Everything we know about Prime Day 2021: Key dates, best deals, and more for the UK

Mashable 15 Jun 2021 03:55
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Everything you need to know about Prime Day.
Everything you need to know about Prime Day.
Image: pexels

Everything was a mess last year, and even the world of online shopping was sent into a spin. We had Prime Day in October, guys. Just before Black Friday. There was panic, confusion, and an overwhelming sense that things were plain wrong. 

Fortunately, a little order has been restored in 2021. Nature is healing, and Prime Day is almost back to its regular spot in the calendar. 

When is Prime Day in 2021?

Prime Day is taking place on June 21 and 22 this year, and there's even a press release from Amazon to prove it. Amazon has confirmed that Prime Day 2021 will begin on Monday, June 21 at one minute after midnight, and will offer over 2 million tantalising deals until midnight on Tuesday, June 22.  

Eagle-eyed shoppers will spot that Amazon has moved Prime Day from its usual mid-July time slot to try something new. This new date may also offer better timing for summer travel plans. This change would normally be a big deal, but it doesn't feel so significant when you consider that last year's Prime Day was less than two months away from Black Friday. Last year's Prime Day was postponed multiple times due to concerns about the coronavirus, and eventually settled on Oct. 13 and 14. We're pleased that some sort of normality has been restored.

It's worth noting that the official Prime Day landing page is live, and we recommend keeping this page bookmarked — Amazon is already highlighting some of the best early Prime Day deals, so you could beat the rush by taking your pick from this page.

Whilst you can expect to see millions of deals on just about everything, it's important to remember that Amazon holds Prime Day for itself. Deals on Amazon's own devices will feature heavily. You are guaranteed find deals on Echos, Fire tablets, Kindles, and Fire TV streamers, and Amazon will often discount these devices heavily. Prime Video, Prime Gaming, and Amazon's other subscription services will also see exclusive deals.

We don't really have a recommendation on which shopping method you should use, because it really depends on what works for you. Think about where you are going to be on June 21 and 22, and pick the option that is going to be easiest and most effective.

A membership is clearly stacked with benefits, including, of course, access to Prime Day deals on June 21 and 22. If you don't think Amazon Prime is for you long-term, but you still want access to Prime Day deals, we recommend going for the free trial and cancelling your membership once Prime Day is over. Just don't forget to cancel.

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