Google partners News UK to bring back The Funday Times

Campaign 02 Jun 2021 09:36

Coinciding with the lifting of lockdown and the promise of school holidays, Google has partnered News UK and Channel 4 on a campaign aimed at helping the British public get the most out of the summer.

The creative, developed by Uncommon Creative Studio, will run across TV, out of home, digital and social. OMD UK, alongside Google’s digital agency, Essence, has handled the media planning and buying, and secured both partnerships.

Entitled “What are you searching for this summer?”, the campaign includes a blast from the past in the form of the return of the print edition of the "Funday Times", the kids supplement included in The Sunday Times between 1989 and 2007, and carefully placed TV ads advising on such pressing matters as “how to make a good impression on a first date”.

Four eight-page supplements of the Funday Times will appear with The Sunday Times throughout June, featuring Google Search innovations, making use of augmented reality, that readers can interact with using a mobile or tablet device.

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Uncommon Creative Studio
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