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Platforms vs. Publishers: Australia is just the start, Facebook and Google are fighting a global battle

What's New in Publishing 14 Sep 2020 06:15

Google and Facebook have launched a nationwide public relations campaign in response to the Australian Consumer and Competition Commission’s draft news media bargaining code.

Rather than agree to negotiate with media companies to pay for using news content, Google has launched petitions and written an open letter complaining of the “risk” to its services, while Facebook has threatened to stop distributing news on its platform.

At first glance, these responses might look like overreactions. For multinational companies with billions of dollars in revenue each quarter, paying for Australian news would be small potatoes.

But their more pressing concern may be that whatever happens in Australia could set a precedent for other countries. Other nations are holding inquiries on how best to regulate big tech platforms, and they are watching developments in Australia very closely.

Platforms and the plight of news

These inquiries address a range of issues, from disinformation to antitrust . But some have specifically examined the relationship between platforms and news publishers. These include Canada’s Broadcasting and Telecommunications Review and the United Kingdom’s Cairncross Review.

Europe is already pushing Google to pay

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AustraliaCanadaAustralian Consumer and Competition CommissionGoogleTelecommunications Review
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