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Media Briefing: The media industry’s top trends at the moment

Digiday 28 Jan 2021 05:01
media puzzle
January 28, 2021 by Tim Peterson

Welcome to the Media Briefing, a new weekly feature for Digiday+ members that goes deep into the world of media companies, platforms and independent content creators. The Media Briefing will be edited by senior media editor Tim Peterson with weekly contributions from senior reporter Kayleigh Barber; media reporter Sara Guaglione; platforms, data and privacy reporter Kate Kaye; and senior editor, research and features Max Willens. New editions will hit Digiday.com and inboxes every Thursday.

We’re making this new briefing available to anyone for the first two editions (1/28 and 2/4) after which it will be exclusively available to Digiday+ members. Join Digiday+ now to prevent losing access, and use promo code MEDIABRIEFING for 10% off a 1-year membership.

How the media industry is changing in 2021 (so far)

Last year, it changed a lot and, because of that, will change even more this year. Some changes will seem like a return to normal. Returns to the office and in-person events and on-set shoots. Other changes will be further steps toward the future — new subscription programs and commerce platforms and 24/7 streaming channels. And still others remain to be seen, like what will actually replace the third-party cookie, whether newer platforms like Substack and TikTok can continue their rises and how many more media companies will consolidate and to what end.

Publishers are hopeful that the standards of selling media will change

That doesn’t mean publishers are going back to things that are antiquated, necessarily; some of the things that they’ll focus on emerged during the most uncertain stretches of 2020. But anybody who went into 2021 hoping to turn the page and try something new is going to have to wait until the second half of the year, at least. — Max Willens

Read more about Ekstra Bladet here.

Read more about Twitter’s Revue deal here.

Read more about Google’s FLEDGE here.

Read more about Complex Shop here.

Read more about Black History Month RFPs here.

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