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‘This is an opportune time’: Why remote work could help agencies hire and support more diverse talent

Digiday 22 Jul 2020 04:01
July 22, 2020 by Kristina Monllos

This is part of a special package from Digiday about what comes next, looking to the other side of the current crisis to explore the lasting changes that are coming about.

Five months ago, agency employees adapted to working remotely due to the coronavirus. In the months since then, following the death of George Floyd and the on-going protests in support of Black Lives Matter across the country, there’s been a renewed focus on the diverse makeup of agencies. 

Indeed, the coronavirus and the Black Lives Matter movement have coalesced to allow for a moment of reflection at agencies, according to agency executives, who say that as remote work is starting to become the new normal there’s a possibility that agencies could in turn become more diverse. Put simply, without geographic restrictions, agencies could cast a wider net while hiring and, in doing so, find candidates of more diverse backgrounds, said agency executives who added that before the coronavirus they were less likely to approve of hiring remote workers. 

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