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‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year

Digiday 18 Aug 2020 04:00
August 18, 2020 by Kristina Monllos

Amanda Cosindas is gearing up to move across the country from Los Angeles to Mattapoisett, Massachusetts, with her 10-year-old son later this month. Uprooting her family is necessary for Cosindas, director of marketing and communication at the creative agency The Many, to be able to manage her job and her son’s education this year.

As a single mother, Cosindas juggled remote learning and work throughout the spring largely without outside help. Cosindas decided to make a move not only to be closer to family for childcare help but to be within a school district that will use a hybrid in-person and virtual learning set up this fall (Los Angeles will continue remote learning this fall).

“It’s just not possible to maintain a full time job and have a child home 24/7 homeschooling and on Zoom calls,” said Cosindas. Moving across the country for the year, “felt like the best option as my job would have suffered and my son would have suffered if we tried to stay in Los Angeles.” 

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CosindasAmanda CosindasMattapoisettLos AngelesKaren Hunt