenge of creating engaging emails that consistently perform well may seem impossible.

However, it can be achieved with a few techniques and thinking more like a subscriber. As a sbscriber to your brand's emails, what would entice you to open that promotional email? It may be a combination of things: an excellent subject line, a coupon, or the content within the email. When crafting a marketing email, it’s vital to continuously keep the perspective of your subscribers.

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Alex SixtAssembleCTA
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