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Survey: German consumer sentiment during the coronavirus crisis

McKinsey 08 May 2020 12:00

German consumers remain worried about the economy. They expect to cut their spending across almost all categories; only food delivery and at-home entertainment show positive online spending intent. Consumers are also adopting new digital and low-touch activities, such as online streaming. A majority of German consumers believe that adjustments to their routines will last more than four months.

These exhibits are based on survey data collected in Germany from April 30–May 3, 2020. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Brendan Laing is a specialist in McKinsey’s London office, and Jesko Perrey is a senior partner in the Dusseldorf office, where Julia K. Schmidt is a consultant; Dennis Spillecke is a senior partner in the Cologne office, and Yvonne Staack is a senior expert in the Hamburg office.

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