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Inside LGBT+ publisher PinkNews’ pivot to paid

Digiday 15 Jul 2020 04:00
July 15, 2020 by Lara O'Reilly

PinkNews, the U.K.-based LGBT+-focused digital publisher, is this month launching a membership scheme as it looks to reduce its reliance on advertising and plug a revenue shortfall triggered by the coronavirus crisis.

For an annual fee of £50 ($65/€65) MyPinkNews members will receive early access to the site’s reporting via an email and an “ad-light” experience on the site. They will also get access to webinars and video meetings with the PinkNews editorial team and high-profile members of the LGBT+ community. In addition, MyPinkNews members will receive 10% off purchases in the PinkNews shop. The fee in dollars will be $65 and euros

Later this year, members will be able to gain access to exclusive news analysis and they will also be the only readers allowed to comment on articles once the functionality is made available. PinkNews switched off the site’s commenting feature three months ago due to a growing volume of homophobic and transphobic posts, said Benjamin Cohen, PinkNews Media CEO.

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