‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events

Digiday 29 Jun 2020 04:05
June 29, 2020 by Kayleigh Barber

Tech publisher VentureBeat found itself in a situation familiar to many publishers with events businesses at the beginning of April. 

The company’s annual GameBeat Summit 2020 was set to take place at the end of the month in Los Angeles and as the pandemic grew more severe, more and more precautions were put in place to keep guests safe. Eventually, however, it became illegal to hold events at all and just three weeks ahead of showtime, vp of strategic partnerships Gina Joseph said her team started adapting the event to be entirely virtual.  

With 50% of the company’s revenue coming from events, Joseph said that events in their virtual form are still a significant part of the business strategy. 

Joseph said that not only was her team able to hang onto all of the more than 120 speakers and keep the more than 50 sessions on the schedule for GameBeat, but all of the sponsors stayed locked in as well. The sales team was even able to sign additional partnerships leading up to the summit. 

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