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Brand Visibility: Techniques and Tactics

Entrepeneur 26 May 2021 09:00
4 min read
Opinions expressed by Entrepreneur contributors are their own.

In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you get noticed with the right content. Buy it directly from us, click here, and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21.

Your brand becomes visible by being shared, read and seen on social media, as well as on traditional media. From logos to slogans to photos to tweets, posts and advertising, your message must be consistent.

In an effort to create consistency, you'll want to write down your brand objectives and consider your reasons behind building a brand. You'll review the benefits and highlights of the products and/or services you offer, review what makes your business unique (which may tie into your corporate culture), and think about your motives for being in business.

Color choices can also create very different images. The colors for a fast food place that caters to children will differ from that of a law firm that specializes in wills and estates. Look closely at choices of colors to determine what you believe they convey.

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