Verizon becomes biggest advertiser to date to join Facebook boycott

Campaign 26 Jun 2020 08:49

Verizon, the US telecoms and media giant, has become the biggest advertiser to date to announce it is suspending advertising on Facebook platforms amid a growing brand boycott. 

The company announced last night (Thursday) that it is pulling advertising on Facebook and Instagram until the company "can create an acceptable solution that makes us comfortable". 

A Verizon Media spokesman confirmed to Campaign that this is a global Facebook adspend cessation for July and includes Verizon Media, its digital media business that includes brands such as Yahoo and HuffPost.

"All consumer marketing" is being put on pause next month, the spokesman confirmed. The company's consumer marketing chief is Diego Scott, executive vice president and chief marketing officer for Verizon.

Earlier this week, brands including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms, but Verizon is by far the biggest brand to join the boycott so far as the biggest mobile network provider in the US.

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