Old tech’s new wave, the gadgets of yesteryear making a comeback

Guardian Technology 22 Mar 2020 12:30
Past masters: everything from vinyl to milk floats is still with us. But why is it that we are turning to retro solutions more frequently? Illustration: Phil Hackett/The Observer

Milk floats

Imagine a start-up entrepreneur pitching the traditional milk round to a venture capitalist. “So we’re offering a local, sustainable, subscription-based protein delivery system. And get this: it’s all going to be powered by electric vehicles…” Back in the 1970s, 94% of British households bought their milk this way, but by the 2000s, for the vast majority, it was part of the weekly supermarket shop. It wasn’t technology that killed the centuries-old tradition so much as economic forces: deregulation of the dairy industry and supermarkets pushing plastic bottles. However, milk rounds still account for 3% of milk sales and they are growing in popularity. The revival is mostly down to the “Blue Planet effect” – glass is much more environmentally friendly than plastic. A typical glass milk bottle is reused 25 times. Come to think of it, why aren’t we reusing Coke bottles, too?

Continue reading original article...


UK Payments CouncilNational AudioNokiaNHS
You may also like