OMG hires Henry Rowe and Laura Collins to lead digital

Campaign 14 Jul 2021 09:12

Omnicom Media Group UK has strengthened its digital offering with two significant hires. 

Henry Rowe, president and chief strategy officer at Theorem, is joining OMG as its chief digital officer, while Laura Collins, vice president and head of media at Merkle, will take on the new role of group performance director.

When he starts in mid-August, Rowe’s responsibilities will span the group’s agencies including OMD UK, Manning Gottlieb OMD, PHD and Hearts & Science. Rowe will support both Omnicom’s media clients and its agencies on their digital transformation, develop the group's capabilities and lead strategy.

His full title will be chief strategy officer and chief digital officer and he will sit on the OMG UK board and report to Dan Clays, OMG UK chief executive. 

Adam Pace was chief digital officer at OMG UK until October last year. The group does not currently have a CSO.

In his current position at the digital marketing specialist Theorem, Rowe leads a team of 1,000 globally working with brands such as Netflix, Salesforce, News Corp and Amazon.

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Omnicom Media GroupRoweUKHenry RoweLaura Collins
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