Croud hires iProspect CSO Emil Bielski as first UK MD

Campaign 07 Jul 2020 01:53

Croud has hired iProspect UK chief strategy officer Emil Bielski to be the global digital marketing agency’s first UK managing director amid its private equity-fuelled expansion plan. 

In his new role, Bielski will sit on the agency’s new operational board and report to chief executive and co-founder Luke Smith. His key focuses will be clients, data and insights, planning, ecommerce and the Google Marketing Platform.

Previously, Smith was responsible for managing Croud in the UK alongside his broader remit, but with the agency expanding (particularly in the US) it has now felt necessary to appoint a UK managing director. 

The appointment follows Croud’s recent £30m investment deal with LDC, the private-equity arm of Lloyds Banking Group.

Bielski started his career at i-Level and later moved to planning and new business at WPP’s Group M (at MEC and Maxus, now merged and known as Wavemaker). Since January 2018, he had been chief strategy officer at iProspect, where he led all craft disciplines, data teams and strategic planning.

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