‘4 The People’: ad industry letter calls for Channel 4 to stay in public ownership

Campaign 13 Sep 2021 09:11

Leaders from across the UK advertising and media industries have signed a letter organised by Campaign that calls on the government to keep Channel 4 in public ownership and urges ministers to “think again” about its plans to privatise the broadcaster.

The signatories of the “4 The People” letter make the case to Boris Johnson, the prime minister, and Oliver Dowden, the culture secretary, that it would be “short-sighted” of them to sell Channel 4 because it plays a key role in offering diverse programming and ensuring media plurality for viewers and advertisers alike.

Campaign has submitted the letter to the government’s consultation about a potential “change of ownership” – ahead of the closing deadline tonight (14 September).

The letter in full:

Dear Prime Minister and Secretary of State, DCMS,

As the consultation into the future of Channel 4 draws to a close, the UK’s £23bn advertising industry wants to make its voice heard.

The needs of advertisers and their agency partners are best served by a plural media landscape.

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