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4 Ways to Better Connect With Your Audience

Entrepeneur 24 Jun 2021 02:30
6 min read
Opinions expressed by Entrepreneur contributors are their own.

We've all heard the sayings. "People do business with those that they know, like, and trust." "People buy you before they buy the product." Right? But how do you actually apply those sayings? What are the principles to follow? Where do you start? 

Here are four things to keep in mind if you want to get your message across. 

1. Who are you talking to?

First things first, you need to determine “who” you’re talking to. Some people call this your "avatar," "niche," "demographic," "target audience" or as Dean Graziosi calls it, your "dot." But what do all those different words symbolize? They symbolize the person you are helping. If you're teaching something that you personally overcame yourself, you’re teaching yourself from not too long ago. So, what are some of the things related to the topic of interest that you struggled with? Write them out. 

Now, which of those areas do you want to teach about? You don’t have to try to cover everything. Chalene Johnson suggests picking which parts of the process you are good at  and feel comfortable with — teaching. 

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Dean GraziosiTony RobbinsChalene Johnson