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We Lost $140k in Sales in Less Than 30 Days. Here's What We're Doing to Fix It.

Entrepeneur 18 May 2020 06:00
We Lost $140k in Sales in Less Than 30 Days. Here's What We're Doing to Fix It.
Image credit: SARINYAPINNGAM | Getty Images

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The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sure to order The Unstoppable Journal, the only journal of its kind based on neurosciencepsychology and biohacking to help you reach your goals.

When I launched my new bestselling book, Unstoppable, I had minus $3,000 in my bank account in October 2018. A year later, we had built our new business to $1.2 million in online sales and sold more than 50,000 copies of my book. We were on track to do $1.7 million in sales this year when the pandemic hit. Our sales dropped by $140,000 within 30 days. The Facebook ad campaigns we’d been running stopped working. As a result, we had to reduce our Facebook advertising budget from $88,000 per month to less than $30,000 per month because they largely became unprofitable. 

1. Fighting the Lies Fear Creates

8. Sales Funnel Optimization

It’s vital that you optimize your email funnel as soon as possible. Look at open and click-through rates and conversion rates for each email you send. If you’re not tracking this data, speak to your website developer and set it up now. 

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