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Better than Paper launch Scottish Grocer magazine app in partnership with Peebles Media Group

News and Insights 10 Jun 2020 01:13
  • The Scottish Grocer app provides access to real-time news across all devices
  • Enables readers to personalise and refine content to their own topics of interest
  • The tech integration with Scottish Grocer’s workflow is smooth and straightforward ensuring content is constantly kept up to date

Peebles Media Group, a leading Scottish publishing and events company, has chosen Better than Paper as their technology partner to power the Scottish Grocer App. The app is now available across all devices, offering readers an enhanced user experience.

The app enables the Scottish Grocer team to engage their audience on a mobile platform built specifically for delivery and consumption of news content. By supplementing the print title, it allows Scottish Grocer to use features such as push notifications and personalisation to keep readers informed and up to date with the latest news. It also provides a platform for alternative content formats, such as voice articles and a channel to showcase Scottish Grocer’s increasingly popular video content.

 

Alec Drew, Digital and Data Manager, Peebles Media Group commented “Getting our app to market with Better than Paper has been such an easy process for us. From meeting the team initially, they listened to our challenges and responded to them throughout the development process. The platform is easy to use and integrates with our existing systems, making content management straightforward and efficient, which is a must for us.”

Ashwin Saddul, Managing Director, Better than Paper, said “Our real-time publishing solution allows business insight to be rapidly delivered straight to SG’s readers as soon as it has been approved by editorial. With our proprietary personalisation tools – including personalised push notifications, readers will never miss out and access only the insights that are relevant to their retail sector, which includes videos and market specific reports”

Scottish Grocer is Scotland’s leading magazine for the convenience retailing sector. It has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures that retailers can trust and rely on. Editorial coverage includes news; business, property and legal information; store profiles; retail case studies; retailer interviews; market and product category features; seasonal features; opinion and debate; and marketing and merchandising advice. Scottish Grocer also organise the annual Scottish Grocer Awards, which recognise and reward the best in the Scottish retail industry.

Peebles Media Group are a leading independent Scottish publisher. Their diverse portfolio includes high profile B2B and B2C titles predominantly targeting the Scottish market. Committed to keeping readers informed through the delivery of high quality, trustworthy journalism - their titles include

Homes & Interiors Scotland, Tie the Knot Scotland, whilst SLTN, , Project Plant, Project Scotland, Packaging Scotland and Envirotec which reach thousands of industry subscribers across each issue.

Download the magazine here:

Google Play Store https://play.google.com/store/apps/details?id=com.betterthanpaper.scottishgrocer&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1

App Store https://apps.apple.com/gb/app/scottish-grocer/id1489593393?mt=8

Tags

Peebles Media GroupAlec DrewAshwin SaddulScotlandEnvirotec
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