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Business on the Move, featuring Havas, Kantar and Dishoom

The Drum 09 Jul 2021 11:00

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.

Account moves

Cult has been appointed as the global creative agency for 7th Heaven, the UK’s #1 face mask brand.

The Gym Group has chosen PrettyGreen to help with its mission to be the most welcoming gym collective in the UK. The Gym Group will sit within PrettyGreen’s team alongside brands like Nando’s, Audible, Pantene and Hasbro. The Gym Group will benefit from the agency’s range of specialisms including planning, PR, influencer and advocacy, content and experience.

WaterWipes, a family-owned business based in Drogheda, Ireland, and a presence in over 50 countries globally, has appointed Omnicom Group as its new global agency of record, with work being led by BBDO LA for creative and strategic leadership, OPRG for PR and reputation management, OMG for media and Velocity Commerce Group (VCG) for retail.

Digital agency Engage has been appointed by restaurant group Dishoom to build a new e-commerce platform to provide an enhanced e-commerce experience to its customers. The news will see Engage rebuild and manage the e-commerce platform, alongside a performance marketing strategy, including digital consultancy, which underpin Dishoom’s long-term growth ambitions.

Launches

Mergers and acquisitions

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