10 Email Subject Line Formulas to Skyrocket Your Open Rate

MarketingProfs 09 Oct 2019 02:00

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see your email if the subject line doesn't get them to click on your email.

In a world full of distractions, it's hard to get and hold the attention of your email subscribers. That's why I've outlined 10 subject line formulas proven to get subscribers to open emails.

1. The Social Proof Subject Line

Social proof is a powerful driver of human behavior and affects many of the decisions we make. For example, people generally won't buy a product from a site until it has reviews and ratings.

Social proof is a powerful marketing tool because it shapes consumer perception and brand reputation. Also, it shapes how we think about a certain business, product, or services.

There are various ways to leverage social proof to make your subject lines more compelling. For example:

  • The advertising formula Mark Cuban used to make his fortune
  • How Airbnb become a $30 billion company

3. The Curiosity-Gap Subject Line

4. The Surprise Subject Line

5. The Announcement Subject Line

Words like "new" and "update," and "introducing" let your subscribers know that something new has come up that they don't know about yet, encouraging them to open your emails.

For you to leverage the power of this email formula, your readers have to be engaged with your content and the scarcity must be genuine.

8. The Question Subject Line

To maximize this formula's effectiveness, focus on the benefits and the end results.

The key to success with this formula is the number you use and how specific you are. Also, make sure your content is not boring or overwhelming.

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JohnMark CubanAirbnbBuzzfeedGeorge Loewenstein